Reddit (RDDT) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
Download these transactions as CSV No account, no sign-up. The data is public: it comes from SEC Form 4 filings.
Reddit, Inc. (RDDT) insider buying and selling: 3 purchases, 76 sales
216 Form 4 Table I transactions filed with the SEC by Reddit, Inc. insiders between 2025-08-26 and 2026-10-16 (15-month history): 3 open-market purchases and 76 sales, plus 137 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $20.1M by Wong Jennifer L. on 2025-11-24.
Reddit insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, Reddit insiders filed 3 purchases worth $8.9M and 65 sales worth $258.9M on the open market. The net balance is on the sell side: $250.1M more sold than bought.
The biggest buyer was Farrell Sarah E (Director): $8.9M in 3 purchases, the only buyer. The biggest seller was Wong Jennifer L. (Chief Operating Officer): $116.7M in 13 sales, out of 7 different sellers.
The largest trade of the period was a sale of $20.1M on Nov 24, 2025, by Wong Jennifer L. (Chief Operating Officer), under a 10b5-1 plan. Form 4 on sec.gov (0001663651-25-000006).
Of the 65 sales, 64 (98%, $258.1M) carry the 10b5-1 plan flag on the Form 4, meaning they were scheduled months ahead; the other one does not.
The last three months show 0 purchases and 10 sales, against 0 and 10 in the three before. The latest purchase is from Mar 13, 2026; the latest sale from Oct 14, 2026.
Against its sector (Communication Services, 19 companies with an insider page on this site), over the same dates the median is 12 sales and 0 purchases on the open market. Reddit has more sales than 17 of the other 18, ranks 4 of 19 by net dollars sold, and 8 of the 19 have at least one purchase, Reddit included.
The 20 most important trades
The 3 open-market purchases first, then the rest, each type from largest to smallest. The full history is in the tool above, already searched.
See all 216 RDDT trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2026-02-10 | 2026-02-12 | Farrell Sarah E | Director | $6.5M | P — Open-market purchase Indirect holding, through: Indirect interest in a partnership 3 Form 4 footnotesF1 The purchases were executed in multiple trades at prices ranging from $148.13 to $149.06. The price reported reflects the weighted average purchase price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate purchase price within the range set forth in footnotes (1), (3) and (4) to this Form 4. F2 Waygrove Partnership LP, a Delaware limited partnership ("Waygrove"), owns the securities of the Company set forth on this report. Ms. Farrell, by virtue of her affiliation with Waygrove, may be deemed to beneficially own the securities of the Company owned directly by Waygrove. Ms. Farrell disclaims beneficial ownership of the securities owned by Waygrove, and this report shall not be deemed an admission that Ms. Farrell is the beneficial owner of such shares for purposes of Section 16 or for any other purpose. F3 The purchases were executed in multiple trades at prices ranging from $149.22 to $150.00. | SEC |
| 2026-03-13 | 2026-03-17 | Farrell Sarah E | Director | $1.4M | P — Open-market purchase Indirect holding, through: Indirect interest in a partnership 2 Form 4 footnotesF1 The purchases were executed in multiple trades at prices ranging from $131.83 to $132.50. The price reported reflects the weighted average purchase price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate purchase price within the range set forth in this footnote. F2 Waygrove Partnership LP, a Delaware limited partnership ("Waygrove"), owns the securities of the Company set forth on this report. Ms. Farrell, by virtue of her affiliation with Waygrove, may be deemed to beneficially own the securities of the Company owned directly by Waygrove. Ms. Farrell disclaims beneficial ownership of the securities owned by Waygrove, and this report shall not be deemed an admission that Ms. Farrell is the beneficial owner of such shares for purposes of Section 16 or for any other purpose. | SEC |
| 2026-02-11 | 2026-02-12 | Farrell Sarah E | Director | $933k | P — Open-market purchase Indirect holding, through: Indirect interest in a partnership 2 Form 4 footnotesF4 The sales were executed in multiple trades at prices ranging from $139.11 to $139.50. F2 Waygrove Partnership LP, a Delaware limited partnership ("Waygrove"), owns the securities of the Company set forth on this report. Ms. Farrell, by virtue of her affiliation with Waygrove, may be deemed to beneficially own the securities of the Company owned directly by Waygrove. Ms. Farrell disclaims beneficial ownership of the securities owned by Waygrove, and this report shall not be deemed an admission that Ms. Farrell is the beneficial owner of such shares for purposes of Section 16 or for any other purpose. | SEC |
