Avery Dennison (AVY) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
Download these transactions as CSV No account, no sign-up. The data is public: it comes from SEC Form 4 filings.
Avery Dennison Corporation (AVY) insider buying and selling: no purchases, 9 sales
40 Form 4 Table I transactions filed with the SEC by Avery Dennison Corporation insiders between 2026-02-09 and 2026-09-16 (15-month history): 0 open-market purchases and 9 sales, plus 31 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $3.7M by Butier Mitchell R on 2026-03-05.
Avery Dennison insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, Avery Dennison insiders filed 9 sales worth $21.2M on the open market, and no purchases.
The biggest seller was Butier Mitchell R (Director): $20.0M in 6 sales, out of 3 different sellers.
The largest trade of the period was a sale of $3.7M on Mar 5, 2026, by Butier Mitchell R (Director), under a 10b5-1 plan. Form 4 on sec.gov (0000008818-26-000054).
Of the 9 sales, 6 (67%, $20.0M) carry the 10b5-1 plan flag on the Form 4, meaning they were scheduled months ahead; the other 3 do not.
The last three months show 2 sales, against 0 in the three before. The latest sale from Sep 15, 2026.
Against its sector (Consumer Cyclical, 54 companies with an insider page on this site), over the same dates the median is 9 sales and 0 purchases on the open market. Avery Dennison has more sales than 26 of the other 53, ranks 26 of 54 by net dollars sold, and 18 of the 54 have at least one purchase.
The 20 most important trades
With no open-market purchases, the table starts with AVY's sales, largest first. The full history is in the tool above, already searched.
See all 40 AVY trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2026-03-05 | 2026-03-09 | Butier Mitchell R | Director | $3.7M | S — Open-market sale (scheduled 10b5-1)5 Form 4 footnotesF1 The reported sale of shares occurred automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 24, 2025, which provides for the potential total sale of up to 113,000 shares. F2 Transaction executed in multiple trades at prices ranging from $183.355 - $184.345. The price reported reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. F3 Transaction executed in multiple trades at prices ranging from $184.4141 - $185.3998. The price reported reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. F4 Transaction executed in multiple trades at prices ranging from $185.4175 - $186.4158. The price reported reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. F5 Transaction executed in multiple trades at prices ranging from $186.4247 - $186.7251. The price reported reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. | SEC |
| 2026-03-06 | 2026-03-09 | Butier Mitchell R | Director | $3.6M | S — Open-market sale (scheduled 10b5-1)3 Form 4 footnotesF1 The reported sale of shares occurred automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 24, 2025, which provides for the potential total sale of up to 113,000 shares. F6 Transaction executed in multiple trades at prices ranging from $178.395 - $179.380. The price reported reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. F7 Transaction executed in multiple trades at prices ranging from $179.410 - $180.080. The price reported reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. | SEC |
| 2026-03-09 | 2026-03-11 | Butier Mitchell R | Director | $3.5M | S — Open-market sale (scheduled 10b5-1)5 Form 4 footnotesF1 The reported sale of shares occurred automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 24, 2025, which provides for the potential total sale of up to 113,000 shares. F2 Transaction executed in multiple trades at prices ranging from $174.375 - $175.350. The price reported reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. F3 Transaction executed in multiple trades at prices ranging from $175.440 - $176.4056. The price reported reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. F4 Transaction executed in multiple trades at prices ranging from $176.440 - $177.4098. The price reported reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. F5 Transaction executed in multiple trades at prices ranging from $177.450 - $177.680. The price reported reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. | SEC |
| 2026-03-10 | 2026-03-11 | Butier Mitchell R | Director | $3.5M | S — Open-market sale (scheduled 10b5-1)5 Form 4 footnotesF1 The reported sale of shares occurred automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 24, 2025, which provides for the potential total sale of up to 113,000 shares. F6 Transaction executed in multiple trades at prices ranging from $173.835 - $174.830. The price reported reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. F7 Transaction executed in multiple trades at prices ranging from $174.840 - $175.830. The price reported reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. F8 Transaction executed in multiple trades at prices ranging from $175.840 - $176.830. The price reported reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. F9 Transaction executed in multiple trades at prices ranging from $176.840- $177.185. The price reported reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. | SEC |
| 2026-03-11 | 2026-03-13 | Butier Mitchell R | Director | $3.5M | S — Open-market sale (scheduled 10b5-1)4 Form 4 footnotesF1 The reported sale of shares occurred automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 24, 2025, which provides for the potential total sale of up to 113,000 shares. F2 Transaction executed in multiple trades at prices ranging from $172.450 - $173.435. The price reported reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. F3 Transaction executed in multiple trades at prices ranging from $173.450 - $174.445. The price reported reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. F4 Transaction executed in multiple trades at prices ranging from $174.455 - $174.720. The price reported reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. | SEC |
