Prudential Financial (PRU) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
Download these transactions as CSV No account, no sign-up. The data is public: it comes from SEC Form 4 filings.
Prudential Financial, Inc. (PRU) insider buying and selling: 3 purchases, 6 sales
61 Form 4 Table I transactions filed with the SEC by Prudential Financial, Inc. insiders between 2025-09-03 and 2026-09-02 (15-month history): 3 open-market purchases and 6 sales, plus 52 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $5.2M by Lowrey Charles F on 2025-11-10.
Prudential Financial insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, Prudential Financial insiders filed 3 purchases worth $169k and 5 sales worth $9.2M on the open market. The net balance is on the sell side: $9.0M more sold than bought.
The biggest buyer was Chappuis Jacques (Executive Vice President): $101k in 1 purchase, out of 3 different buyers. The biggest seller was Lowrey Charles F (Chairman of the Board): $5.2M in 1 sale, out of 4 different sellers.
The largest trade of the period was a sale of $5.2M on Nov 10, 2025, by Lowrey Charles F (Chairman of the Board). Form 4 on sec.gov (0001137774-25-000191).
None of the 5 sales carries the 10b5-1 plan flag on the Form 4 (sales scheduled months ahead).
The last three months show 0 purchases and 1 sale, against 0 and 1 in the three before. The latest purchase is from Feb 17, 2026; the latest sale from Aug 14, 2026.
Against its sector (Financial Services, 70 companies with an insider page on this site), over the same dates the median is 10 sales and 0 purchases on the open market. Prudential Financial has more sales than 17 of the other 69, ranks 48 of 70 by net dollars sold, and 32 of the 70 have at least one purchase, Prudential Financial included.
The 20 most important trades
The 3 open-market purchases first, then the rest, each type from largest to smallest. The full history is in the tool above, already searched.
See all 61 PRU trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2026-02-06 | 2026-02-09 | Chappuis Jacques | Executive Vice President | $101k | P — Open-market purchase | SEC |
| 2026-02-11 | 2026-02-12 | Wolk Joseph J | Director | $42k | P — Open-market purchase | SEC |
| 2026-02-17 | 2026-02-18 | Stoddard Thomas D | Director | $26k | P — Open-market purchase | SEC |
| 2025-11-10 | 2025-11-12 | Lowrey Charles F | Chairman of the Board | $5.2M | S — Open-market sale2 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $107.04 to $107.66, inclusive. The reporting person undertakes to provide to Prudential Financial, Inc., any security holder of Prudential Financial, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares bought at each separate price within the ranges set forth in footnote (1) to this Form 4. F2 Following the transactions reported on this Form 4, Mr. Lowrey continues to hold 165,564 shares directly and 311 shares indirectly in a 401(k) account. Mr. Lowrey also holds an additional 67,691 vested stock options, 63,888 restricted stock units, and 287,860 target performance shares (the exact number awarded being dependent on achievement of performance goals). | SEC |
| 2026-05-14 | 2026-05-18 | Kappler Ann M | EVP and General Counsel | $1.4M | S — Open-market sale2 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.25 to $103.29 inclusive. The reporting person undertakes to provide to Prudential Financial, Inc., any security holder of Prudential Financial, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote 1 to this Form 4. F2 Following the transaction reported on this Form 4, Ann Kappler continues to hold 22,059 shares directly and 899 shares indirectly in a 401(k) account. Ann Kappler also holds an additional 9,952 vested stock options, 15,446 restricted stock units and 68,395 target performance shares (the exact number awarded being dependent on achievement of performance goals). | SEC |
| 2026-08-14 | 2026-08-18 | Kappler Ann M | EVP and General Counsel | $957k | S — Open-market sale2 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $125.00 to $125.10 inclusive. The reporting person undertakes to provide to Prudential Financial, Inc., any security holder of Prudential Financial, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote 1 to this Form 4. F2 Following the transaction reported on this Form 4, Ann Kappler continues to hold 14,407 shares directly and 909 shares indirectly in a 401(k) account. Ann Kappler also holds an additional 9,952 vested stock options, 15,446 restricted stock units and 68,395 target performance shares (the exact number awarded being dependent on achievement of performance goals). | SEC |
| 2025-12-02 | 2025-12-02 | Schmidt Timothy L | Senior Vice President | $862k | S — Open-market saleForm 4 footnoteF1 Following the transaction reported on this Form 4, Mr. Schmidt continues to hold 11,535 shares directly and 307 shares indirectly in a 401(k) account. Mr. Schmidt also holds an additional 14,905 vested stock options, 9,429 restricted stock units and 33,449 target performance shares (the exact number awarded being dependent on achievement of performance goals). | SEC |
| 2025-12-11 | 2025-12-15 | Feeney Caroline | Executive Vice President | $762k | S — Open-market saleForm 4 footnoteF1 Following the transactions reported on this Form 4, Ms. Feeney continues to hold 22,616 shares directly and 8,723 shares indirectly in a 401(k) account. Ms. Feeney also holds an additional 80,340 restricted stock units, and 86,980 target performance shares (the exact number awarded being dependent on achievement of performance goals). | SEC |
