General Mills (GIS) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
Download these transactions as CSV No account, no sign-up. The data is public: it comes from SEC Form 4 filings.
General Mills, Inc. (GIS) insider buying and selling: no purchases, 6 sales
114 Form 4 Table I transactions filed with the SEC by General Mills, Inc. insiders between 2025-08-26 and 2026-10-05 (15-month history): 0 open-market purchases and 6 sales, plus 108 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $343k by Williams-Roll Jacqueline on 2026-05-12.
General Mills insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, General Mills insiders filed 5 sales worth $1.2M on the open market, and no purchases.
The biggest seller was Williams-Roll Jacqueline (Chief Human Resources Officer): $682k in 2 sales, out of 4 different sellers.
The largest trade of the period was a sale of $343k on May 12, 2026, by Williams-Roll Jacqueline (Chief Human Resources Officer). Form 4 on sec.gov (0000897101-26-000170).
None of the 5 sales carries the 10b5-1 plan flag on the Form 4 (sales scheduled months ahead).
The last three months show 1 sale, against 3 in the three before. The latest sale from Oct 1, 2026.
Against its sector (Consumer Defensive, 33 companies with an insider page on this site), over the same dates the median is 5 sales and 1 purchase on the open market. General Mills has more sales than 15 of the other 32, ranks 24 of 33 by net dollars sold, and 17 of the 33 have at least one purchase.
The 20 most important trades
With no open-market purchases, the table starts with GIS's sales, largest first. The full history is in the tool above, already searched.
See all 114 GIS trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2026-05-12 | 2026-05-14 | Williams-Roll Jacqueline | Chief Human Resources Officer | $343k | S — Open-market sale Indirect holding, through: by Trust Form 4 footnoteF1 Represents the weighted average of actual sale prices that range from $34.230000 to $34.325000. Full information regarding the number of shares sold at each separate price is available upon request of the Securities and Exchange Commission or any security holder of the company. | SEC |
| 2026-05-13 | 2026-05-14 | Williams-Roll Jacqueline | Chief Human Resources Officer | $340k | S — Open-market sale Indirect holding, through: by Trust Form 4 footnoteF2 Represents the weighted average of actual sale prices that range from $33.925000 to $34.015000. Full information regarding the number of shares sold at each separate price is available upon request of the Securities and Exchange Commission or any security holder of the company. | SEC |
| 2026-05-12 | 2026-05-14 | Fernandez Ricardo | Segment President | $276k | S — Open-market sale | SEC |
| 2025-09-19 | 2025-09-23 | Williams-Roll Jacqueline | Chief Human Resources Officer | $200k | S — Open-market sale Indirect holding, through: by Trust Form 4 footnoteF1 Represents the weighted average of actual sale prices that range from $50.000000 to $50.145000. Full information regarding the number of shares sold at each separate price is available upon request of the Securities and Exchange Commission or any security holder of the company. | SEC |
| 2026-10-01 | 2026-10-05 | Sharma Pankaj Mn | Segment President | $197k | S — Open-market sale | SEC |
| 2025-12-19 | 2025-12-23 | Gallagher Paul Joseph | Chief Supply Chain Officer | $72k | S — Open-market sale | SEC |
