Brown-Forman (BF-B) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
Download these transactions as CSV No account, no sign-up. The data is public: it comes from SEC Form 4 filings.
Brown-Forman Corporation (BF-B) insider buying and selling: no purchases, 4 sales
30 Form 4 Table I transactions filed with the SEC by Brown-Forman Corporation insiders between 2025-10-09 and 2026-05-29 (15-month history): 0 open-market purchases and 4 sales, plus 26 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $804k by Whiting Lawson E on 2026-02-12.
Brown-Forman insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, Brown-Forman insiders filed 4 sales worth $1.5M on the open market, and no purchases.
The biggest seller was Whiting Lawson E (President & CEO): $1.5M in 4 sales, the only seller.
The largest trade of the period was a sale of $804k on Feb 12, 2026, by Whiting Lawson E (President & CEO), under a 10b5-1 plan. Form 4 on sec.gov (0001572783-26-000002).
All 4 sales carry the 10b5-1 plan flag on the Form 4: scheduled months ahead.
The latest sale from Feb 12, 2026.
Against its sector (Consumer Defensive, 33 companies with an insider page on this site), over the same dates the median is 5 sales and 1 purchase on the open market. Brown-Forman has more sales than 10 of the other 32, ranks 23 of 33 by net dollars sold, and 17 of the 33 have at least one purchase.
The 20 most important trades
With no open-market purchases, the table starts with BF-B's sales, largest first. The full history is in the tool above, already searched.
See all 30 BF-B trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2026-02-12 | 2026-02-13 | Whiting Lawson E | President & CEO | $804k | S — Open-market sale (scheduled 10b5-1)2 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $31.00 to $31.04 inclusive. The reporting person undertakes to provide to Brown-Forman Corporation, any security holder of Brown-Forman Corporation, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (1). F2 The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person, dated March 31, 2025. | SEC |
| 2025-12-12 | 2025-12-16 | Whiting Lawson E | President & CEO | $274k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person, dated March 31, 2025. | SEC |
| 2025-12-04 | 2025-12-05 | Whiting Lawson E | President & CEO | $240k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person, dated March 31, 2025. | SEC |
| 2025-12-04 | 2025-12-05 | Whiting Lawson E | President & CEO | $148k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person, dated March 31, 2025. | SEC |
| 2026-05-27 | 2026-05-29 | Whiting Lawson E | President & CEO | $441k | F — Tax withholding (shares surrendered for taxes)2 Form 4 footnotesF2 To satisfy withholding obligations associated with the July 27, 2023, award of performance-based restricted stock units that were issued as shares on May 27, 2026, the reporting person surrendered 16,494 shares of Class A common stock. F3 The closing price of BF-A on May 27, 2026, was used to calculate the withholding obligation. | SEC |
| 2026-05-27 | 2026-05-29 | Farrer Marshall | Director | $58k | F — Tax withholding (shares surrendered for taxes)2 Form 4 footnotesF2 To satisfy withholding obligations associated with the July 27, 2023, award of performance-based restricted stock units that were issued as shares on May 27, 2026, the reporting person surrendered 2,176 shares of Class A common stock. F3 The closing price of BF-A on May 27, 2026, was used to calculate the withholding obligation. | SEC |
| 2026-05-27 | 2026-05-29 | Shepherd Jeremy J | EVP, Chief Marketing | $36k | F — Tax withholding (shares surrendered for taxes)2 Form 4 footnotesF2 To satisfy withholding obligations associated with the July 27, 2023, award of performance-based restricted stock units that were issued as shares on May 27, 2026, the reporting person surrendered 1,357 shares of Class A common stock. F3 The closing price of BF-A on May 27, 2026, was used to calculate the withholding obligation. | SEC |
