Zebra Technologies (ZBRA) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
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Zebra Technologies Corporation (ZBRA) insider buying and selling: 3 purchases, 6 sales
84 Form 4 Table I transactions filed with the SEC by Zebra Technologies Corporation insiders between 2025-11-05 and 2026-08-11 (15-month history): 3 open-market purchases and 6 sales, plus 75 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $1.3M by Cho Michael on 2026-08-07.
Zebra Technologies insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, Zebra Technologies insiders filed 3 purchases worth $387k and 6 sales worth $2.4M on the open market. The net balance is on the sell side: $2.0M more sold than bought.
The biggest buyer was Dhanasekaran Satish (Director): $387k in 3 purchases, the only buyer. The biggest seller was Cho Michael (Chief Strategy Officer): $1.3M in 1 sale, out of 6 different sellers.
The largest trade of the period was a sale of $1.3M on Aug 7, 2026, by Cho Michael (Chief Strategy Officer). Form 4 on sec.gov (0001628280-26-055736).
None of the 6 sales carries the 10b5-1 plan flag on the Form 4 (sales scheduled months ahead).
The last three months show 0 purchases and 2 sales, against 0 and 2 in the three before. The latest purchase is from Mar 12, 2026; the latest sale from Aug 10, 2026.
Against its sector (Technology, 85 companies with an insider page on this site), over the same dates the median is 22 sales and 0 purchases on the open market. Zebra Technologies has more sales than 12 of the other 84, ranks 77 of 85 by net dollars sold, and 32 of the 85 have at least one purchase, Zebra Technologies included.
The 20 most important trades
The 3 open-market purchases first, then the rest, each type from largest to smallest. The full history is in the tool above, already searched.
See all 84 ZBRA trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2025-11-18 | 2025-11-20 | Dhanasekaran Satish | Director | $233k | P — Open-market purchase2 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $232.49 to $233.45. F2 The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $233.53 to $233.80. | SEC |
| 2026-02-27 | 2026-03-03 | Dhanasekaran Satish | Director | $113k | P — Open-market purchaseForm 4 footnoteF1 The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $225.01 to $225.42 | SEC |
| 2026-03-12 | 2026-03-16 | Dhanasekaran Satish | Director | $41k | P — Open-market purchaseForm 4 footnoteF1 The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $205.25 to $206.01 | SEC |
| 2026-08-07 | 2026-08-11 | Cho Michael | Chief Strategy Officer | $1.3M | S — Open-market saleForm 4 footnoteF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $375.00 to $375.50. | SEC |
| 2026-05-14 | 2026-05-15 | Roberts Janice M | Director | $749k | S — Open-market sale | SEC |
| 2026-08-10 | 2026-08-11 | Connly Linda | Director | $189k | S — Open-market saleForm 4 footnoteF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $377.63 to $378.01 | SEC |
| 2026-05-26 | 2026-05-28 | Luff Loizides Melissa | Chief People Officer | $127k | S — Open-market sale | SEC |
| 2026-03-05 | 2026-03-05 | Kogl Cristen L | Chief Legal Officer | $34k | S — Open-market sale | SEC |
| 2026-03-05 | 2026-03-05 | Armstrong Robert John Jr | Chief Marketing Officer | $2k | S — Open-market sale | SEC |
| 2026-04-07 | 2026-04-09 | Gustafsson Anders | Director | $3.0M | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-04-07 | 2026-04-09 | Gustafsson Anders | Director | $1.8M | M — Option exercise | SEC |
