lululemon athletica (LULU) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
Download these transactions as CSV No account, no sign-up. The data is public: it comes from SEC Form 4 filings.
lululemon athletica inc. (LULU) insider buying and selling: 3 purchases, 4 sales
50 Form 4 Table I transactions filed with the SEC by lululemon athletica inc. insiders between 2025-09-11 and 2026-10-13 (15-month history): 3 open-market purchases and 4 sales, plus 43 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $2.8M by Burgoyne Celeste on 2025-12-16.
lululemon athletica insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, lululemon athletica insiders filed 3 purchases worth $2.0M and 3 sales worth $3.4M on the open market. The net balance is on the sell side: $1.4M more sold than bought.
The biggest buyer was Bergh Charles V (Director): $1.5M in 2 purchases, out of 2 different buyers. The biggest seller was Burgoyne Celeste (Pres Americas & Global Guest): $2.8M in 1 sale, out of 3 different sellers.
The largest trade of the period was a sale of $2.8M on Dec 16, 2025, by Burgoyne Celeste (Pres Americas & Global Guest). Form 4 on sec.gov (0001397187-25-000065).
None of the 3 sales carries the 10b5-1 plan flag on the Form 4 (sales scheduled months ahead).
The last three months show 0 purchases and 0 sales, against 1 and 0 in the three before. The latest purchase is from Jun 15, 2026; the latest sale from Apr 8, 2026.
Against its sector (Consumer Cyclical, 54 companies with an insider page on this site), over the same dates the median is 9 sales and 0 purchases on the open market. Lululemon athletica has more sales than 6 of the other 53, ranks 41 of 54 by net dollars sold, and 18 of the 54 have at least one purchase, lululemon athletica included.
The 20 most important trades
The 3 open-market purchases first, then the rest, each type from largest to smallest. The full history is in the tool above, already searched.
See all 50 LULU trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2026-03-20 | 2026-03-23 | Bergh Charles V | Director | $1.0M | P — Open-market purchase Indirect holding, through: By Trust Form 4 footnoteF2 The shares are held by the Charles and Juliet Bergh Revocable Trust dated May 5, 2013. | SEC |
| 2026-06-15 | 2026-06-16 | Bergh Charles V | Director | $500k | P — Open-market purchase Indirect holding, through: By Trust 2 Form 4 footnotesF1 The price reported is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $117.01 to $117.0499, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. F2 The shares are held by the Charles and Juliet Bergh Revocable Trust dated May 5, 2013. | SEC |
| 2026-04-01 | 2026-04-03 | Maestrini Andre | Pres, CCO & Interim Co-CEO | $495k | P — Open-market purchase | SEC |
| 2025-12-16 | 2025-12-18 | Burgoyne Celeste | Pres Americas & Global Guest | $2.8M | S — Open-market sale2 Form 4 footnotesF1 The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $203.41 to $203.53, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges stated in this footnote. F2 The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $203.55 to $204.53, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges stated in this footnote. | SEC |
| 2025-12-30 | 2026-01-02 | Frank Meghan | Chief Financial Officer | $562k | S — Open-market saleForm 4 footnoteF1 The price reported is a weighted average price. These shares were sold in multiple transactions at prices ranging from $211.33 to $211.44, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges stated in this footnote. | SEC |
| 2025-09-30 | 2025-10-02 | Neuburger Nicole | Chief Brand Officer | $109k | S — Open-market sale | SEC |
| 2026-04-08 | 2026-04-09 | Neuburger Nicole | Chief Brand Officer | $100k | S — Open-market sale | SEC |
| 2025-12-30 | 2026-01-02 | Frank Meghan | Chief Financial Officer | $463k | M — Option exercise | SEC |
| 2026-03-30 | 2026-04-01 | Maestrini Andre | Pres, CCO & Interim Co-CEO | $354k | F — Tax withholding (shares surrendered for taxes)2 Form 4 footnotesF1 Represents shares withheld for tax obligations in connection with settlement of performance share units. F2 Represents shares withheld for tax obligations in connection with vesting of restricted stock units. | SEC |
| 2026-03-30 | 2026-04-01 | Neuburger Nicole | Chief Brand Officer | $318k | F — Tax withholding (shares surrendered for taxes)2 Form 4 footnotesF1 Represents shares withheld for tax obligations in connection with settlement of performance share units. F2 Represents shares withheld for tax obligations in connection with vesting of restricted stock units. | SEC |
| 2026-03-30 | 2026-04-01 | Frank Meghan | CFO & Interim Co-CEO | $318k | F — Tax withholding (shares surrendered for taxes)2 Form 4 footnotesF1 Represents shares withheld for tax obligations in connection with settlement of performance share units. F2 Represents shares withheld for tax obligations in connection with vesting of restricted stock units. | SEC |
| 2026-03-31 | 2026-04-02 | Frank Meghan | CFO & Interim Co-CEO | $61k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF1 Represents shares withheld for tax obligations in connection with vesting of restricted stock units. | SEC |
