Alphabet (GOOGL) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
Download these transactions as CSV No account, no sign-up. The data is public: it comes from SEC Form 4 filings.
Alphabet Inc. (GOOGL) insider buying and selling: no purchases, 55 sales
367 Form 4 Table I transactions filed with the SEC by Alphabet Inc. insiders between 2025-08-26 and 2026-10-15 (15-month history): 0 open-market purchases and 55 sales, plus 312 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $14.3M by Walker John Kent on 2026-02-17.
Alphabet insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, Alphabet insiders filed 43 sales worth $132.2M on the open market, and no purchases.
The biggest seller was Pichai Sundar (Chief Executive Officer): $100.7M in 10 sales, out of 6 different sellers.
The largest trade of the period was a sale of $14.3M on Feb 17, 2026, by Walker John Kent (President, Global Affairs, CLO), under a 10b5-1 plan. Form 4 on sec.gov (0001193125-26-060024).
All 43 sales carry the 10b5-1 plan flag on the Form 4: scheduled months ahead.
The last three months show 4 sales, against 7 in the three before. The latest sale from Sep 30, 2026.
Against its sector (Communication Services, 19 companies with an insider page on this site), over the same dates the median is 12 sales and 0 purchases on the open market. Alphabet has more sales than 14 of the other 18, ranks 7 of 19 by net dollars sold, and 8 of the 19 have at least one purchase.
The 20 most important trades
With no open-market purchases, the table starts with GOOGL's sales, largest first. The full history is in the tool above, already searched.
See all 367 GOOGL trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2026-02-17 | 2026-02-19 | Walker John Kent | President, Global Affairs, CLO | $14.3M | S — Open-market sale (scheduled 10b5-1) Indirect holding, through: By Arete Trust, John Kent Walker and Diana Ruth Walsh, Trustees 8 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $297.11 to $298.11, inclusive. The Reporting Person undertakes to provide to any security holder of Alphabet Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) through (8) to this Form 4. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $298.11 to $299.11 inclusive. F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $299.12 to $300.12 inclusive. F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $300.18 to $301.18 inclusive. F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $301.19 to $302.19 inclusive. F6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $302.19 to $303.19 inclusive. F7 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $303.20 to $304.20 inclusive. F8 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $304.27 to $305.27 inclusive. | SEC |
| 2026-02-04 | 2026-02-06 | Pichai Sundar | Chief Executive Officer | $10.9M | S — Open-market sale (scheduled 10b5-1)14 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $329.52 to $330.52 inclusive. The Reporting Person undertakes to provide to any security holder of Alphabet Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) to (14) to this Form 4. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $330.60 to $331.60, inclusive. F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $331.64 to $332.64, inclusive. F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $332.67 to $333.67, inclusive. F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $333.68 to $334.68, inclusive. F6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $334.71 to $335.71, inclusive. F7 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $335.76 to $336.76, inclusive. F8 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $336.79 to $337.79, inclusive. F9 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $337.85 to $338.85, inclusive. F10 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $338.96 to $339.96, inclusive. F11 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $340.03 to $341.03, inclusive. F12 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $341.38 to $342.38, inclusive. F13 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $342.39 to $343.39, inclusive. F14 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $343.67 to $344.67, inclusive. | SEC |
| 2026-01-21 | 2026-01-23 | Pichai Sundar | Chief Executive Officer | $10.6M | S — Open-market sale (scheduled 10b5-1)12 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $319.87 to $320.87, inclusive. The Reporting Person undertakes to provide to any security holder of Alphabet Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) to (12) to this Form 4. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $320.96 to $321.96, inclusive. F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $321.98 to $322.98, inclusive. F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $323.23 to $324.23 inclusive. F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $324.27 to $325.27, inclusive. F6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $325.31 to $326.31, inclusive. F7 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $326.31 to $327.31, inclusive. F8 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $327.33 to $328.33, inclusive. F9 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $328.33 to $329.33, inclusive. F10 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $329.34 to $330.34, inclusive. F11 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $330.35 to $331.35, inclusive. F12 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $331.52 to $332.52, inclusive. | SEC |
