Kenvue (KVUE) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
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Kenvue Inc. (KVUE) insider buying and selling: 2 purchases, 2 sales
66 Form 4 Table I transactions filed with the SEC by Kenvue Inc. insiders between 2025-10-07 and 2026-10-06 (15-month history): 2 open-market purchases and 2 sales, plus 62 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a purchase of $55.6M by Smith Jeffrey C on 2025-12-12.
Kenvue insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, Kenvue insiders filed 2 purchases worth $111.0M and 2 sales worth $747k on the open market. The net balance is on the buy side: $110.2M more bought than sold.
The biggest buyer was Smith Jeffrey C (Director): $111.0M in 2 purchases, the only buyer. The biggest seller was Orlando Matthew (General Counsel): $680k in 1 sale, out of 2 different sellers.
The largest trade of the period was a purchase of $55.6M on Dec 12, 2025, by Smith Jeffrey C (Director). Form 4 on sec.gov (0000921895-25-003341).
None of the 2 sales carries the 10b5-1 plan flag on the Form 4 (sales scheduled months ahead).
The last three months show 0 purchases and 0 sales, against 0 and 2 in the three before. The latest purchase is from Dec 12, 2025; the latest sale from Jun 10, 2026.
Against its sector (Consumer Defensive, 33 companies with an insider page on this site), over the same dates the median is 5 sales and 1 purchase on the open market. Kenvue has more sales than 2 of the other 32, ranks 1 of 33 by net dollars bought, and 17 of the 33 have at least one purchase, Kenvue included.
The 20 most important trades
The 2 open-market purchases first, then the rest, each type from largest to smallest. The full history is in the tool above, already searched.
See all 66 KVUE trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2025-12-12 | 2025-12-15 | Smith Jeffrey C | Director | $55.6M | P — Open-market purchase Indirect holding, through: By Starboard Value LP 2 Form 4 footnotesF6 Represents a weighted average price. These shares were purchased in multiple transactions at prices ranging from $17.3580 to $17.3880, inclusive. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased in each transaction. F1 Starboard Value LP ("Starboard") serves as the investment manager or manager of certain managed accounts and private investment funds (collectively, the "Starboard Accounts"), which hold the securities reported herein and as such may be deemed to beneficially own such securities. The Reporting Person, as a Managing Member of Starboard, may be deemed to beneficially own the securities directly held by the Starboard Accounts for purposes of Section 16 of the Securities Exchange Act of 1934, as amended. The Reporting Person expressly disclaims beneficial ownership of such securities except to the extent of his pecuniary interest therein. | SEC |
| 2025-12-11 | 2025-12-15 | Smith Jeffrey C | Director | $55.4M | P — Open-market purchase Indirect holding, through: By Starboard Value LP 2 Form 4 footnotesF5 Represents a weighted average price. These shares were purchased in multiple transactions at prices ranging from $17.3720 to $17.5550, inclusive. The Reporting Person undertakes to provide the Issuer, any security holder of the Issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased in each transaction. F1 Starboard Value LP ("Starboard") serves as the investment manager or manager of certain managed accounts and private investment funds (collectively, the "Starboard Accounts"), which hold the securities reported herein and as such may be deemed to beneficially own such securities. The Reporting Person, as a Managing Member of Starboard, may be deemed to beneficially own the securities directly held by the Starboard Accounts for purposes of Section 16 of the Securities Exchange Act of 1934, as amended. The Reporting Person expressly disclaims beneficial ownership of such securities except to the extent of his pecuniary interest therein. | SEC |
| 2026-05-08 | 2026-05-12 | Orlando Matthew | General Counsel | $680k | S — Open-market saleForm 4 footnoteF1 Represents weighted average price. Shares were sold in multiple transactions at prices ranging from $17.651 to $17.675, inclusive. | SEC |
| 2026-06-10 | 2026-06-12 | Howlett Heather | CFO & CAO | $67k | S — Open-market sale | SEC |
| 2026-02-06 | 2026-02-10 | Alvarado Luani | Chief People Officer | $1.3M | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF2 Shares withheld by Kenvue for payment of taxes and exercise price associated with the reporting person's exercise of employee stock options. No shares were sold by the reporting person to satisfy the exercise price or associated tax liability. | SEC |
