Generac (GNRC) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
Download these transactions as CSV No account, no sign-up. The data is public: it comes from SEC Form 4 filings.
Generac Holdings Inc. (GNRC) insider buying and selling: no purchases, 26 sales
73 Form 4 Table I transactions filed with the SEC by Generac Holdings Inc. insiders between 2025-09-03 and 2026-10-07 (15-month history): 0 open-market purchases and 26 sales, plus 47 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $5.7M by Ragen York A. on 2026-02-25.
Generac insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, Generac insiders filed 24 sales worth $19.4M on the open market, and no purchases.
The biggest seller was Jagdfeld Aaron (Chief Executive Officer): $12.2M in 12 sales, out of 4 different sellers.
The largest trade of the period was a sale of $5.7M on Feb 25, 2026, by Ragen York A. (Chief Financial Officer). Form 4 on sec.gov (0001437749-26-006105).
Of the 24 sales, 22 (92%, $13.2M) carry the 10b5-1 plan flag on the Form 4, meaning they were scheduled months ahead; the other 2 do not.
The last three months show 11 sales, against 5 in the three before. The latest sale from Oct 6, 2026.
Against its sector (Industrials, 75 companies with an insider page on this site), over the same dates the median is 8 sales and 0 purchases on the open market. Generac has more sales than 63 of the other 74, ranks 40 of 75 by net dollars sold, and 28 of the 75 have at least one purchase.
The 20 most important trades
With no open-market purchases, the table starts with GNRC's sales, largest first. The full history is in the tool above, already searched.
See all 73 GNRC trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2026-02-25 | 2026-02-27 | Ragen York A. | Chief Financial Officer | $5.7M | S — Open-market sale8 Form 4 footnotesF1 Reflects the weighted average price of 1,679 shares of common stock of Generac Holdings Inc. sold by the reporting person in multiple transactions on February 25, 2026 with sale prices ranging from $230.87 to $231.82 per share. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F2 Reflects the weighted average price of 866 shares of common stock of Generac Holdings Inc. sold by the reporting person in multiple transactions on February 25, 2026 with sale prices ranging from $231.97 to $232.91 per share. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F3 Reflects the weighted average price of 1,500 shares of common stock of Generac Holdings Inc. sold by the reporting person in multiple transactions on February 25, 2026 with sale prices ranging from $233.00 to $233.69 per share. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F4 Reflects the weighted average price of 924 shares of common stock of Generac Holdings Inc. sold by the reporting person in multiple transactions on February 25, 2026 with sale prices ranging from $234.19 to $235.17 per share. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F5 Reflects the weighted average price of 6,167 shares of common stock of Generac Holdings Inc. sold by the reporting person in multiple transactions on February 25, 2026 with sale prices ranging from $235.19 to $236.18 per share. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F6 Reflects the weighted average price of 12,324 shares of common stock of Generac Holdings Inc. sold by the reporting person in multiple transactions on February 25, 2026 with sale prices ranging from $236.19 to $237.15 per share. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F7 Reflects the weighted average price of 902 shares of common stock of Generac Holdings Inc. sold by the reporting person in multiple transactions on February 25, 2026 with sale prices ranging from $237.19 to $237.83 per share. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. F8 This total reflects an additional 1 share inadvertently omitted from the reporting person's total reported on the Form 4 filed on March 5, 2024. | SEC |
| 2026-07-01 | 2026-07-02 | Jagdfeld Aaron | Chief Executive Officer | $1.4M | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 Adoption date of referenced 10b5-1(c) plan is: 12-04-2025 | SEC |
| 2026-06-01 | 2026-06-03 | Jagdfeld Aaron | Chief Executive Officer | $1.4M | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 Adoption date of referenced 10b5-1(c) plan is: 12-04-2025 | SEC |
| 2026-05-01 | 2026-05-05 | Jagdfeld Aaron | Chief Executive Officer | $1.3M | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 Adoption date of referenced 10b5-1(c) plan is: 12-04-2025 | SEC |
| 2026-03-05 | 2026-03-06 | Jagdfeld Aaron | Chief Executive Officer | $1.1M | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 Adoption date of referenced 10b5-1(c) plan is: 12-04-2025 | SEC |
| 2026-10-01 | 2026-10-02 | Jagdfeld Aaron | Chief Executive Officer | $1.0M | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 Adoption date of referenced 10b5-1(c) plan is: 12-04-2025 | SEC |
| 2026-04-01 | 2026-04-03 | Jagdfeld Aaron | Chief Executive Officer | $999k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 Adoption date of referenced 10b5-1(c) plan is: 12-04-2025 | SEC |
| 2026-08-03 | 2026-08-04 | Jagdfeld Aaron | Chief Executive Officer | $974k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 Adoption date of referenced 10b5-1(c) plan is: 12-04-2025 | SEC |
