Compras y ventas de directivos de ServiceNow (NOW)
Qué compran y venden los consejeros y directivos del S&P 500 en sus propias empresas, tal cual lo presentan en los Formularios 4 de la SEC (2 días hábiles de plazo): cada fila con su código oficial y sin filtrar nada.
Las compras en mercado abierto (código P) son la señal rara, en verde; las ventas (código S) son frecuentes y muchas van programadas (10b5-1). La tabla II (derivados) no se incluye: sus precios son de ejercicio, no de mercado. Guía: compras de directivos.
| Fecha | Ticker | Directivo | Cargo | Acciones | Precio | Importe | % posición | Tipo / documento |
|---|
Descargar estas transacciones en CSV Sin cuenta y sin registro. Los datos son públicos: salen de los Formularios 4 de la SEC.
Compras y ventas de directivos de ServiceNow, Inc. (NOW): 1 compra y 31 ventas
213 transacciones de la tabla I del Formulario 4 declaradas ante la SEC por directivos de ServiceNow, Inc. entre el 2025-09-02 y el 2026-09-01 (histórico de 15 meses): 1 compra y 31 ventas en mercado abierto, y 181 transacciones con otros códigos del Formulario 4, desglosados uno a uno más abajo. La mayor operación en mercado abierto es una venta de $5,3M de Mcdermott William R el 2025-08-28.
Compras y ventas de directivos de ServiceNow en los últimos 12 meses
Entre el 21 oct 2025 y el 20 oct 2026, los directivos de ServiceNow declararon 1 compra por $3,0M y 29 ventas por $9,3M en mercado abierto. El saldo neto es vendedor: salen $6,3M más de los que entran.
Quien más compró fue Mcdermott William R (Chairman & CEO): $3,0M en 1 compra, el único comprador. Quien más vendió fue Canney Jacqueline P (Chief People & AI Enblmt. Off.): $2,4M en 6 ventas, de 10 vendedores distintos.
La mayor operación del período fue una compra de $3,0M el 27 feb 2026, de Mcdermott William R (Chairman & CEO). Formulario 4 en sec.gov (0001334944-26-000020).
De las 29 ventas, 22 (el 76%, $5,7M) llevan en el Formulario 4 la marca de plan 10b5-1, es decir, se programaron con meses de antelación; las otras 7 no la llevan.
En los tres últimos meses hay 0 compras y 4 ventas, frente a 0 y 6 en los tres anteriores. La última compra es del 27 feb 2026; la última venta, del 31 ago 2026.
Frente a su sector (Tecnología, 85 empresas con página de directivos en esta web), en las mismas fechas la mediana es de 22 ventas y 0 compras en mercado abierto. ServiceNow tiene más ventas que 50 de las otras 84, es la 68.ª de 85 por dinero neto vendido, y 32 de las 85 tienen al menos una compra, ServiceNow incluida.
Las 20 operaciones más importantes
Primero la única compra en mercado abierto y después el resto, cada tipo de mayor a menor importe. El histórico completo está en la herramienta de arriba, ya buscado.
Ver las 213 operaciones de NOW en el histórico completo →
| Operación | Declarada | Directivo | Cargo | Importe | Código | Documento |
|---|---|---|---|---|---|---|
| 2026-02-27 | 2026-03-02 | Mcdermott William R | Chairman & CEO | $3,0M | P — Compra en mercado abierto3 notas del Formulario 4 (texto original de la SEC, en inglés)F1 The transaction reported on this Form 4 was effected pursuant to a "non-Rule 10b5-1 trading arrangement," as defined by Regulation S-K 408(c), adopted by the Reporting Person on February 13, 2026. F2 Represents the aggregate of purchases effected on the same day at different prices. F3 Represents the weighted average purchase price per share. The shares purchased at prices ranging from $104.595 to $105.216 per share. Full information regarding the number of shares purchased at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. | SEC |
| 2025-08-28 | 2025-09-02 | Mcdermott William R | Chairman & CEO | $5,3M | S — Venta en mercado abierto (programada 10b5-1)20 notas del Formulario 4 (texto original de la SEC, en inglés)F1 The transactions reported on this Form 4 were effected pursuant to the Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2025. F2 Represents the aggregate of sales effected on the same day at different prices. F3 Represents the weighted average sales price per share. The shares sold at prices ranging from $900.00 to $900.01 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. F4 Represents the weighted average sales price per share. The shares sold at prices ranging from $902.20 to $902.38 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. F5 Represents the weighted average sales price per share. The shares sold at prices ranging from $903.33 to $903.34 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. F6 Represents the weighted average sales price per share. The shares sold at prices ranging from $904.84 to $905.42 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. F7 Represents the weighted average sales price per share. The shares sold at prices ranging from $906.21 to $906.94 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. F8 Represents the weighted average sales price per share. The shares sold