PepsiCo (PEP) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
Download these transactions as CSV No account, no sign-up. The data is public: it comes from SEC Form 4 filings.
PepsiCo, Inc. (PEP) insider buying and selling: 1 purchase, 3 sales
103 Form 4 Table I transactions filed with the SEC by PepsiCo, Inc. insiders between 2025-10-03 and 2026-10-16 (15-month history): 1 open-market purchase and 3 sales, plus 99 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a purchase of $23.7M by Pohlad Robert C on 2026-10-14.
PepsiCo insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, PepsiCo insiders filed 1 purchase worth $23.7M and 3 sales worth $6.2M on the open market. The net balance is on the buy side: $17.5M more bought than sold.
The biggest buyer was Pohlad Robert C (Director): $23.7M in 1 purchase, the only buyer. The biggest seller was Laguarta Ramon (Chairman and CEO): $4.7M in 1 sale, out of 3 different sellers.
The largest trade of the period was a purchase of $23.7M on Oct 14, 2026, by Pohlad Robert C (Director). Form 4 on sec.gov (0001061272-26-000004).
None of the 3 sales carries the 10b5-1 plan flag on the Form 4 (sales scheduled months ahead).
The last three months show 1 purchase and 1 sale, against 0 and 0 in the three before. The latest purchase is from Oct 14, 2026; the latest sale from Jul 27, 2026.
Against its sector (Consumer Defensive, 33 companies with an insider page on this site), over the same dates the median is 5 sales and 1 purchase on the open market. PepsiCo has more sales than 7 of the other 32, ranks 2 of 33 by net dollars bought, and 17 of the 33 have at least one purchase, PepsiCo included.
The 20 most important trades
The only open-market purchase first, then the rest, each type from largest to smallest. The full history is in the tool above, already searched.
See all 103 PEP trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2026-10-14 | 2026-10-16 | Pohlad Robert C | Director | $23.7M | P — Open-market purchase Indirect holding, through: Held By Revocable Trust 2 Form 4 footnotesF1 Represents shares of PepsiCo Common Stock acquired from irrevocable trusts established by the reporting person through the exercise of the reporting person's power to substitute assets of equivalent value for property held by such trusts. In exchange for the shares, a revocable trust, of which the reporting person is sole trustee and beneficiary, transferred to the irrevocable trusts cash having an equivalent fair market value that was determined by the average of the high and low prices of PepsiCo Common Stock on October 14, 2026. F2 Includes 168,632 shares previously reported as directly owned by the reporting person, which shares were transferred to the reporting person's revocable trust of which the reporting person is sole trustee and beneficiary. | SEC |
| 2026-03-02 | 2026-03-03 | Laguarta Ramon | Chairman and CEO | $4.7M | S — Open-market saleForm 4 footnoteF5 The shares with respect to this transaction were sold at prices ranging from $167.3300 to $167.5000. Upon request, the reporting person will provide to the Securities and Exchange Commission staff, the Company, or a security holder of the Company, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-03-04 | 2026-03-06 | Willemsen Eugene | CEO, International Beverages | $1.1M | S — Open-market sale Indirect holding, through: By Non-U.S. Company Form 4 footnoteF1 The shares with respect to this transaction were sold at prices ranging from $164.4416 to $164.4600. Upon request, the reporting person will provide to the Securities and Exchange Commission staff, the Company, or a security holder of the Company, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-07-27 | 2026-07-29 | Flavell David | EVP, Gen Counsel & Corp Sec | $405k | S — Open-market saleForm 4 footnoteF1 The shares with respect to this transaction were sold at prices ranging from $139.5304 to $139.5450. Upon request, the reporting person will provide to the Securities and Exchange Commission staff, the Company, or a security holder of the Company, full information regarding the number of shares sold at each separate price. | SEC |
| 2025-11-10 | 2025-11-12 | Schmitt Stephen T. | EVP & Chief Financial Officer | $7.0M | A — Grant or awardForm 4 footnoteF1 This number represents the restricted stock units ("RSUs") granted as a portion of the reporting person's compensation from PepsiCo, Inc. These RSUs vest at various dates through November 10, 2027. RSUs are calculated on a one-for-one share basis. Vesting of all RSUs is contingent upon the reporting person's continued employment with the company. The RSUs are subject to accelerated vesting in the event the reporting person's employment is terminated by the company without cause. | SEC |
| 2026-03-01 | 2026-03-03 | Laguarta Ramon | Chairman and CEO | $4.2M | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF4 This number represents shares of PepsiCo Common Stock withheld to satisfy the tax withholding obligation due upon vesting of PSUs. | SEC |