| 2025-08-29 | 2025-09-03 | Kappler Ann M | EVP and General Counsel | $439k | S — Open-market saleForm 4 footnoteF1 Following the transaction reported on this Form 4, Ann Kappler continues to hold 21,506 shares directly and 863 shares indirectly in a 401(k) account. Ann Kappler also holds an additional 9,952 vested stock options, 14,273 restricted stock units and 63,636 target performance shares (the exact number awarded being dependent on achievement of performance goals). | SEC |
| 2026-02-09 | 2026-02-11 | Lowrey Charles F | Chairman of the Board | $4.6M | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF2 Represents shares withheld for the payment of taxes. | SEC |
| 2026-01-12 | 2026-01-14 | Feeney Caroline | Executive Vice President | $3.5M | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF2 Represents shares withheld for the payment of taxes. | SEC |
| 2026-02-28 | 2026-03-03 | Lowrey Charles F | Chairman of the Board | $1.7M | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF2 Represents shares withheld for the payment of taxes. | SEC |
| 2026-02-09 | 2026-02-11 | Sullivan Andrew F | Chief Executive Officer | $1.5M | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF2 Represents shares withheld for the payment of taxes. | SEC |
| 2026-02-09 | 2026-02-11 | Feeney Caroline | Executive Vice President | $1.2M | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF2 Represents shares withheld for the payment of taxes. | SEC |
| 2026-02-09 | 2026-02-11 | Kappler Ann M | EVP and General Counsel | $744k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF2 Represents shares withheld for the payment of taxes. | SEC |
| 2025-12-11 | 2025-12-15 | Feeney Caroline | Executive Vice President | $717k | M — Option exercise | SEC |
| 2026-04-30 | 2026-05-04 | Chappuis Jacques | Executive Vice President | $561k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF2 Represents shares withheld for the payment of taxes. | SEC |
| 2026-02-28 | 2026-03-03 | Sullivan Andrew F | Chief Executive Officer | $558k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF2 Represents shares withheld for the payment of taxes. | SEC |
| 2026-02-09 | 2026-02-11 | Waldeck George P Jr. | Executive Vice President | $403k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF2 Represents shares withheld for the payment of taxes. | SEC |
| 2026-02-09 | 2026-02-11 | Schmidt Timothy L | Senior Vice President | $388k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF2 Represents shares withheld for the payment of taxes. | SEC |
The period balance: money in, money out
Across the Form 4 filings submitted between Sep 3, 2025 and Sep 2, 2026, Prudential Financial, Inc. open-market activity adds up to 3 purchases worth $169k and 6 sales worth $9.6M. The net balance is $9.4M on the sell side.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like Prudential Financial, Inc.'s is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| M | Option exercise | 26 | $717k |
| F | Tax withholding (shares surrendered for taxes) | 23 | $16.7M |
| S | Open-market sale | 6 | $9.6M |
| P | Open-market purchase | 3 | $169k |
| D | Sale back to the issuer | 2 | $362k |
| G | Gift | 1 | $0 |
| Total | Everything filed in the period | 61 | $27.6M |
26 of the 61 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 15 distinct people or entities have filed Prudential Financial, Inc. transactions: 3 bought on the open market and 4 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Lowrey Charles F | Chairman of the Board | 5 | — | $5.2M (1) | 2026-03-03 |
| Kappler Ann M | EVP and General Counsel | 7 | — | $2.8M (3) | 2026-08-18 |
| Schmidt Timothy L | Senior Vice President | 6 | — | $862k (1) | 2026-03-03 |
| Feeney Caroline | Executive Vice President | 6 | — | $762k (1) | 2026-02-11 |
| Chappuis Jacques | Executive Vice President | 3 | $101k (1) | — | 2026-05-04 |
| Wolk Joseph J | Director | 1 | $42k (1) | — | 2026-02-12 |
| Stoddard Thomas D | Director | 1 | $26k (1) | — | 2026-02-18 |
| Boyle Robert E | Senior Vice President | 8 | — | — | 2026-09-02 |
Shown here are the 8 who moved the most money, out of 15. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Feb 2026: 3 purchases and 0 sales, worth $169k. 9 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 1 | $439k |
| Sep 2025 | 0 | $0 | 0 | $0 |
| Oct 2025 | 0 | $0 | 0 | $0 |
| Nov 2025 | 0 | $0 | 1 | $5.2M |
| Dec 2025 | 0 | $0 | 2 | $1.6M |
| Jan 2026 | 0 | $0 | 0 | $0 |
| Feb 2026 | 3 | $169k | 0 | $0 |
| Mar 2026 | 0 | $0 | 0 | $0 |
| Apr 2026 | 0 | $0 | 0 | $0 |
| May 2026 | 0 | $0 | 1 | $1.4M |
| Jun 2026 | 0 | $0 | 0 | $0 |
| Jul 2026 | 0 | $0 | 0 | $0 |
| Aug 2026 | 0 | $0 | 1 | $957k |
| Sep 2026 | 0 | $0 | 0 | $0 |
| Oct 2026 | 0 | $0 | 0 | $0 |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
Prudential Financial, Inc. (PRU) analysis page →
Other Financial Services companies with insider trades
All 500 are listed in the section index →
Which insiders are buying their own company stock →
How to read this data
None of the 6 sales in the table is flagged as scheduled (10b5-1 plan), the kind signed months ahead and executed automatically. Prudential Financial's 3 open-market purchases (code P) are the rare signal: insiders are already paid in stock, so buying more means putting in their own money. The latest filing is from Sep 2, 2026, and a Form 4 arrives up to two business days after the trade.
16 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.