| 2026-06-30 | 2026-07-02 | Harmening Jeffrey L | Chairman of the Board & CEO | $499k | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2025-11-01 | 2025-11-04 | Harmening Jeffrey L | Chairman of the Board & CEO | $240k | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-06-28 | 2026-06-30 | Harmening Jeffrey L | Chairman of the Board & CEO | $151k | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-06-28 | 2026-06-30 | Bruce Kofi A | Chief Financial Officer | $140k | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-06-30 | 2026-07-02 | Montemayor Jaime | Chief Technology Officer | $110k | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-06-28 | 2026-06-30 | Montemayor Jaime | Chief Technology Officer | $105k | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-06-28 | 2026-06-30 | Thissen Karen Wilson | General Counsel & Secretary | $75k | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-06-28 | 2026-06-30 | Mcnabb Dana M | Chief Operating Officer | $51k | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-06-30 | 2026-07-02 | Bruce Kofi A | Chief Financial Officer | $50k | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-06-28 | 2026-06-30 | Fernandez Ricardo | Segment President | $42k | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-06-30 | 2026-07-02 | Fernandez Ricardo | Segment President | $37k | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-06-30 | 2026-07-02 | Mascolo Elizabeth | Segment President | $37k | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-08-01 | 2026-08-04 | Bruce Kofi A | Chief Financial Officer | $35k | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-02-22 | 2026-02-24 | Henry Maria | Director | $34k | A — Grant or awardForm 4 footnoteF1 Common stock issued to Non-Employee Director in lieu of retainer under the 2022 Stock Compensation Plan. | SEC |
The period balance: money in, money out
In the Form 4 filings submitted between Aug 26, 2025 and Oct 5, 2026 there is not one open-market purchase of General Mills, Inc.: 6 sales worth $1.4M and zero dollars bought.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like General Mills, Inc.'s is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| A | Grant or award | 68 | $450k |
| F | Tax withholding (shares surrendered for taxes) | 36 | $1.9M |
| S | Open-market sale | 6 | $1.4M |
| G | Gift | 4 | $0 |
| Total | Everything filed in the period | 114 | $3.8M |
57 of the 114 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 25 distinct people or entities have filed General Mills, Inc. transactions: none bought on the open market and 4 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Williams-Roll Jacqueline | Chief Human Resources Officer | 13 | — | $883k (3) | 2026-07-09 |
| Fernandez Ricardo | Segment President | 6 | — | $276k (1) | 2026-07-08 |
| Sharma Pankaj Mn | Segment President | 5 | — | $197k (1) | 2026-10-05 |
| Gallagher Paul Joseph | Chief Supply Chain Officer | 2 | — | $72k (1) | 2026-01-08 |
| Uribe Jorge A. | Director | 13 | — | — | 2026-10-01 |
| Henry Maria | Director | 7 | — | — | 2026-10-01 |
| Mascolo Elizabeth | Segment President | 7 | — | — | 2026-07-08 |
| Morikis John G | Director | 7 | — | — | 2026-10-01 |
Shown here are the 8 who moved the most money, out of 25. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was May 2026: 0 purchases and 3 sales, worth $958k. 11 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 0 | $0 |
| Sep 2025 | 0 | $0 | 1 | $200k |
| Oct 2025 | 0 | $0 | 0 | $0 |
| Nov 2025 | 0 | $0 | 0 | $0 |
| Dec 2025 | 0 | $0 | 1 | $72k |
| Jan 2026 | 0 | $0 | 0 | $0 |
| Feb 2026 | 0 | $0 | 0 | $0 |
| Mar 2026 | 0 | $0 | 0 | $0 |
| Apr 2026 | 0 | $0 | 0 | $0 |
| May 2026 | 0 | $0 | 3 | $958k |
| Jun 2026 | 0 | $0 | 0 | $0 |
| Jul 2026 | 0 | $0 | 0 | $0 |
| Aug 2026 | 0 | $0 | 0 | $0 |
| Sep 2026 | 0 | $0 | 0 | $0 |
| Oct 2026 | 0 | $0 | 1 | $197k |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
General Mills, Inc. (GIS) analysis page →
Other Consumer Defensive companies with insider trades
All 500 are listed in the section index →
Which insiders are buying their own company stock →
How to read this data
None of the 6 sales in the table is flagged as scheduled (10b5-1 plan), the kind signed months ahead and executed automatically. General Mills has no open-market purchase (code P) in the history, the most common case in the S&P 500: insiders are already paid in stock. The latest filing is from Oct 5, 2026, and a Form 4 arrives up to two business days after the trade.
4 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.