| 2026-03-01 | 2026-03-03 | Krishnan Ramkumar | CEO, North America | $699k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF5 This number represents shares of PepsiCo Common Stock withheld to satisfy the tax withholding obligation due upon vesting of PSUs. | SEC |
| 2026-03-01 | 2026-03-03 | Popovici Silviu | CEO, Europe and MEA | $683k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF4 This number represents shares of PepsiCo Common Stock withheld to satisfy the tax withholding obligation due upon vesting of PSUs. | SEC |
| 2026-03-01 | 2026-03-03 | Willemsen Eugene | CEO, International Beverages | $656k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF4 This number represents shares of PepsiCo Common Stock withheld to satisfy the tax withholding obligation due upon vesting of PSUs. | SEC |
| 2026-03-01 | 2026-03-03 | Schmitt Becky | EVP and Chief People Officer | $634k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF4 This number represents shares of PepsiCo Common Stock withheld to satisfy the tax withholding obligation due upon vesting of PSUs. | SEC |
| 2026-03-01 | 2026-03-03 | Kanioura Athina | CEO, LATAM Foods and EVP, S&T | $424k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF4 This number represents shares of PepsiCo Common Stock withheld to satisfy the tax withholding obligation due upon vesting of PSUs. | SEC |
| 2026-03-01 | 2026-03-03 | Flavell David | EVP, Gen Counsel & Corp Sec | $362k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF4 This number represents shares of PepsiCo Common Stock withheld to satisfy the tax withholding obligation due upon vesting of PSUs. | SEC |
| 2026-03-01 | 2026-03-03 | Tammara Christine E | SVP and Controller | $209k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF2 This number represents shares of PepsiCo Common Stock withheld to satisfy the tax withholding obligation due upon vesting of RSUs. | SEC |
| 2026-10-01 | 2026-10-05 | Gibbs David W | Director | $200k | A — Grant or awardForm 4 footnoteF2 This number represents the filing person's phantom stock units received for service as a director that are payable in shares of PepsiCo Common Stock on a one-for-one basis commencing on the first day of the calendar quarter following the first anniversary of the filing person's retirement or resignation from PepsiCo's Board of Directors. | SEC |
| 2026-10-01 | 2026-10-05 | Lewis Dave J | Director | $200k | A — Grant or awardForm 4 footnoteF2 This number represents the filing person's phantom stock units received for service as a director that are payable in shares of PepsiCo Common Stock on a one-for-one basis commencing on the first day of the calendar quarter following the first anniversary of the filing person's retirement or resignation from PepsiCo's Board of Directors. | SEC |
| 2026-10-01 | 2026-10-05 | Gass Michelle | Director | $200k | A — Grant or awardForm 4 footnoteF2 This number represents the filing person's phantom stock units received for service as a director that are payable in shares of PepsiCo Common Stock on a one-for-one basis commencing on the first day of the calendar quarter following the first anniversary of the filing person's retirement or resignation from PepsiCo's Board of Directors. | SEC |
| 2026-10-01 | 2026-10-05 | Pohlad Robert C | Director | $200k | A — Grant or awardForm 4 footnoteF2 This number represents the filing person's phantom stock units received for service as a director that are payable in shares of PepsiCo Common Stock on a one-for-one basis commencing on the first day of the calendar quarter following the first anniversary of the filing person's retirement or resignation from PepsiCo's Board of Directors. | SEC |
| 2026-10-01 | 2026-10-05 | Conde Cesar | Director | $200k | A — Grant or awardForm 4 footnoteF2 This number represents the filing person's phantom stock units received for service as a director that are payable in shares of PepsiCo Common Stock on a one-for-one basis commencing on the first day of the calendar quarter following the first anniversary of the filing person's retirement or resignation from PepsiCo's Board of Directors. | SEC |
| 2026-10-01 | 2026-10-05 | Bailey Jennifer | Director | $200k | A — Grant or awardForm 4 footnoteF2 This number represents the filing person's phantom stock units received for service as a director that are payable in shares of PepsiCo Common Stock on a one-for-one basis commencing on the first day of the calendar quarter following the first anniversary of the filing person's retirement or resignation from PepsiCo's Board of Directors. | SEC |
| 2026-10-01 | 2026-10-05 | Dublon Dina | Director | $200k | A — Grant or awardForm 4 footnoteF2 This number represents the filing person's phantom stock units received for service as a director that are payable in shares of PepsiCo Common Stock on a one-for-one basis commencing on the first day of the calendar quarter following the first anniversary of the filing person's retirement or resignation from PepsiCo's Board of Directors. | SEC |
The period balance: money in, money out
Across the Form 4 filings submitted between Oct 3, 2025 and Oct 16, 2026, PepsiCo, Inc. open-market activity adds up to 1 purchase worth $23.7M and 3 sales worth $6.2M. The net balance is $17.5M on the buy side.
