Nasdaq (NDAQ) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
Download these transactions as CSV No account, no sign-up. The data is public: it comes from SEC Form 4 filings.
Nasdaq, Inc. (NDAQ) insider buying and selling: 3 purchases, 29 sales
97 Form 4 Table I transactions filed with the SEC by Nasdaq, Inc. insiders between 2025-09-04 and 2026-10-14 (15-month history): 3 open-market purchases and 29 sales, plus 65 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $29.1M by Friedman Adena T on 2026-02-02.
Nasdaq insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, Nasdaq insiders filed 3 purchases worth $21.7M and 27 sales worth $86.9M on the open market. The net balance is on the sell side: $65.2M more sold than bought.
The biggest buyer was Investor Ab, Innax Ab (10% Owner): $20.7M in 2 purchases, out of 2 different buyers. The biggest seller was Friedman Adena T (Chair and CEO): $76.1M in 4 sales, out of 8 different sellers.
The largest trade of the period was a sale of $29.1M on Feb 2, 2026, by Friedman Adena T (Chair and CEO), under a 10b5-1 plan. Form 4 on sec.gov (0001193125-26-035470).
Of the 27 sales, 16 (59%, $79.0M) carry the 10b5-1 plan flag on the Form 4, meaning they were scheduled months ahead; the other 11 do not.
The last three months show 0 purchases and 11 sales, against 1 and 6 in the three before. The latest purchase is from Jun 11, 2026; the latest sale from Oct 12, 2026.
Against its sector (Financial Services, 70 companies with an insider page on this site), over the same dates the median is 10 sales and 0 purchases on the open market. Nasdaq has more sales than 59 of the other 69, ranks 18 of 70 by net dollars sold, and 32 of the 70 have at least one purchase, Nasdaq included.
The 20 most important trades
The 3 open-market purchases first, then the rest, each type from largest to smallest. The full history is in the tool above, already searched.
See all 97 NDAQ trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2026-02-13 | 2026-02-13 | Investor Ab | 10% Owner | $15.8M | P — Open-market purchase Indirect holding, through: See Footnotes 3 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares of common stock, par value $0.01 per share (the "Shares") were purchased in multiple transactions at prices ranging from $79.10 to $79.52 per Share, inclusive. The Reporting Persons undertake to provide to the Issuer, any security holder of the Issuer, or the staff of the SEC, upon request, full information regarding the number of Shares purchased at each separate price within the range set forth in this footnote. F2 Reflects Shares of the Issuer held directly by Innax AB (formerly known as Patricia Holding AB). Investor AB is the sole shareholder of Innax AB. F3 Information with respect to each of the Reporting Persons is given solely by such Reporting Person, and no Reporting Person has responsibility for the accuracy or completeness of information supplied by another Reporting Person. Each of the Reporting Persons (other than to the extent it directly holds securities reported herein) disclaims beneficial ownership of the securities held by the other Reporting Persons, except to the extent of such Reporting Person's pecuniary interest therein, and, pursuant to Rule 16a-1(a)(4) under the Securities Exchange Act of 1934, each of the Reporting Persons (other than to the extent it directly holds securities reported herein) states that the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of all of the reported securities for purposes of Section 16 or for any other purpose. | SEC |
| 2026-06-11 | 2026-06-15 | Investor Ab, Innax Ab | 10% Owner | $4.9M | P — Open-market purchase Indirect holding, through: See Footnotes 3 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares of common stock, par value $0.01 per share (the "Shares") were purchased in multiple transactions at prices ranging from $85.81 to $86.00 per Share, inclusive. The Reporting Persons undertake to provide to the Issuer, any security holder of the Issuer, or the staff of the SEC, upon request, full information regarding the number of Shares purchased at each separate price within the range set forth in this footnote. F2 Reflects Shares of the Issuer held directly by Innax AB (formerly known as Patricia Holding AB). Investor AB is the sole shareholder of Innax AB. F3 Information with respect to each of the Reporting Persons is given solely by such Reporting Person, and no Reporting Person has responsibility for the accuracy or completeness of information supplied by another Reporting Person. Each of the Reporting Persons (other than to the extent it directly holds securities reported herein) disclaims beneficial ownership of the securities held by the other Reporting Persons, except to the extent of such Reporting Person's pecuniary interest therein, and, pursuant to Rule 16a-1(a)(4) under the Securities Exchange Act of 1934, each of the Reporting Persons (other than to the extent it directly holds securities reported herein) states that the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of all of the reported securities for purposes of Section 16 or for any other purpose. | SEC |
