Adobe (ADBE) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
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Adobe Inc. (ADBE) insider buying and selling: 1 purchase, 8 sales
136 Form 4 Table I transactions filed with the SEC by Adobe Inc. insiders between 2025-09-17 and 2026-10-19 (15-month history): 1 open-market purchase and 8 sales, plus 127 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $18.7M by Narayen Shantanu on 2026-09-16.
Adobe insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, Adobe insiders filed 1 purchase worth $1.9M and 8 sales worth $50.8M on the open market. The net balance is on the sell side: $48.8M more sold than bought.
The biggest buyer was Ricks David A (Director): $1.9M in 1 purchase, the only buyer. The biggest seller was Narayen Shantanu (Chair and CEO): $49.6M in 3 sales, out of 3 different sellers.
The largest trade of the period was a sale of $18.7M on Sep 16, 2026, by Narayen Shantanu (Chair and CEO). Form 4 on sec.gov (0001224154-26-000003).
None of the 8 sales carries the 10b5-1 plan flag on the Form 4 (sales scheduled months ahead).
The last three months show 0 purchases and 3 sales, against 1 and 2 in the three before. The latest purchase is from Jun 25, 2026; the latest sale from Sep 17, 2026.
Against its sector (Technology, 85 companies with an insider page on this site), over the same dates the median is 22 sales and 0 purchases on the open market. Adobe has more sales than 19 of the other 84, ranks 43 of 85 by net dollars sold, and 32 of the 85 have at least one purchase, Adobe included.
The 20 most important trades
The only open-market purchase first, then the rest, each type from largest to smallest. The full history is in the tool above, already searched.
See all 136 ADBE trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2026-06-25 | 2026-06-26 | Ricks David A | Director | $1.9M | P — Open-market purchaseForm 4 footnoteF1 This transaction was executed in multiple trades at prices ranging from $194.44 to $194.53. The price reported above reflects the weighted average execution price. The reporting person hereby undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range. | SEC |
| 2026-09-16 | 2026-09-18 | Narayen Shantanu | Chair and CEO | $18.7M | S — Open-market sale Indirect holding, through: by trust 7 Form 4 footnotesF1 The sale was primarily made for the reporting person's tax and estate planning purposes. F2 This transaction was executed in multiple trades at prices ranging from $249.53 to $250.52. The price reported above reflects the weighted average execution price. The reporting person hereby undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range. F3 Shares held by The Narayen Family Trust, dtd 11/30/00 of which reporting person is a trustee. F4 This transaction was executed in multiple trades at prices ranging from $250.53 to $251.525. The price reported above reflects the weighted average execution price. The reporting person hereby undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range. F5 This transaction was executed in multiple trades at prices ranging from $251.53 to $252.52. The price reported above reflects the weighted average execution price. The reporting person hereby undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range. F6 This transaction was executed in multiple trades at prices ranging from $252.555 to $253.53. The price reported above reflects the weighted average execution price. The reporting person hereby undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range. F7 This transaction was executed in multiple trades at prices ranging from $253.57 to $253.74. The price reported above reflects the weighted average execution price. The reporting person hereby undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range. | SEC |
| 2026-04-28 | 2026-04-30 | Narayen Shantanu | Chair and CEO | $18.3M | S — Open-market sale Indirect holding, through: by trust 5 Form 4 footnotesF1 The sale was primarily made for the reporting person's tax and estate planning purposes. F2 This transaction was executed in multiple trades at prices ranging from $242.545 to $243.54. The price reported above reflects the weighted average execution price. The reporting person hereby undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range. F3 Shares held by The Narayen Family Trust, dtd 11/30/00 of which reporting person is a trustee. F4 This transaction was executed in multiple trades at prices ranging from $243.545 to $244.535. The price reported above reflects the weighted average execution price. The reporting person hereby undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range. F5 This transaction was executed in multiple trades at prices ranging from $244.55 to $245.25. The price reported above reflects the weighted average execution price. The reporting person hereby undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range. | SEC |
