Compras y ventas de directivos de Salesforce (CRM)
Qué compran y venden los consejeros y directivos del S&P 500 en sus propias empresas, tal cual lo presentan en los Formularios 4 de la SEC (2 días hábiles de plazo): cada fila con su código oficial y sin filtrar nada.
Las compras en mercado abierto (código P) son la señal rara, en verde; las ventas (código S) son frecuentes y muchas van programadas (10b5-1). La tabla II (derivados) no se incluye: sus precios son de ejercicio, no de mercado. Guía: compras de directivos.
| Fecha | Ticker | Directivo | Cargo | Acciones | Precio | Importe | % posición | Tipo / documento |
|---|
Descargar estas transacciones en CSV Sin cuenta y sin registro. Los datos son públicos: salen de los Formularios 4 de la SEC.
Compras y ventas de directivos de Salesforce, Inc. (CRM): 6 compras y 54 ventas
267 transacciones de la tabla I del Formulario 4 declaradas ante la SEC por directivos de Salesforce, Inc. entre el 2025-08-25 y el 2026-09-23 (histórico de 15 meses): 6 compras y 54 ventas en mercado abierto, y 207 transacciones con otros códigos del Formulario 4, desglosados uno a uno más abajo. La mayor operación en mercado abierto es una venta de $31,6M de Harris Parker el 2025-12-02.
Compras y ventas de directivos de Salesforce en los últimos 12 meses
Entre el 21 oct 2025 y el 20 oct 2026, los directivos de Salesforce declararon 5 compras por $27,5M y 13 ventas por $38,9M en mercado abierto. El saldo neto es vendedor: salen $11,4M más de los que entran.
Quien más compró fue Morfit G Mason, Valueact Holdings, L.P., Valueact Capital Master Fund, L.P., Va Partners I, Llc, Valueact Capital Management, L.P., Valueact Capital Management, Llc, Valueact Holdings Ii, L.P., Valueact Holdings Gp, Llc (Consejero): $25,0M en 1 compra, de 3 compradores distintos. Quien más vendió fue Harris Parker (Co-Founder and CTO, Slack): $31,6M en 1 venta, de 4 vendedores distintos.
La mayor operación del período fue una venta de $31,6M el 2 dic 2025, de Harris Parker (Co-Founder and CTO, Slack), dentro de un plan 10b5-1. Formulario 4 en sec.gov (0001108524-25-000236).
De las 13 ventas, 11 (el 85%, $36,8M) llevan en el Formulario 4 la marca de plan 10b5-1, es decir, se programaron con meses de antelación; las otras 2 no la llevan.
En los tres últimos meses hay 1 compra y 1 venta, frente a 0 y 0 en los tres anteriores. La última compra es del 18 sept 2026; la última venta, del 4 sept 2026.
Frente a su sector (Tecnología, 85 empresas con página de directivos en esta web), en las mismas fechas la mediana es de 22 ventas y 0 compras en mercado abierto. Salesforce tiene más ventas que 27 de las otras 84, es la 62.ª de 85 por dinero neto vendido, y 32 de las 85 tienen al menos una compra, Salesforce incluida.
Las 20 operaciones más importantes
Primero las 6 compras en mercado abierto y después el resto, cada tipo de mayor a menor importe. El histórico completo está en la herramienta de arriba, ya buscado.