| 2026-02-17 | 2026-02-19 | Torgeby Johan | Director | $958k | P — Open-market purchaseForm 4 footnoteF1 Represents (i) 14,797 RSUs granted pursuant to Nasdaq's Equity Incentive Plan, of which 11,802 are vested as of the date hereof and (ii) 26,000 shares of common stock acquired through open market purchases. | SEC |
| 2026-02-02 | 2026-02-03 | Friedman Adena T | Chair and CEO | $29.1M | S — Open-market sale (scheduled 10b5-1)3 Form 4 footnotesF1 The reported sale was effected pursuant to a Rule 10b5-1(c) trading plan adopted on September 11, 2025. F2 The price reported in this box is a weighted average price. These shares were sold in multiple transactions at prices ranging from $96.50 to $97.86, inclusive. The reporting person undertakes to provide to the Issuer, any of its security holders, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. F3 Represents (i) 440,450 shares or units of restricted stock, of which 314,204 are vested, (ii) 1,371,100 shares of Common Stock underlying PSUs, all of which are vested, (iii) 10,000 shares of Common Stock acquired through open market purchases, and (iv) 103,353 shares granted under the Issuer's Equity Incentive Plan or the Issuer's Employee Stock Purchase Plan when the reporting person was an employee of the Issuer prior to returning as President in 2014. | SEC |
| 2026-01-02 | 2026-01-06 | Friedman Adena T | Chair and CEO | $28.9M | S — Open-market sale (scheduled 10b5-1)3 Form 4 footnotesF1 The reported sale was effected pursuant to a Rule 10b5-1(c) trading plan adopted on September 11, 2025. F2 The price reported in this box is a weighted average price. These shares were sold in multiple transactions at prices ranging from $95.82 to $97.07, inclusive. The reporting person undertakes to provide to Nasdaq, any security holder of Nasdaq or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. F3 Represents (i) 440,450 shares or units of restricted stock, of which 314,204 are vested, (ii) 1,371,100 shares of Common Stock underlying PSUs, all of which are vested, (iii) 10,000 shares of Common Stock acquired through open market purchases, and (iv) 103,353 shares granted under the Issuer's Equity Incentive Plan or the Issuer's Employee Stock Purchase Plan when the reporting person was an employee of the Issuer prior to returning as President in 2014. | SEC |
| 2026-04-01 | 2026-04-02 | Friedman Adena T | Chair and CEO | $9.7M | S — Open-market sale (scheduled 10b5-1)2 Form 4 footnotesF1 The reported sale was effected pursuant to a Rule 10b5-1(c) trading plan adopted on September 11, 2025. F2 The price reported in this box is a weighted average price. These shares were sold in multiple transactions at prices ranging from $85.00 to $85.88, inclusive. The reporting person undertakes to provide to the Issuer, any of its security holders, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. | SEC |
| 2026-03-06 | 2026-03-10 | Friedman Adena T | Chair and CEO | $8.4M | S — Open-market sale (scheduled 10b5-1)3 Form 4 footnotesF1 The reported sale was effected pursuant to a Rule 10b5-1(c) trading plan adopted on September 11, 2025. F2 The price reported in this box is a weighted average price. These shares were sold in multiple transactions at prices ranging from $90.00 to $90.37, inclusive. The reporting person undertakes to provide to the Issuer, any of its security holders, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. F3 Represents (i) 440,450 shares or units of restricted stock, of which 314,204 are vested, (ii) 1,525,520 shares of Common Stock underlying PSUs, 1,483,780 of which are vested, (iii) 10,000 shares of Common Stock acquired through open market purchases, and (iv) 103,353 shares granted under the Issuer's Equity Incentive Plan or the Issuer's Employee Stock Purchase Plan when the reporting person was an employee of the Issuer prior to returning as President in 2014. | SEC |