| 2026-09-17 | 2026-09-18 | Narayen Shantanu | Chair and CEO | $12.6M | S — Open-market sale Indirect holding, through: by trust 9 Form 4 footnotesF1 The sale was primarily made for the reporting person's tax and estate planning purposes. F8 This transaction was executed in multiple trades at prices ranging from $245.595 to $246.2986. The price reported above reflects the weighted average execution price. The reporting person hereby undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range. F3 Shares held by The Narayen Family Trust, dtd 11/30/00 of which reporting person is a trustee. F9 This transaction was executed in multiple trades at prices ranging from $246.645 to $247.6443. The price reported above reflects the weighted average execution price. The reporting person hereby undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range. F10 This transaction was executed in multiple trades at prices ranging from $247.645 to $248.64. The price reported above reflects the weighted average execution price. The reporting person hereby undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range. F11 This transaction was executed in multiple trades at prices ranging from $248.65 to $249.64. The price reported above reflects the weighted average execution price. The reporting person hereby undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range. F12 This transaction was executed in multiple trades at prices ranging from $249.672 to $250.67. The price reported above reflects the weighted average execution price. The reporting person hereby undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range. F13 This transaction was executed in multiple trades at prices ranging from $250.68 to $251.59. The price reported above reflects the weighted average execution price. The reporting person hereby undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range. F14 This transaction was executed in multiple trades at prices ranging from $251.72 to $251.81. The price reported above reflects the weighted average execution price. The reporting person hereby undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range. | SEC |
| 2026-01-27 | 2026-01-27 | Durn Daniel | EVP & CFO | $485k | S — Open-market sale | SEC |
| 2026-04-20 | 2026-04-22 | Durn Daniel | EVP & CFO | $331k | S — Open-market sale | SEC |
| 2026-04-30 | 2026-05-01 | Forusz Jillian | SVP & CAO | $186k | S — Open-market sale | SEC |
| 2026-07-29 | 2026-07-31 | Forusz Jillian | SVP & CAO | $110k | S — Open-market sale | SEC |
| 2025-10-31 | 2025-11-04 | Forusz Jillian | SVP & CAO | $50k | S — Open-market sale | SEC |
| 2026-01-24 | 2026-01-27 | Narayen Shantanu | Chair and CEO | $10.4M | F — Tax withholding (shares surrendered for taxes) Indirect holding, through: by trust 2 Form 4 footnotesF2 Shares surrendered to pay tax liability due at vesting. F1 Shares held by The Narayen Family Trust, dtd 11/30/00 of which reporting person is a trustee. | SEC |
| 2026-01-24 | 2026-01-27 | Chakravarthy Anil | President, CXO | $3.6M | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF1 Shares surrendered to pay tax liability due at vesting. | SEC |
| 2026-01-24 | 2026-01-27 | Wadhwani David | President, C&P | $3.5M | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF1 Shares surrendered to pay tax liability due at vesting. | SEC |
| 2026-01-24 | 2026-01-27 | Durn Daniel | EVP & CFO | $2.5M | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF1 Shares surrendered to pay tax liability due at vesting. | SEC |
| 2026-01-24 | 2026-01-27 | Chen Gloria | EVP, Chief People Officer | $1.5M | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF1 Shares surrendered to pay tax liability due at vesting. | SEC |
| 2026-10-15 | 2026-10-19 | Narayen Shantanu | Chair and CEO | $1.0M | F — Tax withholding (shares surrendered for taxes) Indirect holding, through: by trust 2 Form 4 footnotesF2 Shares surrendered to pay tax liability due at vesting. F1 Shares held by The Narayen Family Trust, dtd 11/30/00 of which reporting person is a trustee. | SEC |