| 2026-01-07 | 2026-01-08 | Pichai Sundar | Chief Executive Officer | $10.4M | S — Open-market sale (scheduled 10b5-1)11 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $314.85 to $315.85, inclusive. The Reporting Person undertakes to provide to any security holder of Alphabet Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) to (11) to this Form 4. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $315.94 to $316.94, inclusive. F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $316.95 to $317.95, inclusive. F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $318.64 to $319.64, inclusive. F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $319.64 to $320.64, inclusive. F6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $320.64 to $321.64, inclusive. F7 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $321.64 to $322.64, inclusive. F8 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $322.65 to $323.65, inclusive. F9 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $323.89 to $324.89, inclusive. F10 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $325.03 to $326.03, inclusive. F11 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $326.05 to $327.05, inclusive. | SEC |
| 2025-12-03 | 2025-12-05 | Pichai Sundar | Chief Executive Officer | $10.4M | S — Open-market sale (scheduled 10b5-1)8 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $314.42 to $315.42, inclusive. The Reporting Person undertakes to provide to any security holder of Alphabet Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) to (8) to this Form 4. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $315.42 to $316.42, inclusive. F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $316.48 to $317.48, inclusive. F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $317.49 to $318.49, inclusive. F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $318.59 to $319.59, inclusive. F6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $319.65 to $320.65, inclusive. F7 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $320.67 to $321.67, inclusive. F8 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $321.67 to $322.67, inclusive. | SEC |
| 2026-03-18 | 2026-03-18 | Pichai Sundar | Chief Executive Officer | $10.0M | S — Open-market sale (scheduled 10b5-1)5 Form 4 footnotesF6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $305.60 to $306.60 inclusive. The Reporting Person undertakes to provide to any security holder of Alphabet Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (6) to (10) to this Form 4. F7 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $306.61 to $307.61, inclusive. F8 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $307.61 to $308.61, inclusive. F9 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $308.61 to $309.61, inclusive. F10 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $309.82 to $310.82, inclusive. | SEC |
| 2026-02-18 | 2026-02-20 | Pichai Sundar | Chief Executive Officer | $9.9M | S — Open-market sale (scheduled 10b5-1)4 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $302.07 to $303.07 inclusive. The Reporting Person undertakes to provide to any security holder of Alphabet Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) to (4) to this Form 4. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $303.07 to $304.07, inclusive. F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $304.07 to $305.07, inclusive. F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $305.09 to $306.09, inclusive. | SEC |
| 2026-03-04 | 2026-03-06 | Pichai Sundar | Chief Executive Officer | $9.9M | S — Open-market sale (scheduled 10b5-1)5 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $301 to $302 inclusive. The Reporting Person undertakes to provide to any security holder of Alphabet Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) to (5) to this Form 4. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $302.04 to $303.04, inclusive. F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $303.04 to $304.04, inclusive. F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $304.05 to $305.05, inclusive. F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $305.09 to $306.09, inclusive. | SEC |
| 2025-12-15 | 2025-12-17 | Pichai Sundar | Chief Executive Officer | $9.7M | S — Open-market sale (scheduled 10b5-1)9 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $297.71 to $298.71, inclusive. The Reporting Person undertakes to provide to any security holder of Alphabet Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) to (9) to this Form 4. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $298.71 to $299.71, inclusive. F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $299.76 to $300.76, inclusive. F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $300.79 to $301.79, inclusive. F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $301.84 to $302.84, inclusive. F6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $303.59 to $304.59, inclusive. F7 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $304.74 to $305.75, inclusive. F8 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $305.97 to $306.97, inclusive. F9 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $307.04 to $308.04, inclusive. | SEC |
| 2025-11-19 | 2025-11-21 | Pichai Sundar | Chief Executive Officer | $9.6M | S — Open-market sale (scheduled 10b5-1)14 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $287.88 to $288.88, inclusive. The Reporting Person undertakes to provide to any security holder of Alphabet Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) to (13) to this Form 4. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $289.33 to $290.33, inclusive. F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $291.21 to $292.21, inclusive. F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $292.72 to $293.72, inclusive. F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $293.72 to $294.72, inclusive. F6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $294.72 to $295.72 inclusive. F7 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $295.72 to $296.72, inclusive. F8 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $296.76 to $297.76, inclusive. F9 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $297.83 to $298.83, inclusive. F10 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $298.96 to $299.96, inclusive. F11 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $299.97 to $300.97, inclusive. F12 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $300.98 to $301.98, inclusive. F13 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $301.99 to $302.99, inclusive. F14 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $303.18 to $304.18, inclusive. | SEC |
