NIKE (NKE) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
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NIKE, Inc. (NKE) insider buying and selling: 8 purchases, 14 sales
103 Form 4 Table I transactions filed with the SEC by NIKE, Inc. insiders between 2025-09-03 and 2026-10-16 (15-month history): 8 open-market purchases and 14 sales, plus 81 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $5.6M by Parker Mark G on 2025-11-14.
NIKE insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, NIKE insiders filed 8 purchases worth $8.2M and 11 sales worth $7.7M on the open market. The net balance is on the buy side: $469k more bought than sold.
The biggest buyer was Cook Timothy D (Director): $4.0M in 2 purchases, out of 5 different buyers. The biggest seller was Parker Mark G (EXECUTIVE CHAIRMAN): $5.6M in 1 sale, out of 6 different sellers.
The largest trade of the period was a sale of $5.6M on Nov 14, 2025, by Parker Mark G (EXECUTIVE CHAIRMAN), under a 10b5-1 plan. Form 4 on sec.gov (0000320187-25-000108).
Of the 11 sales, 10 (91%, $7.5M) carry the 10b5-1 plan flag on the Form 4, meaning they were scheduled months ahead; the other one does not.
The last three months show 0 purchases and 8 sales, against 0 and 1 in the three before. The latest purchase is from Apr 13, 2026; the latest sale from Sep 9, 2026.
Against its sector (Consumer Cyclical, 54 companies with an insider page on this site), over the same dates the median is 9 sales and 0 purchases on the open market. NIKE has more sales than 30 of the other 53, ranks 8 of 54 by net dollars bought, and 18 of the 54 have at least one purchase, NIKE included.
The 20 most important trades
The 8 open-market purchases first, then the rest, each type from largest to smallest. The full history is in the tool above, already searched.
See all 103 NKE trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2025-12-22 | 2025-12-23 | Cook Timothy D | Director | $2.9M | P — Open-market purchase2 Form 4 footnotesF1 Pursuant to Company policy, market transactions in Company stock by officers and directors are permitted only after the first full trading day after the release of quarterly earnings and ending on the fourteenth day of the third month of the following fiscal quarter, except pursuant to approved 10b5-1 trading plans. F2 The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $58.96 to $58.97, inclusive. The reporting person undertakes to provide NIKE, Inc., any security holder of NIKE, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in the footnote (2) to this Form 4. | SEC |
| 2026-04-10 | 2026-04-14 | Cook Timothy D | Director | $1.1M | P — Open-market purchase2 Form 4 footnotesF1 Pursuant to Company policy, market transactions in Company stock by officers and directors are permitted only after the first full trading day after the release of quarterly earnings and ending on the fourteenth day of the third month of the following fiscal quarter, except pursuant to approved 10b5-1 trading plans. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $42.42 to $42.44, inclusive. The reporting person undertakes to provide NIKE, Inc., any security holder of NIKE, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in the footnote (2) to this Form 4. | SEC |
| 2025-11-07 | 2025-11-10 | Knudstorp Jorgen Vig | Director | $1.0M | P — Open-market purchaseForm 4 footnoteF1 Pursuant to Company policy, market transactions in Company stock by officers and directors are permitted only after the first full trading day after the release of quarterly earnings and ending on the fourteenth day of the third month of the following fiscal quarter, except pursuant to approved 10b5-1 trading plans. | SEC |
| 2025-12-29 | 2025-12-30 | Hill Elliott | PRESIDENT & CEO | $1.0M | P — Open-market purchase2 Form 4 footnotesF1 Pursuant to Company policy, market transactions in Company stock by officers and directors are permitted only after the first full trading day after the release of quarterly earnings and ending on the fourteenth day of the third month of the following fiscal quarter, except pursuant to approved 10b5-1 trading plans. F2 The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $61.09 to $61.10, inclusive. The reporting person undertakes to provide NIKE, Inc., any security holder of NIKE, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in the footnote (2) to this Form 4. | SEC |
| 2026-04-13 | 2026-04-14 | Hill Elliott | PRESIDENT & CEO | $1.0M | P — Open-market purchaseForm 4 footnoteF1 Pursuant to Company policy, market transactions in Company stock by officers and directors are permitted only after the first full trading day after the release of quarterly earnings and ending on the fourteenth day of the third month of the following fiscal quarter, except pursuant to approved 10b5-1 trading plans. | SEC |