at prices ranging from $907.90 to $908.82 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. F9 Represents the weighted average sales price per share. The shares sold at prices ranging from $909.215 to $909.28 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. F10 Represents the weighted average sales price per share. The shares sold at prices ranging from $910.38 to $911.25 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. F11 Represents the weighted average sales price per share. The shares sold at prices ranging from $911.73 to $912.58 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. F12 Represents the weighted average sales price per share. The shares sold at prices ranging from $912.84 to $912.87 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. F13 Represents the weighted average sales price per share. The shares sold at prices ranging from $918.11 to $918.56 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. F14 Represents the weighted average sales price per share. The shares sold at prices ranging from $920.26 to $920.27 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. F15 Represents the weighted average sales price per share. The shares sold at prices ranging from $922.81 to $922.82 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. F16 Represents the weighted average sales price per share. The shares sold at prices ranging from $928.26 to $929.25 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. F17 Represents the weighted average sales price per share. The shares sold at prices ranging from $929.36 to $930.29 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. F18 Represents the weighted average sales price per share. The shares sold at prices ranging from $930.55 to $931.50 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. F19 Represents the weighted average sales price per share. The shares sold at prices ranging from $931.70 to $932.69 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. F20 Represents the weighted average sales price per share. The shares sold at prices ranging from $932.73 to $933.61 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. | SEC |
| 2026-05-14 | 2026-05-18 | Sands Anita M | Consejero | $1,5M | S — Venta en mercado abierto3 notas del Formulario 4 (texto original de la SEC, en inglés)F1 Represents the aggregate of sales effected on the same day at different prices. F2 Represents the weighted average sales price per share. The shares sold at prices ranging from $90.12 to $90.18 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. F3 On December 17, 2025, the Issuer effected a 5-for-1 stock split of its common stock (the "Stock Split"), which resulted in the reporting person receiving four additional shares for each share of common stock of the Issuer held as of such date. | SEC |
| 2026-08-28 | 2026-09-01 | Canney Jacqueline P | Chief People & AI Enblmt. Off. | $1,1M | S — Venta en mercado abierto (programada 10b5-1)Nota del Formulario 4 (texto original de la SEC, en inglés)F1 The transaction(s) reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 29, 2026. | SEC |
| 2026-02-18 | 2026-02-19 | Fipps Paul | President, Global Customer Ops | $1,0M | S — Venta en mercado abierto (programada 10b5-1)Nota del Formulario 4 (texto original de la SEC, en inglés)F2 The transactions reported on this Form 4 were effected pursuant to the Rule 10b5-1 trading plan adopted by the Reporting Person on November 19, 2025. | SEC |
| 2025-08-29 | 2025-09-02 | Sands Anita M | Consejero | $1,0M | S — Venta en mercado abierto7 notas del Formulario 4 (texto original de la SEC, en inglés)F1 Represents the aggregate of sales effected on the same day at different prices. F2 Represents the weighted average sales price per share. The shares sold at prices ranging from $911.715 to $912.702 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. F3 Represents the weighted average sales price per share. The shares sold at prices ranging from $912.78 to $913.704 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. F4 Represents the weighted average sales price per share. The shares sold at prices ranging from $913.817 to $914.806 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. F5 Represents the weighted average sales price per share. The shares sold at prices ranging from $914.828 to $916.82 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. F6 Represents the weighted average sales price per share. The shares sold at prices ranging from $917.17 to $917.925 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. F7 Represents the weighted average sales price per share. The shares sold at prices ranging from $918.583 to $919.01 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. | SEC |
| 2026-04-24 | 2026-04-28 | Canney Jacqueline P | Chief People & AI Enblmt. Off. | $800k | S — Venta en mercado abierto | SEC |