| 2026-02-06 | 2026-02-10 | Alvarado Luani | Chief People Officer | $1.2M | M — Option exerciseForm 4 footnoteF1 These options were scheduled to expire pursuant to their terms on February 8, 2026. As a result, they were exercised pursuant to an automatic exercise feature on the last trading day prior to the expiration date in order to avoid their forfeiture. No market transactions occurred as a result of this exercise. | SEC |
| 2025-12-15 | 2025-12-17 | Perry Kirk | Chief Executive Officer | $1.1M | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF1 Shares withheld for payment of taxes upon vesting of Restricted Stock Units. | SEC |
| 2026-02-13 | 2026-02-18 | Lawson Carlton | Group President EMEA & LA | $651k | M — Option exerciseForm 4 footnoteF1 The reporting person retained all shares acquired upon vesting and paid the related tax withholdings in cash. | SEC |
| 2026-10-02 | 2026-10-06 | Lawson Carlton | Group President EMEA & LA | $629k | A — Grant or awardForm 4 footnoteF1 Represents the distribution shares of common stock upon satisfaction of the performance criteria applicable to Performance Share Units (PSUs) granted on October 2, 2023. The PSUs vested at 100% of the target award and include dividend equivalents accrued during the three-year performance period. | SEC |
| 2026-10-02 | 2026-10-06 | Stevens Meredith | Chief Operations Officer | $615k | A — Grant or awardForm 4 footnoteF1 Represents the distribution of shares of common stock upon satisfaction of the performance criteria applicable to Performance Share Units (PSUs) granted on October 2, 2023. The PSUs vested at 100% of the target award and include dividend equivalents accrued during the three-year performance period. | SEC |
| 2026-10-02 | 2026-10-06 | Orlando Matthew | General Counsel | $615k | A — Grant or awardForm 4 footnoteF1 Represents the distribution of shares of common stock upon satisfaction of the performance criteria applicable to Performance Share Units (PSUs) granted on October 2, 2023. The PSUs vested at 100% of the target award and include dividend equivalents accrued during the three-year performance period. | SEC |
| 2026-10-02 | 2026-10-06 | Tillett Caroline | Chief Scientific Officer | $425k | A — Grant or awardForm 4 footnoteF1 Represents the distribution of shares of common stock upon satisfaction of the performance criteria applicable to Performance Share Units (PSUs) granted on October 2, 2023. The PSUs vested at 100% of the target award and include dividend equivalents accrued during the three-year performance period. | SEC |
| 2026-10-01 | 2026-10-05 | Wondrasch Michael | Chief Tech & Data Officer | $362k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF2 Shares withheld for payment of taxes upon vesting of Restricted Stock Units (RSUs). | SEC |
| 2025-12-15 | 2025-12-17 | Tillett Caroline | Chief Scientific Officer | $300k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF1 Shares withheld for payment of taxes upon vesting of Restricted Stock Units ("RSUs"). | SEC |
| 2026-10-02 | 2026-10-06 | Stevens Meredith | Chief Operations Officer | $261k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF2 Shares withheld for payment of taxes. | SEC |
| 2026-10-02 | 2026-10-06 | Orlando Matthew | General Counsel | $254k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF2 Shares withheld for payment of taxes. | SEC |
| 2025-12-15 | 2025-12-17 | Orlando Matthew | General Counsel | $253k | F — Tax withholding (shares surrendered for taxes)2 Form 4 footnotesF1 Shares withheld for payment of taxes upon vesting of Restricted Share Units (RSUs). F2 Includes shares acquired in dividend reinvestment transactions. | SEC |
| 2026-10-02 | 2026-10-06 | Howlett Heather | CFO & CAO | $187k | A — Grant or awardForm 4 footnoteF1 Represents the distribution of shares of common stock upon satisfaction of the performance criteria applicable to Performance Share Units (PSUs) granted on October 2, 2023. The PSUs vested at 100% of the target award and include dividend equivalents accrued during the three-year performance period. | SEC |
| 2025-10-03 | 2025-10-07 | Howlett Heather | VP & Chief Accounting Officer | $152k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF2 Shares withheld for payment of taxes upon vesting of Restricted Share Units ("RSUs"). | SEC |
| 2026-02-13 | 2026-02-18 | Stevens Meredith | Chief Operations Officer | $150k | F — Tax withholding (shares surrendered for taxes)2 Form 4 footnotesF1 Shares withheld for payment of taxes upon vesting of Restricted Stock Units ("RSUs"). F2 This award is fully vested. | SEC |
The period balance: money in, money out
Across the Form 4 filings submitted between Oct 7, 2025 and Oct 6, 2026, Kenvue Inc. open-market activity adds up to 2 purchases worth $111.0M and 2 sales worth $747k. The net balance is $110.2M on the buy side.
