Gen Digital (GEN) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
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Gen Digital Inc. (GEN) insider buying and selling: 2 purchases, 10 sales
61 Form 4 Table I transactions filed with the SEC by Gen Digital Inc. insiders between 2025-09-11 and 2026-10-08 (15-month history): 2 open-market purchases and 10 sales, plus 49 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $6.0M by Vlcek Ondrej on 2026-08-27.
Gen Digital insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, Gen Digital insiders filed 2 purchases worth $217k and 10 sales worth $21.9M on the open market. The net balance is on the sell side: $21.7M more sold than bought.
The biggest buyer was Chrystal John C (Director): $217k in 2 purchases, the only buyer. The biggest seller was Vlcek Ondrej (Director): $20.2M in 6 sales, out of 4 different sellers.
The largest trade of the period was a sale of $6.0M on Aug 27, 2026, by Vlcek Ondrej (Director). Form 4 on sec.gov (0000849399-26-000046).
Of the 10 sales, 1 (10%, $866k) carries the 10b5-1 plan flag on the Form 4, meaning it was scheduled months ahead; the other 9 do not.
The last three months show 0 purchases and 7 sales, against 1 and 1 in the three before. The latest purchase is from Jun 4, 2026; the latest sale from Sep 4, 2026.
Against its sector (Technology, 85 companies with an insider page on this site), over the same dates the median is 22 sales and 0 purchases on the open market. Gen Digital has more sales than 22 of the other 84, ranks 50 of 85 by net dollars sold, and 32 of the 85 have at least one purchase, Gen Digital included.
The 20 most important trades
The 2 open-market purchases first, then the rest, each type from largest to smallest. The full history is in the tool above, already searched.
See all 61 GEN trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2025-11-13 | 2025-11-14 | Chrystal John C | Director | $136k | P — Open-market purchase | SEC |
| 2026-06-04 | 2026-06-05 | Chrystal John C | Director | $81k | P — Open-market purchase | SEC |
| 2026-08-27 | 2026-08-28 | Vlcek Ondrej | Director | $6.0M | S — Open-market sale | SEC |
| 2026-08-25 | 2026-08-27 | Vlcek Ondrej | Director | $4.4M | S — Open-market saleForm 4 footnoteF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $29.00 to $29.01, inclusive. The reporting person undertakes to provide Gen Digital Inc., any security holder of Gen Digital Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range reported in this footnote. | SEC |
| 2025-12-10 | 2025-12-12 | Vlcek Ondrej | Director | $3.1M | S — Open-market saleForm 4 footnoteF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $26.93 to $27.28, inclusive. The reporting person undertakes to provide to Gen Digital Inc., any security holder of Gen Digital Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1) to this Form 4. | SEC |
| 2026-08-19 | 2026-08-21 | Vlcek Ondrej | Director | $2.8M | S — Open-market saleForm 4 footnoteF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $28.000 to $28.001, inclusive. The reporting person undertakes to provide Gen Digital Inc., any security holder of Gen Digital Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range reported in this footnote. | SEC |
| 2026-06-10 | 2026-06-12 | Vlcek Ondrej | Director | $2.5M | S — Open-market saleForm 4 footnoteF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.765 to $24.825, inclusive. The reporting person undertakes to provide to Gen Digital Inc., any security holder of Gen Digital Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1) to this From 4. | SEC |
| 2026-08-21 | 2026-08-25 | Vlcek Ondrej | Director | $1.4M | S — Open-market saleForm 4 footnoteF1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $29.000 to $29.005, inclusive. The reporting person undertakes to provide Gen Digital Inc., any security holder of Gen Digital Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range reported in this footnote. | SEC |
| 2026-08-10 | 2026-08-12 | Witteveen Travis Michael | Head of Products and Portfolio | $883k | S — Open-market saleForm 4 footnoteF1 The price reported in Column 4 is weighted average price. These shares were sold in multiple transactions at prices ranging from $29.375 to $29.49, inclusive. The reporting person undertakes to provide to Gen Digital Inc., any security holder of Gen Digital., or the staff of the Security and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1) to this form 4. | SEC |
| 2026-09-04 | 2026-09-09 | Ko Bryan Seuk | COO, CLO and Secretary | $866k | S — Open-market sale (scheduled 10b5-1)2 Form 4 footnotesF1 The sale reported on this Form 4 was automatically effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 5, 2026. F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $30.52 to $31.06, inclusive. The reporting person undertakes to provide to Gen Digital Inc., any security holder of Gen Digital Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. | SEC |
| 2026-02-17 | 2026-02-19 | Derse Natalie Marie | CFO | $19k | S — Open-market saleForm 4 footnoteF4 Represents shares acquired through Gen Digital Inc. 2008 Employee Stock Purchase Plan and sold through a predetermined quick-sale program. | SEC |
