Principal Financial (PFG) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
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Principal Financial Group, Inc. (PFG) insider buying and selling: 2 purchases, 13 sales
175 Form 4 Table I transactions filed with the SEC by Principal Financial Group, Inc. insiders between 2025-09-30 and 2026-09-29 (15-month history): 2 open-market purchases and 13 sales, plus 160 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $930k by Cheong Wee Yee on 2026-05-01.
Principal Financial insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, Principal Financial insiders filed 1 purchase worth $485 and 12 sales worth $5.4M on the open market. The net balance is on the sell side: $5.4M more sold than bought.
The biggest buyer was Muruzabal Claudio (Director): $485 in 1 purchase, the only buyer. The biggest seller was Cheong Wee Yee (President - Asia & Middle East): $2.8M in 6 sales, out of 3 different sellers.
The largest trade of the period was a sale of $930k on May 1, 2026, by Cheong Wee Yee (President - Asia & Middle East). Form 4 on sec.gov (0001126328-26-000102).
Of the 12 sales, 4 (33%, $2.4M) carry the 10b5-1 plan flag on the Form 4, meaning they were scheduled months ahead; the other 8 do not.
The last three months show 0 purchases and 0 sales, against 0 and 7 in the three before. The latest purchase is from Feb 9, 2026; the latest sale from May 21, 2026.
Against its sector (Financial Services, 70 companies with an insider page on this site), over the same dates the median is 10 sales and 0 purchases on the open market. Principal Financial has more sales than 38 of the other 69, ranks 52 of 70 by net dollars sold, and 32 of the 70 have at least one purchase, Principal Financial included.
The 20 most important trades
The 2 open-market purchases first, then the rest, each type from largest to smallest. The full history is in the tool above, already searched.
See all 175 PFG trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2026-02-09 | 2026-03-25 | Muruzabal Claudio | Director | $485 | P — Open-market purchaseForm 4 footnoteF1 The transactions reported herein were made in accounts managed by a financial advisor to the Reporting Person, which advisor had full investment control. Due to an oversight on the part of the advisor, the advisor made the transactions reported herein without the Reporting Person's knowledge or direction. | SEC |
| 2025-01-02 | 2026-03-25 | Muruzabal Claudio | Director | $387 | P — Open-market purchaseForm 4 footnoteF1 The transactions reported herein were made in accounts managed by a financial advisor to the Reporting Person, which advisor had full investment control. Due to an oversight on the part of the advisor, the advisor made the transactions reported herein without the Reporting Person's knowledge or direction. | SEC |
| 2026-05-01 | 2026-05-04 | Cheong Wee Yee | President - Asia & Middle East | $930k | S — Open-market sale2 Form 4 footnotesF3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.00 to $101.62, inclusive. The reporting person undertakes to provide Principal Financial Group, Inc., any security holder of Principal Financial Group, Inc., or the staff of the Securities Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F2 Includes 1,763 shares acquired pursuant to the Principal Financial Group, Inc. Employee Stock Purchase Plan. | SEC |
| 2026-01-29 | 2026-01-30 | Strable-Soethout Deanna D | President and CEO | $885k | S — Open-market sale (scheduled 10b5-1)2 Form 4 footnotesF1 This transaction was executed pursuant to a Rule 10b5-1 trading plan adopted on February 28, 2024. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $95.00 to $95.34, inclusive. The reporting person undertakes to provide Principal Financial Group, Inc., any security holder of Principal Financial Group, Inc., or the staff of the Securities Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. | SEC |
| 2026-05-21 | 2026-05-22 | Cheong Wee Yee | President - Asia & Middle East | $777k | S — Open-market sale2 Form 4 footnotesF3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.00 to $103.44, inclusive. The reporting person undertakes to provide Principal Financial Group, Inc., any security holder of Principal Financial Group, Inc., or the staff of the Securities Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F2 Includes 1,763 shares acquired pursuant to the Principal Financial Group, Inc. Employee Stock Purchase Plan. | SEC |
| 2026-01-22 | 2026-01-26 | Strable-Soethout Deanna D | President and CEO | $743k | S — Open-market sale (scheduled 10b5-1) Indirect holding, through: By Spouse 2 Form 4 footnotesF1 This transaction was executed pursuant to a Rule 10b5-1 trading plan adopted on February 28, 2024. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $92.50 to $92.67, inclusive. The reporting person undertakes to provide Principal Financial Group, Inc., any security holder of Principal Financial Group, Inc., or the staff of the Securities Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. | SEC |
