Southwest Airlines (LUV) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
Download these transactions as CSV No account, no sign-up. The data is public: it comes from SEC Form 4 filings.
Southwest Airlines Co. (LUV) insider buying and selling: no purchases, 2 sales
38 Form 4 Table I transactions filed with the SEC by Southwest Airlines Co. insiders between 2025-08-25 and 2026-09-17 (15-month history): 0 open-market purchases and 2 sales, plus 36 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $302k by Jones Justin on 2025-12-05.
Southwest Airlines insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, Southwest Airlines insiders filed 2 sales worth $307k on the open market, and no purchases.
The biggest seller was Jones Justin (EVP Operations): $302k in 1 sale, out of 2 different sellers.
The largest trade of the period was a sale of $302k on Dec 5, 2025, by Jones Justin (EVP Operations). Form 4 on sec.gov (0000092380-25-000147).
None of the 2 sales carries the 10b5-1 plan flag on the Form 4 (sales scheduled months ahead).
The latest sale from Apr 7, 2026.
Against its sector (Industrials, 75 companies with an insider page on this site), over the same dates the median is 8 sales and 0 purchases on the open market. Southwest Airlines has more sales than 5 of the other 74, ranks 69 of 75 by net dollars sold, and 28 of the 75 have at least one purchase.
The 20 most important trades
With no open-market purchases, the table starts with LUV's sales, largest first. The full history is in the tool above, already searched.
See all 38 LUV trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2025-12-05 | 2025-12-08 | Jones Justin | EVP Operations | $302k | S — Open-market sale | SEC |
| 2026-04-07 | 2026-04-08 | Atherton Lisa M | Director | $4k | S — Open-market sale Indirect holding, through: By Spouse | SEC |
| 2026-02-21 | 2026-02-24 | Jordan Robert E | CEO & President | $2.0M | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-02-21 | 2026-02-24 | Watterson Andrew M | Chief Operating Officer | $935k | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-03-21 | 2026-03-24 | Doxey Tom | EVP, Chief Financial Officer | $451k | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-02-21 | 2026-02-24 | Jones Justin | EVP Operations | $443k | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-02-21 | 2026-02-24 | Woods Lauren Tauscher | EVP & CIO | $239k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF1 Holdings include shares previously acquired through exempt transactions pursuant to the Issuer's employee stock purchase plan. | SEC |
| 2026-02-21 | 2026-02-24 | Roach Anthony | EVP Customer & Brand | $191k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF1 Holdings include shares previously acquired through exempt transactions pursuant to the Issuer's employee stock purchase plan. | SEC |
| 2026-02-21 | 2026-02-24 | Martinez Jimmy Ryan | Principal Accounting Officer | $144k | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-03-21 | 2026-03-24 | Roach Anthony | EVP Customer & Brand | $86k | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-08-21 | 2026-08-25 | Martinez Jimmy Ryan | Principal Accounting Officer | $7k | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2025-08-21 | 2025-08-25 | Martinez Jimmy Ryan | Principal Accounting Officer | $2k | F — Tax withholding (shares surrendered for taxes) | SEC |
| 2026-09-15 | 2026-09-17 | Martinez Jimmy Ryan | Principal Accounting Officer | A — Grant or awardForm 4 footnoteF1 Reflects the exempt acquisition of restricted stock units pursuant to the Southwest Airlines Co. Amended and Restated 2007 Equity Incentive Plan. The restricted stock units will vest with respect to one-third of the shares covered thereby annually, beginning on September 21, 2027, and will entitle the reporting person to one share of common stock for each restricted stock unit that vests. | SEC | |
| 2026-08-10 | 2026-08-11 | Liberty Jason T | Director | A — Grant or award | SEC | |
| 2026-08-10 | 2026-08-11 | Krishna Varun | Director | A — Grant or award | SEC | |
| 2026-08-05 | 2026-08-07 | Doxey Tom | EVP, Chief Financial Officer | A — Grant or awardForm 4 footnoteF1 Reflects the exempt acquisition of restricted stock units pursuant to the Southwest Airlines Co. Amended and Restated 2007 Equity Incentive Plan. The restricted stock units will vest with respect to one-third of the shares covered thereby annually, beginning on August 21, 2027, and will entitle the reporting person to one share of common stock for each restricted stock unit that vests. | SEC | |
