Williams-Sonoma (WSM) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
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Williams-Sonoma, Inc. (WSM) insider buying and selling: no purchases, 24 sales
89 Form 4 Table I transactions filed with the SEC by Williams-Sonoma, Inc. insiders between 2025-09-10 and 2026-10-16 (15-month history): 0 open-market purchases and 24 sales, plus 65 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $18.0M by Alber Laura on 2025-09-15.
Williams-Sonoma insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, Williams-Sonoma insiders filed 20 sales worth $49.7M on the open market, and no purchases.
The biggest seller was Alber Laura (PRESIDENT & CEO): $41.2M in 9 sales, out of 4 different sellers.
The largest trade of the period was a sale of $7.7M on Jul 15, 2026, by Alber Laura (PRESIDENT & CEO), under a 10b5-1 plan. Form 4 on sec.gov (0000719955-26-000184).
All 20 sales carry the 10b5-1 plan flag on the Form 4: scheduled months ahead.
The last three months show 6 sales, against 5 in the three before. The latest sale from Oct 16, 2026.
Against its sector (Consumer Cyclical, 54 companies with an insider page on this site), over the same dates the median is 9 sales and 0 purchases on the open market. Williams-Sonoma has more sales than 41 of the other 53, ranks 16 of 54 by net dollars sold, and 18 of the 54 have at least one purchase.
The 20 most important trades
With no open-market purchases, the table starts with WSM's sales, largest first. The full history is in the tool above, already searched.
See all 89 WSM trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2025-09-15 | 2025-09-17 | Alber Laura | PRESIDENT & CEO | $18.0M | S — Open-market sale (scheduled 10b5-1)6 Form 4 footnotesF1 Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on September 10, 2024. F2 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $196.26 to $197.21. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F3 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $197.29 to $198.16. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F4 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $198.28 to $199.27. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F5 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $199.31 to $200.30. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F6 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $200.31 to $201.30. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-07-15 | 2026-07-17 | Alber Laura | PRESIDENT & CEO | $7.7M | S — Open-market sale (scheduled 10b5-1)6 Form 4 footnotesF1 Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025. F2 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $218.47 to $219.42. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F3 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $219.51 to $220.49. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F4 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $220.50 to $221.49. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F5 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $221.53 to $222.51. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F6 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $222.53 to $222.95. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-09-16 | 2026-09-18 | Alber Laura | PRESIDENT & CEO | $7.7M | S — Open-market sale (scheduled 10b5-1)6 Form 4 footnotesF1 Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025. F2 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $218.69 to $219.67. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F3 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $219.70 to $220.68. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F4 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $220.70 to $221.68. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F5 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $221.69 to $222.68. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F6 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $222.69 to $223.63. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-01-15 | 2026-01-16 | Alber Laura | PRESIDENT & CEO | $7.3M | S — Open-market sale (scheduled 10b5-1)5 Form 4 footnotesF1 Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025. F2 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $205.13 to $206.10. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F3 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $206.21 to $207.20. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F4 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $207.21 to $208.19. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F5 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $208.20 to $208.64. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-03-26 | 2026-03-27 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | $5.9M | S — Open-market sale (scheduled 10b5-1)6 Form 4 footnotesF1 Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 21, 2025. F2 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $178.69 to $179.68. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F3 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $179.69 to $180.68. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F4 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $180.71 to $181.70. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F5 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $181.71 to $182.65. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F6 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $182.71 to $183.53. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-03-16 | 2026-03-18 | Alber Laura | PRESIDENT & CEO | $3.7M | S — Open-market sale (scheduled 10b5-1)6 Form 4 footnotesF1 Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025. F2 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $181.15 to $182.14. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F3 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $182.15 to $183.14. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F4 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $183.15 to $184.09. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F5 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $184.16 to $185.15. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F6 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $185.18 to $186.00. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. | SEC |
| 2025-09-08 | 2025-09-10 | King David Randolph | EVP GENERAL COUNSEL | $3.6M | S — Open-market saleForm 4 footnoteF1 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $203.28 to $203.85. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-05-14 | 2026-05-18 | Alber Laura | PRESIDENT & CEO | $3.5M | S — Open-market sale (scheduled 10b5-1)5 Form 4 footnotesF1 Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025. F2 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $171.43 to $172.41. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F3 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $172.43 to $173.40. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F4 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $173.44 to $174.32. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F5 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $174.47 to $174.66. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. | SEC |
| 2025-11-25 | 2025-11-26 | Alber Laura | PRESIDENT & CEO | $3.2M | S — Open-market sale (scheduled 10b5-1)6 Form 4 footnotesF1 Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on September 10, 2024. F2 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $175.26 to $176.05. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F3 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $176.27 to $177.09. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F4 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $177.72 to $178.66. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F5 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $178.73 to $179.35. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F6 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $179.74 to $180.73. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-05-27 | 2026-05-29 | Alber Laura | PRESIDENT & CEO | $3.0M | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025. | SEC |