| 2026-01-30 | 2026-02-02 | Strable-Soethout Deanna D | President and CEO | $697k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 This transaction was executed pursuant to a Rule 10b5-1 trading plan adopted on February 28, 2024. | SEC |
| 2026-04-30 | 2026-05-04 | Cheong Wee Yee | President - Asia & Middle East | $478k | S — Open-market sale2 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.00 to $101.06, inclusive. The reporting person undertakes to provide Principal Financial Group, Inc., any security holder of Principal Financial Group, Inc., or the staff of the Securities Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F2 Includes 1,763 shares acquired pursuant to the Principal Financial Group, Inc. Employee Stock Purchase Plan. | SEC |
| 2026-05-20 | 2026-05-22 | Cheong Wee Yee | President - Asia & Middle East | $331k | S — Open-market sale2 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $103.00 to $103.18, inclusive. The reporting person undertakes to provide Principal Financial Group, Inc., any security holder of Principal Financial Group, Inc., or the staff of the Securities Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F2 Includes 1,763 shares acquired pursuant to the Principal Financial Group, Inc. Employee Stock Purchase Plan. | SEC |
| 2026-04-28 | 2026-04-30 | Djurasovic George | Interim General Counsel | $259k | S — Open-market saleForm 4 footnoteF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $100.78 to $100.87, inclusive. The reporting person undertakes to provide Principal Financial Group, Inc., any security holder of Principal Financial Group, Inc., or the staff of the Securities Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. | SEC |
| 2025-11-12 | 2025-11-13 | Cheong Wee Yee | EVP, Principal Asia | $160k | S — Open-market sale2 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $85.00 to $85.09, inclusive. The reporting person undertakes to provide Principal Financial Group, Inc., any security holder of Principal Financial Group, Inc., or the staff of the Securities Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F2 Includes 1741 shares acquired pursuant to the Principal Financial Group, Inc. Employee Stock Purchase Plan. | SEC |
| 2026-04-29 | 2026-04-30 | Cheong Wee Yee | President - Asia & Middle East | $109k | S — Open-market sale2 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $101.00 to $101.02, inclusive. The reporting person undertakes to provide Principal Financial Group, Inc., any security holder of Principal Financial Group, Inc., or the staff of the Securities Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F2 Includes 1,763 shares acquired pursuant to the Principal Financial Group, Inc. Employee Stock Purchase Plan. | SEC |
| 2026-01-08 | 2026-01-12 | Strable-Soethout Deanna D | President and CEO | $28k | S — Open-market sale (scheduled 10b5-1) Indirect holding, through: By Spouse Form 4 footnoteF1 This transaction was executed pursuant to a Rule 10b5-1 trading plan adopted on February 28, 2024. | SEC |
| 2025-04-21 | 2026-03-25 | Muruzabal Claudio | Director | $350 | S — Open-market saleForm 4 footnoteF2 The transactions reported herein were made in accounts managed by a financial advisor to the Reporting Person, which advisor had full investment control. Due to an oversight on the part of the advisor, the advisor made the transactions reported herein without the Reporting Person's knowledge or direction. The transactions did not result in any short-swing profits, so no disgorgement is required pursuant to Section 16(b) of the Securities Exchange Act of 1934. | SEC |
| 2026-04-30 | 2026-04-30 | Djurasovic George | Interim General Counsel | $99 | S — Open-market saleForm 4 footnoteF2 The sale was settled in cash. | SEC |
| 2026-09-03 | 2026-09-08 | Strable-Soethout Deanna D | Chair, President and CEO | $6.6M | D — Sale back to the issuer (scheduled 10b5-1)2 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $120.05 to $121.11, inclusive. The reporting person undertakes to provide Principal Financial Group, Inc., any security holder of Principal Financial Group, Inc., or the staff of the Securities Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F2 The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 02/28/2024. | SEC |
| 2026-08-07 | 2026-08-11 | Friedrich Amy Christine | President - Benefits & Protect | $4.1M | D — Sale back to the issuer (scheduled 10b5-1)2 Form 4 footnotesF1 The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 05/8/2026. F2 The price reported in Column 4 is weighted average price. These shares were sold in multiple transactions at prices ranging from $113 to $114.60. The reporting person undertakes to provide Principal Financial Group, Inc., any security holder of Principal Financial Group, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. | SEC |
