Dollar General (DG) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
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Dollar General Corporation (DG) insider buying and selling: no purchases, 9 sales
60 Form 4 Table I transactions filed with the SEC by Dollar General Corporation insiders between 2025-08-28 and 2026-09-03 (15-month history): 0 open-market purchases and 9 sales, plus 51 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $2.5M by Wenkoff Carman R on 2025-12-11.
Dollar General insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, Dollar General insiders filed 9 sales worth $9.0M on the open market, and no purchases.
The biggest seller was Wenkoff Carman R (EVP & Chief Information Ofc): $2.5M in 1 sale, out of 7 different sellers.
The largest trade of the period was a sale of $2.5M on Dec 11, 2025, by Wenkoff Carman R (EVP & Chief Information Ofc). Form 4 on sec.gov (0000029534-25-000019).
None of the 9 sales carries the 10b5-1 plan flag on the Form 4 (sales scheduled months ahead).
The last three months show 1 sale, against 0 in the three before. The latest sale from Sep 3, 2026.
Against its sector (Consumer Defensive, 33 companies with an insider page on this site), over the same dates the median is 5 sales and 1 purchase on the open market. Dollar General has more sales than 22 of the other 32, ranks 16 of 33 by net dollars sold, and 17 of the 33 have at least one purchase.
The 20 most important trades
With no open-market purchases, the table starts with DG's sales, largest first. The full history is in the tool above, already searched.
See all 60 DG trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2025-12-11 | 2025-12-12 | Wenkoff Carman R | EVP & Chief Information Ofc | $2.5M | S — Open-market saleForm 4 footnoteF1 The reported price is a weighted average price. These shares were sold in multiple transactions ranging from $131.725 to $132.43, inclusive. The reporting person undertakes to provide Dollar General Corporation, any security holder of Dollar General Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. | SEC |
| 2025-12-10 | 2025-12-12 | Herrmann Tracey N | EVP, Store Operations | $1.6M | S — Open-market saleForm 4 footnoteF1 The reported price is a weighted average price. These shares were sold in multiple transactions ranging from $125.01 to $125.23, inclusive. The reporting person undertakes to provide Dollar General Corporation, any security holder of Dollar General Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. | SEC |
| 2025-12-19 | 2025-12-19 | Wheeler Bryan D | EVP & Chief Merchandising Ofc | $1.3M | S — Open-market saleForm 4 footnoteF1 The reported price is a weighted average price. These shares were sold in multiple transactions ranging from $135.10 to $135.8409, inclusive. The reporting person undertakes to provide Dollar General Corporation, any security holder of Dollar General Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. | SEC |
| 2025-12-16 | 2025-12-17 | Taylor Rhonda | EVP & General Counsel | $1.0M | S — Open-market saleForm 4 footnoteF1 The reported price is a weighted average price. These shares were sold in multiple transactions ranging from $134.77 to $135.10, inclusive. The reporting person undertakes to provide Dollar General Corporation, any security holder of Dollar General Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. | SEC |
| 2026-09-03 | 2026-09-03 | Reardon Kathleen A | EVP & Chief People Officer | $733k | S — Open-market saleForm 4 footnoteF1 The reported price is a weighted average price. These shares were sold in multiple transactions ranging from $131.24 to $131.41, inclusive. The reporting person undertakes to provide Dollar General Corporation, any security holder of Dollar General Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. | SEC |
| 2025-12-11 | 2025-12-12 | Herrmann Tracey N | EVP, Store Operations | $637k | S — Open-market saleForm 4 footnoteF2 The reported price is a weighted average price. These shares were sold in multiple transactions ranging from $131.265 to $131.72, inclusive. The reporting person undertakes to provide Dollar General Corporation, any security holder of Dollar General Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. | SEC |
| 2025-12-08 | 2025-12-10 | Reardon Kathleen A | EVP & Chief People Officer | $558k | S — Open-market saleForm 4 footnoteF1 The reported price is a weighted average price. These shares were sold in multiple transactions ranging from $126.84 to $127.10, inclusive. The reporting person undertakes to provide Dollar General Corporation, any security holder of Dollar General Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. | SEC |