| 2025-11-18 | 2025-11-19 | Tzitzon Nicholas | Vice Chairman | $432k | S — Venta en mercado abierto (programada 10b5-1)Nota del Formulario 4 (texto original de la SEC, en inglés)F2 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 28, 2025. | SEC |
| 2026-02-23 | 2026-02-25 | Fipps Paul | President, Global Customer Ops | $376k | S — Venta en mercado abierto (programada 10b5-1)Nota del Formulario 4 (texto original de la SEC, en inglés)F1 The transactions reported on this Form 4 were effected pursuant to the Rule 10b5-1 trading plan adopted by the Reporting Person on November 19, 2025. | SEC |
| 2026-08-27 | 2026-08-31 | Chamberlain Paul Edward | Consejero | $366k | S — Venta en mercado abierto2 notas del Formulario 4 (texto original de la SEC, en inglés)F1 Represents the aggregate of sales effected on the same day at different prices. F2 Represents the weighted average purchase price per share. The shares purchased at prices ranging from $135.50 to $135.51 per share. Full information regarding the number of shares purchased at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. | SEC |
| 2025-12-05 | 2025-12-09 | Mastantuono Gina | President and CFO | $353k | S — Venta en mercado abierto (programada 10b5-1)Nota del Formulario 4 (texto original de la SEC, en inglés)F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 28, 2025. | SEC |
| 2025-11-28 | 2025-12-02 | Mastantuono Gina | President and CFO | $337k | S — Venta en mercado abierto (programada 10b5-1)Nota del Formulario 4 (texto original de la SEC, en inglés)F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 28, 2025. | SEC |
| 2026-08-31 | 2026-09-01 | Fipps Paul | President, Global Customer Ops | $301k | S — Venta en mercado abierto2 notas del Formulario 4 (texto original de la SEC, en inglés)F1 Represents the aggregate of sales effected on the same day at different prices. F2 Represents the weighted average sales price per share. The shares sold at prices ranging from $147.860 to $147.875 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer. | SEC |
| 2025-11-18 | 2025-11-19 | Fipps Paul | President, Global Customer Ops | $249k | S — Venta en mercado abierto | SEC |
| 2025-11-28 | 2025-12-02 | Chamberlain Paul Edward | Consejero | $242k | S — Venta en mercado abierto (programada 10b5-1)Nota del Formulario 4 (texto original de la SEC, en inglés)F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 29, 2025. | SEC |
| 2025-11-14 | 2025-11-18 | Mcbride Kevin Thomas | Principal Accounting Officer | $236k | S — Venta en mercado abierto (programada 10b5-1)Nota del Formulario 4 (texto original de la SEC, en inglés)F1 The transactions reported on this Form 4 were effected pursuant to the Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2025. | SEC |
| 2025-11-10 | 2025-11-12 | Canney Jacqueline P | Chief People & AI Enblmt. Off. | $222k | S — Venta en mercado abierto (programada 10b5-1)Nota del Formulario 4 (texto original de la SEC, en inglés)F2 The transaction(s) reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2025. | SEC |
| 2025-11-28 | 2025-12-02 | Jackson Lawrence | Consejero | $215k | S — Venta en mercado abierto | SEC |
| 2026-08-13 | 2026-08-17 | Chamberlain Paul Edward | Consejero | $188k | S — Venta en mercado abierto (programada 10b5-1)Nota del Formulario 4 (texto original de la SEC, en inglés)F1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 29, 2025. | SEC |
| 2026-05-28 | 2026-06-01 | Briggs Teresa | Consejero | $173k | S — Venta en mercado abierto | SEC |
El saldo del período: cuánto dinero entra y cuánto sale
En los Formularios 4 presentados entre el 2 sept 2025 y el 1 sept 2026, el mercado abierto de ServiceNow, Inc. suma 1 compra por $3,0M y 31 ventas por $15,6M. El saldo es de $12,6M a favor de las ventas.
Solo cuentan los códigos P y S, donde el directivo pone o saca su propio dinero. Que el saldo de ServiceNow, Inc. salga vendedor es lo habitual en el S&P 500, donde buena parte del sueldo se cobra en acciones. No es una recomendación de comprar ni de vender: es lo que se declaró.
Todas las transacciones, código por código
| Código | Qué significa | Operaciones | Importe declarado |
|---|---|---|---|
| F | Retención fiscal (acciones entregadas por impuestos) | 86 | $37,0M |
| M | Ejercicio de opciones | 86 | $0 |
| S | Venta en mercado abierto | 31 | $15,6M |
| A | Adjudicación o premio de acciones | 8 | $0 |
| G | Regalo o donación | 1 | $0 |
| P | Compra en mercado abierto | 1 | $3,0M |
| Total | Todo lo declarado en el período | 213 | $55,6M |
95 de las 213 filas no traen un importe utilizable en el Formulario 4: cuentan como operación y suman $0. Las etiquetas son las del índice de códigos de la SEC.
Quién ha operado
En los 15 meses del histórico han declarado operaciones de ServiceNow, Inc. 18 personas o entidades distintas. De ellas, 1 compró en mercado abierto y 11 vendieron. Se cuentan por su CIK, el número fijo que la SEC da a cada declarante, y no por el nombre, que cada uno escribe a su manera.
