Salesforce (CRM) insider buying and selling
Every Table I transaction reported by directors and officers of S&P 500 companies on SEC Form 4 filings (2 business days to file): each row labeled with its official transaction code, nothing filtered out beforehand.
Open-market purchases (code P) are the rare signal, in green; sales (code S) are common and often pre-scheduled (10b5-1). Table II (derivatives) is not included: its prices are exercise prices, not market values. Guide: insider buying.
| Date | Ticker | Insider | Role | Shares | Price | Amount | % of stake | Type / filing |
|---|
Download these transactions as CSV No account, no sign-up. The data is public: it comes from SEC Form 4 filings.
Salesforce, Inc. (CRM) insider buying and selling: 6 purchases, 54 sales
267 Form 4 Table I transactions filed with the SEC by Salesforce, Inc. insiders between 2025-08-25 and 2026-09-23 (15-month history): 6 open-market purchases and 54 sales, plus 207 transactions under other Form 4 codes, broken down one by one below. The largest open-market trade is a sale of $31.6M by Harris Parker on 2025-12-02.
Salesforce insider buying and selling over the last 12 months
Between Oct 21, 2025 and Oct 20, 2026, Salesforce insiders filed 5 purchases worth $27.5M and 13 sales worth $38.9M on the open market. The net balance is on the sell side: $11.4M more sold than bought.
The biggest buyer was Morfit G Mason, Valueact Holdings, L.P., Valueact Capital Master Fund, L.P., Va Partners I, Llc, Valueact Capital Management, L.P., Valueact Capital Management, Llc, Valueact Holdings Ii, L.P., Valueact Holdings Gp, Llc (Director): $25.0M in 1 purchase, out of 3 different buyers. The biggest seller was Harris Parker (Co-Founder and CTO, Slack): $31.6M in 1 sale, out of 4 different sellers.
The largest trade of the period was a sale of $31.6M on Dec 2, 2025, by Harris Parker (Co-Founder and CTO, Slack), under a 10b5-1 plan. Form 4 on sec.gov (0001108524-25-000236).
Of the 13 sales, 11 (85%, $36.8M) carry the 10b5-1 plan flag on the Form 4, meaning they were scheduled months ahead; the other 2 do not.
The last three months show 1 purchase and 1 sale, against 0 and 0 in the three before. The latest purchase is from Sep 18, 2026; the latest sale from Sep 4, 2026.
Against its sector (Technology, 85 companies with an insider page on this site), over the same dates the median is 22 sales and 0 purchases on the open market. Salesforce has more sales than 27 of the other 84, ranks 62 of 85 by net dollars sold, and 32 of the 85 have at least one purchase, Salesforce included.
The 20 most important trades
The 6 open-market purchases first, then the rest, each type from largest to smallest. The full history is in the tool above, already searched.
See all 267 CRM trades in the full history →
| Trade date | Filed | Insider | Role | Amount | Code | Filing |
|---|---|---|---|---|---|---|
| 2025-12-05 | 2025-12-08 | Morfit G Mason, Valueact Holdings, L.P., Valueact Capital Master Fund, L.P., Va Partners I, Llc, Valueact Capital Management, L.P., Valueact Capital Management, Llc, Valueact Holdings Ii, L.P., Valueact Holdings Gp, Llc | Director | $25.0M | P — Open-market purchase Indirect holding, through: See footnotes 2 Form 4 footnotesF1 Each reporting person listed herein disclaims beneficial ownership of the reported securities except to the extent of its pecuniary interest therein, and this report shall not be deemed an admission that such person is the beneficial owner of the securities for purposes of Section 16 of the Securities Exchange Act of 1934, as amended, or for any other purpose. F2 The securities reported herein are directly beneficially owned by ValueAct Capital Master Fund, L.P. and may be deemed to be indirectly beneficially owned by (i) VA Partners I, LLC as General Partner of ValueAct Capital Master Fund, L.P. , (ii) ValueAct Capital Management, L.P. as the manager of ValueAct Capital Master Fund, L.P. , (iii) ValueAct Capital Management, LLC as General Partner of ValueAct Capital Management, L.P., (iv) ValueAct Holdings, L.P. as the majority owner of the membership interests of VA Partners I, LLC, (v) ValueAct Holdings II, L.P. as the sole owner of the membership interests of ValueAct Capital Management, LLC and as the majority owner of the limited partnership interests of ValueAct Capital Management, L.P., and (vi) ValueAct Holdings GP, LLC as General Partner of ValueAct Holdings, L.P. and ValueAct Holdings II, L.P. | SEC |
| 2026-09-18 | 2026-09-21 | Kirk David Blair | Director | $999k | P — Open-market purchaseForm 4 footnoteF1 Weighted average price. These shares were purchased in multiple transactions at prices ranging from $239.2000 to $239.4400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2025-09-09 | 2025-09-10 | Kirk David Blair | Director | $866k | P — Open-market purchase | SEC |
| 2025-12-17 | 2025-12-18 | Kirk David Blair | Director | $501k | P — Open-market purchase | SEC |
| 2026-03-19 | 2026-03-19 | Alber Laura | Director | $500k | P — Open-market purchase | SEC |
| 2026-03-18 | 2026-03-18 | Kirk David Blair | Director | $500k | P — Open-market purchase | SEC |