Ver las 267 operaciones de CRM en el histórico completo →
| Operación | Declarada | Directivo | Cargo | Importe | Código | Documento |
|---|---|---|---|---|---|---|
| 2025-12-05 | 2025-12-08 | Morfit G Mason, Valueact Holdings, L.P., Valueact Capital Master Fund, L.P., Va Partners I, Llc, Valueact Capital Management, L.P., Valueact Capital Management, Llc, Valueact Holdings Ii, L.P., Valueact Holdings Gp, Llc | Consejero | $25,0M | P — Compra en mercado abierto Tenencia indirecta, a través de: See footnotes 2 notas del Formulario 4 (texto original de la SEC, en inglés)F1 Each reporting person listed herein disclaims beneficial ownership of the reported securities except to the extent of its pecuniary interest therein, and this report shall not be deemed an admission that such person is the beneficial owner of the securities for purposes of Section 16 of the Securities Exchange Act of 1934, as amended, or for any other purpose. F2 The securities reported herein are directly beneficially owned by ValueAct Capital Master Fund, L.P. and may be deemed to be indirectly beneficially owned by (i) VA Partners I, LLC as General Partner of ValueAct Capital Master Fund, L.P. , (ii) ValueAct Capital Management, L.P. as the manager of ValueAct Capital Master Fund, L.P. , (iii) ValueAct Capital Management, LLC as General Partner of ValueAct Capital Management, L.P., (iv) ValueAct Holdings, L.P. as the majority owner of the membership interests of VA Partners I, LLC, (v) ValueAct Holdings II, L.P. as the sole owner of the membership interests of ValueAct Capital Management, LLC and as the majority owner of the limited partnership interests of ValueAct Capital Management, L.P., and (vi) ValueAct Holdings GP, LLC as General Partner of ValueAct Holdings, L.P. and ValueAct Holdings II, L.P. | SEC |
| 2026-09-18 | 2026-09-21 | Kirk David Blair | Consejero | $999k | P — Compra en mercado abiertoNota del Formulario 4 (texto original de la SEC, en inglés)F1 Weighted average price. These shares were purchased in multiple transactions at prices ranging from $239.2000 to $239.4400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2025-09-09 | 2025-09-10 | Kirk David Blair | Consejero | $866k | P — Compra en mercado abierto | SEC |
| 2025-12-17 | 2025-12-18 | Kirk David Blair | Consejero | $501k | P — Compra en mercado abierto | SEC |
| 2026-03-19 | 2026-03-19 | Alber Laura | Consejero | $500k | P — Compra en mercado abierto | SEC |
| 2026-03-18 | 2026-03-18 | Kirk David Blair | Consejero | $500k | P — Compra en mercado abierto | SEC |
| 2025-12-02 | 2025-12-03 | Harris Parker | Co-Founder and CTO, Slack | $31,6M | S — Venta en mercado abierto (programada 10b5-1)6 notas del Formulario 4 (texto original de la SEC, en inglés)F1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 17, 2024. F2 Weighted average price. These shares were sold in multiple transactions at prices ranging from $231.9300 to $232.9100 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $232.9300 to $233.9169 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $233.9400 to $234.9250 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $234.9400 to $235.9300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F6 Weighted average price. These shares were sold in multiple transactions at prices ranging from $235.9400 to $236.5800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2026-09-04 | 2026-09-04 | Conway Craig | Consejero | $1,2M | S — Venta en mercado abiertoNota del Formulario 4 (texto original de la SEC, en inglés)F1 Weighted average price. These shares were sold in multiple transactions at prices ranging from $260.4700 to $260.5000 inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2026-01-14 | 2026-01-15 | Kroes Neelie | Consejero | $929k | S — Venta en mercado abiertoNota del Formulario 4 (texto original de la SEC, en inglés)F1 Weighted average price. These shares were sold in multiple transactions at prices ranging from $238.7041 to $238.705 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2025-10-21 | 2025-10-22 | Benioff Marc | Chair and CEO | $590k | S — Venta en mercado abierto (programada 10b5-1)10 notas del Formulario 4 (texto original de la SEC, en inglés)F1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $254.7600 to $255.1500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $257.0014 to $257.8700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $259.9763 to $260.3924 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F6 Weighted average price. These shares were sold in multiple transactions at prices ranging from $261.5300 to $261.9700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F7 Weighted average price. These shares were sold in multiple transactions at prices ranging from $262.8000 to $263.7600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F8 Weighted average price. These shares were sold in multiple transactions at prices ranging from $263.8000 to $264.7900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F9 Weighted average price. These shares were sold in multiple transactions at prices ranging from $264.8100 to $265.7700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F10 Weighted average price. These shares were sold in multiple transactions at prices ranging from $266.1300 to $267.1000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2025-10-22 | 2025-10-23 | Benioff Marc | Chair and CEO | $583k | S — Venta en mercado abierto (programada 10b5-1)7 notas del Formulario 4 (texto original de la SEC, en inglés)F1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $256.6300 to $257.6000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $257.6600 to $258.6300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $258.6900 to $259.5500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F6 Weighted average price. These shares were sold in multiple transactions at prices ranging from $259.7500 to $260.5900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F7 Weighted average price. These shares were sold in multiple transactions at prices ranging from $260.9498 to $261.7800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2025-10-31 | 2025-11-03 | Benioff Marc | Chair and CEO | $581k | S — Venta en mercado abierto (programada 10b5-1)9 notas del Formulario 4 (texto original de la SEC, en inglés)F1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $253.7100 to $254.5500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $255.1500 to $255.9300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $256.5900 to $257.5500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F6 Weighted average price. These shares were sold in multiple transactions at prices ranging from $257.6100 to $258.4200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F7 Weighted average price. These shares were sold in multiple transactions at prices ranging from $258.6300 to $259.1800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F8 Weighted average price. These shares were sold in multiple transactions at prices ranging from $259.8900 to $260.8500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F9 Weighted average price. These shares were sold in multiple transactions at prices ranging from $260.9200 to $261.7200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2025-10-28 | 2025-10-29 | Benioff Marc | Chair and CEO | $578k | S — Venta en mercado abierto (programada 10b5-1)7 notas del Formulario 4 (texto original de la SEC, en inglés)F1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $254.2500 to $255.1888 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $255.3080 to $255.8200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $256.3100 to $257.2000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F6 Weighted average price. These shares were sold in multiple transactions at prices ranging from $257.3171 to $258.2993 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F7 Weighted average price. These shares were sold in multiple transactions at prices ranging from $258.3500 to $258.4400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2025-10-30 | 2025-10-31 | Benioff Marc | Chair and CEO | $578k | S — Venta en mercado abierto (programada 10b5-1)10 notas del Formulario 4 (texto original de la SEC, en inglés)F1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $250.0000 to $250.7500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $251.1100 to $251.7289 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $252.2200 to $253.0287 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F6 Weighted average price. These shares were sold in multiple transactions at prices ranging from $253.5628 to $254.5280 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F7 Weighted average price. These shares were sold in multiple transactions at prices ranging from $255.8317 to $256.7796 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F8 Weighted average price. These shares were sold in multiple transactions at prices ranging from $256.8903 to $257.8641 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F9 Weighted average price. These shares were sold in multiple transactions at prices ranging from $257.8943 to $258.8715 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F10 Weighted average price. These shares were sold in multiple transactions at prices ranging from $258.8894 to $258.9940 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2025-10-27 | 2025-10-28 | Benioff Marc | Chair and CEO | $576k | S — Venta en mercado abierto (programada 10b5-1)5 notas del Formulario 4 (texto original de la SEC, en inglés)F1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $255.3076 to $256.2956 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $256.3225 to $257.1980 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $257.3900 to $257.6700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2025-10-23 | 2025-10-24 | Benioff Marc | Chair and CEO | $575k | S — Venta en mercado abierto (programada 10b5-1)5 notas del Formulario 4 (texto original de la SEC, en inglés)F1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $254.2140 to $255.1978 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $255.2136 to $255.6853 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $256.2292 to $256.9600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2025-10-24 | 2025-10-27 | Benioff Marc | Chair and CEO | $575k | S — Venta en mercado abierto (programada 10b5-1)6 notas del Formulario 4 (texto original de la SEC, en inglés)F1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $254.2073 to $255.1900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $255.2100 to $256.1400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $256.2117 to $257.1670 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F6 Weighted average price. These shares were sold in multiple transactions at prices ranging from $257.2800 to $258.1000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2025-08-29 | 2025-09-02 | Benioff Marc | Chair and CEO | $574k | S — Venta en mercado abierto (programada 10b5-1)6 notas del Formulario 4 (texto original de la SEC, en inglés)F1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $253.0601 to $254.0546 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $254.0800 to $255.0602 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $255.0759 to $255.9402 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F6 Weighted average price. These shares were sold in multiple transactions at prices ranging from $256.1122 to $256.7357 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2025-09-03 | 2025-09-04 | Benioff Marc | Chair and CEO | $573k | S — Venta en mercado abierto (programada 10b5-1)8 notas del Formulario 4 (texto original de la SEC, en inglés)F1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $251.3434 to $252.3300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $252.3900 to $253.2500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $253.4484 to $254.4202 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F6 Weighted average price. These shares were sold in multiple transactions at prices ranging from $254.4775 to $255.4667 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F7 Weighted average price. These shares were sold in multiple transactions at prices ranging from $255.5364 to $256.5200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F8 Weighted average price. These shares were sold in multiple transactions at prices ranging from $256.6569 to $257.6500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2025-08-28 | 2025-08-29 | Benioff Marc | Chair and CEO | $571k | S — Venta en mercado abierto (programada 10b5-1)7 notas del Formulario 4 (texto original de la SEC, en inglés)F1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $250.8278 to $251.6500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $251.9142 to $252.9013 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $252.9477 to $253.7700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F6 Weighted average price. These shares were sold in multiple transactions at prices ranging from $254.0430 to $255.0000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F7 Weighted average price. These shares were sold in multiple transactions at prices ranging from $255.0649 to $255.5272 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
El saldo del período: cuánto dinero entra y cuánto sale
En los Formularios 4 presentados entre el 25 ago 2025 y el 23 sept 2026, el mercado abierto de Salesforce, Inc. suma 6 compras por $28,4M y 54 ventas por $61,6M. El saldo es de $33,2M a favor de las ventas.
Solo cuentan los códigos P y S, donde el directivo pone o saca su propio dinero. Que el saldo de Salesforce, Inc. salga vendedor es lo habitual en el S&P 500, donde buena parte del sueldo se cobra en acciones. No es una recomendación de comprar ni de vender: es lo que se declaró.
Todas las transacciones, código por código
| Código | Qué significa | Operaciones | Importe declarado |
|---|---|---|---|
| M | Ejercicio de opciones | 146 | $39,9M |
| S | Venta en mercado abierto | 54 | $61,6M |
| F | Retención fiscal (acciones entregadas por impuestos) | 51 | $23,3M |
| P | Compra en mercado abierto | 6 | $28,4M |
| A | Adjudicación o premio de acciones | 5 | $0 |
| G | Regalo o donación | 5 | $0 |
| Total | Todo lo declarado en el período | 267 | $153,2M |
103 de las 267 filas no traen un importe utilizable en el Formulario 4: cuentan como operación y suman $0. Las etiquetas son las del índice de códigos de la SEC.
Quién ha operado
En los 15 meses del histórico han declarado operaciones de Salesforce, Inc. 18 personas o entidades distintas. De ellas, 3 compraron en mercado abierto y 4 vendieron. Se cuentan por su CIK, el número fijo que la SEC da a cada declarante, y no por el nombre, que cada uno escribe a su manera.
| Declarante | Cargo | Transacciones | Comprado (nº) | Vendido (nº) | Última declarada |
|---|---|---|---|---|---|
| Harris Parker | Co-Founder | 22 | — | $31,6M (1) | 2026-09-23 |
| Benioff Marc | Chair and CEO | 105 | — | $27,9M (51) | 2026-04-23 |
| Morfit G Mason, Valueact Holdings, L.P., Valueact Capital Master Fund, L.P., Va Partners I, Llc, Valueact Capital Management, L.P., Valueact Capital Management, Llc, Valueact Holdings Ii, L.P., Valueact Holdings Gp, Llc | Consejero | 1 | $25,0M (1) | — | 2025-12-08 |
| Kirk David Blair | Consejero | 13 | $2,9M (4) | — | 2026-09-21 |
| Conway Craig | Consejero | 6 | — | $1,2M (1) | 2026-09-04 |
| Kroes Neelie | Consejero | 10 | — | $929k (1) | 2026-08-24 |
| Alber Laura | Consejero | 6 | $500k (1) | — | 2026-08-24 |
| Milano Miguel | President and COO | 22 | — | — | 2026-09-23 |
Se enseñan los 8 que más dinero movieron, de 18. Los demás están en el histórico completo, que se abre con el enlace de arriba. El nombre lleva a todas sus operaciones, en cualquier empresa. «Transacciones» cuenta cualquier código; el dinero, solo mercado abierto. Cargo: el de su última declaración.