| 2026-05-27 | 2026-05-29 | Nall Timothy M | EVP, Chief Supp/Tech | $28k | F — Tax withholding (shares surrendered for taxes)2 Form 4 footnotesF2 To satisfy withholding obligations associated with the July 27, 2023, award of performance-based restricted stock units that were issued as shares on May 27, 2026, the reporting person surrendered 1,065 shares of Class A common stock. F3 The closing price of BF-A on May 27, 2026, was used to calculate the withholding obligation. | SEC |
| 2026-05-27 | 2026-05-29 | Peterson Crystal L | EVP, Chief Incl/Global Comm | $16k | F — Tax withholding (shares surrendered for taxes)2 Form 4 footnotesF2 To satisfy withholding obligations associated with the July 27, 2023, award of performance-based restricted stock units that were issued as shares on May 27, 2026, the reporting person surrendered 616 shares of Class A common stock. F3 The closing price of BF-A on May 27, 2026, was used to calculate the withholding obligation. | SEC |
| 2026-05-27 | 2026-05-29 | Graven Christina M | EVP, Chief Strategy | $16k | F — Tax withholding (shares surrendered for taxes)2 Form 4 footnotesF2 To satisfy withholding obligations associated with the July 27, 2023, award of performance-based restricted stock units that were issued as shares on May 27, 2026, the reporting person surrendered 607 shares of Class B common stock. F3 The closing price of BF-B on May 27, 2026, was used to calculate the withholding obligation. | SEC |
| 2026-05-27 | 2026-05-29 | Nguyen Diane F | EVP, Chief Ppl & Comm | $15k | F — Tax withholding (shares surrendered for taxes)2 Form 4 footnotesF2 To satisfy withholding obligations associated with the July 27, 2023, award of performance-based restricted stock units that were issued as shares on May 27, 2026, the reporting person surrendered 597 shares of Class B common stock. F3 The closing price of BF-B on May 27, 2026, was used to calculate the withholding obligation. | SEC |
| 2026-04-30 | 2026-05-05 | Enyard Angela S | SVP, Chief Accounting Officer | $8k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF2 The closing price of BF-B on April 30, 2026, was used to calculate the withholding obligation. | SEC |
| 2026-05-27 | 2026-05-29 | Masick Michael Andrew | EVP/Pres., Americas | $7k | F — Tax withholding (shares surrendered for taxes)3 Form 4 footnotesF2 To satisfy withholding obligations associated with the July 27, 2023, award of performance-based restricted stock units that were issued as shares on May 27, 2026, the reporting person surrendered 276 shares of Class B common stock. F3 The closing price of BF-B on May 27, 2026, was used to calculate the withholding obligation. F4 Total adjusted to reflect dividend reinvestment. | SEC |
| 2026-05-27 | 2026-05-29 | Carr Michael E Jr | EVP, General Counsel, Secretary | $6k | F — Tax withholding (shares surrendered for taxes)2 Form 4 footnotesF2 To satisfy withholding obligations associated with the July 27, 2023, award of performance-based restricted stock units that were issued as shares on May 27, 2026, the reporting person surrendered 245 shares of Class B common stock. F3 The closing price of BF-B on May 27, 2026, was used to calculate the withholding obligation. | SEC |
| 2026-05-27 | 2026-05-29 | Pafilis Yiannis | EVP, Pres., EU, Africa, Asia | $5k | F — Tax withholding (shares surrendered for taxes)2 Form 4 footnotesF5 To satisfy withholding obligations associated with awards of performance-based restricted stock units that were issued as shares on May 27, 2026, the reporting person surrendered 169 shares of Class B common stock in connection with the July 27, 2023, award, and 8 shares of Class B common stock in connection with the October 26, 2023, award. F6 The closing price of BF-B on May 27, 2026, was used to calculate the withholding obligation. | SEC |
| 2026-05-27 | 2026-05-29 | Pafilis Yiannis | EVP, Pres., EU, Africa, Asia | $3k | F — Tax withholding (shares surrendered for taxes)2 Form 4 footnotesF2 To satisfy withholding obligations associated with the April 25, 2024, award of performance-based restricted stock units that were issued as shares on May 27, 2026, the reporting person surrendered 95 shares of Class A common stock. F3 The closing price of BF-A on May 27, 2026, was used to calculate the withholding obligation. | SEC |