| 2025-12-02 | 2025-12-03 | Harris Parker | Co-Founder and CTO, Slack | $31.6M | S — Open-market sale (scheduled 10b5-1)6 Form 4 footnotesF1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 17, 2024. F2 Weighted average price. These shares were sold in multiple transactions at prices ranging from $231.9300 to $232.9100 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $232.9300 to $233.9169 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $233.9400 to $234.9250 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $234.9400 to $235.9300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F6 Weighted average price. These shares were sold in multiple transactions at prices ranging from $235.9400 to $236.5800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2026-09-04 | 2026-09-04 | Conway Craig | Director | $1.2M | S — Open-market saleForm 4 footnoteF1 Weighted average price. These shares were sold in multiple transactions at prices ranging from $260.4700 to $260.5000 inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2026-01-14 | 2026-01-15 | Kroes Neelie | Director | $929k | S — Open-market saleForm 4 footnoteF1 Weighted average price. These shares were sold in multiple transactions at prices ranging from $238.7041 to $238.705 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2025-10-21 | 2025-10-22 | Benioff Marc | Chair and CEO | $590k | S — Open-market sale (scheduled 10b5-1)10 Form 4 footnotesF1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $254.7600 to $255.1500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $257.0014 to $257.8700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $259.9763 to $260.3924 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F6 Weighted average price. These shares were sold in multiple transactions at prices ranging from $261.5300 to $261.9700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F7 Weighted average price. These shares were sold in multiple transactions at prices ranging from $262.8000 to $263.7600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F8 Weighted average price. These shares were sold in multiple transactions at prices ranging from $263.8000 to $264.7900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F9 Weighted average price. These shares were sold in multiple transactions at prices ranging from $264.8100 to $265.7700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F10 Weighted average price. These shares were sold in multiple transactions at prices ranging from $266.1300 to $267.1000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2025-10-22 | 2025-10-23 | Benioff Marc | Chair and CEO | $583k | S — Open-market sale (scheduled 10b5-1)7 Form 4 footnotesF1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $256.6300 to $257.6000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $257.6600 to $258.6300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $258.6900 to $259.5500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F6 Weighted average price. These shares were sold in multiple transactions at prices ranging from $259.7500 to $260.5900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F7 Weighted average price. These shares were sold in multiple transactions at prices ranging from $260.9498 to $261.7800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2025-10-31 | 2025-11-03 | Benioff Marc | Chair and CEO | $581k | S — Open-market sale (scheduled 10b5-1)9 Form 4 footnotesF1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $253.7100 to $254.5500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $255.1500 to $255.9300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $256.5900 to $257.5500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F6 Weighted average price. These shares were sold in multiple transactions at prices ranging from $257.6100 to $258.4200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F7 Weighted average price. These shares were sold in multiple transactions at prices ranging from $258.6300 to $259.1800 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F8 Weighted average price. These shares were sold in multiple transactions at prices ranging from $259.8900 to $260.8500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F9 Weighted average price. These shares were sold in multiple transactions at prices ranging from $260.9200 to $261.7200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2025-10-28 | 2025-10-29 | Benioff Marc | Chair and CEO | $578k | S — Open-market sale (scheduled 10b5-1)7 Form 4 footnotesF1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $254.2500 to $255.1888 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $255.3080 to $255.8200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $256.3100 to $257.2000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F6 Weighted average price. These shares were sold in multiple transactions at prices ranging from $257.3171 to $258.2993 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F7 Weighted average price. These shares were sold in multiple transactions at prices ranging from $258.3500 to $258.4400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2025-10-30 | 2025-10-31 | Benioff Marc | Chair and CEO | $578k | S — Open-market sale (scheduled 10b5-1)10 Form 4 footnotesF1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $250.0000 to $250.7500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $251.1100 to $251.7289 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $252.2200 to $253.0287 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F6 Weighted average price. These shares were sold in multiple transactions at prices ranging from $253.5628 to $254.5280 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F7 Weighted average price. These shares were sold in multiple transactions at prices ranging from $255.8317 to $256.7796 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F8 Weighted average price. These shares were sold in multiple transactions at prices ranging from $256.8903 to $257.8641 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F9 