Altria (MO) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
Download these transactions as CSV No account, no sign-up. The data is public: it comes from SEC Form 4 filings.
Altria Group, Inc. (MO) insider buying and selling: 1 purchase, 3 sales
40 Form 4 Table I transactions filed with the SEC by Altria Group, Inc. insiders between 2025-08-25 and 2026-10-16 (15-month history): 1 open-market purchase and 3 sales, plus 36 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $1.9M by Whitaker Charles N. on 2026-03-05.
Altria insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, Altria insiders filed 1 purchase worth $101k and 3 sales worth $2.4M on the open market. The net balance is on the sell side: $2.3M more sold than bought.
The biggest buyer was Mcquade Kathryn B. (Director): $101k in 1 purchase, the only buyer. The biggest seller was Whitaker Charles N. (SVP, Chief HR Off. & CCO): $1.9M in 1 sale, out of 3 different sellers.
The largest trade of the period was a sale of $1.9M on Mar 5, 2026, by Whitaker Charles N. (SVP, Chief HR Off. & CCO). Form 4 on sec.gov (0000764180-26-000045).
None of the 3 sales carries the 10b5-1 plan flag on the Form 4 (sales scheduled months ahead).
The last three months show 1 purchase and 0 sales, against 0 and 2 in the three before. The latest purchase is from Sep 9, 2026; the latest sale from May 26, 2026.
Against its sector (Consumer Defensive, 33 companies with an insider page on this site), over the same dates the median is 5 sales and 1 purchase on the open market. Altria has more sales than 7 of the other 32, ranks 20 of 33 by net dollars sold, and 17 of the 33 have at least one purchase, Altria included.
The 20 most important trades
The only open-market purchase first, then the rest, each type from largest to smallest. The full history is in the tool above, already searched.
See all 40 MO trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2026-09-09 | 2026-09-11 | Mcquade Kathryn B. | Director | $101k | P — Open-market purchaseForm 4 footnoteF1 Includes 110,345 deferred shares held in the Stock Compensation Plan for Non-Employee Directors, including an increase of 1,613 shares acquired through the reinvestment of dividends since May 14, 2026, the date of the last reportable transaction. | SEC |
| 2026-03-05 | 2026-03-09 | Whitaker Charles N. | SVP, Chief HR Off. & CCO | $1.9M | S — Open-market sale2 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price of all shares sold on March 5, 2026. The shares were sold in multiple transactions at prices ranging from $67.22 to $67.65. The reporting person undertakes to provide to Altria Group, Inc., any security holder of Altria Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in footnote 1 to this Form 4. F2 Total includes 60,552 Restricted Stock Units. | SEC |
| 2026-05-26 | 2026-05-28 | Kelly Ennis Debra J | Director | $418k | S — Open-market sale2 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price of all shares sold on May 26, 2026. The shares were sold in multiple transactions at prices ranging from $72.24 to $72.26. The reporting person undertakes to provide to Altria Group, Inc., any security holder of Altria Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in footnote 1 to this Form 4. F2 Deferred stock held in the Stock Compensation Plan for Non-Employee Directors. | SEC |
| 2026-05-26 | 2026-05-28 | Strahlman Ellen R | Director | $145k | S — Open-market sale2 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price of all shares sold on May 26, 2026. The shares were sold in multiple transactions at prices ranging from $72.50 to $72.61. The reporting person undertakes to provide to Altria Group, Inc., any security holder of Altria Group, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in footnote 1 to this Form 4. F2 Deferred stock held in the Stock Compensation Plan for Non-Employee Directors. | SEC |
| 2026-02-26 | 2026-03-02 | Gifford William F. Jr. | Chief Executive Officer | $4.3M | F — Tax withholding (shares surrendered for taxes)3 Form 4 footnotesF2 Shares withheld to satisfy taxes on the vesting of Performance Stock Units and Restricted Stock Units. F3 The closing price of Altria Group, Inc. common stock on February 25, 2026, the last trading day immediately preceding the shares vesting. F4 Total includes 173,151 Restricted Stock Units. | SEC |
| 2026-02-26 | 2026-03-02 | Begley Jody L | EVP and COO | $1.2M | F — Tax withholding (shares surrendered for taxes)3 Form 4 footnotesF2 Shares withheld to satisfy taxes on the vesting of Performance Stock Units and Restricted Stock Units. F3 The closing price of Altria Group, Inc. common stock on February 25, 2026, the last trading day immediately preceding the shares vesting. F4 Total includes 103,903 Restricted Stock Units. | SEC |
