Hasbro (HAS) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
Download these transactions as CSV No account, no sign-up. The data is public: it comes from SEC Form 4 filings.
Hasbro, Inc. (HAS) insider buying and selling: no purchases, 19 sales
70 Form 4 Table I transactions filed with the SEC by Hasbro, Inc. insiders between 2025-08-27 and 2026-09-03 (15-month history): 0 open-market purchases and 19 sales, plus 51 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $19.7M by Cocks Christian P on 2026-02-26.
Hasbro insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, Hasbro insiders filed 17 sales worth $50.2M on the open market, and no purchases.
The biggest seller was Cocks Christian P (Chief Executive Officer): $38.6M in 2 sales, out of 9 different sellers.
The largest trade of the period was a sale of $19.7M on Feb 26, 2026, by Cocks Christian P (Chief Executive Officer). Form 4 on sec.gov (0001850672-26-000012).
None of the 17 sales carries the 10b5-1 plan flag on the Form 4 (sales scheduled months ahead).
The last three months show 9 sales, against 0 in the three before. The latest sale from Aug 31, 2026.
Against its sector (Consumer Cyclical, 54 companies with an insider page on this site), over the same dates the median is 9 sales and 0 purchases on the open market. Hasbro has more sales than 36 of the other 53, ranks 15 of 54 by net dollars sold, and 18 of the 54 have at least one purchase.
The 20 most important trades
With no open-market purchases, the table starts with HAS's sales, largest first. The full history is in the tool above, already searched.
See all 70 HAS trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2026-02-26 | 2026-03-02 | Cocks Christian P | Chief Executive Officer | $19.7M | S — Open-market sale2 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $99.6950 to $100.69, inclusive. The reporting person undertakes to provide to Hasbro, Inc., any security holder of Hasbro, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (1). F2 The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $100.6966 to $101.0265, inclusive. The reporting person undertakes to provide to Hasbro, Inc., any security holder of Hasbro, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (2). | SEC |
| 2026-02-12 | 2026-02-17 | Cocks Christian P | Chief Executive Officer | $18.9M | S — Open-market sale4 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $102.50 to $103.49, inclusive. The reporting person undertakes to provide to Hasbro, Inc., any security holder of Hasbro, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (1). F2 The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $103.50 to $103.5550, inclusive. The reporting person undertakes to provide to Hasbro, Inc., any security holder of Hasbro, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (2). F3 The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $105.00 to $105.9996, inclusive. The reporting person undertakes to provide to Hasbro, Inc., any security holder of Hasbro, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (3). F4 The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $106.0071 to $106.9850, inclusive. The reporting person undertakes to provide to Hasbro, Inc., any security holder of Hasbro, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (4). | SEC |
| 2026-07-28 | 2026-07-29 | Kilpin Timothy J. | President, Toy, Lic & Ent | $1.9M | S — Open-market saleForm 4 footnoteF1 The number of securities reported in Column 5 as beneficially owned following the transactions reported on this form reflect a correction to the reporting person's total beneficial ownership. An amendment filed on April 4, 2025 corrected the reporting person's total beneficial ownership as of that date, but that corrected total was not carried forward into the reporting person's Form 4 filings for the period between the date of the amendment and this filing. Accordingly, the amount reported in Column 5 of this form reflects the correct total beneficial ownership since the April 4, 2025 amendment, together with additional shares issued upon vesting of previously accrued DEUs. The total beneficial ownership number also includes 21,480 shares subject to currently unvested RSUs. | SEC |
| 2026-02-12 | 2026-02-13 | Sibley Tarrant L. | EVP, CLO and Corp Secretary | $1.6M | S — Open-market saleForm 4 footnoteF1 The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $104.97 to $105.07, inclusive. The reporting person undertakes to provide to Hasbro, Inc., any security holder of Hasbro, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (1). | SEC |
| 2026-02-12 | 2026-02-13 | Goetter Gina M | EVP & CFO | $1.3M | S — Open-market saleForm 4 footnoteF1 The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $103.45 to $103.53, inclusive. The reporting person undertakes to provide to Hasbro, Inc., any security holder of Hasbro, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (1). | SEC |
| 2026-08-19 | 2026-08-19 | Hight John | President, WOTC | $1.1M | S — Open-market saleForm 4 footnoteF1 The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $94.5900 to $94.7600, inclusive. The reporting person undertakes to provide to Hasbro, Inc., any security holder of Hasbro, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (1). | SEC |
| 2026-08-17 | 2026-08-18 | Hight John | President, WOTC | $1.1M | S — Open-market saleForm 4 footnoteF4 The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $96.19 to $96.32, inclusive. The reporting person undertakes to provide to Hasbro, Inc., any security holder of Hasbro, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (4). | SEC |
