Apple (AAPL) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
Download these transactions as CSV No account, no sign-up. The data is public: it comes from SEC Form 4 filings.
Apple Inc. (AAPL) insider buying and selling: no purchases, 28 sales
83 Form 4 Table I transactions filed with the SEC by Apple Inc. insiders between 2025-08-27 and 2026-10-19 (15-month history): 0 open-market purchases and 28 sales, plus 55 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $71.2M by Levinson Arthur D on 2026-05-06.
Apple insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, Apple insiders filed 23 sales worth $207.4M on the open market, and no purchases.
The biggest seller was Levinson Arthur D (Director): $86.7M in 2 sales, out of 8 different sellers.
The largest trade of the period was a sale of $71.2M on May 6, 2026, by Levinson Arthur D (Director). Form 4 on sec.gov (0001140361-26-020298).
Of the 23 sales, 20 (87%, $119.7M) carry the 10b5-1 plan flag on the Form 4, meaning they were scheduled months ahead; the other 3 do not.
The last three months show 15 sales, against 5 in the three before. The latest sale from Oct 16, 2026.
Against its sector (Technology, 85 companies with an insider page on this site), over the same dates the median is 22 sales and 0 purchases on the open market. Apple has more sales than 43 of the other 84, ranks 16 of 85 by net dollars sold, and 32 of the 85 have at least one purchase.
The 20 most important trades
With no open-market purchases, the table starts with AAPL's sales, largest first. The full history is in the tool above, already searched.
See all 83 AAPL trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2026-05-06 | 2026-05-08 | Levinson Arthur D | Director | $71.2M | S — Open-market sale2 Form 4 footnotesF1 This transaction was executed in multiple trades at prices ranging from $283.89 to $284.885; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F2 This transaction was executed in multiple trades at prices ranging from $284.89 to $285.385; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. | SEC |
| 2026-10-02 | 2026-10-05 | Cook Timothy D | Executive Chair | $63.8M | S — Open-market sale (scheduled 10b5-1)6 Form 4 footnotesF4 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 28, 2026. F5 This transaction was executed in multiple trades at prices ranging from $330.66 to $331.655; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F2 These shares are held through Mr. Cook's trust. F6 This transaction was executed in multiple trades at prices ranging from $331.66 to $332.65; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F7 This transaction was executed in multiple trades at prices ranging from $332.66 to $333.655; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F8 This transaction was executed in multiple trades at prices ranging from $333.66 to $334.50; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. | SEC |
| 2025-10-02 | 2025-10-03 | Cook Timothy D | Chief Executive Officer | $33.4M | S — Open-market sale (scheduled 10b5-1)6 Form 4 footnotesF5 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 24, 2024. F6 This transaction was executed in multiple trades at prices ranging from $254.21 to $255.20; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F3 These shares are held through Mr. Cook's trust. F7 This transaction was executed in multiple trades at prices ranging from $255.21 to $256.20; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F8 This transaction was executed in multiple trades at prices ranging from $256.21 to $257.20; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F9 This transaction was executed in multiple trades at prices ranging from $257.21 to $258.14; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. | SEC |
| 2025-08-28 | 2025-08-29 | Levinson Arthur D | Director | $20.9M | S — Open-market saleForm 4 footnoteF1 This transaction was executed in multiple trades at prices ranging from $231.815 to $232.36; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. | SEC |
| 2026-04-02 | 2026-04-03 | Cook Timothy D | Chief Executive Officer | $16.5M | S — Open-market sale (scheduled 10b5-1)8 Form 4 footnotesF5 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 24, 2024. F6 This transaction was executed in multiple trades at prices ranging from $250.73 to $251.69; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F3 These shares are held through Mr. Cook's trust. F7 This transaction was executed in multiple trades at prices ranging from $251.73 to $252.68; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F8 This transaction was executed in multiple trades at prices ranging from $252.75 to $253.61; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F9 This transaction was executed in multiple trades at prices ranging from $253.76 to $254.75; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F10 This transaction was executed in multiple trades at prices ranging from $254.76 to $255.75; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F11 This transaction was executed in multiple trades at prices ranging from $255.82 to $256.10; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. | SEC |