| 2025-12-22 | 2025-12-23 | Swan Robert Holmes | Director | $500k | P — Open-market purchaseForm 4 footnoteF1 Pursuant to Company policy, market transactions in Company stock by officers and directors are permitted only after the first full trading day after the release of quarterly earnings and ending on the fourteenth day of the third month of the following fiscal quarter, except pursuant to approved 10b5-1 trading plans. | SEC |
| 2026-04-07 | 2026-04-08 | Swan Robert Holmes | Director | $500k | P — Open-market purchase2 Form 4 footnotesF1 Pursuant to Company policy, market transactions in Company stock by officers and directors are permitted only after the first full trading day after the release of quarterly earnings and ending on the fourteenth day of the third month of the following fiscal quarter, except pursuant to approved 10b5-1 trading plans. F2 The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $42.435 to $42.44, inclusive. The reporting person undertakes to provide NIKE, Inc., any security holder of NIKE, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in the footnote (2) to this Form 4. | SEC |
| 2026-04-09 | 2026-04-10 | Rogers John W Jr | Director | $173k | P — Open-market purchaseForm 4 footnoteF1 Pursuant to Company policy, market transactions in Company stock by officers and directors are permitted only after the first full trading day after the release of quarterly earnings and ending on the fourteenth day of the third month of the following fiscal quarter, except pursuant to approved 10b5-1 trading plans. | SEC |
| 2025-11-14 | 2025-11-17 | Parker Mark G | EXECUTIVE CHAIRMAN | $5.6M | S — Open-market sale (scheduled 10b5-1)2 Form 4 footnotesF1 Pursuant to Company policy, market sales of Company stock by officers and directors are permitted only after the first full trading day after the public release of quarterly earnings and ending on the fourteenth day of the third month of the following fiscal quarter, except pursuant to approved 10b5-1 trading plans. F2 The transaction was effected pursuant to a 10b5-1 trading plan adopted by the reporting person on November 7, 2024. | SEC |
| 2026-06-12 | 2026-06-12 | Mccartney Philip | EVP: CHIEF INN, PROD&DSG OFCR | $803k | S — Open-market sale (scheduled 10b5-1)2 Form 4 footnotesF3 Pursuant to Company policy, market transactions in Company stock by officers and directors are permitted only after the first full trading day after the release of quarterly earnings and ending on the fourteenth day of the third month of the following fiscal quarter, except pursuant to approved 10b5-1 trading plans. F4 The transaction was effected pursuant to a 10b5-1 trading plan adopted by the reporting person on October 24, 2025. | SEC |
| 2026-02-12 | 2026-02-13 | Leinwand Robert | EVP: Chief Legal Officer | $565k | S — Open-market sale (scheduled 10b5-1)2 Form 4 footnotesF1 Pursuant to Company policy, market transactions in Company stock by officers and directors are permitted only after the first full trading day after the release of quarterly earnings and ending on the fourteenth day of the third month of the following fiscal quarter, except pursuant to approved 10b5-1 trading plans. F2 Includes shares acquired pursuant to NIKE, Inc.'s Employee Stock Purchase Plan. | SEC |
| 2025-10-06 | 2025-10-07 | Heinle Treasure | EVP: CHIEF PEOPLE OFFICER | $306k | S — Open-market sale3 Form 4 footnotesF1 Pursuant to Company policy, market transactions in Company stock by officers and directors are permitted only after the first full trading day after the release of quarterly earnings and ending on the fourteenth day of the third month of the following fiscal quarter, except pursuant to approved 10b5-1 trading plans. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $71.27 to $71.275, inclusive. The reporting person undertakes to provide NIKE, Inc., any security holder of NIKE, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in the footnote (2) to this Form 4. F3 Includes shares acquired pursuant to NIKE, Inc.'s Employee Stock Purchase Plan. | SEC |
| 2026-08-07 | 2026-08-11 | Montagne Amy | PRESIDENT, NIKE | $205k | S — Open-market sale2 Form 4 footnotesF1 Pursuant to Company policy, market transactions in Company stock by officers and directors are permitted only after the first full trading day after the release of quarterly earnings and ending on the fourteenth day of the third month of the following fiscal quarter, except pursuant to approved 10b5-1 trading plans. F2 Includes shares acquired pursuant to NIKE, Inc.'s Employee Stock Purchase Plan. | SEC |
