Best Buy (BBY) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
Download these transactions as CSV No account, no sign-up. The data is public: it comes from SEC Form 4 filings.
Best Buy Co., Inc. (BBY) insider buying and selling: no purchases, 26 sales
62 Form 4 Table I transactions filed with the SEC by Best Buy Co., Inc. insiders between 2025-09-03 and 2026-09-24 (15-month history): 0 open-market purchases and 26 sales, plus 36 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $49.3M by Schulze Richard M on 2026-07-13.
Best Buy insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, Best Buy insiders filed 22 sales worth $280.9M on the open market, and no purchases.
The biggest seller was Schulze Richard M (Officer): $265.1M in 14 sales, out of 7 different sellers.
The largest trade of the period was a sale of $49.3M on Jul 13, 2026, by Schulze Richard M (Officer), under a 10b5-1 plan. Form 4 on sec.gov (0001225208-26-006612).
Of the 22 sales, 8 (36%, $160.2M) carry the 10b5-1 plan flag on the Form 4, meaning they were scheduled months ahead; the other 14 do not.
The last three months show 2 sales, against 8 in the three before. The latest sale from Sep 23, 2026.
Against its sector (Consumer Cyclical, 54 companies with an insider page on this site), over the same dates the median is 9 sales and 0 purchases on the open market. Best Buy has more sales than 45 of the other 53, ranks 6 of 54 by net dollars sold, and 18 of the 54 have at least one purchase.
The 20 most important trades
With no open-market purchases, the table starts with BBY's sales, largest first. The full history is in the tool above, already searched.
See all 62 BBY trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2026-07-13 | 2026-07-15 | Schulze Richard M | Officer | $49.3M | S — Open-market sale (scheduled 10b5-1) Indirect holding, through: Trustee for Revocable Trust 4 Form 4 footnotesF1 The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on June 12, 2026. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $83.25 to $83.82, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.25 to $82.2495, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $82.25 to $83.24, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. | SEC |
| 2025-10-20 | 2025-10-22 | Schulze Richard M | Officer | $40.4M | S — Open-market sale (scheduled 10b5-1) Indirect holding, through: Trustee for Revocable Trust 3 Form 4 footnotesF1 The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on April 7, 2025. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.00 to $80.99, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.00 to $81.10, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. | SEC |
| 2026-05-29 | 2026-06-02 | Schulze Richard M | Officer | $38.1M | S — Open-market sale Indirect holding, through: Trustee for Revocable Trust 4 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.53 to $78.05, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $74.34 to $75.33, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $76.53 to $77.52, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $75.34 to $76.32, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. | SEC |
| 2025-10-24 | 2025-10-28 | Schulze Richard M | Officer | $31.1M | S — Open-market sale (scheduled 10b5-1) Indirect holding, through: Trustee for Revocable Trust 2 Form 4 footnotesF1 The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on April 7, 2025. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $83.00 to $83.61, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. | SEC |
| 2026-09-16 | 2026-09-18 | Schulze Richard M | Officer | $27.8M | S — Open-market sale Indirect holding, through: Family Foundation 2 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $92.81 to $93.00, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $91.79 to $92.78, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. | SEC |
| 2025-10-21 | 2025-10-22 | Schulze Richard M | Officer | $26.8M | S — Open-market sale (scheduled 10b5-1) Indirect holding, through: Trustee for Revocable Trust 2 Form 4 footnotesF1 The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on April 7, 2025. F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $82.00 to $82.99, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. | SEC |
| 2026-07-14 | 2026-07-15 | Schulze Richard M | Officer | $24.7M | S — Open-market sale (scheduled 10b5-1) Indirect holding, through: Trustee for Revocable Trust 5 Form 4 footnotesF1 The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on June 12, 2026. F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $83.24 to $84.12, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.24 to $81.2354, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F7 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.24 to $82.23, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F8 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $82.24 to $83.2398, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. | SEC |
| 2026-06-26 | 2026-06-26 | Schulze Richard M | Officer | $17.6M | S — Open-market sale Indirect holding, through: Trustee for Revocable Trust Form 4 footnoteF2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.00 to $78.26, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. | SEC |
| 2026-06-25 | 2026-06-26 | Schulze Richard M | Officer | $15.1M | S — Open-market sale Indirect holding, through: Trustee for Revocable Trust Form 4 footnoteF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.00 to $78.57, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. | SEC |
| 2025-09-03 | 2025-09-03 | Schulze Richard M | Officer | $14.5M | S — Open-market sale Indirect holding, through: Family Foundation Form 4 footnoteF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.75 to $74.36, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. | SEC |
| 2026-09-23 | 2026-09-24 | Scarlett Kathleen | SEVP, CHRO | $10.7M | S — Open-market sale2 Form 4 footnotesF2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $92.26 to $92.89, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $91.26 to $92.253, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. | SEC |