| 2026-05-27 | 2026-05-29 | Levinson Arthur D | Director | $15.6M | S — Open-market saleForm 4 footnoteF1 This transaction was executed in multiple trades at prices ranging from $310.76 to $311.42; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. | SEC |
| 2026-10-02 | 2026-10-05 | O'Brien Deirdre | Senior Vice President | $15.5M | S — Open-market sale (scheduled 10b5-1)3 Form 4 footnotesF3 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 24, 2025. F4 This transaction was executed in multiple trades at prices ranging from $332.77 to $333.76; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F5 This transaction was executed in multiple trades at prices ranging from $333.775 to $334.115; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. | SEC |
| 2025-10-02 | 2025-10-03 | Adams Katherine L. | SVP, GC and Secretary | $12.1M | S — Open-market sale (scheduled 10b5-1)5 Form 4 footnotesF4 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 25, 2024. F5 This transaction was executed in multiple trades at prices ranging from $254.23 to $255.21; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F6 This transaction was executed in multiple trades at prices ranging from $255.23 to $256.22; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F7 This transaction was executed in multiple trades at prices ranging from $256.23 to $257.22; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F8 This transaction was executed in multiple trades at prices ranging from $257.23 to $258.11; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. | SEC |
| 2025-10-02 | 2025-10-03 | O'Brien Deirdre | Senior Vice President | $11.1M | S — Open-market sale (scheduled 10b5-1)3 Form 4 footnotesF4 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 27, 2024. F5 This transaction was executed in multiple trades at prices ranging from $256.985 to $257.98; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F6 This transaction was executed in multiple trades at prices ranging from $257.99 to $258.145; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. | SEC |
| 2026-10-02 | 2026-10-05 | Ternus John | CEO | $8.5M | S — Open-market sale (scheduled 10b5-1)6 Form 4 footnotesF4 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 21, 2026. F5 This transaction was executed in multiple trades at prices ranging from $330.78 to $331.7775; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F2 These shares are held through Mr. Ternus' trust. F6 This transaction was executed in multiple trades at prices ranging from $331.79 to $332.7775; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F7 This transaction was executed in multiple trades at prices ranging from $332.79 to $333.785; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F8 This transaction was executed in multiple trades at prices ranging from $333.79 to $334.49; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. | SEC |
| 2026-04-02 | 2026-04-03 | O'Brien Deirdre | Senior Vice President | $7.7M | S — Open-market sale (scheduled 10b5-1)3 Form 4 footnotesF4 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 24, 2025. F5 This transaction was executed in multiple trades at prices ranging from $254.505 to 255.485; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F6 This transaction was executed in multiple trades at prices ranging from $255.51 to $256.095; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. | SEC |
| 2025-10-16 | 2025-10-17 | Parekh Kevan | Senior Vice President, CFO | $1.0M | S — Open-market sale (scheduled 10b5-1)5 Form 4 footnotesF3 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 26, 2024. F4 This transaction was executed in multiple trades at prices ranging from $245.41 to $246.36; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F5 This transaction was executed in multiple trades at prices ranging from $246.42 to $247.41; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F6 This transaction was executed in multiple trades at prices ranging from $247.43 to $248.30; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F7 This transaction was executed in multiple trades at prices ranging from $248.52 to $248.89; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. | SEC |
| 2025-11-07 | 2025-11-12 | Kondo Chris | Principal Accounting Officer | $1.0M | S — Open-market saleForm 4 footnoteF1 This transaction was executed in multiple trades at prices ranging from $271.23 to $271.26; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. | SEC |