| 2026-09-09 | 2026-09-10 | Alagirisamy Venkatesh | EVP: CHIEF OPERATING OFFICER | $138k | S — Open-market sale (scheduled 10b5-1)3 Form 4 footnotesF1 Pursuant to Company policy, market transactions in Company stock by officers and directors are permitted only after the first full trading day after the release of quarterly earnings and ending on the fourteenth day of the third month of the following fiscal quarter, except pursuant to approved 10b5-1 trading plans. F2 The transaction was effected pursuant to a 10b5-1 trading plan adopted by the reporting person on February 12, 2026. F3 Includes shares acquired pursuant to NIKE, Inc.'s Employee Stock Purchase Plan. | SEC |
| 2026-09-09 | 2026-09-10 | Leinwand Robert | EVP: Chief Legal Officer | $137k | S — Open-market sale (scheduled 10b5-1)3 Form 4 footnotesF1 Pursuant to Company policy, market transactions in Company stock by officers and directors are permitted only after the first full trading day after the release of quarterly earnings and ending on the fourteenth day of the third month of the following fiscal quarter, except pursuant to approved 10b5-1 trading plans. F2 The transaction was effected pursuant to a 10b5-1 trading plan adopted by the reporting person on February 5, 2026. F3 Includes shares acquired pursuant to NIKE, Inc.'s Employee Stock Purchase Plan. | SEC |
| 2026-08-05 | 2026-08-07 | Friend Matthew | EVP: CFO | $102k | S — Open-market sale (scheduled 10b5-1)3 Form 4 footnotesF1 Pursuant to Company policy, market transactions in Company stock by officers and directors are permitted only after the first full trading day after the public release of quarterly earnings and ending on the fourteenth day of the third month of the following fiscal quarter, except pursuant to approved 10b5-1 trading plans. F2 The transaction was effected pursuant to a 10b5-1 trading plan adopted by the reporting person on January 8, 2026. F3 Includes shares acquired pursuant to NIKE, Inc.'s Employee Stock Purchase Plan. | SEC |
| 2026-09-09 | 2026-09-10 | Mccartney Philip | EVP: CHIEF INN, PROD&DSG OFCR | $96k | S — Open-market sale (scheduled 10b5-1)3 Form 4 footnotesF1 Pursuant to Company policy, market transactions in Company stock by officers and directors are permitted only after the first full trading day after the release of quarterly earnings and ending on the fourteenth day of the third month of the following fiscal quarter, except pursuant to approved 10b5-1 trading plans. F2 The transaction was effected pursuant to a 10b5-1 trading plan adopted by the reporting person on January 24, 2026. F3 Includes shares acquired pursuant to NIKE, Inc.'s Employee Stock Purchase Plan. | SEC |
| 2025-09-05 | 2025-09-08 | Leinwand Robert | EVP: Chief Legal Officer | $76k | S — Open-market sale (scheduled 10b5-1)3 Form 4 footnotesF1 Pursuant to Company policy, market transactions in Company stock by officers and directors are permitted only after the first full trading day after the release of quarterly earnings and ending on the fourteenth day of the third month of the following fiscal quarter, except pursuant to approved 10b5-1 trading plans. F2 The transaction was effected pursuant to a 10b5-1 trading plan adopted by the reporting person on November 14, 2024. F3 Includes shares acquired pursuant to NIKE, Inc.'s Employee Stock Purchase Plan. | SEC |
| 2025-10-02 | 2025-10-03 | Leinwand Robert | EVP: Chief Legal Officer | $52k | S — Open-market sale2 Form 4 footnotesF1 Pursuant to Company policy, market transactions in Company stock by officers and directors are permitted only after the first full trading day after the release of quarterly earnings and ending on the fourteenth day of the third month of the following fiscal quarter, except pursuant to approved 10b5-1 trading plans. F2 Includes shares acquired pursuant to NIKE, Inc.'s Employee Stock Purchase Plan. | SEC |
| 2026-08-05 | 2026-08-07 | Alagirisamy Venkatesh | EVP: CHIEF OPERATING OFFICER | $37k | S — Open-market sale (scheduled 10b5-1)3 Form 4 footnotesF1 Pursuant to Company policy, market transactions in Company stock by officers and directors are permitted only after the first full trading day after the release of quarterly earnings and ending on the fourteenth day of the third month of the following fiscal quarter, except pursuant to approved 10b5-1 trading plans. F2 The transaction was effected pursuant to a 10b5-1 trading plan adopted by the reporting person on February 12, 2026. F3 Includes shares acquired pursuant to NIKE, Inc.'s Employee Stock Purchase Plan. | SEC |
The period balance: money in, money out
Across the Form 4 filings submitted between Sep 3, 2025 and Oct 16, 2026, NIKE, Inc. open-market activity adds up to 8 purchases worth $8.2M and 14 sales worth $8.2M. The net balance is $34k on the buy side.
