Veeva Systems (VEEV) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
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Veeva Systems Inc. (VEEV) insider buying and selling: no purchases, 15 sales
120 Form 4 Table I transactions filed with the SEC by Veeva Systems Inc. insiders between 2025-09-03 and 2026-10-19 (15-month history): 0 open-market purchases and 15 sales, plus 105 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $9.0M by Schwenger Thomas D. on 2026-08-13.
Veeva Systems insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, Veeva Systems insiders filed 11 sales worth $16.8M on the open market, and no purchases.
The biggest seller was Schwenger Thomas D. (Pres. & Chief Customer Officer): $13.5M in 6 sales, out of 4 different sellers.
The largest trade of the period was a sale of $9.0M on Aug 13, 2026, by Schwenger Thomas D. (Pres. & Chief Customer Officer), under a 10b5-1 plan. Form 4 on sec.gov (0001628280-26-057403).
Of the 11 sales, 9 (82%, $15.3M) carry the 10b5-1 plan flag on the Form 4, meaning they were scheduled months ahead; the other 2 do not.
The last three months show 6 sales, against 2 in the three before. The latest sale from Oct 14, 2026.
Against its sector (Healthcare, 59 companies with an insider page on this site), over the same dates the median is 9 sales and 0 purchases on the open market. Veeva Systems has more sales than 35 of the other 58, ranks 28 of 59 by net dollars sold, and 19 of the 59 have at least one purchase.
The 20 most important trades
With no open-market purchases, the table starts with VEEV's sales, largest first. The full history is in the tool above, already searched.
See all 120 VEEV trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2026-08-13 | 2026-08-17 | Schwenger Thomas D. | Pres. & Chief Customer Officer | $9.0M | S — Open-market sale (scheduled 10b5-1)3 Form 4 footnotesF1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 14, 2025. F3 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $250.0000 to $250.8700 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. F4 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $251.0000 to $251.1700 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. | SEC |
| 2025-10-02 | 2025-10-03 | Faddis Jonathan | SVP, Gen. Counsel, Secretary | $4.4M | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF4 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 19, 2024. | SEC |
| 2026-08-27 | 2026-08-31 | Schwenger Thomas D. | Pres. & Chief Customer Officer | $2.8M | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF2 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person. | SEC |
| 2025-10-07 | 2025-10-09 | Zuppas Eleni Nitsa | President & Chief of Staff | $1.8M | S — Open-market saleForm 4 footnoteF2 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $300.6155 to $306.6500 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. | SEC |
| 2026-10-14 | 2026-10-16 | Faddis Jonathan | SVP, Gen. Counsel, Secretary | $1.6M | S — Open-market sale (scheduled 10b5-1)4 Form 4 footnotesF1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on July 15, 2026. F2 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $299.9700 to $300.1400 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. F3 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $298.8250 to $299.7500 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. F4 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $297.8200 to $298.6600 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. | SEC |
| 2026-10-02 | 2026-10-05 | Rizzo Daniel J | EVP, Sales, Consulting, & Svcs | $1.3M | S — Open-market sale | SEC |
| 2025-10-02 | 2025-10-03 | Schwenger Thomas D. | Pres. & Chief Customer Officer | $1.0M | S — Open-market sale (scheduled 10b5-1)2 Form 4 footnotesF4 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 7, 2025. F5 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $300.0000 to $300.0600 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. | SEC |
| 2026-07-16 | 2026-07-20 | Schwenger Thomas D. | Pres. & Chief Customer Officer | $1.0M | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 14, 2025. | SEC |
| 2026-09-14 | 2026-09-16 | Schwenger Thomas D. | Pres. & Chief Customer Officer | $265k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 14, 2025. | SEC |
| 2026-01-13 | 2026-01-15 | Schwenger Thomas D. | Pres. & Chief Customer Officer | $231k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 14, 2025. | SEC |
| 2025-10-06 | 2025-10-08 | Faddis Jonathan | SVP, Gen. Counsel, Secretary | $215k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on December 19, 2024. | SEC |
