Hershey (HSY) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
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The Hershey Company (HSY) insider buying and selling: 3 purchases, 169 sales
275 Form 4 Table I transactions filed with the SEC by The Hershey Company insiders between 2025-09-17 and 2026-10-19 (15-month history): 3 open-market purchases and 169 sales, plus 103 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $2.2M by Hershey Trust Co Trustee In Trust For Milton Hershey School on 2026-03-16.
Hershey insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, Hershey insiders filed 3 purchases worth $445k and 167 sales worth $279.3M on the open market. The net balance is on the sell side: $278.8M more sold than bought.
The biggest buyer was Tanner Kirk (President and CEO): $371k in 1 purchase, out of 3 different buyers. The biggest seller was Hershey Trust Co Trustee In Trust For Milton Hershey School (10% Owner): $275.0M in 150 sales, out of 6 different sellers.
The largest trade of the period was a sale of $2.2M on Mar 16, 2026, by Hershey Trust Co Trustee In Trust For Milton Hershey School (10% Owner), under a 10b5-1 plan. Form 4 on sec.gov (0000950142-26-000773).
Of the 167 sales, 165 (99%, $279.0M) carry the 10b5-1 plan flag on the Form 4, meaning they were scheduled months ahead; the other 2 do not.
The last three months show 0 purchases and 65 sales, against 0 and 66 in the three before. The latest purchase is from Nov 24, 2025; the latest sale from Oct 16, 2026.
Against its sector (Consumer Defensive, 33 companies with an insider page on this site), over the same dates the median is 5 sales and 1 purchase on the open market. Hershey has more sales than 32 of the other 32, ranks 3 of 33 by net dollars sold, and 17 of the 33 have at least one purchase, Hershey included.
The 20 most important trades
The 3 open-market purchases first, then the rest, each type from largest to smallest. The full history is in the tool above, already searched.
See all 275 HSY trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2025-11-21 | 2025-11-25 | Tanner Kirk | President and CEO | $371k | P — Open-market purchaseForm 4 footnoteF1 This reflects the weighted average price for the shares, which were purchased in multiple transactions at prices that ranged from $185.350 to $185.615. Upon the request of the SEC staff, the issuer or a security holder of the issuer, the reporting person undertakes to provide information regarding the number of shares purchased at each separate price. | SEC |
| 2025-11-24 | 2025-11-26 | Schechtman Natalie | SVP and CHRO | $37k | P — Open-market purchase | SEC |
| 2025-11-21 | 2025-11-25 | Taffet Stacy | Chief Growth Officer | $37k | P — Open-market purchase | SEC |
| 2026-03-16 | 2026-03-18 | Hershey Trust Co Trustee In Trust For Milton Hershey School | 10% Owner | $2.2M | S — Open-market sale (scheduled 10b5-1)4 Form 4 footnotesF1 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at a price ranging from $218.0950 to $218.9157, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at a price ranging from $219.0412 to $219.9865, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F3 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at a price ranging from $220.0129 to $220.9162, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F4 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at a price ranging from $221.1700 to $221.3500, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2026-03-17 | 2026-03-18 | Hershey Trust Co Trustee In Trust For Milton Hershey School | 10% Owner | $2.2M | S — Open-market sale (scheduled 10b5-1)5 Form 4 footnotesF5 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $215.0937 to $215.9930, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F6 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at a price ranging from $216.1373 to $216.9992, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F7 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at a price ranging from $217.0058 to $217.9022, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F8 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at a price ranging from $218.2907 to $218.9757, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above F9 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $220.0301 to $220.9300, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2026-03-25 | 2026-03-27 | Hershey Trust Co Trustee In Trust For Milton Hershey School | 10% Owner | $2.2M | S — Open-market sale (scheduled 10b5-1)6 Form 4 footnotesF1 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $212.4450 to $212.8500, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $213.2200 to $213.6000, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F3 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $214.1800 to $214.9800, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F4 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $215.0750 to $215.9800, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $216.0200 to $216.9700, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F6 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $217.0000 to $217.5300, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2026-03-24 | 2026-03-25 | Hershey Trust Co Trustee In Trust For Milton Hershey School | 10% Owner | $2.2M | S — Open-market sale (scheduled 10b5-1)5 Form 4 footnotesF8 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $213.3050 to $213.8000, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F9 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $214.0050 to $214.8400, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F10 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $215.1400 to $215.9700, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F11 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $216.0200 to $216.9300, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F12 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $217.0100 to $217.1500, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2026-03-23 | 2026-03-25 | Hershey Trust Co Trustee In Trust For Milton Hershey School | 10% Owner | $2.1M | S — Open-market sale (scheduled 10b5-1)7 Form 4 footnotesF1 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $210.5000 to $210.9700, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $211.0200 to $211.8800, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F3 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $212.0900 to $212.9900, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F4 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $213.0700 to $213.9450, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $214.0400 