| 2025-11-24 | 2025-11-24 | Wong Jennifer L. | Chief Operating Officer | $20.1M | S — Open-market sale (scheduled 10b5-1) Indirect holding, through: By MorMa Trust dated June 22, 2021 18 Form 4 footnotesF2 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 16, 2025. F3 The sales were executed in multiple trades at prices ranging from $185.48 to $186.44. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (3) to (19) to this Form 4. F4 The sales were executed in multiple trades at prices ranging from $187.63 to $188.48. F5 The sales were executed in multiple trades at prices ranging from $188.65 to $189.29. F6 The sales were executed in multiple trades at prices ranging from $189.82 to $190.80. F7 The sales were executed in multiple trades at prices ranging from $190.82 to $191.81. F8 The sales were executed in multiple trades at prices ranging from $191.82 to $192.81. F9 The sales were executed in multiple trades at prices ranging from $192.82 to $193.81. F10 The sales were executed in multiple trades at prices ranging from $193.82 to $194.79. F11 The sales were executed in multiple trades at prices ranging from $194.82 to $195.67. F12 The sales were executed in multiple trades at prices ranging from $185.48 to $186.44. F13 The sales were executed in multiple trades at prices ranging from $187.63 to $188.47. F14 The sales were executed in multiple trades at prices ranging from $188.65 to $189.47. F15 The sales were executed in multiple trades at prices ranging from $190.86 to $191.85. F16 The sales were executed in multiple trades at prices ranging from $191.86 to $192.84. F17 The sales were executed in multiple trades at prices ranging from $192.86 to $193.82. F18 The sales were executed in multiple trades at prices ranging from $193.86 to $194.85. F19 The sales were executed in multiple trades at prices ranging from $194.88 to $195.67. | SEC |
| 2026-08-14 | 2026-08-18 | Wong Jennifer L. | Chief Operating Officer | $13.4M | S — Open-market sale (scheduled 10b5-1)11 Form 4 footnotesF1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026. F2 The sales were executed in multiple trades at prices ranging from $174.25 to $175.24. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 11 to this Form 4. F3 The sales were executed in multiple trades at prices ranging from $175.25 to $176.24. F4 The sales were executed in multiple trades at prices ranging from $176.25 to $177.23. F5 The sales were executed in multiple trades at prices ranging from $177.25 to $178.24. F6 The sales were executed in multiple trades at prices ranging from $178.34 to $179.31. F7 The sales were executed in multiple trades at prices ranging from $179.37 to $180.36. F8 The sales were executed in multiple trades at prices ranging from $180.37 to $181.30. F9 The sales were executed in multiple trades at prices ranging from $181.37 to $182.35. F10 The sales were executed in multiple trades at prices ranging from $182.44 to $182.90. F11 The sales were executed in multiple trades at prices ranging from $183.52 to $184.27. | SEC |
| 2025-12-16 | 2025-12-18 | Lee Benjamin Seong | Chief Legal Officer | $12.2M | S — Open-market sale (scheduled 10b5-1)9 Form 4 footnotesF1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 11, 2025. F2 The sales were executed in multiple trades at prices ranging from $216.20 to $216.59. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (9) to this Form 4. F3 The sales were executed in multiple trades at prices ranging from $217.22 to $218.21. F4 The sales were executed in multiple trades at prices ranging from $218.36 to $219.33. F5 The sales were executed in multiple trades at prices ranging from $219.36 to $220.28. F6 The sales were executed in multiple trades at prices ranging from $220.37 to $221.36. F7 The sales were executed in multiple trades at prices ranging from $221.42 to $222.41. F8 The sales were executed in multiple trades at prices ranging from $222.47 to $223.44. F9 The sales were executed in multiple trades at prices ranging from $223.50 to $224.49. | SEC |