Only codes P and S count, where an insider puts in or takes out their own money. A buying balance like PepsiCo, Inc.'s is the less common case in the S&P 500: its insiders are already paid in stock and still put in their own money. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| A | Grant or award | 78 | $12.8M |
| F | Tax withholding (shares surrendered for taxes) | 8 | $7.9M |
| D | Sale back to the issuer | 7 | $0 |
| J | Other transaction (explained in the filing) | 6 | $0 |
| S | Open-market sale | 3 | $6.2M |
| P | Open-market purchase | 1 | $23.7M |
| Total | Everything filed in the period | 103 | $50.5M |
53 of the 103 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 24 distinct people or entities have filed PepsiCo, Inc. transactions: 1 bought on the open market and 3 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Pohlad Robert C | Director | 11 | $23.7M (1) | — | 2026-10-16 |
| Laguarta Ramon | Chairman and CEO | 4 | — | $4.7M (1) | 2026-03-03 |
| Willemsen Eugene | CEO, International Beverages | 5 | — | $1.1M (1) | 2026-07-02 |
| Flavell David | EVP, Gen Counsel & Corp Sec | 4 | — | $405k (1) | 2026-07-29 |
| Bailey Jennifer | Director | 7 | — | — | 2026-10-05 |
| Diamond Susan M | Director | 7 | — | — | 2026-10-05 |
| Vasella Daniel | Director | 7 | — | — | 2026-10-05 |
| Krishnan Ramkumar | CEO, North America | 5 | — | — | 2026-08-05 |
Shown here are the 8 who moved the most money, out of 24. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Mar 2026: 0 purchases and 2 sales, worth $5.7M. 12 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 0 | $0 |
| Sep 2025 | 0 | $0 | 0 | $0 |
| Oct 2025 | 0 | $0 | 0 | $0 |
| Nov 2025 | 0 | $0 | 0 | $0 |
| Dec 2025 | 0 | $0 | 0 | $0 |
| Jan 2026 | 0 | $0 | 0 | $0 |
| Feb 2026 | 0 | $0 | 0 | $0 |
| Mar 2026 | 0 | $0 | 2 | $5.7M |
| Apr 2026 | 0 | $0 | 0 | $0 |
| May 2026 | 0 | $0 | 0 | $0 |
| Jun 2026 | 0 | $0 | 0 | $0 |
| Jul 2026 | 0 | $0 | 1 | $405k |
| Aug 2026 | 0 | $0 | 0 | $0 |
| Sep 2026 | 0 | $0 | 0 | $0 |
| Oct 2026 | 1 | $23.7M | 0 | $0 |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
PepsiCo, Inc. (PEP) analysis page →
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How to read this data
None of the 3 sales in the table is flagged as scheduled (10b5-1 plan), the kind signed months ahead and executed automatically. PepsiCo's single open-market purchase (code P) is the rare signal: insiders are already paid in stock, so buying more means putting in their own money. The latest filing is from Oct 16, 2026, and a Form 4 arrives up to two business days after the trade.
20 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.