| 2026-05-27 | 2026-05-29 | Farrer Marshall | Director | A — Grant or awardForm 4 footnoteF1 These shares were issued on May 27, 2026, in connection with a July 27, 2023, award of performance-based restricted stock units. The award was subject to a three-year performance period, which ended April 30, 2026. | SEC | |
| 2026-05-27 | 2026-05-29 | Whiting Lawson E | President & CEO | A — Grant or awardForm 4 footnoteF1 These shares were issued on May 27, 2026, in connection with a July 27, 2023, award of performance-based restricted stock units. The award was subject to a three-year performance period, which ended April 30, 2026. | SEC | |
| 2026-05-27 | 2026-05-29 | Masick Michael Andrew | EVP/Pres., Americas | A — Grant or awardForm 4 footnoteF1 These shares were issued on May 27, 2026, in connection with a July 27, 2023, award of performance-based restricted stock units. The award was subject to a three-year performance period, which ended April 30, 2026. | SEC | |
| 2026-05-27 | 2026-05-29 | Nall Timothy M | EVP, Chief Supp/Tech | A — Grant or awardForm 4 footnoteF1 These shares were issued on May 27, 2026, in connection with a July 27, 2023, award of performance-based restricted stock units. The award was subject to a three-year performance period, which ended April 30, 2026. | SEC |
The period balance: money in, money out
In the Form 4 filings submitted between Oct 9, 2025 and May 29, 2026 there is not one open-market purchase of Brown-Forman Corporation: 4 sales worth $1.5M and zero dollars bought.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like Brown-Forman Corporation's is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| F | Tax withholding (shares surrendered for taxes) | 12 | $640k |
| A | Grant or award | 11 | $0 |
| S | Open-market sale | 4 | $1.5M |
| G | Gift | 2 | $0 |
| M | Option exercise | 1 | $0 |
| Total | Everything filed in the period | 30 | $2.1M |
14 of the 30 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 11 distinct people or entities have filed Brown-Forman Corporation transactions: none bought on the open market and 1 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Whiting Lawson E | President & CEO | 6 | — | $1.5M (4) | 2026-05-29 |
| Farrer Marshall | Director | 4 | — | — | 2026-05-29 |
| Pafilis Yiannis | EVP, Pres., EU, Africa, Asia | 4 | — | — | 2026-05-29 |
| Carr Michael E Jr | EVP, General Counsel, Secretary | 2 | — | — | 2026-05-29 |
| Enyard Angela S | SVP, Chief Accounting Officer | 2 | — | — | 2026-05-05 |
| Graven Christina M | EVP, Chief Strategy | 2 | — | — | 2026-05-29 |
| Masick Michael Andrew | EVP/Pres., Americas | 2 | — | — | 2026-05-29 |
| Nall Timothy M | EVP, Chief Supp/Tech | 2 | — | — | 2026-05-29 |
Shown here are the 8 who moved the most money, out of 11. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Dec 2025: 0 purchases and 3 sales, worth $662k. 13 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 0 | $0 |
| Sep 2025 | 0 | $0 | 0 | $0 |
| Oct 2025 | 0 | $0 | 0 | $0 |
| Nov 2025 | 0 | $0 | 0 | $0 |
| Dec 2025 | 0 | $0 | 3 | $662k |
| Jan 2026 | 0 | $0 | 0 | $0 |
| Feb 2026 | 0 | $0 | 1 | $804k |
| Mar 2026 | 0 | $0 | 0 | $0 |
| Apr 2026 | 0 | $0 | 0 | $0 |
| May 2026 | 0 | $0 | 0 | $0 |
| Jun 2026 | 0 | $0 | 0 | $0 |
| Jul 2026 | 0 | $0 | 0 | $0 |
| Aug 2026 | 0 | $0 | 0 | $0 |
| Sep 2026 | 0 | $0 | 0 | $0 |
| Oct 2026 | 0 | $0 | 0 | $0 |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
Brown-Forman Corporation (BF-B) analysis page →
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How to read this data
4 of the 4 sales in the table are flagged as scheduled (10b5-1 plan): signed months ahead and executed automatically, so they say nothing about what the insider thinks today. Brown-Forman has no open-market purchase (code P) in the history, the most common case in the S&P 500: insiders are already paid in stock. The latest filing is from May 29, 2026, and a Form 4 arrives up to two business days after the trade.
20 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.