Synchrony Financial (SYF) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
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Synchrony Financial (SYF) insider buying and selling: no purchases, 28 sales
216 Form 4 Table I transactions filed with the SEC by Synchrony Financial insiders between 2025-10-02 and 2026-10-02 (15-month history): 0 open-market purchases and 28 sales, plus 188 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $14.9M by Doubles Brian D on 2026-03-02.
Synchrony Financial insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, Synchrony Financial insiders filed 28 sales worth $47.7M on the open market, and no purchases.
The biggest seller was Doubles Brian D (See remarks): $14.9M in 1 sale, out of 10 different sellers.
The largest trade of the period was a sale of $14.9M on Mar 2, 2026, by Doubles Brian D (See remarks), under a 10b5-1 plan. Form 4 on sec.gov (0001614719-26-000006).
All 28 sales carry the 10b5-1 plan flag on the Form 4: scheduled months ahead.
The last three months show 4 sales, against 4 in the three before. The latest sale from Aug 13, 2026.
Against its sector (Financial Services, 70 companies with an insider page on this site), over the same dates the median is 10 sales and 0 purchases on the open market. Synchrony Financial has more sales than 60 of the other 69, ranks 22 of 70 by net dollars sold, and 32 of the 70 have at least one purchase.
The 20 most important trades
With no open-market purchases, the table starts with SYF's sales, largest first. The full history is in the tool above, already searched.
See all 216 SYF trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2026-03-02 | 2026-03-03 | Doubles Brian D | See remarks | $14.9M | S — Open-market sale (scheduled 10b5-1)4 Form 4 footnotesF3 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 27, 2025. F4 The price reflected is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.62 to $69.26. Information regarding the number of shares sold at each price will be provided upon request. F5 The price reflected is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.31 to $68.62. Information regarding the number of shares sold at each price will be provided upon request. F6 The price reflected is a weighted average price. These shares were sold in multiple transactions at prices ranging from $67.22 to $68.31. Information regarding the number of shares sold at each price will be provided upon request. | SEC |
| 2026-02-02 | 2026-02-04 | Howse Curtis | See remarks | $3.8M | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on July 24, 2025. | SEC |
| 2026-05-15 | 2026-05-19 | Mothner Jonathan S | See remarks | $3.7M | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF2 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 2, 2026. | SEC |
| 2026-03-03 | 2026-03-03 | Wenzel Brian J. Sr. | See remarks | $3.2M | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF3 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 31, 2025. | SEC |
| 2026-02-17 | 2026-02-19 | Juel Carol | See remarks | $3.1M | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF2 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 11, 2025. | SEC |
| 2026-02-17 | 2026-02-19 | Casellas Alberto | See remarks | $2.9M | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF2 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 27, 2025. | SEC |
| 2026-02-17 | 2026-02-19 | Schaller Bart | See remarks | $2.5M | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF2 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 29, 2025. | SEC |
| 2025-11-17 | 2025-11-19 | Mothner Jonathan S | See remarks | $2.3M | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF2 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on July 28, 2025. | SEC |
| 2026-03-02 | 2026-03-03 | Wenzel Brian J. Sr. | See remarks | $1.3M | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF3 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 31, 2025. | SEC |
| 2026-03-02 | 2026-03-03 | Juel Carol | See remarks | $1.1M | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF3 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 11, 2025. | SEC |
| 2026-03-02 | 2026-03-03 | Casellas Alberto | See remarks | $975k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF3 This transaction was made pursuant to a 10b5-1 plan adopted by the Reporting Person on October 27, 2025. | SEC |
| 2025-11-03 | 2025-11-05 | Howse Curtis | See remarks | $895k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on July 24, 2025. | SEC |
| 2026-03-02 | 2026-03-03 | Schaller Bart | See remarks | $879k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF3 These transactions were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 29, 2025. | SEC |
