Tapestry (TPR) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
Download these transactions as CSV No account, no sign-up. The data is public: it comes from SEC Form 4 filings.
Tapestry, Inc. (TPR) insider buying and selling: no purchases, 21 sales
117 Form 4 Table I transactions filed with the SEC by Tapestry, Inc. insiders between 2025-08-25 and 2026-09-10 (15-month history): 0 open-market purchases and 21 sales, plus 96 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $7.6M by Crevoiserat Joanne C. on 2026-02-18.
Tapestry insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, Tapestry insiders filed 19 sales worth $48.4M on the open market, and no purchases.
The biggest seller was Crevoiserat Joanne C. (Chief Executive Officer): $18.3M in 4 sales, out of 8 different sellers.
The largest trade of the period was a sale of $7.6M on Feb 18, 2026, by Crevoiserat Joanne C. (Chief Executive Officer), under a 10b5-1 plan. Form 4 on sec.gov (0001225208-26-002192).
Of the 19 sales, 3 (16%, $14.9M) carry the 10b5-1 plan flag on the Form 4, meaning they were scheduled months ahead; the other 16 do not.
The last three months show 2 sales, against 2 in the three before. The latest sale from Sep 9, 2026.
Against its sector (Consumer Cyclical, 54 companies with an insider page on this site), over the same dates the median is 9 sales and 0 purchases on the open market. Tapestry has more sales than 39 of the other 53, ranks 17 of 54 by net dollars sold, and 18 of the 54 have at least one purchase.
The 20 most important trades
With no open-market purchases, the table starts with TPR's sales, largest first. The full history is in the tool above, already searched.
See all 117 TPR trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2026-02-18 | 2026-02-19 | Crevoiserat Joanne C. | Chief Executive Officer | $7.6M | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 19, 2025, and entered into at a time when the reporting person possessed no material nonpublic information. | SEC |
| 2026-02-10 | 2026-02-12 | Roe Scott A. | CFO and COO | $6.8M | S — Open-market sale | SEC |
| 2026-02-09 | 2026-02-11 | Kahn Todd | CEO and Brand President, Coach | $6.0M | S — Open-market sale | SEC |
| 2026-05-13 | 2026-05-14 | Crevoiserat Joanne C. | Chief Executive Officer | $3.7M | S — Open-market sale (scheduled 10b5-1) | SEC |
| 2026-08-19 | 2026-08-20 | Crevoiserat Joanne C. | Chief Executive Officer | $3.7M | S — Open-market sale (scheduled 10b5-1) | SEC |
| 2025-11-21 | 2025-11-24 | Crevoiserat Joanne C. | Chief Executive Officer | $3.3M | S — Open-market sale | SEC |
| 2025-11-18 | 2025-11-19 | Kahn Todd | CEO and Brand President, Coach | $3.0M | S — Open-market saleForm 4 footnoteF1 The proceeds from these sales of shares will be used in connection with the purchase of a new primary residence. | SEC |
| 2026-05-26 | 2026-05-27 | Kahn Todd | CEO and Brand President, Coach | $2.7M | S — Open-market sale | SEC |
| 2025-11-18 | 2025-11-19 | Howard David E | Chief Legal Officer, Secretary | $2.6M | S — Open-market sale | SEC |
| 2026-02-17 | 2026-02-18 | Greco Thomas | Director | $2.2M | S — Open-market sale | SEC |
| 2025-11-21 | 2025-11-24 | Roe Scott A. | CFO and COO | $2.0M | S — Open-market sale | SEC |
| 2026-02-10 | 2026-02-12 | Kulikowsky Denise | Chief People Officer | $1.4M | S — Open-market sale | SEC |
| 2025-09-11 | 2025-09-12 | Lau Alan Ka Ming | Director | $1.2M | S — Open-market sale | SEC |
| 2025-11-24 | 2025-11-25 | Kahn Todd | CEO and Brand President, Coach | $1.1M | S — Open-market saleForm 4 footnoteF1 The proceeds from the sale of these sales of shares will be used in connection with the purchase of a new primary residence. | SEC |