| 2026-02-26 | 2026-03-02 | Mancuso Salvatore | EVP & CFO | $1.2M | F — Tax withholding (shares surrendered for taxes)3 Form 4 footnotesF2 Shares withheld to satisfy taxes on the vesting of Performance Stock Units and Restricted Stock Units. F3 The closing price of Altria Group, Inc. common stock on February 25, 2026, the last trading day immediately preceding the shares vesting. F4 Total includes 83,185 Restricted Stock Units. | SEC |
| 2025-08-21 | 2025-08-25 | Mancuso Salvatore | EVP & CFO | $1.0M | F — Tax withholding (shares surrendered for taxes)3 Form 4 footnotesF1 Shares withheld to satisfy taxes on the vesting of Restricted Stock Units. F2 The closing price of Altria Group, Inc. common stock on August 20, 2025, the last trading day immediately preceding the shares vesting. F3 Total includes 83,537 Restricted Stock Units. | SEC |
| 2026-02-26 | 2026-03-02 | Newman Heather A. | SVP, Ch.Strategy & Growth Off | $791k | F — Tax withholding (shares surrendered for taxes)3 Form 4 footnotesF2 Shares withheld to satisfy taxes on the vesting of Performance Stock Units and Restricted Stock Units. F3 The closing price of Altria Group, Inc. common stock on February 25, 2026, the last trading day immediately preceding the shares vesting. F4 Total includes 69,760 Restricted Stock Units. | SEC |
| 2025-08-21 | 2025-08-25 | Whitaker Charles N. | SVP, Chief HR Off. & CCO | $698k | F — Tax withholding (shares surrendered for taxes)3 Form 4 footnotesF1 Shares withheld to satisfy taxes on the vesting of Restricted Stock Units. F2 The closing price of Altria Group, Inc. common stock on August 20, 2025, the last trading day immediately preceding the shares vesting. F3 Total includes 44,405 Restricted Stock Units. | SEC |
| 2025-08-21 | 2025-08-25 | Newman Heather A. | SVP, Ch.Strategy & Growth Off | $698k | F — Tax withholding (shares surrendered for taxes)3 Form 4 footnotesF1 Shares withheld to satisfy taxes on the vesting of Restricted Stock Units. F2 The closing price of Altria Group, Inc. common stock on August 20, 2025, the last trading day immediately preceding the shares vesting. F3 Total includes 49,755 Restricted Stock Units. | SEC |
| 2026-02-26 | 2026-03-02 | Whitaker Charles N. | SVP, Chief HR Off. & CCO | $623k | F — Tax withholding (shares surrendered for taxes)3 Form 4 footnotesF2 Shares withheld to satisfy taxes on the vesting of Performance Stock Units and Restricted Stock Units. F3 The closing price of Altria Group, Inc. common stock on February 25, 2026, the last trading day immediately preceding the shares vesting. F4 Total includes 60,552 Restricted Stock Units. | SEC |
| 2026-02-26 | 2026-03-02 | Mccarter Robert A. Iii | EVP & General Counsel | $315k | F — Tax withholding (shares surrendered for taxes)3 Form 4 footnotesF2 Shares withheld to satisfy taxes on the vesting of Performance Stock Units and Restricted Stock Units. F3 The closing price of Altria Group, Inc. common stock on February 25, 2026, the last trading day immediately preceding the shares vesting. F4 Total includes 88,538 Restricted Stock Units. | SEC |
| 2026-10-14 | 2026-10-16 | Patterson Katie F | Vice President and Controller | $91k | F — Tax withholding (shares surrendered for taxes)3 Form 4 footnotesF1 Shares withheld to satisfy taxes on the vesting of Restricted Stock Units. F2 The closing price of Altria Group, Inc. common stock on October 13, 2026, the last trading day immediately preceding the shares vesting. F3 Total includes 6,172 Restricted Stock Units. | SEC |
| 2026-02-26 | 2026-03-02 | Patterson Katie F | Vice President and Controller | $59k | F — Tax withholding (shares surrendered for taxes)3 Form 4 footnotesF1 Shares withheld to satisfy taxes on the vesting of Restricted Stock Units. F2 The closing price of Altria Group, Inc. common stock on February 25, 2026, the last trading day immediately preceding the shares vesting. F3 Total includes 10,382 Restricted Stock Units. | SEC |
| 2026-05-14 | 2026-05-18 | Mcquade Kathryn B. | Director | A — Grant or award2 Form 4 footnotesF1 Deferred stock awarded under the 2025 Stock Compensation Plan for Non-Employee Directors. F2 Includes 108,732 deferred shares held in the Stock Compensation Plan for Non-Employee Directors, including an increase of 6,671 shares acquired through the reinvestment of dividends since May 15, 2025, the date of the last reportable transaction. | SEC | |