| 2025-09-22 | 2025-09-24 | Wong Jennifer L. | Chief Operating Officer | $10.1M | S — Open-market sale (scheduled 10b5-1) Indirect holding, through: By MorMa Trust dated June 22, 2021 15 Form 4 footnotesF1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 16, 2025. F2 The sales were executed in multiple trades at prices ranging from $253.50 to $254.34. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (15) to this Form 4. F3 The sales were executed in multiple trades at prices ranging from $254.79 to $255.78. F4 The sales were executed in multiple trades at prices ranging from $255.90 to $256.89. F5 The sales were executed in multiple trades at prices ranging from $256.92 to $257.91. F6 The sales were executed in multiple trades at prices ranging from $258.00 to $258.95. F7 The sales were executed in multiple trades at prices ranging from $259.05 to $259.80. F8 The sales were executed in multiple trades at prices ranging from $253.50 to $254.39. F9 The sales were executed in multiple trades at prices ranging from $254.51 to $255.46. F10 The sales were executed in multiple trades at prices ranging from $255.52 to $256.51. F11 The sales were executed in multiple trades at prices ranging from $256.52 to $257.49. F12 The sales were executed in multiple trades at prices ranging from $257.54 to $258.53. F13 The sales were executed in multiple trades at prices ranging from $258.56 to $259.56. F14 The sales were executed in multiple trades at prices ranging from $259.63 to $260.34. F15 The sales were executed in multiple trades at prices ranging from $260.95 to $261.55. | SEC |
| 2026-09-14 | 2026-09-16 | Wong Jennifer L. | Chief Operating Officer | $9.7M | S — Open-market sale (scheduled 10b5-1)10 Form 4 footnotesF1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026. F2 The sales were executed in multiple trades at prices ranging from $157.47 to $158.43. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 10 to this Form 4. F3 The sales were executed in multiple trades at prices ranging from $158.50 to $159.49. F4 The sales were executed in multiple trades at prices ranging from $159.50 to $160.45. F5 The sales were executed in multiple trades at prices ranging from $160.50 to $161.48. F6 The sales were executed in multiple trades at prices ranging from $161.65 to $162.64. F7 The sales were executed in multiple trades at prices ranging from $162.65 to $163.64. F8 The sales were executed in multiple trades at prices ranging from $163.65 to $164.64. F9 The sales were executed in multiple trades at prices ranging from $164.65 to $165.62. F10 The sales were executed in multiple trades at prices ranging from $165.66 to $166.14. | SEC |
| 2025-12-19 | 2025-12-23 | Wong Jennifer L. | Chief Operating Officer | $9.2M | S — Open-market sale (scheduled 10b5-1)9 Form 4 footnotesF1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 16, 2025. F2 The sales were executed in multiple trades at prices ranging from $231.14 to $231.92. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (9) to this Form 4. F3 The sales were executed in multiple trades at prices ranging from $232.18 to $233.175. F4 The sales were executed in multiple trades at prices ranging from $233.18 to $234.17. F5 The sales were executed in multiple trades at prices ranging from $234.18 to $235.16. F6 The sales were executed in multiple trades at prices ranging from $235.18 to $236.17. F7 The sales were executed in multiple trades at prices ranging from $236.19 to $237.18. F8 The sales were executed in multiple trades at prices ranging from $237.19 to $238.15. F9 The sales were executed in multiple trades at prices ranging from $238.19 to $239.13. | SEC |
| 2026-10-14 | 2026-10-16 | Wong Jennifer L. | Chief Operating Officer | $9.0M | S — Open-market sale (scheduled 10b5-1)9 Form 4 footnotesF1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 12, 2026. F2 The sales were executed in multiple trades at prices ranging from $148.50 to $149.49. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 9 to this Form 4. F3 The sales were executed in multiple trades at prices ranging from $149.50 to $150.49. F4 The sales were executed in multiple trades at prices ranging from $150.50 to $151.38. F5 The sales were executed in multiple trades at prices ranging from $151.51 to $152.49. F6 The sales were executed in multiple trades at prices ranging from $152.51 to $153.43. F7 The sales were executed in multiple trades at prices ranging from $153.54 to $154.47. F8 The sales were executed in multiple trades at prices ranging from $154.54 to $155.47. F9 The sales were executed in multiple trades at prices ranging from $155.55 to $156.31. | SEC |