| 2026-03-12 | 2026-03-13 | Butier Mitchell R | Director | $2.2M | S — Open-market sale (scheduled 10b5-1)6 Form 4 footnotesF1 The reported sale of shares occurred automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 24, 2025, which provides for the potential total sale of up to 113,000 shares. F5 Transaction executed in multiple trades at prices ranging from $169.070 - $170.065. The price reported reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. F6 Transaction executed in multiple trades at prices ranging from $170.135 - $171.105. The price reported reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. F7 Transaction executed in multiple trades at prices ranging from $171.190 - $172.1707. The price reported reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. F8 Transaction executed in multiple trades at prices ranging from $172.200- $173.1946. The price reported reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. F9 Transaction executed in multiple trades at prices ranging from $173.210 - $173.9214. The price reported reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effected. | SEC |
| 2026-09-15 | 2026-09-16 | Colisto Nicholas | SVP & CIO | $663k | S — Open-market saleForm 4 footnoteF1 Transaction executed in multiple trades at prices ranging from $170.360 - $170.995. The price reported reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer, or a security holder of the issuer full information regarding the number of shares and prices at which the transaction was effectuated. | SEC |
| 2026-08-04 | 2026-08-05 | Walker Ignacio J | SVP and Chief Legal Officer | $299k | S — Open-market sale | SEC |
| 2026-02-06 | 2026-02-09 | Walker Ignacio J | SVP and Chief Legal Officer | $223k | S — Open-market sale | SEC |
| 2026-03-01 | 2026-03-03 | Butier Mitchell R | Director | $3.7M | M — Option exercise | SEC |
| 2026-03-01 | 2026-03-03 | Lovins Gregory | SVP and CFO | $3.0M | M — Option exercise | SEC |
| 2026-03-01 | 2026-03-03 | Stander Deon | President & CEO | $2.8M | M — Option exercise | SEC |
| 2026-03-01 | 2026-03-03 | Butier Mitchell R | Director | $2.2M | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-03-01 | 2026-03-03 | Stander Deon | President & CEO | $1.2M | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-03-01 | 2026-03-03 | Lovins Gregory | SVP and CFO | $1.2M | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-03-01 | 2026-03-03 | Baker-Nel Deena | SVP & Chief HR Officer | $500k | M — Option exercise | SEC |
| 2026-03-01 | 2026-03-03 | Allouche Danny Gilad | SVP & CSDO | $474k | M — Option exercise Indirect holding, through: Trust | SEC |
| 2026-03-01 | 2026-03-03 | Walker Ignacio J | SVP and Chief Legal Officer | $454k | M — Option exercise | SEC |
| 2026-03-01 | 2026-03-03 | Colisto Nicholas | SVP & CIO | $425k | M — Option exercise | SEC |
| 2026-08-13 | 2026-08-17 | Butier Mitchell R | Director | $393k | I — Discretionary transaction in a plan Indirect holding, through: Savings Plan Form 4 footnoteF1 Reporting Person's diversification out of unitized Company Stock Fund into alternative investments available under the Employee Savings Plan | SEC |
The period balance: money in, money out
In the Form 4 filings submitted between Feb 9, 2026 and Sep 16, 2026 there is not one open-market purchase of Avery Dennison Corporation: 9 sales worth $21.2M and zero dollars bought.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like Avery Dennison Corporation's is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| M | Option exercise | 18 | $13.4M |
| F | Tax withholding (shares surrendered for taxes) | 11 | $5.3M |
| S | Open-market sale | 9 | $21.2M |
| I | Discretionary transaction in a plan | 2 | $784k |
| Total | Everything filed in the period | 40 | $40.8M |
All 40 rows carry an amount: the column adds up what was filed, no estimates. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 17 distinct people or entities have filed Avery Dennison Corporation transactions: none bought on the open market and 3 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Butier Mitchell R | Director | 11 | — | $20.0M (6) | 2026-08-17 |
| Colisto Nicholas | SVP & CIO | 3 | — | $663k (1) | 2026-09-16 |
| Walker Ignacio J | SVP and Chief Legal Officer | 4 | — | $522k (2) | 2026-08-05 |
| Allouche Danny Gilad | SVP & CSDO | 2 | — | — | 2026-03-03 |
| Baker-Nel Deena | SVP & Chief HR Officer | 2 | — | — | 2026-03-03 |
| Lovins Gregory | SVP and CFO | 2 | — | — | 2026-03-03 |
| Reverberi Francesca | Director | 2 | — | — | 2026-05-04 |
| Santiago Divina Fe | VP Controller | 2 | — | — | 2026-03-03 |
Shown here are the 8 who moved the most money, out of 17. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Mar 2026: 0 purchases and 6 sales, worth $20.0M. 11 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 0 | $0 |
| Sep 2025 | 0 | $0 | 0 | $0 |
| Oct 2025 | 0 | $0 | 0 | $0 |
| Nov 2025 | 0 | $0 | 0 | $0 |
| Dec 2025 | 0 | $0 | 0 | $0 |
| Jan 2026 | 0 | $0 | 0 | $0 |
| Feb 2026 | 0 | $0 | 1 | $223k |
| Mar 2026 | 0 | $0 | 6 | $20.0M |
| Apr 2026 | 0 | $0 | 0 | $0 |
| May 2026 | 0 | $0 | 0 | $0 |
| Jun 2026 | 0 | $0 | 0 | $0 |
| Jul 2026 | 0 | $0 | 0 | $0 |
| Aug 2026 | 0 | $0 | 1 | $299k |
| Sep 2026 | 0 | $0 | 1 | $663k |
| Oct 2026 | 0 | $0 | 0 | $0 |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
Avery Dennison Corporation (AVY) analysis page →
Other Consumer Cyclical companies with insider trades
All 500 are listed in the section index →
Which insiders are buying their own company stock →
How to read this data
6 of the 9 sales in the table are flagged as scheduled (10b5-1 plan): signed months ahead and executed automatically, so they say nothing about what the insider thinks today. Avery Dennison has no open-market purchase (code P) in the history, the most common case in the S&P 500: insiders are already paid in stock. The latest filing is from Sep 16, 2026, and a Form 4 arrives up to two business days after the trade.
8 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.