| 2025-11-05 | 2025-11-07 | Pichai Sundar | Chief Executive Officer | $9.2M | S — Open-market sale (scheduled 10b5-1)8 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $277.97 to $278.97, inclusive. The Reporting Person undertakes to provide to any security holder of Alphabet Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) to (8) to this Form 4. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $278.98 to $279.98, inclusive. F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $280.02 to $281.02, inclusive. F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $281.03 to $282.03, inclusive. F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $282.41 to $283.41, inclusive. F6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $283.41to $284.41, inclusive. F7 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $284.41 to $285.41, inclusive. F8 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $286.03 to $287.03, inclusive. | SEC |
| 2025-10-15 | 2025-10-17 | Pichai Sundar | Chief Executive Officer | $8.1M | S — Open-market sale (scheduled 10b5-1)6 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $246.94 to $247.94, inclusive. The Reporting Person undertakes to provide to any security holder of Alphabet Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) to (6) to this Form 4. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $247.98 to $248.98, inclusive. F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $249.01 to $250.01, inclusive. F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $250.02 to $251.02, inclusive. F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $251.02 to $252.02, inclusive. F6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $252.04 to $253.04, inclusive. | SEC |
| 2025-09-17 | 2025-09-17 | Pichai Sundar | Chief Executive Officer | $8.1M | S — Open-market sale (scheduled 10b5-1)5 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $247 to $248, inclusive. The Reporting Person undertakes to provide to any security holder of Alphabet Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) to (4) to this Form 4. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $248 to $249, inclusive. F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $249 to $250, inclusive. F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $250.01 to $251.01, inclusive. F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $251.05 to $2252.05, inclusive. | SEC |
| 2025-10-01 | 2025-10-02 | Pichai Sundar | Chief Executive Officer | $7.9M | S — Open-market sale (scheduled 10b5-1)8 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $239.66 to $240.66, inclusive. The Reporting Person undertakes to provide to any security holder of Alphabet Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) to (8) to this Form 4. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $240.67 to $241.67, inclusive. F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $241.70 to $242.70, inclusive. F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $242.75 to $243.75, inclusive. F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $243.76 to $244.76, inclusive. F6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $244.76 to $245.76, inclusive. F7 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $245.84 to $246.84, inclusive. F8 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $246.84 to $247.84, inclusive. | SEC |
| 2025-09-03 | 2025-09-05 | Pichai Sundar | Chief Executive Officer | $7.5M | S — Open-market sale (scheduled 10b5-1)6 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $225.38 to $$226.38, inclusive. The Reporting Person undertakes to provide to any security holder of Alphabet Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) to (6) to this Form 4. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $226.40 to $227.40, inclusive. F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $227.57 to $228.57, inclusive. F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $228.65 to $229.65, inclusive. F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $229.65 to $230.65, inclusive. F6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $230.65 to $231.65, inclusive. | SEC |
| 2025-12-30 | 2025-12-30 | Walker John Kent | President, Global Affairs, CLO | $5.6M | S — Open-market sale (scheduled 10b5-1) Indirect holding, through: By Arete Trust, John Kent Walker and Diana Ruth Walsh, Trustees 3 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $313.93 to $314.93, inclusive. The Reporting Person undertakes to provide to any security holder of Alphabet Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) through (3) to this Form 4. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $314.95 to $315.95 inclusive. F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $316.06 to $317.06 inclusive. | SEC |