Only codes P and S count, where an insider puts in or takes out their own money. A buying balance like Kenvue Inc.'s is the less common case in the S&P 500: its insiders are already paid in stock and still put in their own money. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| M | Option exercise | 29 | $1.8M |
| F | Tax withholding (shares surrendered for taxes) | 28 | $5.1M |
| A | Grant or award | 5 | $2.5M |
| P | Open-market purchase | 2 | $111.0M |
| S | Open-market sale | 2 | $747k |
| Total | Everything filed in the period | 66 | $121.1M |
27 of the 66 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 12 distinct people or entities have filed Kenvue Inc. transactions: 1 bought on the open market and 2 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Smith Jeffrey C | Director | 2 | $111.0M (2) | — | 2025-12-15 |
| Orlando Matthew | General Counsel | 7 | — | $680k (1) | 2026-10-06 |
| Howlett Heather | CFO & CAO | 11 | — | $67k (1) | 2026-10-06 |
| Stevens Meredith | Chief Operations Officer | 14 | — | — | 2026-10-06 |
| Alvarado Luani | Chief People Officer | 12 | — | — | 2026-03-12 |
| Tillett Caroline | Chief Scientific Officer | 6 | — | — | 2026-10-06 |
| Lawson Carlton | Group President EMEA & LA | 5 | — | — | 2026-10-06 |
| Curado Gomes De Lemos Leonardo | Group President LATAM | 2 | — | — | 2026-05-26 |
Shown here are the 8 who moved the most money, out of 12. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Dec 2025: 2 purchases and 0 sales, worth $111.0M. 12 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 0 | $0 |
| Sep 2025 | 0 | $0 | 0 | $0 |
| Oct 2025 | 0 | $0 | 0 | $0 |
| Nov 2025 | 0 | $0 | 0 | $0 |
| Dec 2025 | 2 | $111.0M | 0 | $0 |
| Jan 2026 | 0 | $0 | 0 | $0 |
| Feb 2026 | 0 | $0 | 0 | $0 |
| Mar 2026 | 0 | $0 | 0 | $0 |
| Apr 2026 | 0 | $0 | 0 | $0 |
| May 2026 | 0 | $0 | 1 | $680k |
| Jun 2026 | 0 | $0 | 1 | $67k |
| Jul 2026 | 0 | $0 | 0 | $0 |
| Aug 2026 | 0 | $0 | 0 | $0 |
| Sep 2026 | 0 | $0 | 0 | $0 |
| Oct 2026 | 0 | $0 | 0 | $0 |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
Kenvue Inc. (KVUE) analysis page →
Other Consumer Defensive companies with insider trades
All 500 are listed in the section index →
Which insiders are buying their own company stock →
How to read this data
None of the 2 sales in the table is flagged as scheduled (10b5-1 plan), the kind signed months ahead and executed automatically. Kenvue's 2 open-market purchases (code P) are the rare signal: insiders are already paid in stock, so buying more means putting in their own money. The latest filing is from Oct 6, 2026, and a Form 4 arrives up to two business days after the trade.
19 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.