| 2026-02-10 | 2026-02-12 | Gates Anne | Director | $999k | S — Open-market sale | SEC |
| 2025-08-25 | 2025-08-26 | Dadlani Manesh | VP, Controller and PAO | $781k | S — Open-market sale | SEC |
| 2026-09-09 | 2026-09-10 | Kulikowsky Denise | Chief People Officer | $670k | S — Open-market sale | SEC |
| 2026-02-11 | 2026-02-12 | Dadlani Manesh | VP, Controller and PAO | $329k | S — Open-market sale | SEC |
| 2025-11-26 | 2025-12-01 | Kulikowsky Denise | Chief People Officer | $184k | S — Open-market sale | SEC |
| 2026-03-03 | 2026-03-04 | Dadlani Manesh | VP, Controller and PAO | $152k | S — Open-market sale | SEC |
The period balance: money in, money out
In the Form 4 filings submitted between Aug 25, 2025 and Sep 10, 2026 there is not one open-market purchase of Tapestry, Inc.: 21 sales worth $50.4M and zero dollars bought.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like Tapestry, Inc.'s is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| F | Tax withholding (shares surrendered for taxes) | 49 | $116.7M |
| A | Grant or award | 23 | $30.4M |
| S | Open-market sale | 21 | $50.4M |
| M | Option exercise | 18 | $24.5M |
| G | Gift | 6 | $0 |
| Total | Everything filed in the period | 117 | $221.9M |
6 of the 117 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 15 distinct people or entities have filed Tapestry, Inc. transactions: none bought on the open market and 9 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
Of the 9 who sold on the open market (21 sales in all), the three biggest sellers account for $39.9M of the $50.4M: 79% of the money in three people.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Crevoiserat Joanne C. | Chief Executive Officer | 21 | — | $18.3M (4) | 2026-08-25 |
| Kahn Todd | CEO and Brand President, Coach | 21 | — | $12.9M (4) | 2026-08-25 |
| Roe Scott A. | CFO and COO | 16 | — | $8.7M (2) | 2026-08-25 |
| Howard David E | Chief Legal Officer, Secretary | 12 | — | $2.6M (1) | 2026-08-25 |
| Kulikowsky Denise | Chief People Officer | 15 | — | $2.3M (4) | 2026-09-10 |
| Greco Thomas | Director | 4 | — | $2.2M (1) | 2026-02-18 |
| Dadlani Manesh | VP, Controller and PAO | 13 | — | $1.3M (3) | 2026-08-25 |
| Lau Alan Ka Ming | Director | 5 | — | $1.2M (1) | 2025-11-17 |
Shown here are the 8 who moved the most money, out of 15. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Feb 2026: 0 purchases and 7 sales, worth $25.3M. 6 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 1 | $781k |
| Sep 2025 | 0 | $0 | 1 | $1.2M |
| Oct 2025 | 0 | $0 | 0 | $0 |
| Nov 2025 | 0 | $0 | 6 | $12.2M |
| Dec 2025 | 0 | $0 | 1 | $67k |
| Jan 2026 | 0 | $0 | 0 | $0 |
| Feb 2026 | 0 | $0 | 7 | $25.3M |
| Mar 2026 | 0 | $0 | 1 | $152k |
| Apr 2026 | 0 | $0 | 0 | $0 |
| May 2026 | 0 | $0 | 2 | $6.4M |
| Jun 2026 | 0 | $0 | 0 | $0 |
| Jul 2026 | 0 | $0 | 0 | $0 |
| Aug 2026 | 0 | $0 | 1 | $3.7M |
| Sep 2026 | 0 | $0 | 1 | $670k |
| Oct 2026 | 0 | $0 | 0 | $0 |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
Tapestry, Inc. (TPR) analysis page →
Other Consumer Cyclical companies with insider trades
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How to read this data
3 of the 20 sales in the table are flagged as scheduled (10b5-1 plan): signed months ahead and executed automatically, so they say nothing about what the insider thinks today. Tapestry has no open-market purchase (code P) in the history, the most common case in the S&P 500: insiders are already paid in stock. The latest filing is from Sep 10, 2026, and a Form 4 arrives up to two business days after the trade.
3 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.