| 2026-04-15 | 2026-04-17 | Narayen Shantanu | Chair and CEO | $1.0M | F — Tax withholding (shares surrendered for taxes) Indirect holding, through: by trust 2 Form 4 footnotesF2 Shares surrendered to pay tax liability due at vesting. F1 Shares held by The Narayen Family Trust, dtd 11/30/00 of which reporting person is a trustee. | SEC |
| 2026-07-15 | 2026-07-17 | Narayen Shantanu | Chair and CEO | $923k | F — Tax withholding (shares surrendered for taxes) Indirect holding, through: by trust 2 Form 4 footnotesF2 Shares surrendered to pay tax liability due at vesting. F1 Shares held by The Narayen Family Trust, dtd 11/30/00 of which reporting person is a trustee. | SEC |
| 2025-10-15 | 2025-10-16 | Narayen Shantanu | Chair and CEO | $891k | F — Tax withholding (shares surrendered for taxes) Indirect holding, through: by trust 2 Form 4 footnotesF2 Shares surrendered to pay tax liability due at vesting. F1 Shares held by The Narayen Family Trust, dtd 11/30/00 of which reporting person is a trustee. | SEC |
| 2026-01-15 | 2026-01-16 | Narayen Shantanu | Chair and CEO | $826k | F — Tax withholding (shares surrendered for taxes) Indirect holding, through: by trust 2 Form 4 footnotesF2 Shares surrendered to pay tax liability due at vesting. F1 Shares held by The Narayen Family Trust, dtd 11/30/00 of which reporting person is a trustee. | SEC |
| 2026-06-15 | 2026-06-16 | Pentland Adele Louise | Chief Legal Officer & EVP | $759k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF2 Shares surrendered to pay tax liability due at vesting. | SEC |
The period balance: money in, money out
Across the Form 4 filings submitted between Sep 17, 2025 and Oct 19, 2026, Adobe Inc. open-market activity adds up to 1 purchase worth $1.9M and 8 sales worth $50.8M. The net balance is $48.8M on the sell side.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like Adobe Inc.'s is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| M | Option exercise | 68 | $0 |
| F | Tax withholding (shares surrendered for taxes) | 58 | $37.6M |
| S | Open-market sale | 8 | $50.8M |
| G | Gift | 1 | $0 |
| P | Open-market purchase | 1 | $1.9M |
| Total | Everything filed in the period | 136 | $90.3M |
69 of the 136 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 19 distinct people or entities have filed Adobe Inc. transactions: 1 bought on the open market and 3 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Narayen Shantanu | Chair and CEO | 17 | — | $49.6M (3) | 2026-10-19 |
| Ricks David A | Director | 2 | $1.9M (1) | — | 2026-06-26 |
| Durn Daniel | EVP & CFO | 12 | — | $817k (2) | 2026-04-22 |
| Forusz Jillian | SVP & CAO | 28 | — | $346k (3) | 2026-10-19 |
| Chakravarthy Anil | President, CXO | 14 | — | — | 2026-10-19 |
| Chen Gloria | EVP, Chief People Officer | 14 | — | — | 2026-10-19 |
| Wadhwani David | President, C&P | 12 | — | — | 2026-07-17 |
| Day Steven | Interim CFO and SVP | 10 | — | — | 2026-10-19 |
Shown here are the 8 who moved the most money, out of 19. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Apr 2026: 0 purchases and 3 sales, worth $18.8M. 9 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 0 | $0 |
| Sep 2025 | 0 | $0 | 0 | $0 |
| Oct 2025 | 0 | $0 | 1 | $50k |
| Nov 2025 | 0 | $0 | 0 | $0 |
| Dec 2025 | 0 | $0 | 0 | $0 |
| Jan 2026 | 0 | $0 | 1 | $485k |
| Feb 2026 | 0 | $0 | 0 | $0 |
| Mar 2026 | 0 | $0 | 0 | $0 |
| Apr 2026 | 0 | $0 | 3 | $18.8M |
| May 2026 | 0 | $0 | 0 | $0 |
| Jun 2026 | 1 | $1.9M | 0 | $0 |
| Jul 2026 | 0 | $0 | 1 | $110k |
| Aug 2026 | 0 | $0 | 0 | $0 |
| Sep 2026 | 0 | $0 | 2 | $31.3M |
| Oct 2026 | 0 | $0 | 0 | $0 |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
Adobe Inc. (ADBE) analysis page →
Other Technology companies with insider trades
All 500 are listed in the section index →
Which insiders are buying their own company stock →
How to read this data
None of the 8 sales in the table is flagged as scheduled (10b5-1 plan), the kind signed months ahead and executed automatically. Adobe's single open-market purchase (code P) is the rare signal: insiders are already paid in stock, so buying more means putting in their own money. The latest filing is from Oct 19, 2026, and a Form 4 arrives up to two business days after the trade.
15 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.