| 2026-03-05 | 2026-03-09 | Schwenger Thomas D. | Pres. & Chief Customer Officer | $200k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 14, 2025. | SEC |
| 2026-09-09 | 2026-09-11 | Hung Priscilla | Director | $196k | S — Open-market sale | SEC |
| 2026-04-30 | 2026-05-04 | Hung Priscilla | Director | $117k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on January 12, 2026. | SEC |
| 2026-04-10 | 2026-04-14 | Hung Priscilla | Director | $115k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on January 12, 2026. | SEC |
| 2026-08-13 | 2026-08-17 | Schwenger Thomas D. | Pres. & Chief Customer Officer | $5.4M | M — Option exercise (scheduled 10b5-1)Form 4 footnoteF2 Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-3 promulgated under the Act. | SEC |
| 2025-10-02 | 2025-10-03 | Faddis Jonathan | SVP, Gen. Counsel, Secretary | $2.9M | M — Option exercise (scheduled 10b5-1)Form 4 footnoteF1 Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act. | SEC |
| 2026-08-27 | 2026-08-31 | Schwenger Thomas D. | Pres. & Chief Customer Officer | $1.5M | M — Option exercise (scheduled 10b5-1)Form 4 footnoteF1 Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-3 promulgated under the Act. | SEC |
| 2025-10-07 | 2025-10-09 | Zuppas Eleni Nitsa | President & Chief of Staff | $813k | M — Option exerciseForm 4 footnoteF1 Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act. | SEC |
| 2026-04-01 | 2026-04-03 | Zuppas Eleni Nitsa | President & Chief of Staff | $691k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF3 Represents shares that have been withheld by the Issuer to satisfy tax withholding and remittance obligations in connection with the net settlement of vested restricted stock units and not a market transaction. Transaction exempt from Section 16(b) of the Act pursuant to Rule 16b-3(e) promulgated under the Act. | SEC |
The period balance: money in, money out
In the Form 4 filings submitted between Sep 3, 2025 and Oct 19, 2026 there is not one open-market purchase of Veeva Systems Inc.: 15 sales worth $24.3M and zero dollars bought.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like Veeva Systems Inc.'s is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| M | Option exercise | 70 | $10.6M |
| F | Tax withholding (shares surrendered for taxes) | 25 | $4.7M |
| S | Open-market sale | 15 | $24.3M |
| J | Other transaction (explained in the filing) | 6 | $0 |
| G | Gift | 4 | $0 |
| Total | Everything filed in the period | 120 | $39.7M |
76 of the 120 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 15 distinct people or entities have filed Veeva Systems Inc. transactions: none bought on the open market and 5 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Schwenger Thomas D. | Pres. & Chief Customer Officer | 20 | — | $14.5M (7) | 2026-10-05 |
| Faddis Jonathan | SVP, Gen. Counsel, Secretary | 16 | — | $6.2M (3) | 2026-10-16 |
| Zuppas Eleni Nitsa | President & Chief of Staff | 11 | — | $1.8M (1) | 2026-10-05 |
| Rizzo Daniel J | EVP, Sales, Consulting, & Svcs | 3 | — | $1.3M (1) | 2026-10-05 |
| Hung Priscilla | Director | 8 | — | $428k (3) | 2026-09-11 |
| Ritter Gordon | Director | 11 | — | — | 2026-10-19 |
| Van Wagener Brian | Chief Financial Officer | 10 | — | — | 2026-10-05 |
| Kondath Vipin | Chief Accounting Officer | 8 | — | — | 2026-10-05 |
Shown here are the 8 who moved the most money, out of 15. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Oct 2025: 0 purchases and 4 sales, worth $7.4M. 7 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 0 | $0 |
| Sep 2025 | 0 | $0 | 0 | $0 |
| Oct 2025 | 0 | $0 | 4 | $7.4M |
| Nov 2025 | 0 | $0 | 0 | $0 |
| Dec 2025 | 0 | $0 | 0 | $0 |
| Jan 2026 | 0 | $0 | 1 | $231k |
| Feb 2026 | 0 | $0 | 0 | $0 |
| Mar 2026 | 0 | $0 | 1 | $200k |
| Apr 2026 | 0 | $0 | 2 | $232k |
| May 2026 | 0 | $0 | 0 | $0 |
| Jun 2026 | 0 | $0 | 0 | $0 |
| Jul 2026 | 0 | $0 | 1 | $1.0M |
| Aug 2026 | 0 | $0 | 2 | $11.8M |
| Sep 2026 | 0 | $0 | 2 | $461k |
| Oct 2026 | 0 | $0 | 2 | $2.9M |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
Veeva Systems Inc. (VEEV) analysis page →
Other Healthcare companies with insider trades
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Which insiders are buying their own company stock →
How to read this data
12 of the 15 sales in the table are flagged as scheduled (10b5-1 plan): signed months ahead and executed automatically, so they say nothing about what the insider thinks today. Veeva Systems has no open-market purchase (code P) in the history, the most common case in the S&P 500: insiders are already paid in stock. The latest filing is from Oct 19, 2026, and a Form 4 arrives up to two business days after the trade.
18 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.