De los 11 que vendieron en mercado abierto (31 ventas en total), los tres que más vendieron suman $10,2M de los $15,6M: el 65% del dinero en tres personas.
| Declarante | Cargo | Transacciones | Comprado (nº) | Vendido (nº) | Última declarada |
|---|---|---|---|---|---|
| Mcdermott William R | Chairman & CEO | 28 | $3,0M (1) | $5,3M (1) | 2026-08-19 |
| Sands Anita M | Consejero | 3 | — | $2,5M (2) | 2026-05-26 |
| Canney Jacqueline P | Chief People & AI Enblmt. Off. | 32 | — | $2,4M (6) | 2026-09-01 |
| Fipps Paul | President, Global Customer Ops | 34 | — | $2,1M (6) | 2026-09-01 |
| Chamberlain Paul Edward | Consejero | 6 | — | $1,1M (5) | 2026-08-31 |
| Mastantuono Gina | President and CFO | 28 | — | $690k (2) | 2026-08-19 |
| Tzitzon Nicholas | Vice Chairman | 11 | — | $432k (1) | 2026-02-10 |
| Mcbride Kevin Thomas | Former Principal Acctg Officer | 14 | — | $384k (2) | 2026-02-19 |
Se enseñan los 8 que más dinero movieron, de 18. Los demás están en el histórico completo, que se abre con el enlace de arriba. El nombre lleva a todas sus operaciones, en cualquier empresa. «Transacciones» cuenta cualquier código; el dinero, solo mercado abierto. Cargo: el de su última declaración.
Mes a mes
Por el mes en que se operó, no en el que se presentó el formulario; los meses sin operaciones van a cero. El mes con más movimiento fue nov 2025: 0 compras y 14 ventas, por $2,6M. 8 de los 15 meses no tienen ninguna.
| Mes | Compras | Importe | Ventas | Importe |
|---|---|---|---|---|
| ago 2025 | 0 | $0 | 2 | $6,3M |
| sept 2025 | 0 | $0 | 0 | $0 |
| oct 2025 | 0 | $0 | 0 | $0 |
| nov 2025 | 0 | $0 | 14 | $2,6M |
| dic 2025 | 0 | $0 | 1 | $353k |
| ene 2026 | 0 | $0 | 0 | $0 |
| feb 2026 | 1 | $3,0M | 4 | $1,7M |
| mar 2026 | 0 | $0 | 0 | $0 |
| abr 2026 | 0 | $0 | 1 | $800k |
| may 2026 | 0 | $0 | 5 | $1,9M |
| jun 2026 | 0 | $0 | 0 | $0 |
| jul 2026 | 0 | $0 | 0 | $0 |
| ago 2026 | 0 | $0 | 4 | $1,9M |
| sept 2026 | 0 | $0 | 0 | $0 |
| oct 2026 | 0 | $0 | 0 | $0 |
El último mes puede ir incompleto: el Formulario 4 se presenta hasta dos días hábiles después. La tabla no dice si el patrón es bueno o malo; dice cuándo pasó.
Ficha de análisis de ServiceNow, Inc. (NOW) →
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Cómo leer estos datos
11 de las 19 ventas de la tabla van marcadas como programadas (plan 10b5-1): se firman con meses de antelación y se ejecutan solas, así que no dicen lo que el directivo piensa hoy. La única compra en mercado abierto (código P) de ServiceNow es la señal rara: los directivos ya cobran en acciones, y comprar más es poner dinero propio. La última presentación es del 1 sept 2026, y el Formulario 4 llega hasta dos días hábiles después de operar.
16 de las 20 filas de la tabla llevan notas al pie del propio Formulario 4, plegadas en la columna del código y copiadas tal cual, en inglés; una fila sin nota es que el formulario no la trae.
Guía: Compras de directivos · todas las guías
Lo que hay detrás de estas operaciones
Los conceptos de esta página, explicados desde cero en la Academia. Gratis y sin cuenta.
- Qué dice y qué NO dice la hipótesis de eficienciaSi la compra de un directivo es pública y cualquiera puede leerla, ¿queda información dentro? Es la pregunta exacta que trae a esta página.
- Quién mueve realmente el mercado: los tipos de inversoresQuién hay al otro lado de cada orden, y qué sitio ocupan entre ellos los directivos de la propia empresa.
- Oferta, demanda y el precio: por qué sube y baja constantementeCómo acaba una noticia metida en el precio, y por qué la reacción a una venta declarada rara vez es la que uno esperaría.
Fuente: SEC EDGAR Formulario 4. Esto es una lista de hechos públicos, no asesoramiento financiero ni una recomendación de compra o venta.