Weighted average price. These shares were sold in multiple transactions at prices ranging from $257.8943 to $258.8715 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F10 Weighted average price. These shares were sold in multiple transactions at prices ranging from $258.8894 to $258.9940 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2025-10-27 | 2025-10-28 | Benioff Marc | Chair and CEO | $576k | S — Open-market sale (scheduled 10b5-1)5 Form 4 footnotesF1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $255.3076 to $256.2956 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $256.3225 to $257.1980 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $257.3900 to $257.6700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2025-10-23 | 2025-10-24 | Benioff Marc | Chair and CEO | $575k | S — Open-market sale (scheduled 10b5-1)5 Form 4 footnotesF1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $254.2140 to $255.1978 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $255.2136 to $255.6853 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $256.2292 to $256.9600 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2025-10-24 | 2025-10-27 | Benioff Marc | Chair and CEO | $575k | S — Open-market sale (scheduled 10b5-1)6 Form 4 footnotesF1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $254.2073 to $255.1900 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $255.2100 to $256.1400 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $256.2117 to $257.1670 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F6 Weighted average price. These shares were sold in multiple transactions at prices ranging from $257.2800 to $258.1000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2025-08-29 | 2025-09-02 | Benioff Marc | Chair and CEO | $574k | S — Open-market sale (scheduled 10b5-1)6 Form 4 footnotesF1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $253.0601 to $254.0546 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $254.0800 to $255.0602 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $255.0759 to $255.9402 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F6 Weighted average price. These shares were sold in multiple transactions at prices ranging from $256.1122 to $256.7357 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2025-09-03 | 2025-09-04 | Benioff Marc | Chair and CEO | $573k | S — Open-market sale (scheduled 10b5-1)8 Form 4 footnotesF1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $251.3434 to $252.3300 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $252.3900 to $253.2500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $253.4484 to $254.4202 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F6 Weighted average price. These shares were sold in multiple transactions at prices ranging from $254.4775 to $255.4667 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F7 Weighted average price. These shares were sold in multiple transactions at prices ranging from $255.5364 to $256.5200 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F8 Weighted average price. These shares were sold in multiple transactions at prices ranging from $256.6569 to $257.6500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
| 2025-08-28 | 2025-08-29 | Benioff Marc | Chair and CEO | $571k | S — Open-market sale (scheduled 10b5-1)7 Form 4 footnotesF1 As indicated by the checkbox above, this transaction was effected automatically pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on January 9, 2025. F3 Weighted average price. These shares were sold in multiple transactions at prices ranging from $250.8278 to $251.6500 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F2 Shares held in the reporting person's name or in the Marc R. Benioff Revocable Trust. F4 Weighted average price. These shares were sold in multiple transactions at prices ranging from $251.9142 to $252.9013 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F5 Weighted average price. These shares were sold in multiple transactions at prices ranging from $252.9477 to $253.7700 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F6 Weighted average price. These shares were sold in multiple transactions at prices ranging from $254.0430 to $255.0000 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. F7 Weighted average price. These shares were sold in multiple transactions at prices ranging from $255.0649 to $255.5272 inclusive. The reporting person undertakes to provide the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above. | SEC |
The period balance: money in, money out
Across the Form 4 filings submitted between Aug 25, 2025 and Sep 23, 2026, Salesforce, Inc. open-market activity adds up to 6 purchases worth $28.4M and 54 sales worth $61.6M. The net balance is $33.2M on the sell side.
Only codes P and S count, where an insider puts in or takes out their own money. A selling balance like Salesforce, Inc.'s is the norm in the S&P 500, where much of the pay comes as stock. It is not a recommendation to buy or sell: it is what was filed.
Every transaction, code by code
| Code | What it means | Trades | Reported amount |
|---|---|---|---|
| M | Option exercise | 146 | $39.9M |
| S | Open-market sale | 54 | $61.6M |
| F | Tax withholding (shares surrendered for taxes) | 51 | $23.3M |
| P | Open-market purchase | 6 | $28.4M |
| A | Grant or award | 5 | $0 |
| G | Gift | 5 | $0 |
| Total | Everything filed in the period | 267 | $153.2M |
103 of the 267 rows carry no usable amount on the Form 4: they count as trades and add $0. The code labels come from the SEC index.