| 2025-08-22 | 2025-08-26 | Wong Jennifer L. | Chief Operating Officer | $9.0M | S — Open-market sale (scheduled 10b5-1) Indirect holding, through: By MorMa Trust dated June 22, 2021 16 Form 4 footnotesF1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 16, 2025. F2 The sales were executed in multiple trades at prices ranging from $214.63 to $215.61. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (25) to this Form 4. F3 The sales were executed in multiple trades at prices ranging from $215.64 to $216.58. F4 The sales were executed in multiple trades at prices ranging from $216.67 to $217.66. F5 The sales were executed in multiple trades at prices ranging from $217.67 to $218.66. F6 The sales were executed in multiple trades at prices ranging from $218.68 to $219.65. F7 The sales were executed in multiple trades at prices ranging from $220.00 to $220.89. F8 The sales were executed in multiple trades at prices ranging from $221.02 to $221.64. F9 The sales were executed in multiple trades at prices ranging from $222.09 to $222.90. F10 The sales were executed in multiple trades at prices ranging from $223.29 to $224.00. F11 The sales were executed in multiple trades at prices ranging from $224.38 to $225.19. F12 The sales were executed in multiple trades at prices ranging from $225.39 to $226.38. F13 The sales were executed in multiple trades at prices ranging from $226.39 to $227.36. F14 The sales were executed in multiple trades at prices ranging from $227.57 to $228.56. F15 The sales were executed in multiple trades at prices ranging from $228.57 to $229.55. F16 The sales were executed in multiple trades at prices ranging from $229.59 to $229.92. | SEC |
| 2026-01-20 | 2026-01-22 | Wong Jennifer L. | Chief Operating Officer | $8.8M | S — Open-market sale (scheduled 10b5-1) Indirect holding, through: By MorMa Trust dated June 22, 2021 10 Form 4 footnotesF1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 16, 2025. F2 The sales were executed in multiple trades at prices ranging from $218.64 to $219.55. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (10) to this Form 4. F3 The sales were executed in multiple trades at prices ranging from $222.23 to $223.06. F4 The sales were executed in multiple trades at prices ranging from $223.24 to $224.22. F5 The sales were executed in multiple trades at prices ranging from $224.25 to $225.21. F6 The sales were executed in multiple trades at prices ranging from $225.25 to $226.24. F7 The sales were executed in multiple trades at prices ranging from $226.25 to $227.22. F8 The sales were executed in multiple trades at prices ranging from $227.25 to $228.23. F9 The sales were executed in multiple trades at prices ranging from $228.25 to $228.74. F10 The sales were executed in multiple trades at prices ranging from $218.64 to $219.55. | SEC |
| 2025-10-23 | 2025-10-27 | Wong Jennifer L. | Chief Operating Officer | $7.9M | S — Open-market sale (scheduled 10b5-1) Indirect holding, through: By MorMa Trust dated June 22, 2021 10 Form 4 footnotesF1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 16, 2025. F2 The sales were executed in multiple trades at prices ranging from $200.55 to $201.50. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (10) to this Form 4. F3 The sales were executed in multiple trades at prices ranging from $201.64 to $202.62. F4 The sales were executed in multiple trades at prices ranging from $202.64 to $203.60. F5 The sales were executed in multiple trades at prices ranging from $203.70 to $204.63. F6 The sales were executed in multiple trades at prices ranging from $200.45 to $201.44. F7 The sales were executed in multiple trades at prices ranging from $201.45 to $202.44. F8 The sales were executed in multiple trades at prices ranging from $202.45 to $203.44. F9 The sales were executed in multiple trades at prices ranging from $203.45 to $204.35. F10 The sales were executed in multiple trades at prices ranging from $204.58 to $205.15. | SEC |
| 2026-07-15 | 2026-07-17 | Wong Jennifer L. | Chief Operating Officer | $7.8M | S — Open-market sale (scheduled 10b5-1)15 Form 4 footnotesF1 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 16, 2025. F2 The sales were executed in multiple trades at prices ranging from $190.38 to $190.66. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 15 to this Form 4. F3 The sales were executed in multiple trades at prices ranging from $191.54 to $192.49. F4 The sales were executed in multiple trades at prices ranging from $193.39 to $194.19. F5 The sales were executed in multiple trades at prices ranging from $194.39 to $195.37. F6 The sales were executed in multiple trades at prices ranging from $195.39 to $196.35. F7 The sales were executed in multiple trades at prices ranging from $196.39 to $197.34. F8 The sales were executed in multiple trades at prices ranging from $197.48 to $198.46. F9 The sales were executed in multiple trades at prices ranging from $198.48 to $199.47. F10 The sales were executed in multiple trades at prices ranging from $199.48 to $200.46. F11 The sales were executed in multiple trades at prices ranging from $200.49 to $201.47. F12 The sales were executed in multiple trades at prices ranging from $201.50 to $202.22. F13 The sales were executed in multiple trades at prices ranging from $204.13 to $204.14. F14 The sales were executed in multiple trades at prices ranging from $205.69 to $206.51. F15 The sales were executed in multiple trades at prices ranging from $206.80 to $206.85. | SEC |
| 2026-01-07 | 2026-01-09 | Lee Benjamin Seong | Chief Legal Officer | $7.3M | S — Open-market sale (scheduled 10b5-1)2 Form 4 footnotesF1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on September 11, 2025. F2 The sales were executed in multiple trades at prices ranging from $260.00 to $260.44. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the range set forth in footnotes (2) to (3). | SEC |
| 2026-06-16 | 2026-06-18 | Wong Jennifer L. | Chief Operating Officer | $6.9M | S — Open-market sale (scheduled 10b5-1)8 Form 4 footnotesF1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 16, 2025. F2 The sales were executed in multiple trades at prices ranging from $174.73 to $175.71. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in this footnote 2 to 8. F3 The sales were executed in multiple trades at prices ranging from $175.73 to $176.72. F4 The sales were executed in multiple trades at prices ranging from $176.73 to $177.72. F5 The sales were executed in multiple trades at prices ranging from $177.74 to $178.71. F6 The sales were executed in multiple trades at prices ranging from $178.74 to $179.61. F7 The sales were executed in multiple trades at prices ranging from $179.99 to $180.05. F8 The sales were executed in multiple trades at prices ranging from $181.92 to $181.95. | SEC |
| 2025-08-25 | 2025-08-26 | Wong Jennifer L. | Chief Operating Officer | $6.7M | S — Open-market sale (scheduled 10b5-1)10 Form 4 footnotesF1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 16, 2025. F17 The sales were executed in multiple trades at prices ranging from $213.41 to $214.35. F18 The sales were executed in multiple trades at prices ranging from $214.91 to $215.90. F19 The sales were executed in multiple trades at prices ranging from $215.91 to $216.90. F20 The sales were executed in multiple trades at prices ranging from $216.92 to $217.91. F21 The sales were executed in multiple trades at prices ranging from $217.95 to $218.94. F22 The sales were executed in multiple trades at prices ranging from $218.95 to $219.94. F23 The sales were executed in multiple trades at prices ranging from $219.96 to $220.76. F24 The sales were executed in multiple trades at prices ranging from $220.99 to $221.96. F25 The sales were executed in multiple trades at prices ranging from $222.00 to $222.36. | SEC |
| 2025-09-02 | 2025-09-04 | Vollero Andrew | Chief Financial Officer | $6.5M | S — Open-market sale (scheduled 10b5-1)9 Form 4 footnotesF1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 3, 2025. F2 The sales were executed in multiple trades at prices ranging from $214.15 to $215.12. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (9) to this Form 4. F3 The sales were executed in multiple trades at prices ranging from $215.33 to $216.25. F4 The sales were executed in multiple trades at prices ranging from $216.51 to $217.50. F5 The sales were executed in multiple trades at prices ranging from $217.53 to $218.50. F6 The sales were executed in multiple trades at prices ranging from $218.53 to $219.52. F7 The sales were executed in multiple trades at prices ranging from $219.57 to $220.53. F8 The sales were executed in multiple trades at prices ranging from $220.67 to $221.48. F9 The sales were executed in multiple trades at prices ranging from $222.33 to $222.52. | SEC |
| 2026-04-16 | 2026-04-20 | Wong Jennifer L. | Chief Operating Officer | $6.3M | S — Open-market sale (scheduled 10b5-1)8 Form 4 footnotesF1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 16, 2025. F2 The sales were executed in multiple trades at prices ranging from $157.46 to $158.33. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 8 to this Form 4. F3 The sales were executed in multiple trades at prices ranging from $158.49 to $159.43. F4 The sales were executed in multiple trades at prices ranging from $159.50 to $160.44. F5 The sales were executed in multiple trades at prices ranging from $160.50 to $161.49. F6 The sales were executed in multiple trades at prices ranging from $161.50 to $162.48. F7 The sales were executed in multiple trades at prices ranging from $162.50 to $163.18. F8 The sales were executed in multiple trades at prices ranging from $163.51 to $163.65. | SEC |