| 2026-10-13 | 2026-10-15 | Newstead Jennifer | SVP, GC and Government Affairs | $828k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 5, 2026. | SEC |
| 2026-09-22 | 2026-09-24 | Newstead Jennifer | SVP, GC and Government Affairs | $816k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 5, 2026. | SEC |
| 2026-09-29 | 2026-10-01 | Newstead Jennifer | SVP, GC and Government Affairs | $806k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 5, 2026. | SEC |
| 2026-10-06 | 2026-10-08 | Newstead Jennifer | SVP, GC and Government Affairs | $796k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 5, 2026. | SEC |
| 2026-10-16 | 2026-10-19 | Parekh Kevan | Senior Vice President, CFO | $480k | S — Open-market sale (scheduled 10b5-1)5 Form 4 footnotesF3 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 21, 2025. F4 This transaction was executed in multiple trades at prices ranging from $342.25 to $342.88; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F5 This transaction was executed in multiple trades at prices ranging from $343.37 to $344.17; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F6 This transaction was executed in multiple trades at prices ranging from $344.80 to $345.78; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. F7 This transaction was executed in multiple trades at prices ranging from $346.28 to $346.66; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple. | SEC |
| 2026-09-15 | 2026-09-17 | Newstead Jennifer | SVP, GC and Government Affairs | $475k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 5, 2026. | SEC |
| 2026-09-01 | 2026-09-03 | Newstead Jennifer | SVP, GC and Government Affairs | $456k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 5, 2026. | SEC |
The period balance: money in, money out
In the Form 4 filings submitted between Aug 27, 2025 and Oct 19, 2026 there is not one open-market purchase of Apple Inc.: 28 sales worth $285.9M and zero dollars bought.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like Apple Inc.'s is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| M | Option exercise | 28 | $0 |
| S | Open-market sale | 28 | $285.9M |
| F | Tax withholding (shares surrendered for taxes) | 21 | $250.7M |
| G | Gift | 6 | $0 |
| Total | Everything filed in the period | 83 | $536.6M |
34 of the 83 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 16 distinct people or entities have filed Apple Inc. transactions: none bought on the open market and 9 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
Of the 9 who sold on the open market (28 sales in all), the three biggest sellers account for $255.6M of the $285.9M: 89% of the money in three people.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Cook Timothy D | Executive Chair | 10 | — | $113.7M (3) | 2026-10-05 |
| Levinson Arthur D | Director | 7 | — | $107.6M (3) | 2026-05-29 |
| O'Brien Deirdre | Senior Vice President | 9 | — | $34.2M (3) | 2026-10-05 |
| Adams Katherine L. | SVP, GC and Secretary | 4 | — | $12.1M (1) | 2025-11-14 |
| Ternus John | CEO | 3 | — | $8.5M (1) | 2026-10-05 |
| Newstead Jennifer | SVP, GC and Government Affairs | 16 | — | $6.0M (10) | 2026-10-15 |
| Parekh Kevan | Senior Vice President, CFO | 9 | — | $1.9M (3) | 2026-10-19 |
| Kondo Chris | Principal Accounting Officer | 4 | — | $1.0M (1) | 2025-11-12 |
Shown here are the 8 who moved the most money, out of 16. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Oct 2026: 0 purchases and 7 sales, worth $90.3M. 6 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 1 | $20.9M |
| Sep 2025 | 0 | $0 | 0 | $0 |
| Oct 2025 | 0 | $0 | 4 | $57.6M |
| Nov 2025 | 0 | $0 | 1 | $1.0M |
| Dec 2025 | 0 | $0 | 0 | $0 |
| Jan 2026 | 0 | $0 | 0 | $0 |
| Feb 2026 | 0 | $0 | 0 | $0 |
| Mar 2026 | 0 | $0 | 0 | $0 |
| Apr 2026 | 0 | $0 | 3 | $24.6M |
| May 2026 | 0 | $0 | 3 | $87.1M |
| Jun 2026 | 0 | $0 | 1 | $34k |
| Jul 2026 | 0 | $0 | 0 | $0 |
| Aug 2026 | 0 | $0 | 3 | $1.3M |
| Sep 2026 | 0 | $0 | 5 | $3.0M |
| Oct 2026 | 0 | $0 | 7 | $90.3M |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
Apple Inc. (AAPL) analysis page →
Other Technology companies with insider trades
All 500 are listed in the section index →
Which insiders are buying their own company stock →
How to read this data
16 of the 20 sales in the table are flagged as scheduled (10b5-1 plan): signed months ahead and executed automatically, so they say nothing about what the insider thinks today. Apple has no open-market purchase (code P) in the history, the most common case in the S&P 500: insiders are already paid in stock. The latest filing is from Oct 19, 2026, and a Form 4 arrives up to two business days after the trade.
20 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.