| 2026-05-04 | 2026-05-05 | Burns Bill | Chief Executive Officer | $1.4M | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-05-04 | 2026-05-05 | Winters Nathan Andrew | Chief Financial Officer | $596k | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-03-04 | 2026-03-05 | Burns Bill | Chief Executive Officer | $514k | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-05-02 | 2026-05-05 | Burns Bill | Chief Executive Officer | $455k | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-03-01 | 2026-03-03 | Burns Bill | Chief Executive Officer | $347k | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-05-04 | 2026-05-05 | Kogl Cristen L | Chief Legal Officer | $336k | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2025-12-17 | 2025-12-19 | Burns Bill | Chief Executive Officer | $256k | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-05-19 | 2026-05-21 | Roberts Janice M | Director | $235k | A — Grant or award | SEC |
| 2026-05-19 | 2026-05-21 | Smith Michael A | Director | $235k | A — Grant or award | SEC |
The period balance: money in, money out
Across the Form 4 filings submitted between Nov 5, 2025 and Aug 11, 2026, Zebra Technologies Corporation open-market activity adds up to 3 purchases worth $387k and 6 sales worth $2.4M. The net balance is $2.0M on the sell side.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like Zebra Technologies Corporation's is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| F | Tax withholding (shares surrendered for taxes) | 42 | $8.9M |
| A | Grant or award | 28 | $2.4M |
| S | Open-market sale | 6 | $2.4M |
| M | Option exercise | 5 | $2.0M |
| P | Open-market purchase | 3 | $387k |
| Total | Everything filed in the period | 84 | $16.0M |
18 of the 84 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 20 distinct people or entities have filed Zebra Technologies Corporation transactions: 1 bought on the open market and 6 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
Of the 6 who sold on the open market (6 sales in all), the three biggest sellers account for $2.3M of the $2.4M: 93% of the money in three people.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Cho Michael | Chief Strategy Officer | 7 | — | $1.3M (1) | 2026-08-11 |
| Roberts Janice M | Director | 2 | — | $749k (1) | 2026-05-21 |
| Dhanasekaran Satish | Director | 4 | $387k (3) | — | 2026-05-21 |
| Connly Linda | Director | 2 | — | $189k (1) | 2026-08-11 |
| Luff Loizides Melissa | Chief People Officer | 7 | — | $127k (1) | 2026-08-05 |
| Kogl Cristen L | Chief Legal Officer | 9 | — | $34k (1) | 2026-05-05 |
| Armstrong Robert John Jr | Chief Marketing Officer | 9 | — | $2k (1) | 2026-05-05 |
| Burns Bill | Chief Executive Officer | 9 | — | — | 2026-05-05 |
Shown here are the 8 who moved the most money, out of 20. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Mar 2026: 1 purchase and 2 sales, worth $77k. 10 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 0 | $0 |
| Sep 2025 | 0 | $0 | 0 | $0 |
| Oct 2025 | 0 | $0 | 0 | $0 |
| Nov 2025 | 1 | $233k | 0 | $0 |
| Dec 2025 | 0 | $0 | 0 | $0 |
| Jan 2026 | 0 | $0 | 0 | $0 |
| Feb 2026 | 1 | $113k | 0 | $0 |
| Mar 2026 | 1 | $41k | 2 | $36k |
| Apr 2026 | 0 | $0 | 0 | $0 |
| May 2026 | 0 | $0 | 2 | $876k |
| Jun 2026 | 0 | $0 | 0 | $0 |
| Jul 2026 | 0 | $0 | 0 | $0 |
| Aug 2026 | 0 | $0 | 2 | $1.5M |
| Sep 2026 | 0 | $0 | 0 | $0 |
| Oct 2026 | 0 | $0 | 0 | $0 |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
Zebra Technologies Corporation (ZBRA) analysis page →
Other Technology companies with insider trades
All 500 are listed in the section index →
Which insiders are buying their own company stock →
How to read this data
None of the 6 sales in the table is flagged as scheduled (10b5-1 plan), the kind signed months ahead and executed automatically. Zebra Technologies's 3 open-market purchases (code P) are the rare signal: insiders are already paid in stock, so buying more means putting in their own money. The latest filing is from Aug 11, 2026, and a Form 4 arrives up to two business days after the trade.
5 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.