| 2026-04-27 | 2026-04-29 | Tal Cohen | Pres. Market Platforms | $1.4M | S — Open-market sale2 Form 4 footnotesF1 Represents (i) 126,563 shares or units of restricted stock, of which 53,203 are vested, (ii) 87,017 shares of Common Stock underlying PSUs, 74,175 of which are vested, and (iii) 1,628 shares ofCommon Stock purchased under the Issuer's Employee Stock Purchase Plan. F2 The price reported in this box is a weighted average price. These shares were sold in multiple transactions at prices ranging from $90.51 to $91.09, inclusive. The reporting person undertakes toprovide to Nasdaq, any security holder of Nasdaq or the staff of the U.S. Securities and Exchange Commission, upon request, full information regarding the number of shares sold at eachseparate price within the range set forth in this footnote (1) to this Form 4. | SEC |
| 2026-07-24 | 2026-07-28 | Peterson Bradley J | EVP, CIO | $1.2M | S — Open-market sale2 Form 4 footnotesF1 The price reported in this box is a weighted average price. These shares were sold in multiple transactions at prices ranging from $92.58 to $92.66, inclusive. The reporting person undertakes to provide to the Issuer, any of its security holders, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. F2 Represents (i) 64,377 shares or units of restricted stock, 38,372 of which are vested, (ii) 58,618 shares of Common Stock underlying PSUs, 48,986 of which are vested, and (iii) 5,298 shares of Common Stock purchased under the Issuer's Employee Stock Purchase Plan. | SEC |
| 2026-07-29 | 2026-07-31 | Griggs Pc Nelson | Pres. Capital Access Platforms | $1.1M | S — Open-market sale2 Form 4 footnotesF1 The price reported in this box is a weighted average price. These shares were sold in multiple transactions at prices ranging from $96.17 to $96.43, inclusive. The reporting person undertakes to provide to the Issuer, any of its security holders, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. F2 Represents (i) 55,950 shares or units of restricted stock, of which 20,746 are vested and (ii) 149,051 shares of Common Stock underlying PSUs, 136,209 of which are vested. | SEC |
| 2026-07-27 | 2026-07-28 | Griggs Pc Nelson | Pres. Capital Access Platforms | $1.0M | S — Open-market sale2 Form 4 footnotesF1 The price reported in this box is a weighted average price. These shares were sold in multiple transactions at prices ranging from $93.83 to $94.10, inclusive. The reporting person undertakes to provide to the Issuer, any of its security holders, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. F2 Represents (i) 66,960 shares or units of restricted stock, of which 31,756 are vested and (ii) 149,051 shares of Common Stock underlying PSUs, 136,209 of which are vested. | SEC |
| 2026-04-28 | 2026-04-30 | Peterson Bradley J | EVP, CIO | $700k | S — Open-market saleForm 4 footnoteF1 Represents (i) 64,377 shares or units of restricted stock, 38,372 of which are vested, (ii) 71,618 shares of Common Stock underlying PSUs, 61,986 of which are vested, and (iii) 5,040 shares ofCommon Stock purchased under the Issuer's Employee Stock Purchase Plan. | SEC |
| 2026-07-24 | 2026-07-28 | Griggs Pc Nelson | Pres. Capital Access Platforms | $627k | S — Open-market sale | SEC |
| 2026-08-07 | 2026-08-11 | Peterson Bradley J | EVP, CIO | $573k | S — Open-market saleForm 4 footnoteF1 Represents (i) 64,377 shares or units of restricted stock, 38,372 of which are vested, (ii) 52,618 shares of Common Stock underlying PSUs, 42,986 of which are vested, and (iii) 5,298 shares of Common Stock purchased under the Issuer's Employee Stock Purchase Plan. | SEC |
| 2026-03-02 | 2026-03-04 | Smith Bryan Everard | EVP, CPO | $523k | S — Open-market sale (scheduled 10b5-1)3 Form 4 footnotesF1 The reported sale was effected pursuant to a Rule 10b5-1(c) trading plan adopted on August 29, 2025. F2 The price reported in this box is a weighted average price. These shares were sold in multiple transactions at prices ranging from $85.96 to $87.82, inclusive. The reporting person undertakes to provide to the Issuer, any of its security holders, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. F3 Represents (i) 20,871 shares or units of restricted stock, of which 1,465 are vested, (ii) 45,366 shares of Common Stock underlying PSUs, 37,340 of which are vested, and (iii) 4,623 shares of Common Stock purchased under the Issuer's Employee Stock Purchase Plan. | SEC |
| 2026-05-18 | 2026-05-20 | Griggs Pc Nelson | Pres. Capital Access Platforms | $472k | S — Open-market saleForm 4 footnoteF1 Represents (i) 77,970 shares or units of restricted stock, of which 42,766 are vested and (ii) 155,828 shares of Common Stock underlying PSUs, 142,986 of which are vested. | SEC |