| 2026-05-14 | 2026-05-18 | Yzaguirre Mario Max | Director | A — Grant or award2 Form 4 footnotesF1 Deferred stock awarded under the 2025 Stock Compensation Plan for Non-Employee Directors. F2 Includes 19,936 deferred shares in the Stock Compensation Plan for Non-Employee Directors, including an increase of 1,113 shares acquired through the reinvestment of dividends on deferred shares since May 15, 2025, the date of the last reportable transaction. | SEC | |
| 2026-05-14 | 2026-05-18 | Shanks Virginia E | Director | A — Grant or award2 Form 4 footnotesF1 Deferred stock awarded under the 2025 Stock Compensation Plan for Non-Employee Directors. F2 Includes 19,936 deferred shares held in the Stock Compensation Plan for Non-Employee Directors, including an increase of 1,113 shares acquired through the reinvestment of dividends on deferred shares since May 15, 2025, the date of the last reportable transaction. Also includes 1,857 shares acquired through the reinvestment of dividends on shares held in an investment account since May 15, 2025, the date of the last reportable transaction. | SEC | |
| 2026-05-14 | 2026-05-18 | Davis Robert Matthews | Director | A — Grant or awardForm 4 footnoteF1 Stock awarded under the 2025 Stock Compensation Plan for Non-Employee Directors. | SEC | |
| 2026-05-14 | 2026-05-18 | Kelly Ennis Debra J | Director | A — Grant or award2 Form 4 footnotesF1 Stock awarded under the 2025 Stock Compensation Plan for Non-Employee Directors. F2 Includes 73,809 deferred shares held in the Stock Compensation Plan for Non-Employee Directors, including an increase of 4,731 shares acquired through the reinvestment of dividends since May 15, 2025, the date of the last reportable transaction. | SEC |
The period balance: money in, money out
Across the Form 4 filings submitted between Aug 25, 2025 and Oct 16, 2026, Altria Group, Inc. open-market activity adds up to 1 purchase worth $101k and 3 sales worth $2.4M. The net balance is $2.3M on the sell side.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like Altria Group, Inc.'s is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| A | Grant or award | 24 | $0 |
| F | Tax withholding (shares surrendered for taxes) | 11 | $11.1M |
| S | Open-market sale | 3 | $2.4M |
| G | Gift | 1 | $0 |
| P | Open-market purchase | 1 | $101k |
| Total | Everything filed in the period | 40 | $13.6M |
25 of the 40 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 16 distinct people or entities have filed Altria Group, Inc. transactions: 1 bought on the open market and 3 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Whitaker Charles N. | SVP, Chief HR Off. & CCO | 6 | — | $1.9M (1) | 2026-03-09 |
| Kelly Ennis Debra J | Director | 2 | — | $418k (1) | 2026-05-28 |
| Strahlman Ellen R | Director | 2 | — | $145k (1) | 2026-05-28 |
| Mcquade Kathryn B. | Director | 2 | $101k (1) | — | 2026-09-11 |
| Mancuso Salvatore | Chief Executive Officer | 5 | — | — | 2026-05-15 |
| Newman Heather A. | SVP, Ch.Strategy & Growth Off | 5 | — | — | 2026-03-02 |
| Begley Jody L | EVP and COO | 3 | — | — | 2026-03-02 |
| Gifford William F. Jr. | Chief Executive Officer | 3 | — | — | 2026-03-02 |
Shown here are the 8 who moved the most money, out of 16. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was May 2026: 0 purchases and 2 sales, worth $563k. 12 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 0 | $0 |
| Sep 2025 | 0 | $0 | 0 | $0 |
| Oct 2025 | 0 | $0 | 0 | $0 |
| Nov 2025 | 0 | $0 | 0 | $0 |
| Dec 2025 | 0 | $0 | 0 | $0 |
| Jan 2026 | 0 | $0 | 0 | $0 |
| Feb 2026 | 0 | $0 | 0 | $0 |
| Mar 2026 | 0 | $0 | 1 | $1.9M |
| Apr 2026 | 0 | $0 | 0 | $0 |
| May 2026 | 0 | $0 | 2 | $563k |
| Jun 2026 | 0 | $0 | 0 | $0 |
| Jul 2026 | 0 | $0 | 0 | $0 |
| Aug 2026 | 0 | $0 | 0 | $0 |
| Sep 2026 | 1 | $101k | 0 | $0 |
| Oct 2026 | 0 | $0 | 0 | $0 |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
Altria Group, Inc. (MO) analysis page →
Other Consumer Defensive companies with insider trades
All 500 are listed in the section index →
Which insiders are buying their own company stock →
How to read this data
None of the 3 sales in the table is flagged as scheduled (10b5-1 plan), the kind signed months ahead and executed automatically. Altria's single open-market purchase (code P) is the rare signal: insiders are already paid in stock, so buying more means putting in their own money. The latest filing is from Oct 16, 2026, and a Form 4 arrives up to two business days after the trade.
20 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.