| 2026-02-17 | 2026-02-19 | Gentleman Courtney | See remarks | $850k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF2 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 5, 2025. | SEC |
| 2026-02-17 | 2026-02-19 | Owens Darrell | See remarks | $727k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF2 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 17, 2025. | SEC |
| 2026-05-01 | 2026-05-05 | Howse Curtis | See remarks | $646k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 24, 2025. | SEC |
| 2025-11-03 | 2025-11-05 | Coviello Arthur W Jr | Director | $591k | S — Open-market sale (scheduled 10b5-1)2 Form 4 footnotesF1 These transactions were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on July 25, 2025. F3 This price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.69 to $74.21. Information regarding the number of shares sold at each price will be provided upon request. | SEC |
| 2026-03-02 | 2026-03-03 | Howse Curtis | See remarks | $534k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF3 These transactions were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on July 24, 2025. | SEC |
| 2026-05-01 | 2026-05-05 | Casellas Alberto | See remarks | $444k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 This transaction was made pursuant to a 10b5-1 plan adopted by the Reporting Person on October 27, 2025. | SEC |
| 2026-08-13 | 2026-08-17 | Casellas Alberto | See remarks | $436k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 These transactions were made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 27, 2025. | SEC |
The period balance: money in, money out
In the Form 4 filings submitted between Oct 2, 2025 and Oct 2, 2026 there is not one open-market purchase of Synchrony Financial: 28 sales worth $47.7M and zero dollars bought.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like Synchrony Financial's is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| A | Grant or award | 155 | $87.7M |
| S | Open-market sale | 28 | $47.7M |
| F | Tax withholding (shares surrendered for taxes) | 24 | $40.6M |
| M | Option exercise | 7 | $4.1M |
| G | Gift | 1 | $0 |
| L | Small acquisition (Rule 16a-6) | 1 | $887 |
| Total | Everything filed in the period | 216 | $180.1M |
1 of the 216 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 21 distinct people or entities have filed Synchrony Financial transactions: none bought on the open market and 10 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
Of the 10 who sold on the open market (28 sales in all), the three biggest sellers account for $26.8M of the $47.7M: 56% of the money in three people.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Doubles Brian D | See remarks | 11 | — | $14.9M (1) | 2026-08-19 |
| Mothner Jonathan S | See remarks | 12 | — | $6.0M (2) | 2026-08-19 |
| Howse Curtis | See remarks | 13 | — | $5.9M (4) | 2026-08-19 |
| Casellas Alberto | See remarks | 15 | — | $4.8M (4) | 2026-08-19 |
| Wenzel Brian J. Sr. | See remarks | 10 | — | $4.5M (2) | 2026-08-19 |
| Juel Carol | See remarks | 10 | — | $4.3M (2) | 2026-08-19 |
| Schaller Bart | See remarks | 9 | — | $3.4M (2) | 2026-05-19 |
| Coviello Arthur W Jr | Director | 15 | — | $1.5M (4) | 2026-10-02 |
Shown here are the 8 who moved the most money, out of 21. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Mar 2026: 0 purchases and 9 sales, worth $23.5M. 10 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 0 | $0 |
| Sep 2025 | 0 | $0 | 0 | $0 |
| Oct 2025 | 0 | $0 | 0 | $0 |
| Nov 2025 | 0 | $0 | 4 | $4.0M |
| Dec 2025 | 0 | $0 | 0 | $0 |
| Jan 2026 | 0 | $0 | 0 | $0 |
| Feb 2026 | 0 | $0 | 7 | $14.2M |
| Mar 2026 | 0 | $0 | 9 | $23.5M |
| Apr 2026 | 0 | $0 | 0 | $0 |
| May 2026 | 0 | $0 | 4 | $5.0M |
| Jun 2026 | 0 | $0 | 0 | $0 |
| Jul 2026 | 0 | $0 | 0 | $0 |
| Aug 2026 | 0 | $0 | 4 | $847k |
| Sep 2026 | 0 | $0 | 0 | $0 |
| Oct 2026 | 0 | $0 | 0 | $0 |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
Synchrony Financial (SYF) analysis page →
Other Financial Services companies with insider trades
All 500 are listed in the section index →
Which insiders are buying their own company stock →
How to read this data
20 of the 20 sales in the table are flagged as scheduled (10b5-1 plan): signed months ahead and executed automatically, so they say nothing about what the insider thinks today. Synchrony Financial has no open-market purchase (code P) in the history, the most common case in the S&P 500: insiders are already paid in stock. The latest filing is from Oct 2, 2026, and a Form 4 arrives up to two business days after the trade.
20 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.