Coca-Cola (KO) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
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The Coca-Cola Company (KO) insider buying and selling: 2 purchases, 31 sales
82 Form 4 Table I transactions filed with the SEC by The Coca-Cola Company insiders between 2025-10-27 and 2026-08-24 (15-month history): 2 open-market purchases and 31 sales, plus 49 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $35.0M by Quincey James on 2026-06-05.
Coca-Cola insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, Coca-Cola insiders filed 2 purchases worth $999k and 31 sales worth $255.7M on the open market. The net balance is on the sell side: $254.7M more sold than bought.
The biggest buyer was Levchin Max R (Director): $999k in 2 purchases, the only buyer. The biggest seller was Quincey James (Chairman): $144.7M in 7 sales, out of 11 different sellers.
The largest trade of the period was a sale of $35.0M on Jun 5, 2026, by Quincey James (Chairman), under a 10b5-1 plan. Form 4 on sec.gov (0000021344-26-000144).
Of the 31 sales, 10 (32%, $141.9M) carry the 10b5-1 plan flag on the Form 4, meaning they were scheduled months ahead; the other 21 do not.
The last three months show 0 purchases and 8 sales, against 0 and 8 in the three before. The latest purchase is from Oct 24, 2025; the latest sale from Aug 20, 2026.
Against its sector (Consumer Defensive, 33 companies with an insider page on this site), over the same dates the median is 5 sales and 1 purchase on the open market. Coca-Cola has more sales than 30 of the other 32, ranks 4 of 33 by net dollars sold, and 17 of the 33 have at least one purchase, Coca-Cola included.
The 20 most important trades
The 2 open-market purchases first, then the rest, each type from largest to smallest. The full history is in the tool above, already searched.
See all 82 KO trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2025-10-24 | 2025-10-27 | Levchin Max R | Director | $503k | P — Open-market purchaseForm 4 footnoteF3 The price is the weighted average purchase price of the aggregate number of shares that were purchased by the reporting person. These shares were purchased in multiple transactions at prices ranging from $69.6653 to $70.005. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price. | SEC |
| 2025-10-23 | 2025-10-27 | Levchin Max R | Director | $495k | P — Open-market purchase2 Form 4 footnotesF1 The price is the weighted average purchase price of the aggregate number of shares that were purchased by the reporting person. These shares were purchased in multiple transactions at prices ranging from $69.73 to $69.995. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price. F2 The price is the weighted average purchase price of the aggregate number of shares that were purchased by the reporting person. These shares were purchased in multiple transactions at prices ranging from $70.00 to $70.86. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price. | SEC |
| 2026-06-05 | 2026-06-08 | Quincey James | Chairman | $35.0M | S — Open-market sale (scheduled 10b5-1)2 Form 4 footnotesF1 The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2026. F3 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $80.00 to $80.39. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-07-28 | 2026-07-30 | Quincey James | Chairman | $34.3M | S — Open-market sale (scheduled 10b5-1)2 Form 4 footnotesF1 The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2026. F2 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $90.00 to $90.21. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-02-03 | 2026-02-05 | Quincey James | Chairman and CEO | $26.0M | S — Open-market sale (scheduled 10b5-1)2 Form 4 footnotesF1 The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on February 28, 2025. F2 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $77.00 to $77.285. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-03-03 | 2026-03-05 | Quincey James | Chairman and CEO | $19.8M | S — Open-market saleForm 4 footnoteF1 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $79.10 to $79.285. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-05-07 | 2026-05-11 | Quincey James | Chairman | $15.8M | S — Open-market saleForm 4 footnoteF1 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $78.53 to $79.14. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-07-31 | 2026-08-03 | Murphy John | President and CFO | $13.3M | S — Open-market saleForm 4 footnoteF1 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $86.875 to $87.93. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-07-29 | 2026-07-30 | Quincey James | Chairman | $13.1M | S — Open-market sale (scheduled 10b5-1)2 Form 4 footnotesF1 The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2026. F3 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $90.00 to $90.26. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-08-20 | 2026-08-24 | Pietracci Bruno | Officer | $10.1M | S — Open-market saleForm 4 footnoteF1 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $90.90 to $91.10. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2025-11-14 | 2025-11-17 | Arroyo Manuel | Executive Vice President | $9.9M | S — Open-market saleForm 4 footnoteF1 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $70.80 to $70.825. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-06-09 | 2026-06-11 | Mann Jennifer K | Executive Vice President | $8.1M | S — Open-market sale (scheduled 10b5-1)2 Form 4 footnotesF1 The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 6, 2026. F2 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $79.49 to $81.73. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-02-25 | 2026-02-27 | Murphy John | President and CFO | $8.0M | S — Open-market saleForm 4 footnoteF1 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $80.355 to $80.535. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-06-05 | 2026-06-09 | Mann Jennifer K | Executive Vice President | $7.9M | S — Open-market sale (scheduled 10b5-1)3 Form 4 footnotesF1 The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 6, 2026. F2 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $77.62 to $80.72. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. F3 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $77.64 to $80.71. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-06-08 | 2026-06-10 | Mann Jennifer K | Executive Vice President | $7.9M | S — Open-market sale (scheduled 10b5-1)3 Form 4 footnotesF1 The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 6, 2026. F2 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $79.15 to $79.88. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. F3 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $79.11 to $79.91. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-07-28 | 2026-07-29 | Pietracci Bruno | Officer | $6.8M | S — Open-market sale (scheduled 10b5-1)2 Form 4 footnotesF1 The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2025. F2 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $89.60 to $89.76. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-03-02 | 2026-03-03 | Murphy John | President and CFO | $5.8M | S — Open-market saleForm 4 footnoteF2 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $80.46 to $80.605. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-08-06 | 2026-08-07 | Ortega Luisa | Officer | $4.8M | S — Open-market sale2 Form 4 footnotesF1 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $86.66 to $86.695. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. F2 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $86.525 to $86.64. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-08-19 | 2026-08-21 | Quan Nancy | Executive Vice President | $4.5M | S — Open-market saleForm 4 footnoteF1 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $90.37 to $90.435. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
| 2025-11-11 | 2025-11-13 | Braun Henrique | EVP & Chief Operating Officer | $2.9M | S — Open-market saleForm 4 footnoteF1 The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $70.90 to $70.95. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price. | SEC |
The period balance: money in, money out
Across the Form 4 filings submitted between Oct 27, 2025 and Aug 24, 2026, The Coca-Cola Company open-market activity adds up to 2 purchases worth $999k and 31 sales worth $255.7M. The net balance is $254.7M on the sell side.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like The Coca-Cola Company's is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| S | Open-market sale | 31 | $255.7M |
| M | Option exercise | 21 | $106.7M |
| A | Grant or award | 13 | $0 |
| F | Tax withholding (shares surrendered for taxes) | 12 | $30.9M |
| G | Gift | 3 | $0 |
| P | Open-market purchase | 2 | $999k |
| Total | Everything filed in the period | 82 | $394.4M |
16 of the 82 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 14 distinct people or entities have filed The Coca-Cola Company transactions: 1 bought on the open market and 11 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
Of the 11 who sold on the open market (31 sales in all), the three biggest sellers account for $197.8M of the $255.7M: 77% of the money in three people.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Quincey James | Chairman | 16 | — | $144.7M (7) | 2026-07-30 |
| Murphy John | President and CFO | 8 | — | $27.1M (3) | 2026-08-03 |
| Mann Jennifer K | Executive Vice President | 9 | — | $26.0M (4) | 2026-06-12 |
| Pietracci Bruno | Officer | 7 | — | $19.2M (3) | 2026-08-24 |
| Quan Nancy | Executive Vice President | 9 | — | $11.2M (4) | 2026-08-21 |
| Arroyo Manuel | Executive Vice President | 3 | — | $9.9M (1) | 2026-03-03 |
| Ortega Luisa | Officer | 4 | — | $4.8M (1) | 2026-08-07 |
| Perez Beatriz R | Executive Vice President | 8 | — | $4.7M (3) | 2026-03-03 |
Shown here are the 8 who moved the most money, out of 14. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Feb 2026: 0 purchases and 6 sales, worth $40.3M. 7 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 0 | $0 |
| Sep 2025 | 0 | $0 | 0 | $0 |
| Oct 2025 | 2 | $999k | 1 | $947k |
| Nov 2025 | 0 | $0 | 3 | $15.0M |
| Dec 2025 | 0 | $0 | 0 | $0 |
| Jan 2026 | 0 | $0 | 0 | $0 |
| Feb 2026 | 0 | $0 | 6 | $40.3M |
| Mar 2026 | 0 | $0 | 5 | $31.7M |
| Apr 2026 | 0 | $0 | 0 | $0 |
| May 2026 | 0 | $0 | 2 | $18.3M |
| Jun 2026 | 0 | $0 | 6 | $61.6M |
| Jul 2026 | 0 | $0 | 4 | $67.6M |
| Aug 2026 | 0 | $0 | 4 | $20.3M |
| Sep 2026 | 0 | $0 | 0 | $0 |
| Oct 2026 | 0 | $0 | 0 | $0 |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
The Coca-Cola Company (KO) analysis page →
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How to read this data
8 of the 18 sales in the table are flagged as scheduled (10b5-1 plan): signed months ahead and executed automatically, so they say nothing about what the insider thinks today. Coca-Cola's 2 open-market purchases (code P) are the rare signal: insiders are already paid in stock, so buying more means putting in their own money. The latest filing is from Aug 24, 2026, and a Form 4 arrives up to two business days after the trade.
20 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.