| 2026-01-06 | 2026-01-08 | Zecca John | EVP, Global CLO | $450k | S — Open-market sale (scheduled 10b5-1)2 Form 4 footnotesF1 The reported sale was effected pursuant to a Rule 10b5-1(c) trading plan adopted on September 8, 2025. F2 Represents (i) 22,271 shares or units of restricted stock, of which 2,152 are vested and (ii) 103,403 shares of Common Stock underlying PSUs, all of which are vested. | SEC |
| 2025-12-01 | 2025-12-03 | Smith Bryan Everard | EVP, CPO | $420k | S — Open-market sale (scheduled 10b5-1)2 Form 4 footnotesF1 The reported sale was effected pursuant to a Rule 10b5-1(c) trading plan adopted on August 29, 2025. F2 Represents (i) 20,871 shares or units of restricted stock, of which 1,465 are vested, (ii) 32,176 shares of Common Stock underlying PSUs, all of which are vested, and (iii) 4,623 shares of Common Stock purchased under the Issuer's Employee Stock Purchase Plan. | SEC |
| 2026-02-19 | 2026-02-23 | Daly Michelle Lynn | SVP, Controller & PAO | $353k | S — Open-market saleForm 4 footnoteF1 Represents (i) 7,212 shares or units of restricted stock, of which 0 are vested, (ii) 1,764 shares of Common Stock underlying PSUs, none of which are vested, and (iii) 1,667 shares of Common Stock purchased under the Issuer's Employee Stock Purchase Plan. | SEC |
| 2026-08-10 | 2026-08-12 | Griggs Pc Nelson | Pres. Capital Access Platforms | $310k | S — Open-market saleForm 4 footnoteF1 Represents (i) 52,724 shares or units of restricted stock, of which 17,520 are vested and (ii) 149,051 shares of Common Stock underlying PSUs, 136,209 of which are vested. | SEC |
The period balance: money in, money out
Across the Form 4 filings submitted between Sep 4, 2025 and Oct 14, 2026, Nasdaq, Inc. open-market activity adds up to 3 purchases worth $21.7M and 29 sales worth $87.2M. The net balance is $65.6M on the sell side.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like Nasdaq, Inc.'s is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| F | Tax withholding (shares surrendered for taxes) | 30 | $24.0M |
| S | Open-market sale | 29 | $87.2M |
| A | Grant or award | 28 | $0 |
| M | Option exercise | 4 | $17.9M |
| G | Gift | 3 | $0 |
| P | Open-market purchase | 3 | $21.7M |
| Total | Everything filed in the period | 97 | $150.9M |
31 of the 97 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 21 distinct people or entities have filed Nasdaq, Inc. transactions: 2 bought on the open market and 8 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
Of the 8 who sold on the open market (29 sales in all), the three biggest sellers account for $82.0M of the $87.2M: 94% of the money in three people.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Friedman Adena T | Chair and CEO | 14 | — | $76.1M (4) | 2026-04-07 |
| Investor Ab, Innax Ab | 10% Owner | 2 | $20.7M (2) | — | 2026-06-15 |
| Griggs Pc Nelson | Pres. Capital Access Platforms | 10 | — | $3.5M (5) | 2026-08-12 |
| Peterson Bradley J | EVP, CIO | 8 | — | $2.5M (3) | 2026-08-11 |
| Smith Bryan Everard | EVP, CPO | 10 | — | $1.6M (5) | 2026-08-05 |
| Tal Cohen | Pres. Market Platforms | 6 | — | $1.4M (1) | 2026-04-29 |
| Skule Jeremy | EVP, CSO | 16 | — | $1.3M (8) | 2026-10-14 |
| Torgeby Johan | Director | 3 | $958k (1) | — | 2026-06-12 |
Shown here are the 8 who moved the most money, out of 21. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Jul 2026: 0 purchases and 5 sales, worth $4.2M. 1 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 0 | $0 |
| Sep 2025 | 0 | $0 | 1 | $196k |
| Oct 2025 | 0 | $0 | 1 | $186k |
| Nov 2025 | 0 | $0 | 1 | $180k |
| Dec 2025 | 0 | $0 | 2 | $610k |
| Jan 2026 | 0 | $0 | 2 | $29.4M |
| Feb 2026 | 2 | $16.8M | 2 | $29.4M |
| Mar 2026 | 0 | $0 | 2 | $8.9M |
| Apr 2026 | 0 | $0 | 4 | $11.9M |
| May 2026 | 0 | $0 | 1 | $472k |
| Jun 2026 | 1 | $4.9M | 1 | $261k |
| Jul 2026 | 0 | $0 | 5 | $4.2M |
| Aug 2026 | 0 | $0 | 4 | $1.2M |
| Sep 2026 | 0 | $0 | 2 | $213k |
| Oct 2026 | 0 | $0 | 1 | $106k |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
Nasdaq, Inc. (NDAQ) analysis page →
Other Financial Services companies with insider trades
All 500 are listed in the section index →
Which insiders are buying their own company stock →
How to read this data
7 of the 17 sales in the table are flagged as scheduled (10b5-1 plan): signed months ahead and executed automatically, so they say nothing about what the insider thinks today. Nasdaq's 3 open-market purchases (code P) are the rare signal: insiders are already paid in stock, so buying more means putting in their own money. The latest filing is from Oct 14, 2026, and a Form 4 arrives up to two business days after the trade.
19 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.