| 2025-10-27 | 2025-10-28 | Schulze Richard M | Officer | $8.8M | S — Open-market sale (scheduled 10b5-1) Indirect holding, through: Trustee for Revocable Trust 2 Form 4 footnotesF1 The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on April 7, 2025. F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $84.00 to $84.98, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. | SEC |
| 2025-10-28 | 2025-10-28 | Schulze Richard M | Officer | $7.8M | S — Open-market sale (scheduled 10b5-1) Indirect holding, through: Trustee for Revocable Trust 2 Form 4 footnotesF1 The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on April 7, 2025. F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $84.00 to $84.50, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. | SEC |
| 2025-10-30 | 2025-10-31 | Schulze Richard M | Officer | $6.3M | S — Open-market sale (scheduled 10b5-1) Indirect holding, through: Trustee for Revocable Trust 2 Form 4 footnotesF1 The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on April 7, 2025. F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $84.00 to $84.67, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. | SEC |
| 2026-06-15 | 2026-06-17 | Schulze Richard M | Officer | $6.0M | S — Open-market sale Indirect holding, through: Trustee for Revocable Trust Form 4 footnoteF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.00 to $78.56, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. | SEC |
| 2025-10-29 | 2025-10-31 | Schulze Richard M | Officer | $5.3M | S — Open-market sale (scheduled 10b5-1) Indirect holding, through: Trustee for Revocable Trust 2 Form 4 footnotesF1 The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on April 7, 2025. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $84.00 to $84.53, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. | SEC |
| 2026-03-23 | 2026-03-24 | Barry Corie S | CEO | $2.7M | S — Open-market saleForm 4 footnoteF3 Represents the number of shares sold by the reporting person to cover tax withholding obligations upon the vesting of restricted shares and does not represent a discretionary transaction by the reporting person. | SEC |
| 2026-03-23 | 2026-03-24 | Bilunas Matthew M | SEVP Enterprise Strategy & CFO | $727k | S — Open-market saleForm 4 footnoteF3 Represents the number of shares sold by the reporting person to cover tax withholding obligations upon the vesting of restricted shares and does not represent a discretionary transaction by the reporting person. | SEC |
| 2026-03-23 | 2026-03-24 | Scarlett Kathleen | SEVP, Corp Affairs & HR | $515k | S — Open-market saleForm 4 footnoteF3 Represents the number of shares sold by the reporting person to cover tax withholding obligations upon the vesting of restricted shares and does not represent a discretionary transaction by the reporting person. | SEC |
| 2026-03-23 | 2026-03-24 | Bonfig Jason J | SEVP Cust Offer, Fulfill & Can | $406k | S — Open-market saleForm 4 footnoteF3 Represents the number of shares sold by the reporting person to cover tax withholding obligations upon the vesting of restricted shares and does not represent a discretionary transaction by the reporting person. | SEC |
The period balance: money in, money out
In the Form 4 filings submitted between Sep 3, 2025 and Sep 24, 2026 there is not one open-market purchase of Best Buy Co., Inc.: 26 sales worth $336.2M and zero dollars bought.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like Best Buy Co., Inc.'s is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| S | Open-market sale | 26 | $336.2M |
| A | Grant or award | 23 | $0 |
| G | Gift | 9 | $0 |
| F | Tax withholding (shares surrendered for taxes) | 2 | $1.8M |
| M | Option exercise | 2 | $8.0M |
| Total | Everything filed in the period | 62 | $346.1M |
33 of the 62 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 20 distinct people or entities have filed Best Buy Co., Inc. transactions: none bought on the open market and 7 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
Of the 7 who sold on the open market (26 sales in all), the three biggest sellers account for $334.0M of the $336.2M: 99% of the money in three people.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Schulze Richard M | Officer | 24 | — | $320.0M (16) | 2026-09-18 |
| Scarlett Kathleen | SEVP, CHRO | 6 | — | $11.2M (2) | 2026-09-24 |
| Barry Corie S | CEO | 4 | — | $2.7M (1) | 2026-03-24 |
| Watson Mathew | SVP, Controller & CAO | 6 | — | $773k (4) | 2026-07-22 |
| Bilunas Matthew M | SEVP Enterprise Strategy & CFO | 2 | — | $727k (1) | 2026-03-24 |
| Bonfig Jason J | SEVP Cust Offer, Fulfill & Can | 2 | — | $406k (1) | 2026-03-24 |
| Hartman Todd G. | Chief Legal and Risk Officer | 3 | — | $342k (1) | 2026-07-08 |
| Frank Meghan | Director | 2 | — | — | 2026-06-16 |
Shown here are the 8 who moved the most money, out of 20. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Oct 2025: 0 purchases and 7 sales, worth $126.6M. 7 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 1 | $275k |
| Sep 2025 | 0 | $0 | 2 | $14.7M |
| Oct 2025 | 0 | $0 | 7 | $126.6M |
| Nov 2025 | 0 | $0 | 0 | $0 |
| Dec 2025 | 0 | $0 | 0 | $0 |
| Jan 2026 | 0 | $0 | 0 | $0 |
| Feb 2026 | 0 | $0 | 0 | $0 |
| Mar 2026 | 0 | $0 | 6 | $4.9M |
| Apr 2026 | 0 | $0 | 0 | $0 |
| May 2026 | 0 | $0 | 2 | $38.2M |
| Jun 2026 | 0 | $0 | 4 | $39.1M |
| Jul 2026 | 0 | $0 | 2 | $74.0M |
| Aug 2026 | 0 | $0 | 0 | $0 |
| Sep 2026 | 0 | $0 | 2 | $38.4M |
| Oct 2026 | 0 | $0 | 0 | $0 |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
Best Buy Co., Inc. (BBY) analysis page →
Other Consumer Cyclical companies with insider trades
All 500 are listed in the section index →
Which insiders are buying their own company stock →
How to read this data
9 of the 20 sales in the table are flagged as scheduled (10b5-1 plan): signed months ahead and executed automatically, so they say nothing about what the insider thinks today. Best Buy has no open-market purchase (code P) in the history, the most common case in the S&P 500: insiders are already paid in stock. The latest filing is from Sep 24, 2026, and a Form 4 arrives up to two business days after the trade.
20 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.