| 2026-09-03 | 2026-09-08 | Strable-Soethout Deanna D | Chair, President and CEO | $3.5M | A — Grant or award (scheduled 10b5-1) | SEC |
| 2026-06-12 | 2026-06-15 | Strable-Soethout Deanna D | Chair, President and CEO | $3.4M | D — Sale back to the issuer (scheduled 10b5-1)2 Form 4 footnotesF2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $110.00 to $110.98, inclusive. The reporting person undertakes to provide Principal Financial Group, Inc., any security holder of Principal Financial Group, Inc., or the staff of the Securities Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $111.00 to $110.39, inclusive. The reporting person undertakes to provide Principal Financial Group, Inc., any security holder of Principal Financial Group, Inc., or the staff of the Securities Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. | SEC |
| 2025-12-31 | 2026-01-02 | Strable-Soethout Deanna D | President and CEO | $3.4M | D — Sale back to the issuer (scheduled 10b5-1)2 Form 4 footnotesF1 This transaction was executed pursuant to a Rule 10b5-1 trading plan adopted on February 28, 2024. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $88.20 to $88.82, inclusive. The reporting person undertakes to provide Principal Financial Group, Inc., any security holder of Principal Financial Group, Inc., or the staff of the Securities Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. | SEC |
The period balance: money in, money out
Across the Form 4 filings submitted between Sep 30, 2025 and Sep 29, 2026, Principal Financial Group, Inc. open-market activity adds up to 2 purchases worth $873 and 13 sales worth $5.4M. The net balance is $5.4M on the sell side.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like Principal Financial Group, Inc.'s is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| A | Grant or award | 136 | $11.8M |
| D | Sale back to the issuer | 15 | $24.3M |
| S | Open-market sale | 13 | $5.4M |
| F | Tax withholding (shares surrendered for taxes) | 8 | $2.1M |
| P | Open-market purchase | 2 | $873 |
| G | Gift | 1 | $0 |
| Total | Everything filed in the period | 175 | $43.7M |
127 of the 175 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 22 distinct people or entities have filed Principal Financial Group, Inc. transactions: 1 bought on the open market and 4 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Cheong Wee Yee | President - Asia & Middle East | 12 | — | $2.8M (6) | 2026-09-29 |
| Strable-Soethout Deanna D | Chair, President and CEO | 27 | — | $2.4M (4) | 2026-09-29 |
| Djurasovic George | Interim General Counsel | 7 | — | $259k (2) | 2026-04-30 |
| Muruzabal Claudio | Director | 9 | $873 (2) | $350 (1) | 2026-09-29 |
| Mccullum Kenneth A. | EVP - Chief Risk Officer | 11 | — | — | 2026-09-29 |
| Bhatia Kamal | President and CEO - PAM | 10 | — | — | 2026-09-29 |
| Friedrich Amy Christine | President - Benefits & Protect | 10 | — | — | 2026-09-29 |
| Kay Kathleen B | EVP-Chief Information Officer | 7 | — | — | 2026-09-29 |
Shown here are the 8 who moved the most money, out of 22. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Jan 2026: 0 purchases and 4 sales, worth $2.4M. 10 of the 15 months have none. 2 trades were executed before the window opens and filed late: they are in the history and in the tables above, but fall outside this calendar.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 0 | $0 |
| Sep 2025 | 0 | $0 | 0 | $0 |
| Oct 2025 | 0 | $0 | 0 | $0 |
| Nov 2025 | 0 | $0 | 1 | $160k |
| Dec 2025 | 0 | $0 | 0 | $0 |
| Jan 2026 | 0 | $0 | 4 | $2.4M |
| Feb 2026 | 1 | $485 | 0 | $0 |
| Mar 2026 | 0 | $0 | 0 | $0 |
| Apr 2026 | 0 | $0 | 4 | $847k |
| May 2026 | 0 | $0 | 3 | $2.0M |
| Jun 2026 | 0 | $0 | 0 | $0 |
| Jul 2026 | 0 | $0 | 0 | $0 |
| Aug 2026 | 0 | $0 | 0 | $0 |
| Sep 2026 | 0 | $0 | 0 | $0 |
| Oct 2026 | 0 | $0 | 0 | $0 |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
Principal Financial Group, Inc. (PFG) analysis page →
Other Financial Services companies with insider trades
All 500 are listed in the section index →
Which insiders are buying their own company stock →
How to read this data
4 of the 13 sales in the table are flagged as scheduled (10b5-1 plan): signed months ahead and executed automatically, so they say nothing about what the insider thinks today. Principal Financial's 2 open-market purchases (code P) are the rare signal: insiders are already paid in stock, so buying more means putting in their own money. The latest filing is from Sep 29, 2026, and a Form 4 arrives up to two business days after the trade.
19 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.