| 2026-07-28 | 2026-07-29 | Goetter Gina M | EVP & CFO | $1.0M | S — Open-market saleForm 4 footnoteF1 The number of securities reported in Column 5 as beneficially owned following the transactions reported on this form reflect a correction to the reporting person's total beneficial ownership. An amendment filed on April 4, 2025 corrected the reporting person's total beneficial ownership as of that date, but that corrected total was not carried forward into the reporting person's Form 4 filings for the period between the date of the amendment and this filing. Accordingly, the amount reported in Column 5 of this form reflects the correct total beneficial ownership since the April 4, 2025 amendment, together with additional shares issued upon vesting of previously accrued DEUs. The total beneficial ownership number also includes 52,680 shares subject to currently unvested RSUs. | SEC |
| 2026-02-13 | 2026-02-17 | Kilpin Timothy J. | President, Toy, Lic & Ent | $801k | S — Open-market sale | SEC |
| 2026-07-31 | 2026-07-31 | Goetter Gina M | EVP & CFO | $777k | S — Open-market saleForm 4 footnoteF1 The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from 93.96 to 93.98, inclusive. The reporting person undertakes to provide to Hasbro, Inc., any security holder of Hasbro, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (1). | SEC |
| 2025-08-27 | 2025-08-27 | Kilpin Timothy J. | President, Toy, Lic & Ent | $697k | S — Open-market sale | SEC |
| 2026-08-31 | 2026-09-01 | Barbacovi Holly | Chief People Officer | $476k | S — Open-market sale | SEC |
| 2026-02-20 | 2026-02-23 | Barbacovi Holly | Chief People Officer | $438k | S — Open-market sale | SEC |
| 2025-11-10 | 2025-11-12 | Cochran Hope F | Director | $309k | S — Open-market sale | SEC |
| 2026-07-30 | 2026-07-30 | Hight John | President, WOTC | $299k | S — Open-market sale2 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from 93.7000 to 93.7600, inclusive. The reporting person undertakes to provide to Hasbro, Inc., any security holder of Hasbro, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (1). F2 The number of securities reported in Column 5 as beneficially owned following the transactions reported on this form has been adjusted to reflect an aggregate of 544 net additional shares issued upon vesting of previously accrued DEUs. The number of securities reported in Column 5 also includes 56,285 shares currently subject to unvested RSUs previously reported. | SEC |
| 2026-02-12 | 2026-02-13 | Bunge Jason M | Chief Marketing Officer | $252k | S — Open-market saleForm 4 footnoteF1 The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $106.02 to $106.09, inclusive. The reporting person undertakes to provide to Hasbro, Inc., any security holder of Hasbro, Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote (1). | SEC |
| 2025-08-28 | 2025-08-28 | Thomson Roberta K | Chief Communications Officer | $203k | S — Open-market sale | SEC |
| 2026-08-07 | 2026-08-13 | Hamren Elizabeth | Director | $183k | S — Open-market sale | SEC |
| 2026-08-04 | 2026-08-13 | Hamren Elizabeth | Director | $89k | S — Open-market sale | SEC |
| 2026-02-12 | 2026-02-17 | Cocks Christian P | Chief Executive Officer | $15.6M | M — Option exercise | SEC |
The period balance: money in, money out
In the Form 4 filings submitted between Aug 27, 2025 and Sep 3, 2026 there is not one open-market purchase of Hasbro, Inc.: 19 sales worth $51.1M and zero dollars bought.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like Hasbro, Inc.'s is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| A | Grant or award | 23 | $250k |
| F | Tax withholding (shares surrendered for taxes) | 23 | $15.8M |
| S | Open-market sale | 19 | $51.1M |
| M | Option exercise | 4 | $29.1M |
| G | Gift | 1 | $0 |
| Total | Everything filed in the period | 70 | $96.2M |
22 of the 70 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 18 distinct people or entities have filed Hasbro, Inc. transactions: none bought on the open market and 10 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
Of the 10 who sold on the open market (19 sales in all), the three biggest sellers account for $45.0M of the $51.1M: 88% of the money in three people.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Cocks Christian P | Chief Executive Officer | 10 | — | $38.6M (2) | 2026-03-18 |
| Kilpin Timothy J. | President, Toy, Lic & Ent | 9 | — | $3.4M (3) | 2026-07-29 |
| Goetter Gina M | EVP & CFO | 7 | — | $3.1M (3) | 2026-07-31 |
| Hight John | President, WOTC | 7 | — | $2.5M (3) | 2026-08-19 |
| Sibley Tarrant L. | EVP, CLO and Corp Secretary | 8 | — | $1.6M (1) | 2026-03-18 |
| Barbacovi Holly | Chief People Officer | 6 | — | $914k (2) | 2026-09-01 |
| Cochran Hope F | Director | 2 | — | $309k (1) | 2026-06-15 |
| Hamren Elizabeth | Director | 4 | — | $273k (2) | 2026-09-03 |
Shown here are the 8 who moved the most money, out of 18. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Feb 2026: 0 purchases and 7 sales, worth $42.9M. 10 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 2 | $900k |
| Sep 2025 | 0 | $0 | 0 | $0 |
| Oct 2025 | 0 | $0 | 0 | $0 |
| Nov 2025 | 0 | $0 | 1 | $309k |
| Dec 2025 | 0 | $0 | 0 | $0 |
| Jan 2026 | 0 | $0 | 0 | $0 |
| Feb 2026 | 0 | $0 | 7 | $42.9M |
| Mar 2026 | 0 | $0 | 0 | $0 |
| Apr 2026 | 0 | $0 | 0 | $0 |
| May 2026 | 0 | $0 | 0 | $0 |
| Jun 2026 | 0 | $0 | 0 | $0 |
| Jul 2026 | 0 | $0 | 4 | $4.0M |
| Aug 2026 | 0 | $0 | 5 | $2.9M |
| Sep 2026 | 0 | $0 | 0 | $0 |
| Oct 2026 | 0 | $0 | 0 | $0 |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
Hasbro, Inc. (HAS) analysis page →
Other Consumer Cyclical companies with insider trades
All 500 are listed in the section index →
Which insiders are buying their own company stock →
How to read this data
None of the 19 sales in the table is flagged as scheduled (10b5-1 plan), the kind signed months ahead and executed automatically. Hasbro has no open-market purchase (code P) in the history, the most common case in the S&P 500: insiders are already paid in stock. The latest filing is from Sep 3, 2026, and a Form 4 arrives up to two business days after the trade.
11 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.