Walt Disney (DIS) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
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The Walt Disney Company (DIS) insider buying and selling: 2 purchases, 8 sales
116 Form 4 Table I transactions filed with the SEC by The Walt Disney Company insiders between 2025-08-25 and 2026-10-19 (15-month history): 2 open-market purchases and 8 sales, plus 106 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a purchase of $2.0M by Gorman James P on 2025-12-12.
Walt Disney insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, Walt Disney insiders filed 2 purchases worth $2.1M and 7 sales worth $2.8M on the open market. The net balance is on the sell side: $678k more sold than bought.
The biggest buyer was Gorman James P (Director): $2.0M in 1 purchase, out of 2 different buyers. The biggest seller was Woodford Brent (EVP, Control, Fin Plan & Tax): $1.8M in 4 sales, out of 3 different sellers.
The largest trade of the period was a purchase of $2.0M on Dec 12, 2025, by Gorman James P (Director). Form 4 on sec.gov (0001628280-25-057069).
Of the 7 sales, 6 (86%, $2.4M) carry the 10b5-1 plan flag on the Form 4, meaning they were scheduled months ahead; the other one does not.
The last three months show 0 purchases and 5 sales, against 0 and 0 in the three before. The latest purchase is from Feb 12, 2026; the latest sale from Oct 16, 2026.
Against its sector (Communication Services, 19 companies with an insider page on this site), over the same dates the median is 12 sales and 0 purchases on the open market. Walt Disney has more sales than 7 of the other 18, ranks 16 of 19 by net dollars sold, and 8 of the 19 have at least one purchase, Walt Disney included.
The 20 most important trades
The 2 open-market purchases first, then the rest, each type from largest to smallest. The full history is in the tool above, already searched.
See all 116 DIS trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2025-12-12 | 2025-12-15 | Gorman James P | Director | $2.0M | P — Open-market purchase Indirect holding, through: by Grantor Retained Annuity Trust 2 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. The shares were purchased in multiple transactions at prices ranging from $111.64 to $112.075, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. F2 On December 12, 2025, the Reporting Person contributed 20,000 shares of the Issuer's common stock, previously reported as directly beneficially owned, to a grantor retained annuity trust of which the Reporting Person is the sole grantor, trustee and annuitant. This contribution is exempt from Section 16 pursuant to Rule 16a-13 under the Securities Exchange Act of 1934. | SEC |
| 2026-02-12 | 2026-02-17 | Chang Amy | Director | $99k | P — Open-market purchaseForm 4 footnoteF1 The purchase price of $107.85 has been converted from NZD 180.1541458 based on the exchange rate of NZD 1.00 to USD 0.598654 as of February 12, 2026. | SEC |
| 2026-08-14 | 2026-08-17 | Woodford Brent | EVP, Control, Fin Plan & Tax | $762k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 The transaction reported on this Form 4 was made pursuant to a contract, instruction, or written plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) previously adopted by the reporting person on February 24, 2026. | SEC |
| 2026-09-01 | 2026-09-03 | Woodford Brent | EVP, Control, Fin Plan & Tax | $388k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 The transaction reported on this Form 4 was made pursuant to a contract, instruction, or written plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) previously adopted by the reporting person on February 24, 2026. | SEC |
| 2026-08-19 | 2026-08-20 | Roeder Paul M | Sr EVP and Chief Comm Officer | $382k | S — Open-market saleForm 4 footnoteF1 Total includes dividend equivalents distributed with respect to previously vested restricted stock units. | SEC |
| 2026-10-08 | 2026-10-09 | Woodford Brent | EVP, Control, Fin Plan & Tax | $381k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 The transaction reported on this Form 4 was made pursuant to a contract, instruction, or written plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) previously adopted by the reporting person on February 24, 2026. | SEC |
| 2026-10-16 | 2026-10-19 | Woodford Brent | EVP, Control, Fin Plan & Tax | $319k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 The transaction reported on this Form 4 was made pursuant to a contract, instruction, or written plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) previously adopted by the reporting person on February 24, 2026. | SEC |