Who has traded
Over the 15 months of history, 18 distinct people or entities have filed Salesforce, Inc. transactions: 3 bought on the open market and 4 sold. Counted by CIK, the fixed number the SEC gives each filer, and not by name, which each filer types their own way.
| Filer | Role | Transactions | Bought (count) | Sold (count) | Last filed |
|---|---|---|---|---|---|
| Harris Parker | Co-Founder | 22 | — | $31.6M (1) | 2026-09-23 |
| Benioff Marc | Chair and CEO | 105 | — | $27.9M (51) | 2026-04-23 |
| Morfit G Mason, Valueact Holdings, L.P., Valueact Capital Master Fund, L.P., Va Partners I, Llc, Valueact Capital Management, L.P., Valueact Capital Management, Llc, Valueact Holdings Ii, L.P., Valueact Holdings Gp, Llc | Director | 1 | $25.0M (1) | — | 2025-12-08 |
| Kirk David Blair | Director | 13 | $2.9M (4) | — | 2026-09-21 |
| Conway Craig | Director | 6 | — | $1.2M (1) | 2026-09-04 |
| Kroes Neelie | Director | 10 | — | $929k (1) | 2026-08-24 |
| Alber Laura | Director | 6 | $500k (1) | — | 2026-08-24 |
| Milano Miguel | President and COO | 22 | — | — | 2026-09-23 |
Shown here are the 8 who moved the most money, out of 18. The rest are in the full history, one link above. The name links to all their trades, in any company. "Transactions" counts any code; the money, open market only. Role: from their latest filing.
Month by month
By the month the trade was executed, not the month it was filed; months with no trades show zero. The busiest month was Oct 2025: 0 purchases and 23 sales, worth $12.8M. 7 of the 15 months have none.
| Month | Purchases | Amount | Sales | Amount |
|---|---|---|---|---|
| Aug 2025 | 0 | $0 | 6 | $3.4M |
| Sep 2025 | 1 | $866k | 21 | $11.6M |
| Oct 2025 | 0 | $0 | 23 | $12.8M |
| Nov 2025 | 0 | $0 | 1 | $32k |
| Dec 2025 | 2 | $25.5M | 1 | $31.6M |
| Jan 2026 | 0 | $0 | 1 | $929k |
| Feb 2026 | 0 | $0 | 0 | $0 |
| Mar 2026 | 2 | $1.0M | 0 | $0 |
| Apr 2026 | 0 | $0 | 0 | $0 |
| May 2026 | 0 | $0 | 0 | $0 |
| Jun 2026 | 0 | $0 | 0 | $0 |
| Jul 2026 | 0 | $0 | 0 | $0 |
| Aug 2026 | 0 | $0 | 0 | $0 |
| Sep 2026 | 1 | $999k | 1 | $1.2M |
| Oct 2026 | 0 | $0 | 0 | $0 |
The last month may be partial: a Form 4 is filed up to two business days later. The table does not say whether the pattern is good or bad; it says when it happened.
Salesforce, Inc. (CRM) analysis page →
Other Technology companies with insider trades
All 500 are listed in the section index →
Which insiders are buying their own company stock →
How to read this data
12 of the 14 sales in the table are flagged as scheduled (10b5-1 plan): signed months ahead and executed automatically, so they say nothing about what the insider thinks today. Salesforce's 6 open-market purchases (code P) are the rare signal: insiders are already paid in stock, so buying more means putting in their own money. The latest filing is from Sep 23, 2026, and a Form 4 arrives up to two business days after the trade.
16 of the 20 rows in the table carry footnotes from the Form 4 itself, folded into the code column and copied verbatim; a row with no footnote means the filing has none.
Guide: Insider buying · all guides
What is behind these trades
The concepts on this page, explained from scratch in the Academy. Free, no account.
- What the efficiency hypothesis says and what it does NOT sayIf an insider's purchase is public and anyone can read it, is there any information left in it? That is the exact question that brings people here.
- Who really moves the market: the types of investorWho sits on the other side of each order, and where a company's own insiders fit among them.
- Supply, demand and price: why it rises and falls constantlyHow a piece of news ends up inside the price, and why the reaction to a filed sale is rarely the one you would expect.
Source: SEC EDGAR Form 4. This is a list of public facts, not financial advice or a recommendation to buy or sell.