| 2026-09-01 | 2026-09-02 | Jagdfeld Aaron | Chief Executive Officer | $911k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 Adoption date of referenced 10b5-1(c) plan is: 12-04-2025 | SEC |
| 2025-09-02 | 2025-09-03 | Jagdfeld Aaron | Chief Executive Officer | $906k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 Adoption date of referenced 10b5-1(c) plan is: 03-06-2025 | SEC |
| 2025-10-01 | 2025-10-02 | Jagdfeld Aaron | Chief Executive Officer | $837k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 Adoption date of referenced 10b5-1(c) plan is: 03-06-2025 | SEC |
| 2026-02-02 | 2026-02-03 | Jagdfeld Aaron | Chief Executive Officer | $835k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 Adoption date of referenced 10b5-1(c) plan is: 03-06-2025 | SEC |
| 2025-11-03 | 2025-11-05 | Jagdfeld Aaron | Chief Executive Officer | $832k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 Adoption date of referenced 10b5-1(c) plan is: 03-06-2025 | SEC |
| 2025-12-01 | 2025-12-02 | Jagdfeld Aaron | Chief Executive Officer | $741k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 Adoption date of referenced 10b5-1(c) plan is: 03-06-2025 | SEC |
| 2026-01-02 | 2026-01-05 | Jagdfeld Aaron | Chief Executive Officer | $690k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 Adoption date of referenced 10b5-1(c) plan is: 03-06-2025 | SEC |
| 2026-02-25 | 2026-02-27 | Taffe Norman P | President Energy Technology | $471k | S — Open-market sale | SEC |
| 2026-06-05 | 2026-06-08 | Taffe Norman P | President Generac Home | $150k | S — Open-market sale (scheduled 10b5-1)2 Form 4 footnotesF1 Adoption date of referenced 10b5-1(c) plan is: 03-06-2026 F2 Multiple lots for the same price for this order have been combined. | SEC |
| 2026-07-06 | 2026-07-07 | Taffe Norman P | President Generac Home | $141k | S — Open-market sale (scheduled 10b5-1)2 Form 4 footnotesF1 Adoption date of referenced 10b5-1(c) plan is: 03-06-2026 F2 Multiple lots for the same price for this order have been combined. | SEC |
| 2026-09-17 | 2026-09-18 | Raabe Kyle Andrew | President, Home Power Gen. | $138k | S — Open-market sale (scheduled 10b5-1)Form 4 footnoteF1 Adoption date of referenced 10b5-1(c) plan is: 05-05-2026 | SEC |
| 2026-10-02 | 2026-10-06 | Raabe Kyle Andrew | President, Home Power Gen. | $128k | S — Open-market sale (scheduled 10b5-1)2 Form 4 footnotesF1 Adoption date of referenced 10b5-1(c) plan is: 05-05-2026 F2 Multiple lots for the same price for this order have been combined. | SEC |
The period balance: money in, money out
In the Form 4 filings submitted between Sep 3, 2025 and Oct 7, 2026 there is not one open-market purchase of Generac Holdings Inc.: 26 sales worth $21.2M and zero dollars bought.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like Generac Holdings Inc.'s is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| S | Open-market sale | 26 | $21.2M |
| A | Grant or award | 25 | $1.9M |
| M | Option exercise | 13 | $4.9M |
| F | Tax withholding (shares surrendered for taxes) | 9 | $18.8M |
| Total | Everything filed in the period | 73 | $46.8M |
6 of the 73 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 14 distinct people or entities have filed Generac Holdings Inc. transactions: none bought on the open market and 4 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Jagdfeld Aaron | Chief Executive Officer | 18 | — | $13.9M (14) | 2026-10-02 |
| Ragen York A. | Chief Financial Officer | 4 | — | $5.7M (1) | 2026-03-03 |
| Taffe Norman P | President Generac Home | 20 | — | $1.1M (8) | 2026-10-07 |
| Raabe Kyle Andrew | President, Home Power Gen. | 9 | — | $392k (3) | 2026-10-06 |
| Lampereur Andrew | Director | 4 | — | — | 2026-08-04 |
| Morgan Bennett J | Director | 4 | — | — | 2026-08-04 |
| Zarcone Dominick P | Director | 4 | — | — | 2026-08-04 |
| Jenkins William D Jr | Director | 2 | — | — | 2026-05-05 |
Shown here are the 8 who moved the most money, out of 14. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Sep 2026: 0 purchases and 4 sales, worth $1.2M. 1 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 0 | $0 |
| Sep 2025 | 0 | $0 | 1 | $906k |
| Oct 2025 | 0 | $0 | 1 | $837k |
| Nov 2025 | 0 | $0 | 1 | $832k |
| Dec 2025 | 0 | $0 | 1 | $741k |
| Jan 2026 | 0 | $0 | 1 | $690k |
| Feb 2026 | 0 | $0 | 3 | $7.0M |
| Mar 2026 | 0 | $0 | 1 | $1.1M |
| Apr 2026 | 0 | $0 | 1 | $999k |
| May 2026 | 0 | $0 | 1 | $1.3M |
| Jun 2026 | 0 | $0 | 2 | $1.5M |
| Jul 2026 | 0 | $0 | 2 | $1.6M |
| Aug 2026 | 0 | $0 | 3 | $1.2M |
| Sep 2026 | 0 | $0 | 4 | $1.2M |
| Oct 2026 | 0 | $0 | 4 | $1.3M |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
Generac Holdings Inc. (GNRC) analysis page →
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How to read this data
18 of the 20 sales in the table are flagged as scheduled (10b5-1 plan): signed months ahead and executed automatically, so they say nothing about what the insider thinks today. Generac has no open-market purchase (code P) in the history, the most common case in the S&P 500: insiders are already paid in stock. The latest filing is from Oct 7, 2026, and a Form 4 arrives up to two business days after the trade.
19 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.