Mes a mes
Por el mes en que se operó, no en el que se presentó el formulario; los meses sin operaciones van a cero. El mes con más movimiento fue oct 2025: 0 compras y 23 ventas, por $12,8M. 7 de los 15 meses no tienen ninguna.
| Mes | Compras | Importe | Ventas | Importe |
|---|---|---|---|---|
| ago 2025 | 0 | $0 | 6 | $3,4M |
| sept 2025 | 1 | $866k | 21 | $11,6M |
| oct 2025 | 0 | $0 | 23 | $12,8M |
| nov 2025 | 0 | $0 | 1 | $32k |
| dic 2025 | 2 | $25,5M | 1 | $31,6M |
| ene 2026 | 0 | $0 | 1 | $929k |
| feb 2026 | 0 | $0 | 0 | $0 |
| mar 2026 | 2 | $1,0M | 0 | $0 |
| abr 2026 | 0 | $0 | 0 | $0 |
| may 2026 | 0 | $0 | 0 | $0 |
| jun 2026 | 0 | $0 | 0 | $0 |
| jul 2026 | 0 | $0 | 0 | $0 |
| ago 2026 | 0 | $0 | 0 | $0 |
| sept 2026 | 1 | $999k | 1 | $1,2M |
| oct 2026 | 0 | $0 | 0 | $0 |
El último mes puede ir incompleto: el Formulario 4 se presenta hasta dos días hábiles después. La tabla no dice si el patrón es bueno o malo; dice cuándo pasó.
Ficha de análisis de Salesforce, Inc. (CRM) →
Otras empresas de Tecnología con operaciones de directivos
Están las 500 en el índice de la sección →
Qué directivos están comprando acciones de su propia empresa →
Cómo leer estos datos
12 de las 14 ventas de la tabla van marcadas como programadas (plan 10b5-1): se firman con meses de antelación y se ejecutan solas, así que no dicen lo que el directivo piensa hoy. Las 6 compras en mercado abierto (código P) de Salesforce son la señal rara: los directivos ya cobran en acciones, y comprar más es poner dinero propio. La última presentación es del 23 sept 2026, y el Formulario 4 llega hasta dos días hábiles después de operar.
16 de las 20 filas de la tabla llevan notas al pie del propio Formulario 4, plegadas en la columna del código y copiadas tal cual, en inglés; una fila sin nota es que el formulario no la trae.
Guía: Compras de directivos · todas las guías
Lo que hay detrás de estas operaciones
Los conceptos de esta página, explicados desde cero en la Academia. Gratis y sin cuenta.
- Qué dice y qué NO dice la hipótesis de eficienciaSi la compra de un directivo es pública y cualquiera puede leerla, ¿queda información dentro? Es la pregunta exacta que trae a esta página.
- Quién mueve realmente el mercado: los tipos de inversoresQuién hay al otro lado de cada orden, y qué sitio ocupan entre ellos los directivos de la propia empresa.
- Oferta, demanda y el precio: por qué sube y baja constantementeCómo acaba una noticia metida en el precio, y por qué la reacción a una venta declarada rara vez es la que uno esperaría.
Fuente: SEC EDGAR Formulario 4. Esto es una lista de hechos públicos, no asesoramiento financiero ni una recomendación de compra o venta.