Compras y ventas de directivos de Coca-Cola (KO)
Qué compran y venden los consejeros y directivos del S&P 500 en sus propias empresas, tal cual lo presentan en los Formularios 4 de la SEC (2 días hábiles de plazo): cada fila con su código oficial y sin filtrar nada.
Las compras en mercado abierto (código P) son la señal rara, en verde; las ventas (código S) son frecuentes y muchas van programadas (10b5-1). La tabla II (derivados) no se incluye: sus precios son de ejercicio, no de mercado. Guía: compras de directivos.
| Fecha | Ticker | Directivo | Cargo | Acciones | Precio | Importe | % posición | Tipo / documento |
|---|
Descargar estas transacciones en CSV Sin cuenta y sin registro. Los datos son públicos: salen de los Formularios 4 de la SEC.
Compras y ventas de directivos de The Coca-Cola Company (KO): 2 compras y 31 ventas
82 transacciones de la tabla I del Formulario 4 declaradas ante la SEC por directivos de The Coca-Cola Company entre el 2025-10-27 y el 2026-08-24 (histórico de 15 meses): 2 compras y 31 ventas en mercado abierto, y 49 transacciones con otros códigos del Formulario 4, desglosados uno a uno más abajo. La mayor operación en mercado abierto es una venta de $35,0M de Quincey James el 2026-06-05.
Compras y ventas de directivos de Coca-Cola en los últimos 12 meses
Entre el 21 oct 2025 y el 20 oct 2026, los directivos de Coca-Cola declararon 2 compras por $999k y 31 ventas por $255,7M en mercado abierto. El saldo neto es vendedor: salen $254,7M más de los que entran.
Quien más compró fue Levchin Max R (Consejero): $999k en 2 compras, el único comprador. Quien más vendió fue Quincey James (Chairman): $144,7M en 7 ventas, de 11 vendedores distintos.
La mayor operación del período fue una venta de $35,0M el 5 jun 2026, de Quincey James (Chairman), dentro de un plan 10b5-1. Formulario 4 en sec.gov (0000021344-26-000144).
De las 31 ventas, 10 (el 32%, $141,9M) llevan en el Formulario 4 la marca de plan 10b5-1, es decir, se programaron con meses de antelación; las otras 21 no la llevan.
En los tres últimos meses hay 0 compras y 8 ventas, frente a 0 y 8 en los tres anteriores. La última compra es del 24 oct 2025; la última venta, del 20 ago 2026.
Frente a su sector (Consumo defensivo, 33 empresas con página de directivos en esta web), en las mismas fechas la mediana es de 5 ventas y 1 compra en mercado abierto. Coca-Cola tiene más ventas que 30 de las otras 32, es la 4.ª de 33 por dinero neto vendido, y 17 de las 33 tienen al menos una compra, Coca-Cola incluida.
Las 20 operaciones más importantes
Primero las 2 compras en mercado abierto y después el resto, cada tipo de mayor a menor importe. El histórico completo está en la herramienta de arriba, ya buscado.
Ver las 82 operaciones de KO en el histórico completo →
| Operación | Declarada | Directivo | Cargo | Importe | Código | Documento |
|---|---|---|---|---|---|---|
| 2025-10-24 | 2025-10-27 | Levchin Max R | Consejero | $503k | P — Compra en mercado abiertoNota del Formulario 4 (texto original de la SEC, en inglés)F3 The price is the weighted average purchase price of the aggregate number of shares that were purchased by the reporting person. These shares were purchased in multiple transactions at prices ranging from $69.6653 to $70.005. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price. | SEC |
| 2025-10-23 | 2025-10-27 | Levchin Max R | Consejero | $495k | P — Compra en mercado abierto2 notas del Formulario 4 (texto original de la SEC, en inglés)F1 The price is the weighted average purchase price of the aggregate number of shares that were purchased by the reporting person. These shares were purchased in multiple transactions at prices ranging from $69.73 to $69.995. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price. F2 The price is the weighted average purchase price of the aggregate number of shares that were purchased by the reporting person. These shares were purchased in multiple transactions at prices ranging from $70.00 to $70.86. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price. | SEC |
| 2026-06-05 | 2026-06-08 | Quincey James | Chairman | $35,0M | S — Venta en mercado abierto (programada 10b5-1)2 notas del Formulario 4 (texto original de la SEC, en inglés)F1 The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2026. F3 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $80.00 to $80.39. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-07-28 | 2026-07-30 | Quincey James | Chairman | $34,3M | S — Venta en mercado abierto (programada 10b5-1)2 notas del Formulario 4 (texto original de la SEC, en inglés)F1 The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2026. F2 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $90.00 to $90.21. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-02-03 | 2026-02-05 | Quincey James | Chairman and CEO | $26,0M | S — Venta en mercado abierto (programada 10b5-1)2 notas del Formulario 4 (texto original de la SEC, en inglés)F1 The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on February 28, 2025. F2 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $77.00 to $77.285. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-03-03 | 2026-03-05 | Quincey James | Chairman and CEO | $19,8M | S — Venta en mercado abiertoNota del Formulario 4 (texto original de la SEC, en inglés)F1 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $79.10 to $79.285. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-05-07 | 2026-05-11 | Quincey James | Chairman | $15,8M | S — Venta en mercado abiertoNota del Formulario 4 (texto original de la SEC, en inglés)F1 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $78.53 to $79.14. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-07-31 | 2026-08-03 | Murphy John | President and CFO | $13,3M | S — Venta en mercado abiertoNota del Formulario 4 (texto original de la SEC, en inglés)F1 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $86.875 to $87.93. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-07-29 | 2026-07-30 | Quincey James | Chairman | $13,1M | S — Venta en mercado abierto (programada 10b5-1)2 notas del Formulario 4 (texto original de la SEC, en inglés)F1 The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2026. F3 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $90.00 to $90.26. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-08-20 | 2026-08-24 | Pietracci Bruno | Directivo | $10,1M | S — Venta en mercado abiertoNota del Formulario 4 (texto original de la SEC, en inglés)F1 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $90.90 to $91.10. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2025-11-14 | 2025-11-17 | Arroyo Manuel | Executive Vice President | $9,9M | S — Venta en mercado abiertoNota del Formulario 4 (texto original de la SEC, en inglés)F1 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $70.80 to $70.825. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-06-09 | 2026-06-11 | Mann Jennifer K | Executive Vice President | $8,1M | S — Venta en mercado abierto (programada 10b5-1)2 notas del Formulario 4 (texto original de la SEC, en inglés)F1 The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 6, 2026. F2 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $79.49 to $81.73. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-02-25 | 2026-02-27 | Murphy John | President and CFO | $8,0M | S — Venta en mercado abiertoNota del Formulario 4 (texto original de la SEC, en inglés)F1 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $80.355 to $80.535. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-06-05 | 2026-06-09 | Mann Jennifer K | Executive Vice President | $7,9M | S — Venta en mercado abierto (programada 10b5-1)3 notas del Formulario 4 (texto original de la SEC, en inglés)F1 The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 6, 2026. F2 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $77.62 to $80.72. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. F3 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $77.64 to $80.71. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-06-08 | 2026-06-10 | Mann Jennifer K | Executive Vice President | $7,9M | S — Venta en mercado abierto (programada 10b5-1)3 notas del Formulario 4 (texto original de la SEC, en inglés)F1 The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 6, 2026. F2 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $79.15 to $79.88. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. F3 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $79.11 to $79.91. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-07-28 | 2026-07-29 | Pietracci Bruno | Directivo | $6,8M | S — Venta en mercado abierto (programada 10b5-1)2 notas del Formulario 4 (texto original de la SEC, en inglés)F1 The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2025. F2 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $89.60 to $89.76. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-03-02 | 2026-03-03 | Murphy John | President and CFO | $5,8M | S — Venta en mercado abiertoNota del Formulario 4 (texto original de la SEC, en inglés)F2 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $80.46 to $80.605. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-08-06 | 2026-08-07 | Ortega Luisa | Directivo | $4,8M | S — Venta en mercado abierto2 notas del Formulario 4 (texto original de la SEC, en inglés)F1 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $86.66 to $86.695. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. F2 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $86.525 to $86.64. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-08-19 | 2026-08-21 | Quan Nancy | Executive Vice President | $4,5M | S — Venta en mercado abiertoNota del Formulario 4 (texto original de la SEC, en inglés)F1 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $90.37 to $90.435. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2025-11-11 | 2025-11-13 | Braun Henrique | EVP & Chief Operating Officer | $2,9M | S — Venta en mercado abiertoNota del Formulario 4 (texto original de la SEC, en inglés)F1 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $70.90 to $70.95. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
El saldo del período: cuánto dinero entra y cuánto sale
En los Formularios 4 presentados entre el 27 oct 2025 y el 24 ago 2026, el mercado abierto de The Coca-Cola Company suma 2 compras por $999k y 31 ventas por $255,7M. El saldo es de $254,7M a favor de las ventas.
Solo cuentan los códigos P y S, donde el directivo pone o saca su propio dinero. Que el saldo de The Coca-Cola Company salga vendedor es lo habitual en el S&P 500, donde buena parte del sueldo se cobra en acciones. No es una recomendación de comprar ni de vender: es lo que se declaró.
Todas las transacciones, código por código
| Código | Qué significa | Operaciones | Importe declarado |
|---|---|---|---|
| S | Venta en mercado abierto | 31 | $255,7M |
| M | Ejercicio de opciones | 21 | $106,7M |
| A | Adjudicación o premio de acciones | 13 | $0 |
| F | Retención fiscal (acciones entregadas por impuestos) | 12 | $30,9M |
| G | Regalo o donación | 3 | $0 |
| P | Compra en mercado abierto | 2 | $999k |
| Total | Todo lo declarado en el período | 82 | $394,4M |
16 de las 82 filas no traen un importe utilizable en el Formulario 4: cuentan como operación y suman $0. Las etiquetas son las del índice de códigos de la SEC.