to $214.9900, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F6 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $215.0000 to $215.9900, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F7 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $216.0000 to $216.3900, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2026-03-18 | 2026-03-20 | Hershey Trust Co Trustee In Trust For Milton Hershey School | 10% Owner | $2.1M | S — Open-market sale (scheduled 10b5-1)6 Form 4 footnotesF1 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $212.3600 to $212.9510, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $213.0078 to $213.9454, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F3 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $214.0028 to $214.9932, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F4 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $215.0216 to $215.9988, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $216.0057 to $216.9900, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F6 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $217.1155 to $217.1351, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2026-03-27 | 2026-03-27 | Hershey Trust Co Trustee In Trust For Milton Hershey School | 10% Owner | $2.1M | S — Open-market sale (scheduled 10b5-1)6 Form 4 footnotesF13 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $210.1000 to $210.9800, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F14 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $211.1600 to $211.7800, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F15 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $212.1900 to $212.9800, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F16 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $213.0000 to $213.9900, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F17 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $214.0200 to $214.9900, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F18 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $215.0000 to $215.9600, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2026-03-30 | 2026-04-01 | Hershey Trust Co Trustee In Trust For Milton Hershey School | 10% Owner | $2.1M | S — Open-market sale (scheduled 10b5-1)5 Form 4 footnotesF1 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $211.9080 to $211.9791, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $212.3990 to $212.8895, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F3 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $213.0188 to $213.9956, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F4 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $214.0040 to $214.9748, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $215.0036 to $215.1021, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2026-03-26 | 2026-03-27 | Hershey Trust Co Trustee In Trust For Milton Hershey School | 10% Owner | $2.1M | S — Open-market sale (scheduled 10b5-1)6 Form 4 footnotesF7 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $210.0000 to $210.9900, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F8 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $211.0000 to $211.9700, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F9 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $212.0000 to $212.9300, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F10 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $213.0000 to $213.8400, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F11 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $215.2200 to $215.9919, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F12 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $216.0200 to $216.9600, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2026-03-19 | 2026-03-20 | Hershey Trust Co Trustee In Trust For Milton Hershey School | 10% Owner | $2.1M | S — Open-market sale (scheduled 10b5-1)4 Form 4 footnotesF7 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $209.1818 to $209.9979, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F8 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $210.0072 to $210.9856, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F9 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $211.0204 to $211.9958, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F10 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $212.0075 to $212.2400, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2026-03-20 | 2026-03-20 | Hershey Trust Co Trustee In Trust For Milton Hershey School | 10% Owner | $2.1M | S — Open-market sale (scheduled 10b5-1)3 Form 4 footnotesF11 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $209.4400 to $209.9556, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F12 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $210.0700 to $210.9700, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F13 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $211.0397 to $211.9119, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2026-04-09 | 2026-04-13 | Hershey Trust Co Trustee In Trust For Milton Hershey School | 10% Owner | $2.1M | S — Open-market sale (scheduled 10b5-1)3 Form 4 footnotesF1 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $208.9104 to $208.9694, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $209.0000 to $209.9984, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F3 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $210.0128 to $210.8400, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2026-03-31 | 2026-04-01 | Hershey Trust Co Trustee In Trust For Milton Hershey School | 10% Owner | $2.1M | S — Open-market sale (scheduled 10b5-1)11 Form 4 footnotesF6 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $205.7800 to $205.9924, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F7 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $206.0163 to $206.9957, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F8 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $207.0200 to $207.9946, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F9 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $208.0203 to $208.8541, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F10 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $209.0264 to $209.1335, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F11 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $210.1369 to $210.9616, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F12 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $211.1051 to $211.9958, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F13 