| 2026-08-05 | 2026-08-07 | Jordan Robert E | CEO & President | A — Grant or awardForm 4 footnoteF1 Reflects the exempt acquisition of restricted stock units pursuant to the Southwest Airlines Co. Amended and Restated 2007 Equity Incentive Plan. The restricted stock units will vest with respect to one-third of the shares covered thereby annually, beginning on August 21, 2027, and will entitle the reporting person to one share of common stock for each restricted stock unit that vests. | SEC | |
| 2026-08-05 | 2026-08-07 | Watterson Andrew M | Chief Operating Officer | A — Grant or awardForm 4 footnoteF1 Reflects the exempt acquisition of restricted stock units pursuant to the Southwest Airlines Co. Amended and Restated 2007 Equity Incentive Plan. The restricted stock units will vest with respect to one-third of the shares covered thereby annually, beginning on August 21, 2027, and will entitle the reporting person to one share of common stock for each restricted stock unit that vests. | SEC | |
| 2026-08-05 | 2026-08-07 | Woods Lauren Tauscher | EVP & CIO | A — Grant or awardForm 4 footnoteF1 Reflects the exempt acquisition of restricted stock units pursuant to the Southwest Airlines Co. Amended and Restated 2007 Equity Incentive Plan. The restricted stock units will vest with respect to one-third of the shares covered thereby annually, beginning on August 21, 2027, and will entitle the reporting person to one share of common stock for each restricted stock unit that vests. | SEC | |
| 2026-08-05 | 2026-08-07 | Roach Anthony | Chief Customer & Brand Officer | A — Grant or awardForm 4 footnoteF1 Reflects the exempt acquisition of restricted stock units pursuant to the Southwest Airlines Co. Amended and Restated 2007 Equity Incentive Plan. The restricted stock units will vest with respect to one-third of the shares covered thereby annually, beginning on August 21, 2027, and will entitle the reporting person to one share of common stock for each restricted stock unit that vests. | SEC |
The period balance: money in, money out
In the Form 4 filings submitted between Aug 25, 2025 and Sep 17, 2026 there is not one open-market purchase of Southwest Airlines Co.: 2 sales worth $307k and zero dollars bought.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like Southwest Airlines Co.'s is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| A | Grant or award | 25 | $0 |
| F | Tax withholding (shares surrendered for taxes) | 10 | $4.5M |
| S | Open-market sale | 2 | $307k |
| G | Gift | 1 | $0 |
| Total | Everything filed in the period | 38 | $4.8M |
26 of the 38 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 18 distinct people or entities have filed Southwest Airlines Co. transactions: none bought on the open market and 2 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Jones Justin | EVP & Chief Commercial Officer | 4 | — | $302k (1) | 2026-08-07 |
| Atherton Lisa M | Director | 2 | — | $4k (1) | 2026-05-11 |
| Martinez Jimmy Ryan | Principal Accounting Officer | 5 | — | — | 2026-09-17 |
| Roach Anthony | Chief Customer & Brand Officer | 4 | — | — | 2026-08-07 |
| Doxey Tom | EVP, Chief Financial Officer | 3 | — | — | 2026-08-07 |
| Jordan Robert E | CEO & President | 3 | — | — | 2026-08-07 |
| Watterson Andrew M | Chief Operating Officer | 3 | — | — | 2026-08-07 |
| Woods Lauren Tauscher | EVP & CIO | 3 | — | — | 2026-08-07 |
Shown here are the 8 who moved the most money, out of 18. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
Across the 15 months of history there are only 2 open-market trades in Southwest Airlines Co., so no calendar is published: 15 rows of zeros would fake a pattern where there is no sample to read. They are listed with their dates in the tables above.
Southwest Airlines Co. (LUV) analysis page →
Other Industrials companies with insider trades
All 500 are listed in the section index →
Which insiders are buying their own company stock →
How to read this data
None of the 2 sales in the table is flagged as scheduled (10b5-1 plan), the kind signed months ahead and executed automatically. Southwest Airlines has no open-market purchase (code P) in the history, the most common case in the S&P 500: insiders are already paid in stock. The latest filing is from Sep 17, 2026, and a Form 4 arrives up to two business days after the trade.
8 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.