| 2025-12-12 | 2025-12-15 | Elliott Anita C | SVP & Chief Accounting Officer | $333k | S — Open-market saleForm 4 footnoteF1 The reported price is a weighted average price. These shares were sold in multiple transactions ranging from $132.465 to $132.57, inclusive. The reporting person undertakes to provide Dollar General Corporation, any security holder of Dollar General Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. | SEC |
| 2025-12-16 | 2025-12-17 | West Roderick J | EVP, Global Supply Chain | $304k | S — Open-market sale2 Form 4 footnotesF2 The reported price is a weighted average price. These shares were sold in multiple transactions ranging from $133.245 to $133.96, inclusive. The reporting person undertakes to provide Dollar General Corporation, any security holder of Dollar General Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. F1 Since the date of the reporting person's last ownership report, he transferred 233 shares of Dollar General common stock to his ex-spouse pursuant to a domestic relations order. The reporting person no longer reports as beneficially owned any securities owned by his ex-spouse. | SEC |
| 2025-12-10 | 2025-12-12 | Herrmann Tracey N | EVP, Store Operations | $1.1M | M — Option exercise | SEC |
| 2026-04-01 | 2026-04-03 | Taylor Emily C | Chief Operating Officer | $1.0M | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF1 Shares of common stock surrendered to the Issuer in payment of taxes in connection with the vesting and payment of a portion of restricted stock units granted March 25, 2025 (4,464 shares), as well as vesting and payment of a portion of performance share units ("PSUs") granted March 25, 2025 (4,464 shares from the vesting of PSUs earned as a result of the Issuer's fiscal year 2025 adjusted EBITDA performance). | SEC |
| 2026-04-01 | 2026-04-03 | Taylor Rhonda | EVP & General Counsel | $1.0M | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF1 Shares of common stock surrendered to the Issuer in payment of taxes in connection with the vesting and payment of a portion of restricted stock units granted March 25, 2025 (4,464 shares), as well as vesting and payment of a portion of performance share units ("PSUs") granted March 25, 2025 (4,464 shares from the vesting of PSUs earned as a result of the Issuer's fiscal year 2025 adjusted EBITDA performance). | SEC |
| 2026-04-01 | 2026-04-03 | Wenkoff Carman R | EVP & Chief Information Ofc | $1.0M | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF1 Shares of common stock surrendered to the Issuer in payment of taxes in connection with the vesting and payment of a portion of restricted stock units granted March 25, 2025 (4,464 shares), as well as vesting and payment of a portion of performance share units ("PSUs") granted March 25, 2025 (4,406 shares from the vesting of PSUs earned as a result of the Issuer's fiscal year 2025 adjusted EBITDA performance). | SEC |
| 2026-04-01 | 2026-04-03 | West Roderick J | EVP, Global Supply Chain | $939k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF1 Shares of common stock surrendered to the Issuer in payment of taxes in connection with the vesting and payment of a portion of restricted stock units granted March 25, 2025 (4,018 shares) and March 28, 2023 (73 shares), as well as vesting and payment of a portion of performance share units ("PSUs") granted March 25, 2025 (3,926 shares from the vesting of PSUs earned as a result of the Issuer's fiscal year 2025 adjusted EBITDA performance). | SEC |
| 2026-04-01 | 2026-04-03 | Reardon Kathleen A | EVP & Chief People Officer | $930k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF1 Shares of common stock surrendered to the Issuer in payment of taxes in connection with the vesting and payment of a portion of restricted stock units granted March 25, 2025 (4,018 shares), as well as vesting and payment of a portion of performance share units ("PSUs") granted March 25, 2025 (3,920 shares from the vesting of PSUs earned as a result of the Issuer's fiscal year 2025 adjusted EBITDA performance). | SEC |
| 2025-12-19 | 2025-12-19 | Wheeler Bryan D | EVP & Chief Merchandising Ofc | $901k | M — Option exercise | SEC |