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $212.0039 to $212.5100, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F14 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $213.0304 to $213.9899, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F15 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $214.0010 to $214.9850, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F16 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $215.0200 to $215.0700, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2026-04-08 | 2026-04-08 | Hershey Trust Co Trustee In Trust For Milton Hershey School | 10% Owner | $2.1M | S — Open-market sale (scheduled 10b5-1)3 Form 4 footnotesF8 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $206.2700 to $206.9500, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F9 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $207.0511 to $207.9949, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F10 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $208.0200 to $208.9900, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2026-04-06 | 2026-04-08 | Hershey Trust Co Trustee In Trust For Milton Hershey School | 10% Owner | $2.1M | S — Open-market sale (scheduled 10b5-1)3 Form 4 footnotesF1 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $206.3200 to $206.9900, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $207.0100 to $207.9900, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F3 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $208.0000 to $208.7300, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2026-04-07 | 2026-04-08 | Hershey Trust Co Trustee In Trust For Milton Hershey School | 10% Owner | $2.1M | S — Open-market sale (scheduled 10b5-1)4 Form 4 footnotesF4 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $205.9700 to $205.9800, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $206.0000 to $206.9900, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F6 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $207.0000 to $207.9900, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F7 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $208.0000 to $208.8800, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2026-04-10 | 2026-04-13 | Hershey Trust Co Trustee In Trust For Milton Hershey School | 10% Owner | $2.0M | S — Open-market sale (scheduled 10b5-1)8 Form 4 footnotesF4 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $202.2700 to $202.8999, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $203.0458 to $203.8248, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F6 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $204.0521 to $204.9600, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F7 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $205.0049 to $205.9963, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F8 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $206.0010 to $206.8878, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F9 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $207.0072 to $207.9963, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F10 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $208.3294 to $208.3294, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F11 The Price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at price a ranging from $210.3700 to $210.7900, inclusive. The reporting person undertakes to provide to the staff of the Securities and Exchange Commission, to any security holder of The Hershey Company, or to The Hershey Company, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
The period balance: money in, money out
Across the Form 4 filings submitted between Sep 17, 2025 and Oct 19, 2026, The Hershey Company open-market activity adds up to 3 purchases worth $445k and 169 sales worth $279.9M. The net balance is $279.4M on the sell side.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like The Hershey Company's is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| S | Open-market sale | 169 | $279.9M |
| A | Grant or award | 79 | $318k |
| F | Tax withholding (shares surrendered for taxes) | 24 | $5.0M |
| P | Open-market purchase | 3 | $445k |
| Total | Everything filed in the period | 275 | $285.6M |
65 of the 275 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 27 distinct people or entities have filed The Hershey Company transactions: 3 bought on the open market and 6 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
Of the 6 who sold on the open market (169 sales in all), the three biggest sellers account for $279.2M of the $279.9M: 100% of the money in three people.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Hershey Trust Co Trustee In Trust For Milton Hershey School | 10% Owner | 150 | — | $275.0M (150) | 2026-10-19 |
| Voskuil Steven E | SVP, Chief Financial Officer | 16 | — | $3.3M (12) | 2026-08-06 |
| Grover Rohit | President, International | 2 | — | $791k (1) | 2026-02-27 |
| Reiman Jason | SVP Chief Supply Chain Officer | 5 | — | $452k (1) | 2026-03-23 |
| Tanner Kirk | President and CEO | 3 | $371k (1) | — | 2026-09-22 |
| Mccalman Jennifer | VP, Chief Accounting Officer | 5 | — | $128k (1) | 2026-08-07 |
| Robbin-Coker Cordel | Director | 9 | — | $123k (4) | 2026-10-05 |
| Schechtman Natalie | SVP and CHRO | 3 | $37k (1) | — | 2026-09-22 |
Shown here are the 8 who moved the most money, out of 27. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Jul 2026: 0 purchases and 24 sales, worth $38.9M. 1 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 0 | $0 |
| Sep 2025 | 0 | $0 | 1 | $284k |
| Oct 2025 | 0 | $0 | 1 | $281k |
| Nov 2025 | 3 | $445k | 2 | $320k |
| Dec 2025 | 0 | $0 | 1 | $283k |
| Jan 2026 | 0 | $0 | 2 | $322k |
| Feb 2026 | 0 | $0 | 3 | $1.6M |
| Mar 2026 | 0 | $0 | 13 | $26.0M |
| Apr 2026 | 0 | $0 | 23 | $41.6M |
| May 2026 | 0 | $0 | 21 | $38.3M |
| Jun 2026 | 0 | $0 | 22 | $38.0M |
| Jul 2026 | 0 | $0 | 24 | $38.9M |
| Aug 2026 | 0 | $0 | 23 | $38.7M |
| Sep 2026 | 0 | $0 | 21 | $35.8M |
| Oct 2026 | 0 | $0 | 12 | $19.6M |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
The Hershey Company (HSY) analysis page →
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How to read this data
17 of the 17 sales in the table are flagged as scheduled (10b5-1 plan): signed months ahead and executed automatically, so they say nothing about what the insider thinks today. Hershey's 3 open-market purchases (code P) are the rare signal: insiders are already paid in stock, so buying more means putting in their own money. The latest filing is from Oct 19, 2026, and a Form 4 arrives up to two business days after the trade.
18 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.