| 2026-08-17 | 2026-08-19 | Witteveen Travis Michael | Head of Products and Portfolio | $12k | S — Open-market saleForm 4 footnoteF4 Represents shares acquired through Gen Digital Inc. 2008 Employee Stock Purchase Plan and sold through a predetermined quick-sale program. | SEC |
| 2026-05-04 | 2026-05-05 | Pilette Vincent | CEO, Pres. & Chair | $13.6M | M — Option exercise | SEC |
| 2026-05-04 | 2026-05-05 | Pilette Vincent | CEO, Pres. & Chair | $6.5M | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF2 Represents shares withheld by the issuer to satisfy the reporting person's income tax withholding and remittance obligations in connection with the net settlement of the Performance-based Restricted Stock Units ("PRUs") and does not represent a sale. | SEC |
| 2026-05-04 | 2026-05-05 | Derse Natalie Marie | CFO | $4.8M | M — Option exercise | SEC |
| 2026-05-04 | 2026-05-05 | Ko Bryan Seuk | COO, CLO and Secretary | $3.6M | M — Option exercise | SEC |
| 2026-05-04 | 2026-05-05 | Derse Natalie Marie | CFO | $2.6M | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF2 Represents shares withheld by the issuer to satisfy the reporting person's income tax withholding and remittance obligations in connection with the net settlement of the Performance-based Restricted Stock Units ("PRUs") and does not represent a sale. | SEC |
| 2026-05-01 | 2026-05-05 | Pilette Vincent | CEO, Pres. & Chair | $2.3M | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF1 Represents shares withheld by the issuer to satisfy the reporting person's income tax withholding and remittance obligations in connection with the net settlement of the Restricted Stock Units ("RSUs") and does not represent a sale. | SEC |
| 2026-05-04 | 2026-05-05 | Ko Bryan Seuk | COO, CLO and Secretary | $1.9M | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF2 Represents shares withheld by the issuer to satisfy the reporting person's income tax withholding and remittance obligations in connection with the net settlement of the Performance-based Restricted Stock Units ("PRUs") and does not represent a sale. | SEC |
| 2026-05-01 | 2026-05-05 | Derse Natalie Marie | CFO | $822k | F — Tax withholding (shares surrendered for taxes)Form 4 footnoteF1 Represents shares withheld by the issuer to satisfy the reporting person's income tax withholding and remittance obligations in connection with the net settlement of the Restricted Stock Units ("RSUs") and does not represent a sale. | SEC |
The period balance: money in, money out
Across the Form 4 filings submitted between Sep 11, 2025 and Oct 8, 2026, Gen Digital Inc. open-market activity adds up to 2 purchases worth $217k and 10 sales worth $21.9M. The net balance is $21.7M on the sell side.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like Gen Digital Inc.'s is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| A | Grant or award | 24 | $257k |
| F | Tax withholding (shares surrendered for taxes) | 14 | $15.5M |
| S | Open-market sale | 10 | $21.9M |
| G | Gift | 8 | $0 |
| M | Option exercise | 3 | $22.0M |
| P | Open-market purchase | 2 | $217k |
| Total | Everything filed in the period | 61 | $60.0M |
24 of the 61 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 13 distinct people or entities have filed Gen Digital Inc. transactions: 1 bought on the open market and 4 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Vlcek Ondrej | Director | 14 | — | $20.2M (6) | 2026-09-11 |
| Witteveen Travis Michael | Head of Products and Portfolio | 3 | — | $895k (2) | 2026-08-19 |
| Ko Bryan Seuk | COO, CLO and Secretary | 6 | — | $866k (1) | 2026-09-09 |
| Chrystal John C | Director | 4 | $217k (2) | — | 2026-09-11 |
| Derse Natalie Marie | CFO | 6 | — | $19k (1) | 2026-05-12 |
| Barsamian Sue | Director | 6 | — | — | 2026-09-11 |
| Brandt Eric | Director | 6 | — | — | 2026-09-11 |
| Pilette Vincent | CEO, Pres. & Chair | 5 | — | — | 2026-05-12 |
Shown here are the 8 who moved the most money, out of 13. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Aug 2026: 0 purchases and 6 sales, worth $15.5M. 9 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 0 | $0 |
| Sep 2025 | 0 | $0 | 0 | $0 |
| Oct 2025 | 0 | $0 | 0 | $0 |
| Nov 2025 | 1 | $136k | 0 | $0 |
| Dec 2025 | 0 | $0 | 1 | $3.1M |
| Jan 2026 | 0 | $0 | 0 | $0 |
| Feb 2026 | 0 | $0 | 1 | $19k |
| Mar 2026 | 0 | $0 | 0 | $0 |
| Apr 2026 | 0 | $0 | 0 | $0 |
| May 2026 | 0 | $0 | 0 | $0 |
| Jun 2026 | 1 | $81k | 1 | $2.5M |
| Jul 2026 | 0 | $0 | 0 | $0 |
| Aug 2026 | 0 | $0 | 6 | $15.5M |
| Sep 2026 | 0 | $0 | 1 | $866k |
| Oct 2026 | 0 | $0 | 0 | $0 |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
Gen Digital Inc. (GEN) analysis page →
Other Technology companies with insider trades
All 500 are listed in the section index →
Which insiders are buying their own company stock →
How to read this data
1 of the 10 sales in the table are flagged as scheduled (10b5-1 plan): signed months ahead and executed automatically, so they say nothing about what the insider thinks today. Gen Digital's 2 open-market purchases (code P) are the rare signal: insiders are already paid in stock, so buying more means putting in their own money. The latest filing is from Oct 8, 2026, and a Form 4 arrives up to two business days after the trade.
14 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.