| 2025-09-29 | 2025-10-01 | Walker John Kent | President, Global Affairs, CLO | $4.4M | S — Open-market sale (scheduled 10b5-1) Indirect holding, through: By Arete Trust, John Kent Walker and Diana Ruth Walsh, Trustees 9 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $243.23 to $244.23, inclusive. The Reporting Person undertakes to provide to any security holder of Alphabet Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) through (9) to this Form 4. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $244.23 to $245.23 inclusive. F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $245.24 to $246.24 inclusive. F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $246.28 to $247.28 inclusive. F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $247.33 to $248.33 inclusive. F6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $248.35 to $249.35 inclusive. F7 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $249.36 to $250.36 inclusive. F8 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $250.40 to $251.40 inclusive. F9 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $251.41 to $252.41 inclusive. | SEC |
| 2026-06-29 | 2026-07-01 | Walker John Kent | President, Global Affairs, CLO | $3.1M | S — Open-market sale (scheduled 10b5-1) Indirect holding, through: By Arete Trust, John Kent Walker and Diana Ruth Walsh, Trustees 8 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $344.66 to $345.66, inclusive. The Reporting Person undertakes to provide to any security holder of Alphabet Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) through (8) to this Form 4. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $345.70 to $346.70 inclusive. F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $346.84 to $347.84 inclusive F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $347.85 to $348.85 inclusive. F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $348.88 to $349.88 inclusive. F6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $349.88 to $350.88 inclusive. F7 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $350.88 to $351.88 inclusive. F8 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $351.88 to $352.88 inclusive | SEC |
| 2026-03-27 | 2026-03-31 | Walker John Kent | President, Global Affairs, CLO | $2.5M | S — Open-market sale (scheduled 10b5-1) Indirect holding, through: By Arete Trust, John Kent Walker and Diana Ruth Walsh, Trustees 5 Form 4 footnotesF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $273.53 to $273.54, inclusive. The Reporting Person undertakes to provide to any security holder of Alphabet Inc. or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (1) through (5) to this Form 4. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $274.53 to $275.53 inclusive. F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $275.73 to $276.73 inclusive. F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $276.83 to $277.83 inclusive. F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $277.92 to $278.92 inclusive. | SEC |
| 2025-12-15 | 2025-12-17 | O'Toole Amie Thuener | VP, Chief Accounting Officer | $868k | S — Open-market sale (scheduled 10b5-1) | SEC |
The period balance: money in, money out
In the Form 4 filings submitted between Aug 26, 2025 and Oct 15, 2026 there is not one open-market purchase of Alphabet Inc.: 55 sales worth $170.2M and zero dollars bought.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like Alphabet Inc.'s is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| C | Conversion of a derivative | 116 | $0 |
| A | Grant or award | 87 | $0 |
| F | Tax withholding (shares surrendered for taxes) | 62 | $421.4M |
| S | Open-market sale | 55 | $170.2M |
| G | Gift | 47 | $0 |
| Total | Everything filed in the period | 367 | $591.6M |
256 of the 367 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 15 distinct people or entities have filed Alphabet Inc. transactions: none bought on the open market and 6 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
Of the 6 who sold on the open market (55 sales in all), the three biggest sellers account for $166.9M of the $170.2M: 98% of the money in three people.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Pichai Sundar | Chief Executive Officer | 51 | — | $132.3M (14) | 2026-09-29 |
| Walker John Kent | President, Global Affairs, CLO | 52 | — | $30.0M (5) | 2026-09-29 |
| O'Toole Amie Thuener | VP, Chief Accounting Officer | 39 | — | $4.6M (10) | 2026-04-03 |
| Hennessy John L. | Director | 20 | — | $2.5M (10) | 2026-09-16 |
| Arnold Frances | Director | 20 | — | $439k (14) | 2026-10-02 |
| Saraci Marsida | VP, Chief Accounting Officer | 17 | — | $303k (2) | 2026-09-29 |
| Porat Ruth | President and CIO | 39 | — | — | 2026-09-29 |
| Schindler Philipp | SVP, Chief Business Officer | 39 | — | — | 2026-09-29 |
Shown here are the 8 who moved the most money, out of 15. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Dec 2025: 0 purchases and 8 sales, worth $27.2M. 1 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 1 | $21k |
| Sep 2025 | 0 | $0 | 6 | $20.8M |
| Oct 2025 | 0 | $0 | 6 | $17.1M |
| Nov 2025 | 0 | $0 | 5 | $20.1M |
| Dec 2025 | 0 | $0 | 8 | $27.2M |
| Jan 2026 | 0 | $0 | 4 | $21.3M |
| Feb 2026 | 0 | $0 | 5 | $35.6M |
| Mar 2026 | 0 | $0 | 7 | $23.0M |
| Apr 2026 | 0 | $0 | 3 | $565k |
| May 2026 | 0 | $0 | 2 | $452k |
| Jun 2026 | 0 | $0 | 4 | $3.7M |
| Jul 2026 | 0 | $0 | 2 | $177k |
| Aug 2026 | 0 | $0 | 1 | $28k |
| Sep 2026 | 0 | $0 | 1 | $28k |
| Oct 2026 | 0 | $0 | 0 | $0 |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
Alphabet Inc. (GOOGL) analysis page →
Other Communication Services companies with insider trades
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Which insiders are buying their own company stock →
How to read this data
20 of the 20 sales in the table are flagged as scheduled (10b5-1 plan): signed months ahead and executed automatically, so they say nothing about what the insider thinks today. Alphabet has no open-market purchase (code P) in the history, the most common case in the S&P 500: insiders are already paid in stock. The latest filing is from Oct 15, 2026, and a Form 4 arrives up to two business days after the trade.
19 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.