| 2026-01-22 | 2026-01-23 | Coleman Sonia L | Sr. EVP & Chief People Officer | $282k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 The transaction reported on this Form 4 was made pursuant to a contract, instruction, or written plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) previously adopted by the reporting person on May 23, 2025. | SEC |
| 2025-12-24 | 2025-12-29 | Coleman Sonia L | Sr. EVP & Chief People Officer | $277k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 The transaction reported on this Form 4 was made pursuant to a contract, instruction, or written plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) previously adopted by the reporting person on May 23, 2025. | SEC |
| 2025-08-25 | 2025-08-25 | Coleman Sonia L | Sr. EVP and Chief HR Officer | $234k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 The transaction reported on this Form 4 was made pursuant to a contract, instruction, or written plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) previously adopted by the reporting person on May 23, 2025. | SEC |
| 2025-12-15 | 2025-12-17 | Gutierrez Horacio E | SEVP, CL&GAO | $2.4M | F — Tax withholding (shares surrendered for taxes)3 Form 4 footnotesF3 The 13,922 shares reported as a disposition represent an automatic reduction of shares issued to the reporting person to discharge withholding tax obligations of reporting person and do not constitute an actual sale or other open-market transaction. F5 The 3,130 shares reported as a disposition represent an automatic reduction of shares issued to the reporting person to discharge withholding tax obligations of reporting person and do not constitute an actual sale or other open-market transaction. F7 The 4,316 shares reported as a disposition represent an automatic reduction of shares issued to the reporting person to discharge withholding tax obligations of reporting person and do not constitute an actual sale or other open-market transaction. | SEC |
| 2026-08-14 | 2026-08-17 | Woodford Brent | EVP, Control, Fin Plan & Tax | $762k | M — Option exercise (scheduled 10b5-1)Form 4 footnoteF1 The transaction reported on this Form 4 was made pursuant to a contract, instruction, or written plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) previously adopted by the reporting person on February 24, 2026. | SEC |
| 2025-12-15 | 2025-12-17 | Schake Kristina K | Sr. EVP and Chief Comm Officer | $714k | F — Tax withholding (shares surrendered for taxes)3 Form 4 footnotesF3 The 3,870 shares reported as a disposition represent an automatic reduction of shares issued to the reporting person to discharge withholding tax obligations of reporting person and do not constitute an actual sale or other open-market transaction. F5 The 869 shares reported as a disposition represent an automatic reduction of shares issued to the reporting person to discharge withholding tax obligations of reporting person and do not constitute an actual sale or other open-market transaction. F7 The 1,750 shares reported as a disposition represent an automatic reduction of shares issued to the reporting person to discharge withholding tax obligations of reporting person and do not constitute an actual sale or other open-market transaction. | SEC |
| 2025-12-15 | 2025-12-17 | Johnston Hugh F | SEVP & Chief Financial Officer | $568k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF3 The 5,157 shares reported as a disposition represent an automatic reduction of shares issued to the reporting person to discharge withholding tax obligations of reporting person and do not constitute an actual sale or other open-market transaction. | SEC |
| 2026-10-08 | 2026-10-09 | Woodford Brent | EVP, Control, Fin Plan & Tax | $381k | M — Option exercise (scheduled 10b5-1)Form 4 footnoteF1 The transaction reported on this Form 4 was made pursuant to a contract, instruction, or written plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) previously adopted by the reporting person on February 24, 2026. | SEC |
| 2026-09-01 | 2026-09-03 | Woodford Brent | EVP, Control, Fin Plan & Tax | $381k | M — Option exercise (scheduled 10b5-1)2 Form 4 footnotesF1 The transaction reported on this Form 4 was made pursuant to a contract, instruction, or written plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) previously adopted by the reporting person on February 24, 2026. F2 Total includes dividend equivalents distributed with respect to previously vested restricted stock units. | SEC |
| 2026-01-15 | 2026-01-20 | Johnston Hugh F | SEVP & Chief Financial Officer | $380k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF3 The 3,359 shares reported as a disposition represent an automatic reduction of shares issued to the reporting person to discharge withholding tax obligations of reporting person and do not constitute an actual sale or other open-market transaction. | SEC |