| 2026-03-31 | 2026-04-02 | Neuburger Nicole | Chief Brand Officer | $56k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF1 Represents shares withheld for tax obligations in connection with vesting of restricted stock units. | SEC |
| 2026-03-31 | 2026-04-02 | Maestrini Andre | Pres, CCO & Interim Co-CEO | $55k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF1 Represents shares withheld for tax obligations in connection with vesting of restricted stock units. | SEC |
| 2026-03-25 | 2026-03-27 | Frank Meghan | CFO & Interim Co-CEO | $39k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF1 Represents shares withheld for tax obligations in connection with vesting of restricted stock units. | SEC |
| 2026-03-25 | 2026-03-27 | Neuburger Nicole | Chief Brand Officer | $36k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF1 Represents shares withheld for tax obligations in connection with vesting of restricted stock units. | SEC |
| 2026-03-25 | 2026-03-27 | Maestrini Andre | Pres, CCO & Interim Co-CEO | $35k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF1 Represents shares withheld for tax obligations in connection with vesting of restricted stock units. | SEC |
| 2026-06-08 | 2026-06-10 | Neuburger Nicole | Chief Brand Officer | $6k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF1 Represents shares withheld for tax obligations in connection with vesting of restricted stock units. | SEC |
| 2026-06-08 | 2026-06-10 | Frank Meghan | CFO & Interim Co-CEO | $3k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF1 Represents shares withheld for tax obligations in connection with vesting of restricted stock units. | SEC |
| 2026-10-09 | 2026-10-13 | Frank Meghan | Chief Financial Officer | A — Grant or awardForm 4 footnoteF1 Represents restricted stock units, each of which converts into one share of common stock on a one-for-one basis. The restricted stock units vest as to 20% on each of October 9, 2027, October 9, 2028, October 9, 2029, October 9, 2030 and October 9, 2031, subject to the reporting person not resigning voluntarily or being terminated for cause before the applicable vesting date. | SEC |
The period balance: money in, money out
Across the Form 4 filings submitted between Sep 11, 2025 and Oct 13, 2026, lululemon athletica inc. open-market activity adds up to 3 purchases worth $2.0M and 4 sales worth $3.5M. The net balance is $1.5M on the sell side.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like lululemon athletica inc.'s is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| A | Grant or award | 27 | $0 |
| F | Tax withholding (shares surrendered for taxes) | 11 | $1.3M |
| M | Option exercise | 4 | $463k |
| S | Open-market sale | 4 | $3.5M |
| P | Open-market purchase | 3 | $2.0M |
| G | Gift | 1 | $0 |
| Total | Everything filed in the period | 50 | $7.3M |
31 of the 50 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 18 distinct people or entities have filed lululemon athletica inc. transactions: 2 bought on the open market and 3 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Burgoyne Celeste | Pres Americas & Global Guest | 1 | — | $2.8M (1) | 2025-12-18 |
| Bergh Charles V | Director | 4 | $1.5M (2) | — | 2026-06-29 |
| Frank Meghan | Chief Financial Officer | 10 | — | $562k (1) | 2026-10-13 |
| Maestrini Andre | Pres, CCO & Interim Co-CEO | 7 | $495k (1) | — | 2026-04-03 |
| Neuburger Nicole | Chief Brand Officer | 9 | — | $210k (2) | 2026-06-10 |
| Morfitt Martha A M | Director | 3 | — | — | 2026-06-29 |
| Bracey Esi Eggleston | Director | 2 | — | — | 2026-06-29 |
| Das Ranju | Chief AI & Technology Officer | 2 | — | — | 2026-03-23 |
Shown here are the 8 who moved the most money, out of 18. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Dec 2025: 0 purchases and 2 sales, worth $3.3M. 10 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 0 | $0 |
| Sep 2025 | 0 | $0 | 1 | $109k |
| Oct 2025 | 0 | $0 | 0 | $0 |
| Nov 2025 | 0 | $0 | 0 | $0 |
| Dec 2025 | 0 | $0 | 2 | $3.3M |
| Jan 2026 | 0 | $0 | 0 | $0 |
| Feb 2026 | 0 | $0 | 0 | $0 |
| Mar 2026 | 1 | $1.0M | 0 | $0 |
| Apr 2026 | 1 | $495k | 1 | $100k |
| May 2026 | 0 | $0 | 0 | $0 |
| Jun 2026 | 1 | $500k | 0 | $0 |
| Jul 2026 | 0 | $0 | 0 | $0 |
| Aug 2026 | 0 | $0 | 0 | $0 |
| Sep 2026 | 0 | $0 | 0 | $0 |
| Oct 2026 | 0 | $0 | 0 | $0 |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
lululemon athletica inc. (LULU) analysis page →
Other Consumer Cyclical companies with insider trades
All 500 are listed in the section index →
Which insiders are buying their own company stock →
How to read this data
None of the 4 sales in the table is flagged as scheduled (10b5-1 plan), the kind signed months ahead and executed automatically. lululemon athletica's 3 open-market purchases (code P) are the rare signal: insiders are already paid in stock, so buying more means putting in their own money. The latest filing is from Oct 13, 2026, and a Form 4 arrives up to two business days after the trade.
16 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.