| 2026-05-18 | 2026-05-20 | Wong Jennifer L. | Chief Operating Officer | $6.2M | S — Open-market sale (scheduled 10b5-1)8 Form 4 footnotesF1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 16, 2025. F2 The sales were executed in multiple trades at prices ranging from $154.18 to $155.04. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 8 to this Form 4. F3 The sales were executed in multiple trades at prices ranging from $155.19 to $155.94. F4 The sales were executed in multiple trades at prices ranging from $156.20 to $157.19. F5 The sales were executed in multiple trades at prices ranging from $157.20 to $158.19. F6 The sales were executed in multiple trades at prices ranging from $158.22 to $159.20. F7 The sales were executed in multiple trades at prices ranging from $159.23 to $160.20. F8 The sales were executed in multiple trades at prices ranging from $160.24 to $160.80. | SEC |
The period balance: money in, money out
Across the Form 4 filings submitted between Aug 26, 2025 and Oct 16, 2026, Reddit, Inc. open-market activity adds up to 3 purchases worth $8.9M and 76 sales worth $317.5M. The net balance is $308.6M on the sell side.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like Reddit, Inc.'s is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| S | Open-market sale | 76 | $317.5M |
| M | Option exercise | 46 | $11.5M |
| A | Grant or award | 41 | $0 |
| F | Tax withholding (shares surrendered for taxes) | 22 | $68.5M |
| C | Conversion of a derivative | 16 | $0 |
| G | Gift | 12 | $0 |
| P | Open-market purchase | 3 | $8.9M |
| Total | Everything filed in the period | 216 | $406.4M |
85 of the 216 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 13 distinct people or entities have filed Reddit, Inc. transactions: 1 bought on the open market and 7 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
Of the 7 who sold on the open market (76 sales in all), the three biggest sellers account for $276.3M of the $317.5M: 87% of the money in three people.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Wong Jennifer L. | Chief Operating Officer | 31 | — | $142.5M (16) | 2026-10-16 |
| Huffman Steve Ladd | CEO & President | 67 | — | $91.3M (29) | 2026-10-15 |
| Slowe Christopher Brian | Chief Technology Officer | 39 | — | $42.5M (15) | 2026-04-10 |
| Lee Benjamin Seong | Chief Legal Officer | 15 | — | $26.8M (6) | 2026-08-24 |
| Vollero Andrew | Chief Financial Officer | 10 | — | $9.8M (5) | 2026-08-24 |
| Farrell Sarah E | Director | 9 | $8.9M (3) | — | 2026-10-07 |
| Reynolds Michelle Marie | Chief Accounting Officer | 10 | — | $3.7M (4) | 2026-08-24 |
| Sauerberg Robert A. | Director | 4 | — | $820k (1) | 2026-08-27 |
Shown here are the 8 who moved the most money, out of 13. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Jan 2026: 0 purchases and 11 sales, worth $34.3M. None of the 15 months is blank.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 3 | $19.8M |
| Sep 2025 | 0 | $0 | 6 | $32.4M |
| Oct 2025 | 0 | $0 | 5 | $17.9M |
| Nov 2025 | 0 | $0 | 8 | $39.5M |
| Dec 2025 | 0 | $0 | 8 | $43.1M |
| Jan 2026 | 0 | $0 | 11 | $34.3M |
| Feb 2026 | 2 | $7.5M | 7 | $16.3M |
| Mar 2026 | 1 | $1.4M | 5 | $13.0M |
| Apr 2026 | 0 | $0 | 3 | $11.5M |
| May 2026 | 0 | $0 | 4 | $15.3M |
| Jun 2026 | 0 | $0 | 3 | $13.3M |
| Jul 2026 | 0 | $0 | 3 | $11.5M |
| Aug 2026 | 0 | $0 | 5 | $23.0M |
| Sep 2026 | 0 | $0 | 3 | $15.0M |
| Oct 2026 | 0 | $0 | 2 | $11.8M |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
Reddit, Inc. (RDDT) analysis page →
Other Communication Services companies with insider trades
All 500 are listed in the section index →
Which insiders are buying their own company stock →
How to read this data
17 of the 17 sales in the table are flagged as scheduled (10b5-1 plan): signed months ahead and executed automatically, so they say nothing about what the insider thinks today. Reddit's 3 open-market purchases (code P) are the rare signal: insiders are already paid in stock, so buying more means putting in their own money. The latest filing is from Oct 16, 2026, and a Form 4 arrives up to two business days after the trade.
20 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.