| 2026-01-15 | 2026-01-20 | Gutierrez Horacio E | SEVP, CL&GAO | $333k | F — Tax withholding (shares surrendered for taxes)3 Form 4 footnotesF1 The 83 shares reported as a disposition represent an automatic reduction of shares issued to the reporting person to discharge withholding tax obligations of reporting person and do not constitute an actual sale or other open-market transaction. F2 Total includes dividend equivalents distributed with respect to previously vested restricted stock units. The total also reflects a deduction for cash paid in lieu of fractional shares upon conversion of previously-granted units to shares. F5 The 2,857 shares reported as a disposition represent an automatic reduction of shares issued to the reporting person to discharge withholding tax obligations of reporting person and do not constitute an actual sale or other open-market transaction. | SEC |
| 2026-10-16 | 2026-10-19 | Woodford Brent | EVP, Control, Fin Plan & Tax | $319k | M — Option exercise (scheduled 10b5-1)Form 4 footnoteF1 The transaction reported on this Form 4 was made pursuant to a contract, instruction, or written plan intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) previously adopted by the reporting person on February 24, 2026. | SEC |
| 2025-12-15 | 2025-12-17 | Coleman Sonia L | Sr. EVP & Chief People Officer | $276k | F — Tax withholding (shares surrendered for taxes)2 Form 4 footnotesF3 The 565 shares reported as a disposition represent an automatic reduction of shares issued to the reporting person to discharge withholding tax obligations of reporting person and do not constitute an actual sale or other open-market transaction. F5 The 1,946 shares reported as a disposition represent an automatic reduction of shares issued to the reporting person to discharge withholding tax obligations of reporting person and do not constitute an actual sale or other open-market transaction. | SEC |
The period balance: money in, money out
Across the Form 4 filings submitted between Aug 25, 2025 and Oct 19, 2026, The Walt Disney Company open-market activity adds up to 2 purchases worth $2.1M and 8 sales worth $3.0M. The net balance is $912k on the sell side.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like The Walt Disney Company's is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| A | Grant or award | 48 | $5.0M |
| M | Option exercise | 29 | $1.8M |
| F | Tax withholding (shares surrendered for taxes) | 28 | $5.9M |
| S | Open-market sale | 8 | $3.0M |
| P | Open-market purchase | 2 | $2.1M |
| D | Sale back to the issuer | 1 | $43k |
| Total | Everything filed in the period | 116 | $17.9M |
25 of the 116 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 16 distinct people or entities have filed The Walt Disney Company transactions: 2 bought on the open market and 3 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Gorman James P | Director | 6 | $2.0M (1) | — | 2026-10-02 |
| Woodford Brent | EVP, Control, Fin Plan & Tax | 26 | — | $1.8M (4) | 2026-10-19 |
| Coleman Sonia L | Sr. EVP & Chief People Officer | 15 | — | $793k (3) | 2026-07-20 |
| Roeder Paul M | Sr EVP and Chief Comm Officer | 7 | — | $382k (1) | 2026-08-20 |
| Chang Amy | Director | 6 | $99k (1) | — | 2026-10-02 |
| Darroch Jeremy | Director | 9 | — | — | 2026-10-02 |
| Schake Kristina K | Sr. EVP and Chief Comm Officer | 6 | — | — | 2026-01-20 |
| Barra Mary T | Director | 5 | — | — | 2026-10-02 |
Shown here are the 8 who moved the most money, out of 16. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Dec 2025: 1 purchase and 1 sale, worth $2.3M. 8 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 1 | $234k |
| Sep 2025 | 0 | $0 | 0 | $0 |
| Oct 2025 | 0 | $0 | 0 | $0 |
| Nov 2025 | 0 | $0 | 0 | $0 |
| Dec 2025 | 1 | $2.0M | 1 | $277k |
| Jan 2026 | 0 | $0 | 1 | $282k |
| Feb 2026 | 1 | $99k | 0 | $0 |
| Mar 2026 | 0 | $0 | 0 | $0 |
| Apr 2026 | 0 | $0 | 0 | $0 |
| May 2026 | 0 | $0 | 0 | $0 |
| Jun 2026 | 0 | $0 | 0 | $0 |
| Jul 2026 | 0 | $0 | 0 | $0 |
| Aug 2026 | 0 | $0 | 2 | $1.1M |
| Sep 2026 | 0 | $0 | 1 | $388k |
| Oct 2026 | 0 | $0 | 2 | $700k |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
The Walt Disney Company (DIS) analysis page →
Other Communication Services companies with insider trades
All 500 are listed in the section index →
Which insiders are buying their own company stock →
How to read this data
7 of the 8 sales in the table are flagged as scheduled (10b5-1 plan): signed months ahead and executed automatically, so they say nothing about what the insider thinks today. Walt Disney's 2 open-market purchases (code P) are the rare signal: insiders are already paid in stock, so buying more means putting in their own money. The latest filing is from Oct 19, 2026, and a Form 4 arrives up to two business days after the trade.
20 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.