Only codes P and S count, where an insider puts in or takes out their own money. A buying balance like NIKE, Inc.'s is the less common case in the S&P 500: its insiders are already paid in stock and still put in their own money. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| A | Grant or award | 43 | $0 |
| F | Tax withholding (shares surrendered for taxes) | 25 | $3.5M |
| S | Open-market sale | 14 | $8.2M |
| P | Open-market purchase | 8 | $8.2M |
| G | Gift | 7 | $0 |
| J | Other transaction (explained in the filing) | 5 | $0 |
| C | Conversion of a derivative | 1 | $0 |
| Total | Everything filed in the period | 103 | $19.9M |
56 of the 103 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 23 distinct people or entities have filed NIKE, Inc. transactions: 5 bought on the open market and 7 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
Of the 7 who sold on the open market (14 sales in all), the three biggest sellers account for $7.4M of the $8.2M: 90% of the money in three people.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Parker Mark G | EXECUTIVE CHAIRMAN | 4 | — | $5.6M (1) | 2026-08-17 |
| Cook Timothy D | Director | 4 | $4.0M (2) | — | 2026-09-10 |
| Hill Elliott | PRESIDENT & CEO | 9 | $2.0M (2) | — | 2026-10-16 |
| Knudstorp Jorgen Vig | Director | 3 | $1.0M (1) | — | 2026-09-10 |
| Swan Robert Holmes | Director | 4 | $1.0M (2) | — | 2026-09-10 |
| Mccartney Philip | EVP: CHIEF INN, PROD&DSG OFCR | 10 | — | $921k (3) | 2026-09-10 |
| Leinwand Robert | EVP: Chief Legal Officer | 12 | — | $865k (5) | 2026-09-10 |
| Heinle Treasure | EVP: CHIEF PEOPLE OFFICER | 7 | — | $306k (1) | 2026-09-03 |
Shown here are the 8 who moved the most money, out of 23. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Aug 2026: 0 purchases and 5 sales, worth $400k. 6 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 0 | $0 |
| Sep 2025 | 0 | $0 | 1 | $76k |
| Oct 2025 | 0 | $0 | 2 | $359k |
| Nov 2025 | 1 | $1.0M | 1 | $5.6M |
| Dec 2025 | 3 | $4.4M | 0 | $0 |
| Jan 2026 | 0 | $0 | 0 | $0 |
| Feb 2026 | 0 | $0 | 1 | $565k |
| Mar 2026 | 0 | $0 | 0 | $0 |
| Apr 2026 | 4 | $2.7M | 0 | $0 |
| May 2026 | 0 | $0 | 0 | $0 |
| Jun 2026 | 0 | $0 | 1 | $803k |
| Jul 2026 | 0 | $0 | 0 | $0 |
| Aug 2026 | 0 | $0 | 5 | $400k |
| Sep 2026 | 0 | $0 | 3 | $371k |
| Oct 2026 | 0 | $0 | 0 | $0 |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
NIKE, Inc. (NKE) analysis page →
Other Consumer Cyclical companies with insider trades
All 500 are listed in the section index →
Which insiders are buying their own company stock →
How to read this data
9 of the 12 sales in the table are flagged as scheduled (10b5-1 plan): signed months ahead and executed automatically, so they say nothing about what the insider thinks today. NIKE's 8 open-market purchases (code P) are the rare signal: insiders are already paid in stock, so buying more means putting in their own money. The latest filing is from Oct 16, 2026, and a Form 4 arrives up to two business days after the trade.
20 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.