| 2026-04-17 | 2026-04-21 | Alber Laura | PRESIDENT & CEO | $3.0M | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025. | SEC |
| 2025-11-26 | 2025-11-26 | Alber Laura | PRESIDENT & CEO | $2.2M | S — Open-market sale (scheduled 10b5-1)2 Form 4 footnotesF1 Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on September 10, 2024. F7 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $180.74 to $181.67. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. | SEC |
| 2025-09-24 | 2025-09-26 | Yearout Karalyn | EVP CHIEF TALENT OFFICER | $696k | S — Open-market sale | SEC |
| 2026-09-16 | 2026-09-18 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | $672k | S — Open-market sale (scheduled 10b5-1)9 Form 4 footnotesF1 Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 21, 2025. F2 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $216.74 to $217.69. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F3 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $217.77 to $218.73. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F4 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $218.94 to $219.70. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F5 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $220.07 to $221.00. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F6 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $221.09 to $222.04. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F7 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $222.10 to $223.06. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F8 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $223.21 to $224.19. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F9 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $224.27 to $224.69. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. | SEC |
| 2025-09-18 | 2025-09-19 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | $627k | S — Open-market sale (scheduled 10b5-1)5 Form 4 footnotesF1 Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 26, 2024. F2 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $196.15 to $196.92. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F3 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $197.19 to $198.17. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F4 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $198.30 to $199.28. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F5 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $199.30 to $199.99. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-04-08 | 2026-04-10 | Yearout Karalyn | EVP CHIEF TALENT OFFICER | $436k | S — Open-market sale (scheduled 10b5-1)3 Form 4 footnotesF1 Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 15, 2025. F2 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $191.35 to $192.32. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F3 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $192.53 to $192.99. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-04-08 | 2026-04-10 | Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | $267k | S — Open-market sale (scheduled 10b5-1)8 Form 4 footnotesF1 Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 21, 2025. F2 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $186.55 to $187.52. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F3 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $187.55 to $188.54. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F4 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $188.57 to $189.41. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F5 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $189.84 to $190.81. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F6 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $190.84 to $191.41. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F7 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $192.09 to $192.48. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F8 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $193.12 to $193.41. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. | SEC |
| 2026-06-15 | 2026-06-16 | Yearout Karalyn | EVP CHIEF TALENT OFFICER | $254k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 15, 2025. | SEC |
| 2026-08-04 | 2026-08-06 | Yearout Karalyn | EVP CHIEF TALENT OFFICER | $250k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 15, 2025. | SEC |
| 2026-10-16 | 2026-10-16 | Finucane Anne A. | Director | $200k | S — Open-market sale (scheduled 10b5-1)3 Form 4 footnotesF1 Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on July 16, 2026. F2 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $252.02 to $252.78. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F3 Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $253.08 to $253.14. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. | SEC |
The period balance: money in, money out
In the Form 4 filings submitted between Sep 10, 2025 and Oct 16, 2026 there is not one open-market purchase of Williams-Sonoma, Inc.: 24 sales worth $72.6M and zero dollars bought.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like Williams-Sonoma, Inc.'s is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| M | Option exercise | 32 | $0 |
| F | Tax withholding (shares surrendered for taxes) | 24 | $55.3M |
| S | Open-market sale | 24 | $72.6M |
| A | Grant or award | 6 | $0 |
| G | Gift | 3 | $0 |
| Total | Everything filed in the period | 89 | $128.0M |
41 of the 89 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 13 distinct people or entities have filed Williams-Sonoma, Inc. transactions: none bought on the open market and 5 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Alber Laura | PRESIDENT & CEO | 17 | — | $59.3M (10) | 2026-09-18 |
| Howie Jeffrey | EVP CHIEF FINANCIAL OFFICER | 15 | — | $7.5M (4) | 2026-09-18 |
| King David Randolph | EVP GENERAL COUNSEL | 7 | — | $3.6M (1) | 2026-04-07 |
| Yearout Karalyn | EVP CHIEF TALENT OFFICER | 14 | — | $2.2M (8) | 2026-10-13 |
| Finucane Anne A. | Director | 3 | — | $200k (1) | 2026-10-16 |
| Brooks Jeremy | CHIEF ACCOUNTING OFFICER | 12 | — | — | 2026-04-07 |
| Bhargava Monica | PRESIDENT POTTERY BARN BRAND | 8 | — | — | 2026-04-07 |
| Huffington Arianna | Director | 5 | — | — | 2026-08-04 |
Shown here are the 8 who moved the most money, out of 13. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Sep 2025: 0 purchases and 4 sales, worth $22.9M. 4 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 0 | $0 |
| Sep 2025 | 0 | $0 | 4 | $22.9M |
| Oct 2025 | 0 | $0 | 0 | $0 |
| Nov 2025 | 0 | $0 | 2 | $5.4M |
| Dec 2025 | 0 | $0 | 0 | $0 |
| Jan 2026 | 0 | $0 | 2 | $7.4M |
| Feb 2026 | 0 | $0 | 0 | $0 |
| Mar 2026 | 0 | $0 | 2 | $9.6M |
| Apr 2026 | 0 | $0 | 3 | $3.7M |
| May 2026 | 0 | $0 | 2 | $6.5M |
| Jun 2026 | 0 | $0 | 2 | $360k |
| Jul 2026 | 0 | $0 | 1 | $7.7M |
| Aug 2026 | 0 | $0 | 2 | $379k |
| Sep 2026 | 0 | $0 | 2 | $8.4M |
| Oct 2026 | 0 | $0 | 2 | $325k |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
Williams-Sonoma, Inc. (WSM) analysis page →
Other Consumer Cyclical companies with insider trades
All 500 are listed in the section index →
Which insiders are buying their own company stock →
How to read this data
18 of the 20 sales in the table are flagged as scheduled (10b5-1 plan): signed months ahead and executed automatically, so they say nothing about what the insider thinks today. Williams-Sonoma has no open-market purchase (code P) in the history, the most common case in the S&P 500: insiders are already paid in stock. The latest filing is from Oct 16, 2026, and a Form 4 arrives up to two business days after the trade.
19 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.