| 2026-04-01 | 2026-04-03 | Herrmann Tracey N | EVP, Store Operations | $529k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF1 Shares of common stock surrendered to the Issuer in payment of taxes in connection with the vesting and payment of a portion of restricted stock units granted March 25, 2025 (2,232 shares), March 27, 2024 (211 shares) and March 28, 2023 (73 shares), as well as vesting and payment of a portion of performance share units ("PSUs") granted March 25, 2025 (2,003 shares from the vesting of PSUs earned as a result of the Issuer's fiscal year 2025 adjusted EBITDA performance). | SEC |
| 2025-12-16 | 2025-12-17 | West Roderick J | EVP, Global Supply Chain | $300k | M — Option exerciseForm 4 footnoteF1 Since the date of the reporting person's last ownership report, he transferred 233 shares of Dollar General common stock to his ex-spouse pursuant to a domestic relations order. The reporting person no longer reports as beneficially owned any securities owned by his ex-spouse. | SEC |
| 2026-03-11 | 2026-03-12 | West Roderick J | EVP, Global Supply Chain | $269k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF2 Since the date of the reporting person's last ownership report, he transferred 100 shares of Dollar General common stock to his ex-spouse pursuant to a domestic relations order. The reporting person no longer reports as beneficially owned any securities owned by his ex-spouse. | SEC |
| 2026-03-11 | 2026-03-12 | West Roderick J | EVP, Global Supply Chain | $228k | M — Option exerciseForm 4 footnoteF2 Since the date of the reporting person's last ownership report, he transferred 100 shares of Dollar General common stock to his ex-spouse pursuant to a domestic relations order. The reporting person no longer reports as beneficially owned any securities owned by his ex-spouse. | SEC |
The period balance: money in, money out
In the Form 4 filings submitted between Aug 28, 2025 and Sep 3, 2026 there is not one open-market purchase of Dollar General Corporation: 9 sales worth $9.0M and zero dollars bought.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like Dollar General Corporation's is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| A | Grant or award | 30 | $0 |
| F | Tax withholding (shares surrendered for taxes) | 9 | $6.1M |
| S | Open-market sale | 9 | $9.0M |
| D | Sale back to the issuer | 7 | $328 |
| M | Option exercise | 5 | $2.7M |
| Total | Everything filed in the period | 60 | $17.8M |
30 of the 60 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 19 distinct people or entities have filed Dollar General Corporation transactions: none bought on the open market and 7 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
Of the 7 who sold on the open market (9 sales in all), the three biggest sellers account for $6.1M of the $9.0M: 67% of the money in three people.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Wenkoff Carman R | EVP & Chief Information Ofc | 4 | — | $2.5M (1) | 2026-04-03 |
| Herrmann Tracey N | EVP, Store Operations | 6 | — | $2.2M (2) | 2026-04-03 |
| Wheeler Bryan D | EVP & Chief Merchandising Ofc | 6 | — | $1.3M (1) | 2026-04-03 |
| Reardon Kathleen A | EVP & Chief People Officer | 5 | — | $1.3M (2) | 2026-09-03 |
| Taylor Rhonda | EVP & General Counsel | 4 | — | $1.0M (1) | 2026-04-03 |
| Elliott Anita C | SVP & Chief Accounting Officer | 5 | — | $333k (1) | 2026-04-03 |
| West Roderick J | EVP, Global Supply Chain | 7 | — | $304k (1) | 2026-04-03 |
| Taylor Emily C | Chief Operating Officer | 4 | — | — | 2026-04-03 |
Shown here are the 8 who moved the most money, out of 19. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Dec 2025: 0 purchases and 8 sales, worth $8.3M. 13 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 0 | $0 |
| Sep 2025 | 0 | $0 | 0 | $0 |
| Oct 2025 | 0 | $0 | 0 | $0 |
| Nov 2025 | 0 | $0 | 0 | $0 |
| Dec 2025 | 0 | $0 | 8 | $8.3M |
| Jan 2026 | 0 | $0 | 0 | $0 |
| Feb 2026 | 0 | $0 | 0 | $0 |
| Mar 2026 | 0 | $0 | 0 | $0 |
| Apr 2026 | 0 | $0 | 0 | $0 |
| May 2026 | 0 | $0 | 0 | $0 |
| Jun 2026 | 0 | $0 | 0 | $0 |
| Jul 2026 | 0 | $0 | 0 | $0 |
| Aug 2026 | 0 | $0 | 0 | $0 |
| Sep 2026 | 0 | $0 | 1 | $733k |
| Oct 2026 | 0 | $0 | 0 | $0 |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
Dollar General Corporation (DG) analysis page →
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How to read this data
None of the 9 sales in the table is flagged as scheduled (10b5-1 plan), the kind signed months ahead and executed automatically. Dollar General has no open-market purchase (code P) in the history, the most common case in the S&P 500: insiders are already paid in stock. The latest filing is from Sep 3, 2026, and a Form 4 arrives up to two business days after the trade.
18 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.