Quién ha operado
En los 15 meses del histórico han declarado operaciones de The Coca-Cola Company 14 personas o entidades distintas. De ellas, 1 compró en mercado abierto y 11 vendieron. Se cuentan por su CIK, el número fijo que la SEC da a cada declarante, y no por el nombre, que cada uno escribe a su manera.
De los 11 que vendieron en mercado abierto (31 ventas en total), los tres que más vendieron suman $197,8M de los $255,7M: el 77% del dinero en tres personas.
| Declarante | Cargo | Transacciones | Comprado (nº) | Vendido (nº) | Última declarada |
|---|---|---|---|---|---|
| Quincey James | Chairman | 16 | — | $144,7M (7) | 2026-07-30 |
| Murphy John | President and CFO | 8 | — | $27,1M (3) | 2026-08-03 |
| Mann Jennifer K | Executive Vice President | 9 | — | $26,0M (4) | 2026-06-12 |
| Pietracci Bruno | Directivo | 7 | — | $19,2M (3) | 2026-08-24 |
| Quan Nancy | Executive Vice President | 9 | — | $11,2M (4) | 2026-08-21 |
| Arroyo Manuel | Executive Vice President | 3 | — | $9,9M (1) | 2026-03-03 |
| Ortega Luisa | Directivo | 4 | — | $4,8M (1) | 2026-08-07 |
| Perez Beatriz R | Executive Vice President | 8 | — | $4,7M (3) | 2026-03-03 |
Se enseñan los 8 que más dinero movieron, de 14. Los demás están en el histórico completo, que se abre con el enlace de arriba. El nombre lleva a todas sus operaciones, en cualquier empresa. «Transacciones» cuenta cualquier código; el dinero, solo mercado abierto. Cargo: el de su última declaración.
Mes a mes
Por el mes en que se operó, no en el que se presentó el formulario; los meses sin operaciones van a cero. El mes con más movimiento fue feb 2026: 0 compras y 6 ventas, por $40,3M. 7 de los 15 meses no tienen ninguna.
| Mes | Compras | Importe | Ventas | Importe |
|---|---|---|---|---|
| ago 2025 | 0 | $0 | 0 | $0 |
| sept 2025 | 0 | $0 | 0 | $0 |
| oct 2025 | 2 | $999k | 1 | $947k |
| nov 2025 | 0 | $0 | 3 | $15,0M |
| dic 2025 | 0 | $0 | 0 | $0 |
| ene 2026 | 0 | $0 | 0 | $0 |
| feb 2026 | 0 | $0 | 6 | $40,3M |
| mar 2026 | 0 | $0 | 5 | $31,7M |
| abr 2026 | 0 | $0 | 0 | $0 |
| may 2026 | 0 | $0 | 2 | $18,3M |
| jun 2026 | 0 | $0 | 6 | $61,6M |
| jul 2026 | 0 | $0 | 4 | $67,6M |
| ago 2026 | 0 | $0 | 4 | $20,3M |
| sept 2026 | 0 | $0 | 0 | $0 |
| oct 2026 | 0 | $0 | 0 | $0 |
El último mes puede ir incompleto: el Formulario 4 se presenta hasta dos días hábiles después. La tabla no dice si el patrón es bueno o malo; dice cuándo pasó.
Ficha de análisis de The Coca-Cola Company (KO) →
Otras empresas de Consumo defensivo con operaciones de directivos
Están las 500 en el índice de la sección →
Qué directivos están comprando acciones de su propia empresa →
Cómo leer estos datos
8 de las 18 ventas de la tabla van marcadas como programadas (plan 10b5-1): se firman con meses de antelación y se ejecutan solas, así que no dicen lo que el directivo piensa hoy. Las 2 compras en mercado abierto (código P) de Coca-Cola son la señal rara: los directivos ya cobran en acciones, y comprar más es poner dinero propio. La última presentación es del 24 ago 2026, y el Formulario 4 llega hasta dos días hábiles después de operar.
20 de las 20 filas de la tabla llevan notas al pie del propio Formulario 4, plegadas en la columna del código y copiadas tal cual, en inglés; una fila sin nota es que el formulario no la trae.
Guía: Compras de directivos · todas las guías
Lo que hay detrás de estas operaciones
Los conceptos de esta página, explicados desde cero en la Academia. Gratis y sin cuenta.
- Qué dice y qué NO dice la hipótesis de eficienciaSi la compra de un directivo es pública y cualquiera puede leerla, ¿queda información dentro? Es la pregunta exacta que trae a esta página.
- Quién mueve realmente el mercado: los tipos de inversoresQuién hay al otro lado de cada orden, y qué sitio ocupan entre ellos los directivos de la propia empresa.
- Oferta, demanda y el precio: por qué sube y baja constantementeCómo acaba una noticia metida en el precio, y por qué la reacción a una venta declarada rara vez es la que uno esperaría.
Fuente: SEC EDGAR Formulario 4. Esto es una lista de hechos públicos, no asesoramiento financiero ni una recomendación de compra o venta.